2.  Millions of people are on social networking sites worldwide, so they will be
able to receive and view the information instantly.
 Customers and clients are able to view short, but to the point pieces of
information.
 Images of products and services can be uploaded online.
 Website links can be shown quickly and instantly.
 It raises awareness about the actual company.
 People can receive upgrades on the progress of a product.
 Customers have a direct link to businesses, as they have the ability to
either Direct Message them or tweet them directly, if they are using Twitter.
 Businesses post information about employment opportunities on social
networking sites.
 Businesses can promote actual products and announce new ones that may
be coming up in the future.
 They may also use it for market research to find out what the customers
actually want for a product.
 They can announce company initiatives.

3. Businesses join various social networking sites, such as Facebook, Twitter and
MySpace, as millions of people worldwide are members, therefore, more people will be
able to receive and view the information instantly.
On Twitter, there is a 140 character limit when composing tweets, therefore, the
followers of the company, will receive short, but to the point information about the
company, products and services, however, on Facebook, you can write longer
messages, therefore customers will be able to receive more in depth information.
Images of products and services can be posted online, so people will be able to able to
view them easily, and kept up with what is going on.
Website links can also be used really easily on Facebook, by just copying the link in the
URL bar. On Twitter, it is more difficult because of the character restrictions, but once the
link has been entered, the use of t.co, automatically shortens the link. Another way to
shorten the link, is the use of the bit.ly.
If it is a small business that has just recently been set up, or if it is relatively unknown to
the public, creating a social network account, such as Facebook or Twitter.
Companies such as Dell have known to post job advertisements on social networking
sites, because they know that the people that regularly keep up to date with the
company are interested, and therefore would know what they are talking about.

4. With the tweet from Lamborgini, it is advertising a shop in
Tokyo, which might appeal to people who may be looking
at buying a product, or just generally interested in what
the company produces.
The tweet from Sony Xperia has details on a latest
product and includes. The tweet from a picture of the
product for people to view.
TTMarketing put a link to their website, as they know that
the people who follow them are interested and will go and
look. It is a great way to advertise the company and
educate people as to what the company is about.
With Dell, they are -in a way- involving their customers in
the process of customising.
Finally, with Toyota, it is providing an image along with a
short description of the new car being produced. Anyone
who is a fan of Toyota will be interested in a new
product, and would like to know more, including what it