Premium Cassava Flour from Indonesia with characteristic closer to regular wheat flour. Cassava flour is naturally gluten-free and made using a very simple fermentation process, without going trough a heavy bleacing process that strips off its natural fiber mineral contents. The flour can be use to replace wheat flour in various recipes such as cakes, cookies, noodles and any flat bread recipe that doesn't require much rising.

1. Gluten Free
Cassava Flour
Presented by : Hen’s Co

2. Presentation Plan
• About Cassava Flour
• Production Process
• Product Application
• Target Market
• About Hen’s Co
July 22, 2012 Presentation Plan2

3. About Cassava Flour
Introduction & Product Specification

4. About Cassava Flour
July 22, 2012 About Cassava Flour4
Our product is a gluten-free, modified cassava flour (mocaf) made
from Grade-A cassava tubers through a fermentation process.
• Naturally gluten-free
• With 10 % moisture level -> no dry or "alternative
flour" taste or texture that often comes with
gluten-free flours
• Can replace wheat flour up to 100 % in various
recipes
• With the same characteristic as wheat flour, there is
no need to sacrifice taste or texture for your health.
Product is available in bulk and in retail packaging.

5. About Cassava Flour
July 22, 2012 About Cassava Flour5
Raw materials are bought from Indonesian
local farmers who were educated and given
free seeds to cultivate cassava plants using
organic method.
This is part of our long term vision to
empower local farmers with their ability and
local resources.

6. About Cassava Flour
July 22, 2012 About Cassava Flour6
Our premium cassava flour is made with
modern technology and hygienic process.
The peeling and drying of the tubers are
done in a modern facility to ensure high
product quality.
No sun-drying that can leads the
cassava chips to ferment and
resulting on a sour, musty smell
and taste.

7. Product Specification
Quick product specification
Type Gluten-free flour
Max. moisture 10 %
Ingredient Cassava
Processing type Oven dry in 105 °C
Shelf life 2 years after production
Certification Halal
Product grade A
Origin Indonesia
Product analysis *
Nutrients Amount per
1000 g
Crude vegetable
protein
8.5 g
Crude fiber 16.3 g
Total ash 10.8 g
Total fat 4.2 g
Calcium 700 mg
Calorie 3465.8 kcal
Iron 14.7 mg
Gluten 0
Carbohydrate 851 g
July 22, 20127
Unlike regular tapioca
flour, cassava flour is
unbleached.This results
in a kind of flour with
more natural color and not
as white as regular tapioca
flour.
The simple production
process allows the product
to preserve its minerals,
vitamin and fiber
contents.
About Cassava Flour
* Product analysis by SUCOFINDO

8. Cassava Flour Healthy Benefits
July 22, 2012 About Cassava Flour8
Cassava flour is naturally
gluten- freeand is suitable for
people who have gluten intolerance,
such as people with celiac disease and
children with autism.
Made without the heavy bleaching
process, it preserves the high
insoluble fibers which is very
useful to reduce cholesterol and help
with digestion problem.
Cassava flour is rich in minerals,
calcium and vitamin B making it a
good mineral source for
children, infants and for people with
osteoporosis.
The raw materials are cultivated
using organic standard
without any chemical or pesticide that
can be dangerous for the body.
GLUTEN-FREE
CASSAVA FLOUR
HEALTHY BENEFITS

9. Production Process
Product manufacturing

10. Production Process
July 22, 2012 Production Process10
1. Cleaning Process 2. Cutting and Grinding 3. Fermentation
All raw materials which come
from grade-A quality organic
tubers are peeled and rinsed
until clean and hygienic.
The half-processed materials
are then going through the
fermentation process.
The tubers are cut into pieces
and put into grinding machine
to soften it.

11. Production Process
July 22, 2012 Production Process11
4. Drying Process 5. Sieving process 6. Packaging
The now soft and fermented
cassava are put into the drying
machine to evaporate
moisture.
The flour is packed according
to size and label, ready for
shipment.
The dried material is then
sieved into flour using a sieving
machine, which also cleans it
from any impurities.

12. Product Application

13. Product Application
July 22, 2012 Product Application13
Cassava flour can be made into
various recipes as a whole or
mixed with regular wheat flour.
Our premium cassava flour can
sub in 1 : 1 basis for many of
your favorite recipes, without
any tedious alterations.
Mixing cassava flour
with regular wheat flour
can also help to lower
the glycemic index of the
food.

14. Product Application
July 22, 2012 Product Application14
Cassava flour is a gluten-free,
grain-free, and nut-free flour
with the taste and texture of wheat.
Other product made from cassava
flour is our range of egg-free veggie
noodles, made from cassava flour
and vegetables such as red spinach,
garlic, basil and mung bean (green
bean).

15. Target Segmentation
Market Segment for Premium Cassava Flour

16. Target Segmentation :
Gluten Intolerance
Cassava flour is a gluten-free product
suitable for people with gluten
intolerance, such as people who have
celiac disease and gluten sensitivity.
It is also suitable for children with autism
who has gastrointestinal distress and
need to reduce gluten from their diet.
July 22, 2012 Target Segmentation16

17. Target Segmentation :
Diabetic People*
Cassava flour has a low-medium glycemic
index of 46-60, which means that it is less
likely than some foods to cause a rapid
rise in blood glucose levels.
For diabetic people, cassava flour could
be a healthier choice than wheat flour
which have a higher glycemic index of 70-
72.
July 22, 201217
* Source : Onche Odeh, Head Education & Science,
2012
Target Segmentation

18. Target Segmentation :
Gluten-Free Diets
Gluten-free diet is suitable for everyone.
Some use it on the medical purpose, while
the others on the purpose of loosing
weight.
Cassava flour is naturally gluten-free and
can replace wheat and other grain flour
easily in various recipes, thus makes the
diet experience more fun and enjoyable.
July 22, 201218 Target Segmentation

19. Target Segmentation :
Infants
Cassava flour is a natural product with a
very simple production process that
makes it save to consume by infants.
With its vitamin B and mineral contents,
cassava flour can be made into nutritious
companion food for infants such as baby
biscuits.
July 22, 201219 Target Segmentation

20. Target Segmentation :
Growing Children
Growing children can benefits from the
high iron content of cassava flour. Iron
brings and transfer oxygen to the cells
and spreading it to the whole body, which
is very important for the growth of their
body organs, especially the brain.
July 22, 201220 Target Segmentation

21. About Hen’s Co

22. About
Hen’s Coffee andTea
Hen’s Coffee andTea (Hen’s Co) is an import-export
company based in Surabaya, Indonesia, with more
than 8 years experience on the field.
We are authorized exporter of Indonesian
agricultural products such as coffee, tea,
vegetable oil, flour and frozen vegetable
from local producers in Indonesia.
July 22, 2012 About Hen’s Coffee and Tea22

23. ReliableTrade Partner
from Indonesia
For the last 3 years, Hen’s Coffee andTea has
been supported by the Indonesian
Government with the purpose to improve the
trade of Indonesian non-petroleum products
abroad.
We also participated in international trade
fairs such as COTECA Expo in Hamburg, Baltic
Food and Beverage Fair in Lithuania, and
Copenhagen Food Fair in Denmark.
July 22, 201223
FoodandBeverageFair,
Lithuania,2014
Meetingwiththetrade
delegation,Denmark,2014
COTECATradeFair,
Hamburg,2014
About Hen’s Coffee and Tea

24. International Shipping
and Freight Forwarding
Our child company CV Anugerah Bersama
operates in international freight forwarding
service.
With an integrated shipping facility, we can
offer competitive shipping price for both
exporters and foreign importers.
Our services includes :
• Sea freight and air freight forwarding from
and to Indonesia from overseas.
• LCL and Full container import and export
services including reefer container.
• License consultancy.
• In house custom clearance.
July 22, 201224 About Hen’s Coffee and Tea

25. Contact Information
Hen’s Coffee andTea
Graha PurnaYudha
Jl. Raya Mastrip Kedurus No. 45
Surabaya 60223, INDONESIA
Tel. +62 31 7660524
Fax. +62 31 7663439
Europe representative :
info@hens-co.com
ltaufani@hens-co.com
www.hens-co.com
www.anugerahbersama.com
July 22, 2012 About Hen’s Coffee and Tea25

26. ThankYou
For your attention