My session for Bar Camp Berlin 3, centered on the use of Visual Imagery for Blogs, integration with Flickr and how photos can be used to create reactions in viewers.
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Visual Imagery for Blogs - Bar Camp Berlin 3
1. Visual Imagery for Blogs
Mark Melnykowycz
An American Peyote Scribble
blog.americanpeyote.com
Blog Camp Berlin 3
October 19th, 2008
2. Goal
⢠Discuss the use of pictures on the web
⢠Integrate visual and text blogging
⢠Increase blog visibility
⢠Build new connections to readers/viewers
3. Blogging
⢠Create a reaction in the reader
⢠Communicate or invoke emotion
⢠Transfer knowledge
⢠Give value to the readers
4. Blogging with Text
⢠EfďŹcient - readers scan and read text
⢠Google indexes posts via keywords, tags,
content, titles, etc.
⢠Easy to produce
5. Fear Adventure
Beauty
Love
Cool Hate
Dramatic Desire
6. Fear Adventure
Beauty
Love
Cool Hate
Dramatic Desire
7. Google
⢠Text based searching
⢠Flickr photos indexed in Google
⢠Links in Flickr description to your blog
⢠Good image search capabilities
8. Flickr for Photographers
⢠Ability to share images with an audience
⢠Fast posting (faster than text)
⢠Discussion forums (group interaction)
⢠The image stands on its own with little
context
9. Flickr for Bloggers
⢠Images indexed in Google/Yahoo
⢠Use as image server
⢠Post photos to groups
⢠Use images in group discussions
⢠Participate in group communities
10. Strobist.com
Flickr Workshops Blog Partners
Discussion Reader Blog
Photo sharing Interaction Network
14. Key Points
⢠Use the power of visual images
⢠Understand reader needs
⢠Understand value of timing
⢠Provide unique value
⢠Create multiple connection points to content
⢠Engage in discussion outside of blog
15. Reactions to Images
⢠Context, text deďŹnes the base for the
image
⢠Viewer preconceptions about the image or
presentation form
16.
17.
18.
19. Images
⢠Instant understanding
Reaction
⢠No translation needed based on your
⢠Emotional response experiences
⢠Open to interpretation
What is the
context?
20. Context
⢠A visual images means something because
of its context
⢠Context deďŹned by your experiences
⢠Context deďŹned by text content
⢠Images reinterpreted based on new context
21.
22. Text
Text
⢠Photography as a Weapon (Errol Morris)
⢠http://morris.blogs.nytimes.com/2008/08/11/photography-as-a-weapon/
23. U.S. Secretary of State Colin Powell addressed the U.N. Security
Council Feb. 2003
24. Is Truth DeďŹned by
Context?
⢠Images are as ďŹexible as text to lie with