This is a personal brand project that I had completed at Full Sail University for my Portfolio 1 class.

1. PERSONAL BRAND EXPLORATION
Amber Perez
Project & Portfolio I: Week 1
April 7th, 2022

2. I’m Amber“Amari” Perez, also known as Amber
Lee. I grew up in a family of musicians, from my
great grandfather who played the accordion to
my mother and her siblings who had their own
band in the 90’s. I was always surrounded by
music. Music was always my escape, my safe
place where I was able to
fi
nd the right song that
would express how I felt. Now I’m taking my own
experiences to build a safe place for musicians
to explore their own creativity and to help others
who may feel the same way as they do. My goal
is to change the way people look at music, music
is a story that is being told that could inspire
others and give listeners a safe place to escape
too.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Tour Manager
• Chief Executive
• Music Producer
The Magician, BRAND ARCHETYPE: I am
a visionary, when I have my mind set on
something I aim to achieve it. My goal is
to make dreams come true. I want to
help people transform their own lives
and inspire others to do the same. It all
begins with an idea and where the idea
will lead.
Artist Manager for Music Industry
Picture Relevant
to Your Industry
Goes Here

4. HR Department of Record Labels
TARGET AUDIENCE
Nancy Muzio
Outreach Plan:
• I will make sure my resume is up to date with
information about me that relates to the industry.
• I will contact her through Linkedin but I will apply
directly through the website.
• Always be polite, follow up with her in a week or two to
see if she had received my resume and application.
N/A HR Director at Sony Music
Entertainment
Lennon Delgado
Outreach Plan:
• Have all the documents needed for the application and
resume.
• Applying through the website and contacting her
directly at the of
fi
ce after the application has been
submitted.
• Follow up with her in a week or two through of
fi
ce
phone or through LinkedIn.
PROFILE
PICTURE HR Manager at Columbia
Records
Claire K.
Outreach Plan:
• Have a up-to-date resume that will catch her eye. Get
testimonials from people who can speak for me to also
get her attention.
• Apply directly through the website for an entry-level
position or a job that I’m interested in.
• Follow up in a week or two through LinkedIn.
N/A HR Of
fi
ce Manager at HYBE
America

5. GOALS
Short Term: (Immediately After Graduation, 2023)
• Find an entry level job in the music industry.
‣ Apply for jobs within the music industry,
aiming to work for Sony Music or HYBE America
so I can build my credentials and skillset there
before moving to my long term goal.
Mid Term: (2024-2028, 5 years)
• Establish my own music record label within those
fi
ve
years.
‣ Set up a platform on social media, (including
website,YouTube channel etc.) I plan to be in
two separate locations, one in America and
one in South Korea (2028-Future).
Long Term: (2028-2038, 10+ years)
• To become known in the music industry.
‣ Have my label established, with artists, models
and actors. I want to expand the label globally
to reach more talented people.

6. SKILLS ANALYSIS
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
Microsoft Of
fi
ce Skills
SOFT
HARD
Novice / Adept / Expert
Writing Skills Novice / Adept / Expert
Creativity Novice / Adept / Expert
Time Management Novice / Adept / Expert
Spreadsheet Software
SOFT
HARD
Novice / Adept / Expert
Operating System Software Novice / Adept / Expert
Persuasion Skills Novice / Adept / Expert
Problem-Solving Skills Novice / Adept / Expert

7. I promise to help talented people achieve
their dreams by guiding them in the music
industry and creating a safe place for them.
PROMISE

8. CREDENTIALS
Work Experience:
• CineView Studios - Intern Spring 2019
Education:
• Bachelor’s Degree in Digital Filmmaking,
Art Institute of Tampa (2016-2019)
• Associate’s Degree in Music Business, Full Sail University (Exp. 2023)
Volunteer Work:
• Clearwater Jazz Holiday Music Festival -
Camera Operator, 2016 - 2018
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
Joseph Sherman
Noteworthy Experience:
• Creating own music.
Amber Perez
HEADSHOT HEADSHOT
Industry Experience:
• N/A
Education
:
• Full Sail University - 2023
Skills and Pro
fi
ciencies:
• Bass Guitar - Intermediate
• Guitar Playing - Intermediate
• Audio Engineering - Intermediate
Overall Online Presence:
• Zero connections, his banner is very nice with a bull
design on it.The headshot looks like a regular photo
that was taken still a good photo that I could see what
he looks like.There is not a lot of details on the pro
fi
le, a
few shared posts but none recent. So not very active
online.
• Grade: Average, 70 out of 100
Industry Experience
:
• N/A
Education
:
• Bachelor’s Degree in Digital Filmmaking - Art Institute of
Tampa, 2016-2019
• Associates Degree in Music Business - Full Sail
University, 2021-2023
Leadership Experience:
• Producing and Directing short
fi
lms.
Skills and Pro
fi
ciencies:
• Filmmaking - Intermediate
• Audio Editing - Intermediate
• Adobe Premiere Pro - Intermediate
Overall Online Presence:
• 5 connections with a plain banner, headshot is from a
photoshoot.The pro
fi
le is detailed but needs a little
more. Not active on other social media, aside from
Facebook.
• Grade: Average, 80 out of 100

10. COMPETITION
Nick Gallo
Industry Experience:
• Atlantic Records
• POSH Entertainment
• Elektra Music Group
• Sony Music Entertainment
Education:
• Studied at Full Sail University
Leadership Experience:
• Manager, A&R Administration
• Client Services Coordinator
Skills and Pro
fi
ciencies:
• A&R Administration - Expert
• Audio Recording - Expert
• Sound Mixing - Expert
Overall Online Presence:
• 143 connections, there isn’t a customed banner and the
headshot is a normal photo of him.The pro
fi
le isn’t too
detailed but it gives me enough information to know
what he is capable of. Still pretty impressive.
• Grade: Superior, 85 out of 100
HEADSHOT
Amber Perez
HEADSHOT
Industry Experience:
• N/A
Education:
• Bachelor’s Degree in Digital Filmmaking - Art Institute of
Tampa, 2016-2019
• Associates Degree in Music Business - Full Sail
University, 2021-2023
Leadership Experience:
• Producing and Directing short
fi
lms.
Skills and Pro
fi
ciencies:
• Filmmaking - Intermediate
• Audio Editing - Intermediate
• Adobe Premiere Pro - Intermediate
Overall Online Presence:
• 5 connections with a plain banner, headshot is from a
photoshoot.The pro
fi
le is detailed but needs a little
more. Not active on other social media, aside from
Facebook.
• Grade: Average, 80 out of 100

11. BRAND POSITION
For hiring managers who are in need of someone
willing to make things happen, I provide a variety
of skills that could bene
fi
t you in discovering new
artists to technical skills to keep everything in
track because I am someone who is precise and
wants to learn about this industry and see people
achieve bigger and greater things.
“A&R ADMINISTRATOR”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Music Business Association.
‣ MAY 9th-12th 2022 | Nashville,TN
• KCON
‣ JULY 6th-7th | New York City, New York
• RIAA (Recording Industry Association of America)
‣ NOV 2024 | Washington, D.C.
Digital Marketing
• Primary Content: Introductions of any new artists/talents that we have
in our company. Post new projects coming up and photoshoots that they
take. We’ll market our talent to get people invested in what we will create.
• Primary Tools: Instagram,Twitter,Youtube and Tiktok will be the main
ones we will have to promote our content. Depending on what projects
we will be working on, we’ll post either one a week if it is a lengthy video
(Youtube), or post every few days or daily to keep up with the trends
(Tiktok), we’ll post updates on what they are doing on other platforms
(Instagram and Twitter).
• Website: My digital portfolio site will help me build my brand awareness
by showing all of the things that I have done in the industry to make my
dream happen. It’ll have services that we’ll offer and projects that we
have worked on, in my digital portfolio.
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
• I’m looking for a mentor that has seen it all, from watching
Artists grow to failing in the industry.That way I could do
my best to avoid any of that from happening. I will dedicate
as much time as I can to become a professional in the
music industry.
Formal Education
• Bachelor’s Degree in Digital Filmmaking. 2016-2019
• Associates Degree in Music Business. 2021-2023
Technical Skills
• Video creation and editing software - Avid technology,
MAY 2019
• Accounting Software - Financial Accounting software,
DEC 2024
• Graphic or photo imaging software - Adobe Creative
Cloud, MAY 2019
Soft Skills
• Identifying complex problems to develop implement
solutions. - Complex Problem Solving - AUG 2023-2024
• Persuading people to change their mind or behavior -
Persuasion - AUG 2023
• Actively looking for ways to help people - Service
Orientation - AUG 2023

14. Amber Lee
You know how music nowadays sounds a little
repetitive? Well, what I do is
fi
nd original creative talented people in the
platform that they all gather around. In fact, I can list a couple of people who
started off on YouTube,TIKTOK etc. Who now have millions of listeners on
Spotify.
“
Picture of You
Goes Here

15. REFERENCES
Magician brand Archetype - Kaye Putnam: Psychology
brand strategy. Kaye Putnam | Psychology Driven
Brand Strategist. (2022,January 9). Retrieved April 8,
2022, from https://www.kayeputnam.com/brand-
archetype-magician/
Producers and directors. O*NET OnLine. (n.d.). Retrieved April
8, 2022, from https://www.onetonline.org/link/
summary/27-2012.00
Chief executives. O*NET OnLine. (n.d.). Retrieved April 8,
2022, from https://www.onetonline.org/link/
summary/11-1011.00
Agents and business managers of artists, performers, and
athletes. O*NET OnLine. (n.d.). Retrieved April 8, 2022,
from https://www.onetonline.org/link/summary/
13-1011.00
Recording Music. (n.d.). Pixabay. photograph. Retrieved from
https://pixabay.com/images/id-4004849/.
Stage Live. (n.d.). Pixabay. photograph. Retrieved from
https://pixabay.com/images/id-2089831/.
LinkedIn. (n.d.). Retrieved April 9, 2022, from https://
www.linkedin.com/
https://www.linkedin.com/in/nancymuzio/
https://www.linkedin.com/in/clairejo37/
https://www.linkedin.com/in/lennon-delgado-b25b66126/
https://www.linkedin.com/in/nick-gallo-18411962/
https://www.linkedin.com/in/joseph-sherman-7a3013226/