Design For Start Ups & Product Design

1. Design + Startups
#designlovesstartups @ambercantinac

2. I’m Amber Heinbockel
#designlovesstartups @ambercantinac
A designer, speaker
and launcher of products.
I get work with the
talented folks at cantina.

3. Why is Design Important to Startups?
#designlovesstartups @ambercantinac

4. 80% of startups count great design as
an important part of their business
#designlovesstartups @ambercantinac

5. Great design elicits
trust from users
#designlovesstartups @ambercantinac

6. Great design gets you
funding places
#designlovesstartups @ambercantinac

7. Keep them wanting more
#designlovesstartups @ambercantinac

8. First impressions matter
#designlovesstartups @ambercantinac

9. Great design and your ________
#designlovesstartups @ambercantinac
app
product
site
business
cat

10. The #1 pitfall for startups
#designlovesstartups @ambercantinac

11. understand your product story
#designlovesstartups @ambercantinac

12. “before you start anything -
know your story” - @dtelepathy
#designlovesstartups @ambercantinac
Chuck Longanecker.

13. Identify the problem your product
is here to solve
#designlovesstartups @ambercantinac

14. solve a problem you have,
someone else has,
or
a problem that doesn’t exist
#designlovesstartups @ambercantinac

15. Tell your story in a way your mom
can understand and tell her friends.
#designlovesstartups @ambercantinac

16. “An app that lets me share fancy
filtered photos using my smartphone.”
#designlovesstartups @ambercantinac
my ground breaking app

17. Figure out the features
that make your product special, unique.
#designlovesstartups @ambercantinac

18. #designlovesstartups @ambercantinac
my ground breaking app

19. Figure out the features
that make your product. special, unique
#designlovesstartups @ambercantinac

20. #designlovesstartups @ambercantinac
my ground breaking app

21. Know your competition
#designlovesstartups @ambercantinac

22. #designlovesstartups @ambercantinac
my ground breaking app

23. So your ready to design -
now what?
#designlovesstartups @ambercantinac

24. Design for
Passive & Active Users
#designlovesstartups @ambercantinac

25. Passive Users
#designlovesstartups @ambercantinac

26. Active Users
#designlovesstartups @ambercantinac

27. #designlovesstartups @ambercantinac
my ground breaking app
passive active

28. The majority of time spent
on an app is passive
#designlovesstartups @ambercantinac

29. Innovate where it matters
#designlovesstartups @ambercantinac

30. #designlovesstartups @ambercantinac
my ground breaking app

31. Design your user story
#designlovesstartups @ambercantinac

32. #designlovesstartups @ambercantinac
my ground breaking app
passive
active

33. #designlovesstartups @ambercantinac
passive
active

34. Design should always tell the
story of your product
#designlovesstartups @ambercantinac

35. build . implement . iterate . repeat
#designlovesstartups @ambercantinac

36. Thank You
#designlovesstartups @ambercantinac