1. Case StudyCustomware
Jimmy Lundström, CEO of RefinedWiki
twitter.com/RefinedWiki

2. Agenda
• Shortcompany presentation
• Case Study:
- Challenges
- Solutions
- Results
• Q&A

3. RefinedWiki
• Officiallystarted to sell in November 2009
• Developing plugins for Atlassian’sConfluence
• Focusing on usability and design

4. 1600+ customers from 65+ countries

5. • Atlassian Experts
• Atlassian partner since 2003
• DeployedAtlassian solutions to over 700
clients

6. • Helpfast-growing software companies to scale by:
- Management training
- Building connectors to external systems
E.g. ConnectsSalesforce.com to Jira and Confluence
- Supportingdeployed solutions for enterprisecustomers

7. Case Study: CustomWare’sDocumentationWiki

8. Case Study: CustomWare’sDocumentationWiki
• Runs on Confluence
• DocumentationaboutCustomWare’sproducts
• Place for free support and ideas on how to
useCustomWare’sproducts
• Massive amount of information

10. Challenges
• Information wasorganized in an inefficient and
confusingway
• Cumbersome and bloatedwiki

11. Solutions
• ImplementedRefinedWiki Original Theme
• Structuredcontentintocategories
• Adding design for a
moreattractivedocumentationenvironment

13. Results
• Overnight transformation
• Improvedway of servingbothCustomWare and
theircustomers
• Customersuse it morefrequently
• Navigateswithin the structuremoreoften and for longer

14. Results
Morethan 50% increase in viewership in just
oneweek’s time!

15. Quotes by
”RefinedWiki has acted a catalyst to ourwiki by
transforminguser interaction with
greateraccessibility and ease-of-use for
ourcustomers. The
resultshavebeenastounding.”
”RefinedWikican make your Wikibeautiful”

20. www.refinedwiki.com
demo.refinedwiki.com
twitter.com/RefinedWiki

21. Vote on
RefinedWiki! http://startupawards.co/startup/190

22. Thanks!