Role of Public Media by Amy Shaw and Lindsey Forsythe - Community Convention 2016
•Als PPT, PDF herunterladen•
0 gefällt mir•268 views
America's Promise Alliance Community Convention 2016 Role of Public Media In a world where there are numerous outlets for information, public media continues to be America’s most trusted institution for news and educational programming. Learn how this vital resource is still working to inform, engage, and empower in communities across the country. Learn how public media is engaging with and in communities to bring awareness and information to support positive outcomes for youth Created by Amy Shaw, Nine Networks Lindsey Forsythe, Nine Networks
Empfohlen
Empfohlen
Weitere ähnliche Inhalte
Was ist angesagt?
Was ist angesagt? (20)
Andere mochten auch
Andere mochten auch (9)
Ähnlich wie Role of Public Media by Amy Shaw and Lindsey Forsythe - Community Convention 2016
Ähnlich wie Role of Public Media by Amy Shaw and Lindsey Forsythe - Community Convention 2016 (20)
Mehr von America's Promise Alliance
Mehr von America's Promise Alliance (20)
Kürzlich hochgeladen
Kürzlich hochgeladen (20)
Role of Public Media by Amy Shaw and Lindsey Forsythe - Community Convention 2016
- 2. • High-quality content, engagement, and partnership • Reflective of community needs • Moving the needle on important issues • Raising awareness, understanding, and participation
- 6. Public media enables partners to do more good. • Expansion or enhancements of programs and services • Enhanced engagement • Increased participation in programs
- 7. • Youth voice is essential. • Youth empowerment leads to enhanced self-efficacy. • Methods for engaging youth: • Youth-focused content • Internships • Youth Advisory Board
- 8. Youth-Focused Content •Gentlemen of Vision •Works in Progress •Stay Tuned | “Connecting Communities”
- 9. Internships “I learned how to initiate and keep conversations going. I also learned how to accept constructive criticism as well give constructive criticism.” - Summer 2016 Intern “I … perfected my teamwork and interpersonal skills from working with my peers.” – Summer 2016 Intern
Hinweis der Redaktion
- The Nine Network of Public Media serves the St. Louis region with high-quality content, as well as through engagement and partnership efforts in our community. Our initiatives evolve from public input, reflect community needs in our region, and deliver measureable results in the areas of education, healthcare, the environment, the economy, science, and the arts. We work with our partners to develop and implement initiatives and engage the community in conversations and activities that move the needle on important issues. Nine delivers messages that raise awareness, understanding, and participation around issues important to our community. Through our work on the national and local American Graduate initiative, we raise awareness about issues that young people are facing on their journey to high school graduation and share stories that highlight solutions that are working.
- Over the years, Nine Network has evolved from a single-channel public television station into a multi-platform public media organization. We now serve our region with compelling content on four digital channels, multiple interactive websites, and through community impact initiatives. Because of our trusted position in the community, we are able to convene regional partners (both individuals and organizations) in collaborative work for the common good. We have the unique ability to bring groups together to work collectively to meet our region’s challenges and seize its opportunities. We also ensure that young people’s voices and perspectives are included in our work through our internship opportunities. Each year, Nine is fortunate to have students from a variety of disciplines work with us to bolster their digital media and communication skills, assist with community engagement efforts, and provide input to inform our work.
- Expertise Public media provides exposure opportunities that benefit partners by raising awareness of issues, which can lead to increased participation in programs and increased financial support. 100% of American Graduate partners interviewed described expertise as a unique value of public media. “Even though we are a large non-profit, we spend money on direct service, and we don’t have a big budget for marketing and getting our story out there. Having a media partner that helps us tell the story of the work we do is critical.” - KLRU AG community partner Reach American Graduate partners indicate that public media helps them reach broader audiences. “They have a lot bigger reach and breadth than an individual service organization possibly does.” – KBTC AG community partner Resources Public media provides quality, effective, trusted resources, which allow partners to do more than they could otherwise. American Graduate partners described resources as a unique value of public media. “Part of working with [public media] involved books, and we received boxes of books to be able to distribute to our children, and more importantly, to their parents as well.” – WNET AG community partner Knowledge Public media holds a unique perspective and deep knowledge of community issues. Partners appreciate the knowledge and access to information that public media provides. “They’re not just a provider of television programming. They’re a thought partner in the community.” – WGBY AG community partner Connections Public media is uniquely situated to connect disparate and unfamiliar groups throughout the community. American Graduate partners indicate that public media’s ability to convene organizations to work on a common cause is a major benefit to their work. Through our public media partnership, “we’ve met partners that we haven’t worked with before and we’ve learned about programs that we didn’t know about before.” – WUCF AG community partner
- 44% of American Graduate partners interviewed indicated the partnership has resulted in expansion or enhancements of their programs and services. Partners talk about public media resources benefitting their delivery of programs and services. 77% of American Graduate partners interviewed indicated the partnership enhanced engagement between their organization and their community. Partners reported that public media’s respected, quality resources and a trusted reputation lend credibility and importance to programs so they are able to engage with the community more effectively and in new ways. 51% of American Graduate partners interviewed indicated the partnership has resulted in increased participation in their programs (through volunteerism, increased program enrollment, etc.) Partners reported that the benefits of public media’s awareness-raising, credibility, and community connections led to increased program participation.
- Through our work with community partners, we identified three core areas for our American Graduate work: Early childhood College & career readiness Youth empowerment It has become clear that including the authentic voice of young people is critical in raising awareness and increasing understanding around the issues that can impact student success. Youth empowerment programs lead to enhanced self-efficacy, which can influence academic performance and students’ persistence to graduate high school. Especially after Michael Brown’s death in Ferguson in 2014, we heard very clearly from young people that they wanted – and needed – ways to share their experiences and perspectives with the broader community.
- Nine Network met the Gentlemen of Vision, a national champion step team with a 100% graduation rate, while in production for Works in Progress, a documentary about five St. Louis-area students’ path to high school graduation. One of the students featured in Works in Progress, Michael Burroughs, is a member of Gentlemen of Vision; and when we met them, we knew that theirs was a story that needed to be told. Gentlemen of Vision premiered on September 12th. The documentary follows the team as they strive to win their national competitions, graduate from high school, and overcome personal challenges to succeed in life. Through all of these trials, their coach, Marlon Wharton, is a constant presence in the lives of these young men. He demands team members’ time, discipline, good grades, and a clear plan for the future. We have also featured youth voice on our weekly public affairs show, Stay Tuned. In July, following officer-involved shootings in Minnesota and Louisiana and violence against police officers in Dallas, we reached out to young people to get their thoughts on the current racial climate and relationships between young people and law enforcement.
- In addition to hearing from youth through our content, we’ve found that having students work beside us at Nine is an essential method for better engaging youth in our region. Over the summer of 2016, we were fortunate to have eight interns work with us as part of the American Graduate initiative. Six were new to us and two were former interns who returned to work as intern leaders. At the beginning of their internship, the students received digital storytelling training, where they learned how to put together stories, shoot and edit footage, conduct interviews, and more. They used these skills to create an online series, Drop the Struggle, which featured five videos that each touched on a different issue that can impact student success. Episode One: Parent Engagement Episode Two: Community Engagement Episode Three: Teachers Episode Four: Peer Pressure Episode Five: Motivation through Wants and Needs The interns created the videos from start to finish – from the initial story development to the interviews to the shooting and editing. They also shared their videos with their networks using the hashtag #DropTheStruggle. All of their videos were uploaded to our American Graduate website, and the interns hosted a culminating event at the conclusion of their internship to share their work with their parents/guardians, teachers, peers, funders, and community members. In addition to improving their technical skills: Youth learned skills necessary to share their voices in new, powerful ways and to tell the important stories of our community: 88% (7 of 8) agreed or strongly agreed that they are “more confident in my ability to express myself” as a result of their internship experience at Nine. Youth were empowered to express themselves on education issues that impact their schools/communities: All (8 of 8) agreed they “use new ways to tell important stories in my community” as a result of their internship experience. Youth strengthened interpersonal skills and abilities to work effectively as a team: “I … perfected my teamwork and interpersonal skills from working with my peers.” “…I learned how to initiate and keep conversations going. I also learned how to accept constructive criticism as well give constructive criticism.”
- Nine Network’s Youth Advisory Board comprises 23 students from throughout the St. Louis region, ages 15-20. The Board meets throughout the year to provide input on our content and engagement efforts and offer their perspectives on educational issues that impact young people. Board members also help to share our content with their peers and are encouraged to create their own content to spark dialogue in their schools and communities.