Getting A Foothold In Social Media: SES Chicago 2008

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Part of the Small Business Blitz panel at SES Chicago 2008, discussing how small business can get started in social media.

Business News & Politik

Getting A Foothold in Social Media

Get Educated.

Where to start: Chris Brogan Social Media Explorer K.D. Paine Marketing Profs Daily Fix Small Business Answers Social Media Today PR Squared Church of the Customer Groundswell New Rules of Marketing and PR Now Is Gone Age of Conversation The New Influencers Citizen Marketers The Cluetrain Manifesto BLOGS BOOKS

Listen.

Where to start:

Where to start:

Find your personality.

Where to start: Talk to people. Trust them.

Define Success.

Where to start: Benchmarks: Where are you NOW? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Participate.

But don’t be that guy.

Where to start: The Fantastic Five:

Measure .

Where to start: Pick Three Things. Sentiment Positive reviews Subscribers Web Analytics Inbound links Customer satisfaction Media mentions METRICS Number of leads Quality of leads Referrals

Don’t be Afraid to Fail.

Thank you! [email_address] 847.302.3471

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