1. HARRY POTTER & THE
DEATHLY HALLOWS PART
2
Exchange

2. Exchange
• Exchange is the stage of the film where the studio has no
control over. This is an area where fans take over. This
can be done by reviews on websites such as
amazon, blogs, forums. A big way exchange is done is by
video through YouTube, many fan will post video
reviews, literal trailers or spoofs of the film.

3. Amazon Review
• Reviews on a well know
website such as
Amazon could highly
influence someone
when considering to
purchase
HP&TDHP2, if reading
multiple reviews tells
them that the films isn't
very good, or to there
taste will may not
continue to purchase
the film and buy
another one.

4. Rotten tomatoes
• Rotten Tomatoes is a very
popular review website that
reviews multiple films. They give
the film a rating out of 10 then
rank it on the Tomatometer giving
it a percentage out of 100%. They
then also then have fans
comment after they have watched
the film, explaining how they felt
about the film. This is also given a
percentage out of 100% and
ranked out of 5.
• As this is such a popular website
for reviews it could also highly
influence someone wanting to
watch or buy the film, if there is a
low percentage there will be a
high chance that people may
hesitate or decide not to watch
HP&TDHP2.

5. Fan sites
• There are multiple
unofficial fan websites
giving you all the latest
information on Harry
Potter. These fan site
allow you to join in with
discussions about the
Harry Potter films. They
also allow you to write
reviews on what you
think of the film.

6. YouTube
• Literal trailers, these are the
official trailers but slightly
edited by fans to have
maybe a comedy effect.
Literal trailers often have
scenes from the movie
edited into the clip. This
literal trailer has a voice
over added to add comedy
effect, they haves written a
song to go with the clip
describing whats going
on, almost taking the ‘mick’
out of the film.
• Literal trailers can influence
the audience in both ways
positive and negative.

7. YouTube
• Fan Review
• This is a clip of a fan
interviewing fans of
HP&TDHP2, asking fans
what they think of the film
gives you first had honest
information about the
film, whether it is good or
bad it is likely that a fan
wouldn’t lie about the
film, unlike a promoter for
HP. Someone promoting
HP&TDHP2 is likely just
going to promote the film in
a positive light and not
state any flaws if any.

8. YouTube
• Fan review
• Again this is another way
to get an honest take of
the film. They will tell you
the negative and positive
about the film as they are
likely not getting paid by
the distribution company
of HP&TDHP2, therefore
they can say what the
wish about the film.