The performance of the travel and tourism sector in Poland has strengthened since the 2009 global financial crisis, with an increase in the number of visitors, both domestic and international, as well as expenditure by tourists. The relatively stable state of the economy, promotional activities by the tourism authority and the hosting of international events supported this growth. Poland co-hosted the Euro 2012 football championships, during which it was visited by over 677,000 fans from over 120 countries. New venues were built for the tournament and infrastructure was developed on a large scale. Tourism has a significant role to play in the Polish economy in terms of contribution to gross domestic product (GDP) as well as employment. According to the World Travel and Tourism Council, the tourism sector contributed 5.0% to the total GDP, and 4.9% to total employment in Poland in 2012.

1. Travel and Tourism in Poland to 2017
Synopsis
The report provides detailed market analysis, information and insights, including: Historic and forecast
tourist volumes covering the entire Polish travel and tourism sector Detailed analysis of tourist spending
patterns in Poland The total, direct and indirect tourism output generated by each category within the Polish
travel and tourism sector Employment and salary trends for various categories in the Polish travel and tourism
sector, such as accommodation, sightseeing and entertainment, foodservice, transportation, retail, travel
intermediaries and others Detailed market classification across each category with analysis using similar
metrics Detailed analysis of the airline, hotel, car rental and travel intermediaries industries
Executive summary
The performance of the travel and tourism sector in Poland has strengthened since the 2009 global financial
crisis, with an increase in the number of visitors, both domestic and international, as well as expenditure by
tourists. The relatively stable state of the economy, promotional activities by the tourism authority and the
hosting of international events supported this growth. Poland co-hosted the Euro 2012 football championships,
during which it was visited by over 677,000 fans from over 120 countries. New venues were built for the
tournament and infrastructure was developed on a large scale. Tourism has a significant role to play in the
Polish economy in terms of contribution to gross domestic product (GDP) as well as employment. According
to the World Travel and Tourism Council, the tourism sector contributed 5.0% to the total GDP, and 4.9% to
total employment in Poland in 2012.
Scope
This report provides an extensive analysis related to tourism demands and flows in Poland:
It details historical values for the Polish tourism sector for 2008–2012, along with forecast figures for
2013–2017 It provides comprehensive analysis of travel and tourism demand factors with values for
both the 2008–2012 review period and the 2013–2017 forecast period The report provides a
detailed analysis and forecast of domestic, inbound and outbound tourist flows in Poland It provides
employment and salary trends for various categories of the travel and tourism sector It provides
comprehensive analysis of the trends in the airline, hotel, car rental and travel intermediaries industries with
values for both the 2008–2012 review period and the 2013–2017 forecast period
Key highlights
The performance of the travel and tourism sector in Poland has strengthened after a brief decline due to the
global financial crisis in 2009. The country has seen an increase in the number of visitors, both domestic and
international, as well as an increase in expenditure by tourists. The relatively stable state of the economy,
promotional activities by the tourism authority, and the hosting of international events supported this growth.
The accommodation industry advanced during the review period, with growth in the development of new
establishments and the renovation and modernization of existing ones. Euro 2012 provided a stimulus to the
hotel industry as hotels recorded full occupancy and increased prices during the event. International hotel
groups are continuing to expand their presence in the country, with some major projects in the pipeline.
Poland has a well-developed transportation system, which enables comfortable and cost-effective travel. The
main railway stations are located near city centers and are well-connected with local transport facilities. Many
main railway links are being renovated, such as the Warsaw–GdaÅ„sk–Gdynia line, which is
Travel and Tourism in Poland to 2017

2. being upgraded to allow speeds of up to 200 km/h. Inbound tourist volumes to Poland also grew during Euro
2012 as a large number of fans visited from participating countries. Increases in visitor numbers were recorded
from countries such as Germany, the UK, the Netherlands, Italy, Russia, Sweden, the Czech Republic and
France. Given the country’s successful co-hosting of the tournament, there are expected to be positive
benefits in the next few years with an increase in foreign tourists. Improvements in rail and road connectivity
with neighboring countries such as the Czech Republic, Germany, Slovakia, Belarus and Ukraine provide fast
and cost-effective transport, and support outbound travel. There has been strong growth in international
aviation capacity in Poland, especially in recent years. In February 2013, Emirates, the largest airline operator
in the Middle East, started scheduled services to Poland. The move is expected to strengthen bilateral trade
relations between the UAE and Poland. It will also benefit Polish and Eastern European travelers with direct
air services to Dubai and onward travel to Asia, Australia and Africa. Hotel projects currently in a planning or
implementation phase include Courtyard by Marriott in Gdynia, and NH Hoteles in Wrocław. B&B Hotels
France has plans to expand its offering in Poland from two properties in 2012 to 12 by 2014. In addition,
Hampton by Hilton Hotels are under construction at two locations in Poland: one each near Chopin Airport,
Warsaw, and Gdańsk Airport. InterContinental Hotel Group also plans to expand its presence in Poland by
opening 30 new hotels in the coming years. Increasing internet penetration is leading to strong growth in
online travel bookings. According to Internet World Stats, there were over 24.9 million internet users (64.9%
of the total population) in Poland in June 2012. With an increasing number of Poles booking travel online,
traditional in-store intermediaries are also increasing their online presence and capability to meet the demand.
Reasons to buy
Take strategic business decisions using historic and forecast market data related to the Polish travel and
tourism sector Understand the demand-side dynamics within the Polish travel and tourism sector, along with
key market trends and growth opportunities Identify the spending patterns of domestic, inbound and outbound
tourists by individual categories Analyze key employment and compensation data related to the travel and
tourism sector in Poland
table Of Contents
1 Executive Summary
2 Market Overview
2.1 The Domestic Economy
2.2 Travel And Tourism Trends And Issues
2.3 Key Travel And Tourism Indicators
2.4 Tourism Swot
2.4.1 Strengths
2.4.2 Weaknesses
2.4.3 Opportunities
2.4.4 Threats
2.5 Country Fact Sheet
Travel and Tourism in Poland to 2017

3. 2.6 Demographic Profile
3 Tourism Flows
3.1 Domestic Tourism
3.1.1 Performance Outlook
3.1.2 Key Issues And Trends
3.2 Inbound Tourism
3.2.1 Performance Outlook
3.2.2 Key Issues And Trends
3.3 Outbound Tourism
3.3.1 Performance Outlook
3.3.2 Key Issues And Trends
3.4 Tourism Flows Forecast Highlights
4 Airlines
4.1 Performance Outlook
4.2 Key Issues And Trends
4.3 Airlines Forecast Highlights
5 Hotels
5.1 Performance Outlook
5.2 Key Issues And Trends
5.3 Hotels Forecast Highlights
6 Car Rental
6.1 Performance Outlook
6.2 Key Issues And Trends
6.3 Car Rental Forecast Highlights
7 Travel Intermediaries
7.1 Performance Outlook
7.2 Key Issues And Trends
7.3 Travel Intermediaries Forecast Highlights
8 Tourism Board Profile
8.1 Tourism Board Name
8.2 Tourism Board Description
Travel and Tourism in Poland to 2017

4. 8.3 Target Market
9 Airport Profiles
9.1 Polish Airports
9.1.1 Overview
9.1.2 Operator Profile
9.1.3 Routes
10 Company Profiles – Airlines
10.1 Company Profile: Lot Polish Airlines Sa
10.1.1 Lot Polish Airlines Sa – Company Overview
10.1.2 Lot Polish Airlines Sa – Business Description
10.1.3 Lot Polish Airlines Sa – Main Services And Brands
10.1.4 Lot Polish Airlines Sa – History
10.1.5 Lot Polish Airlines Sa – Swot Analysis
10.1.6 Lot Polish Airlines Sa – Strengths
10.1.7 Lot Polish Airlines Sa – Weaknesses
10.1.8 Lot Polish Airlines Sa – Opportunities
10.1.9 Lot Polish Airlines Sa – Threats
10.1.10 Lot Polish Airlines Sa – Key Competitors
10.1.11 Lot Polish Airlines Sa – Key Employees
10.2 Company Profile: Eurolot Sa
10.2.1 Eurolot Sa – Company Overview
10.2.2 Eurolot Sa – Main Services
10.2.3 Eurolot Sa – Key Competitors
10.2.4 Eurolot Sa – Key Employees
10.3 Company Profile: Sprintair Sa
10.3.1 Sprintair Sa – Company Overview
10.3.2 Sprintair Sa – Main Services And Brands
10.3.3 Sprintair Sa – Key Competitors
10.3.4 Sprintair Sa – Key Employees
10.4 Company Profile: Enter Air Sp. Z O.o.
10.4.1 Enter Air Sp. Z O.o. – Company Overview
10.4.2 Enter Air Sp. Z O.o. – Main Services
10.4.3 Enter Air Sp. Z O.o. – Key Competitors
10.4.4 Enter Air Sp. Z O.o. – Key Employees
10.5 Company Profile: Bingo Airways Sp. Z O.o.
10.5.1 Bingo Airways Sp. Z O.o. – Company Overview
10.5.2 Bingo Airways Sp. Z O.o. – Main Services
10.5.3 Bingo Airways Sp. Z O.o. – Key Competitors
10.5.4 Bingo Airways Sp. Z O.o. – Key Employees
Travel and Tourism in Poland to 2017

5. 11 Company Profiles – Hotels
11.1 Company Profile: Orbis Sa
11.1.1 Orbis Sa – Company Overview
11.1.2 Orbis Sa – Business Description
11.1.3 Orbis Sa – Main Services And Brands
11.1.4 Orbis Sa – History
11.1.5 Orbis Sa – Swot Analysis
11.1.6 Orbis Sa – Strengths
11.1.7 Orbis Sa – Weakness
11.1.8 Orbis Sa – Opportunities
11.1.9 Orbis Sa – Threat
11.1.10 Orbis Sa – Key Competitors
11.1.11 Orbis Sa – Key Employees
11.2 Company Profile: Intercontinental Poland
11.2.1 Intercontinental Poland – Company Overview
11.2.2 Intercontinental Poland – Main Services
11.2.3 Intercontinental Poland – Key Competitors
11.2.4 Intercontinental Poland – Key Employees
11.3 Company Profile: Radisson Blu Hotels Poland
11.3.1 Radisson Blu Hotels Poland – Company Overview
11.3.2 Radisson Blu Hotels Poland – Main Services And Brands
11.3.3 Radisson Blu Hotels Poland – Key Competitors
11.3.4 Radisson Blu Hotels Poland – Key Employees
11.4 Company Profile: The Westin Poland
11.4.1 The Westin Poland – Company Overview
11.4.2 The Westin Poland – Main Services
11.4.3 The Westin Poland – Key Competitors
11.4.4 The Westin Poland – Key Employees
11.5 Company Profile: Hotel Bristol Poland
11.5.1 Hotel Bristol Poland – Company Overview
11.5.2 Hotel Bristol Poland – Main Services
11.5.3 Hotel Bristol Poland – Key Competitors
11.5.4 Hotel Bristol Poland – Key Employees
12 Company Profiles – Car Rental
12.1 Company Profile: Budget Car Rental Poland
12.1.1 Budget Car Rental Poland – Company Overview
12.1.2 Budget Car Rental Poland – Main Services
12.1.3 Budget Car Rental Poland – Key Competitors
12.1.4 Budget Car Rental Poland – Key Employees
Travel and Tourism in Poland to 2017

6. 12.2 Company Profile: Europcarpoland
12.2.1 Europcarpoland – Company Overview
12.2.2 Europcarpoland – Main Services
12.2.3 Europcarpoland – Key Competitors
12.2.4 Europcarpoland – Key Employees
12.3 Company Profile: Sixt Rent A Car Poland
12.3.1 Sixt Rent A Car Poland – Company Overview
12.3.2 Sixt Rent A Car Poland – Main Services
12.3.3 Sixt Rent A Car Poland – Key Competitors
12.3.4 Sixt Rent A Car Poland – Key Employees
12.4 Company Profile: Rent A Car Poland Sp. Z O.o.
12.4.1 Rent A Car Poland Sp. Z O.o. – Company Overview
12.4.2 Rent A Car Poland Sp. Z O.o. – Main Services
12.4.3 Rent A Car Poland Sp. Z O.o. – Key Competitors
12.4.4 Rent A Car Poland Sp. Z O.o. – Key Employees
12.5 Company Profile: Avis Rent A Car Poland
12.5.1 Avis Rent A Car Poland – Company Overview
12.5.2 Avis Rent A Car Poland – Main Services
12.5.3 Avis Rent A Car Poland – Key Competitors
12.5.4 Avis Rent A Car Poland – Key Employees
13 Company Profiles – Travel Intermediaries
13.1 Company Profile: Europa Travel
13.1.1 Europa Travel – Company Overview
13.1.2 Europa Travel – Main Services
13.1.3 Europa Travel – Key Competitors
13.1.4 Europa Travel – Key Employees
13.2 Company Profile: Neckermann Poland
13.2.1 Neckermann Poland – Company Overview
13.2.2 Neckermann Poland – Main Services
13.2.3 Neckermann Poland – Key Competitors
13.2.4 Neckermann Poland – Key Employees
13.3 Company Profile: Select Poland Ltd
13.3.1 Select Poland Ltd – Company Overview
13.3.2 Select Poland Ltd – Main Services
13.3.3 Select Poland Ltd – Key Competitors
13.3.4 Select Poland Ltd – Key Employees
13.4 Company Profile: Staypoland Sp. Z O.o.
13.4.1 Staypoland Sp. Z O.o. – Company Overview
13.4.2 Staypoland Sp. Z O.o. – Main Services
13.4.3 Staypoland Sp. Z O.o. – Key Competitors
13.4.4 Staypoland Sp. Z O.o. – Key Employees
Travel and Tourism in Poland to 2017

7. 14 Market Data Analysis
14.1 Tourism Output
14.1.1 Total Tourism Output
14.1.2 Direct Tourism Output
14.1.3 Indirect Tourism Output
14.1.4 Tourism Output Per Employee
14.1.5 Direct Tourism Output Per Employee
14.1.6 Indirect Tourism Output Per Employee
14.2 Tourism Employment
14.2.1 Total Tourism Employment
14.2.2 Direct Tourism Employment
14.2.3 Indirect Tourism Employment
14.2.4 Tourism Employee Compensation
14.2.5 Total Gross Income Generated By Total Tourism Employment
14.3 Domestic Tourism
14.3.1 Domestic Trips By Purpose Of Visit
14.3.2 Number Of Overnight Stays
14.3.3 Total Domestic Tourist Expenditure
14.3.4 Average Expenditure Per Domestic Tourist By Category
14.4 Inbound Tourism
14.4.1 International Arrivals By Region
14.4.2 International Arrivals By Purpose Of Visit
14.4.3 Total Inbound Tourism Expenditure By Category
14.4.4 Average International Tourist Expenditure By Category
14.5 Outbound Tourism Flows
14.5.1 International Departures By Region
14.5.2 International Departures By Purpose Of Visit
14.5.3 Number Of Overnight Stays
14.5.4 Total Outbound Tourism Expenditure By Category
14.5.5 Average Outbound Expenditure Per Resident By Category
14.6 Airlines
14.6.1 Seats Available
14.6.2 Seats Sold By Carrier Type – Business Travel
14.6.3 Seats Sold By Carrier Type – Leisure Travel
14.6.4 Load Factor By Carrier Type
14.6.5 Passenger Kilometers Available By Carrier Type
14.6.6 Revenue-generating Passenger Kilometers By Carrier Type
14.6.7 Revenue Per Passenger By Carrier Type
14.6.8 Total Revenue By Carrier Type
14.7 Hotels
14.7.1 Establishments By Hotel Category
Travel and Tourism in Poland to 2017

8. 14.7.2 Available Rooms By Hotel Category
14.7.3 Room Occupancy Rate By Hotel Category
14.7.4 Room Nights Available By Hotel Category
14.7.5 Room Nights Occupied By Hotel Category
14.7.6 Average Revenue Per Available Room By Hotel Category
14.7.7 Revenue Per Occupied Room By Hotel Category
14.7.8 Total Revenue Per Available Room By Hotel Category
14.7.9 Total Revenue By Hotel Category And Customer Type
14.7.10 Guests By Hotel Category And Customer Type
14.8 Car Rentals
14.8.1 Market Value By Customer Type And Rental Location
14.8.2 Fleet Size
14.8.3 Rental Occasions And Days
14.8.4 Rental Length
14.8.5 Average Rental Length
14.8.6 Utilization Rate
14.8.7 Average Revenue Per Day
14.9 Travel Intermediaries
14.9.1 Market Value By Product Type
14.9.2 Online Revenues By Type Of Intermediary Or Provider
14.9.3 Online Revenues By Type Of Tourist
14.9.4 In-store Revenues By Type Of Intermediary
14.9.5 In-store Revenues By Type Of Tourist
14.9.6 Travel Agent Revenues From Domestic Tourism, By Sales Channel
14.9.7 Travel Agent Revenues From International Tourism By Sales Channel
14.9.8 Tour Operator Revenues From Domestic Tourism, By Sales Channel
14.9.9 Tour Operator Revenues From International Tourism By Sales Channel
14.9.10 Other Intermediaries Revenues From Domestic Tourism, By Sales Channel
14.9.11 Other Intermediaries Revenues From International Tourism By Sales Channel
15 Appendix
15.1 What Is This Report About?
15.2 Definitions
15.3 Methodology
15.4 Contact Timetric
15.5 About Timetric
15.6 Timetric’s Services
15.7 Disclaimer
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Travel and Tourism in Poland to 2017