Search engines help users locate information on the web. They crawl websites to index their content, then serve search results based on relevance algorithms like PageRank. Search engine optimization (SEO) aims to improve a website's visibility in search results through on-page techniques like optimizing titles, meta tags, and keywords as well as off-page techniques like getting links from other popular websites. It is important for SEO that search engines can properly crawl and index a website.
2. What is a Search Engine?
Search Engine is a co-ordinated set of programs
which help us to locate our query over WEB.
Eg. Google, MSN, Yahoo, Bing ,Kartoo ,WiseNut
Surveys show that over 85%
of users rely on search engine
to locate information on the
Web.
4. What is SEO?
Definition : A set of methodologies aimed at improving
the visibility of a website in search engine listings.
Objective : To increase web visitor counts by ranking
very high in the results of searches
using the most appropriate
keywords describing the
content of your site.
6. CRAWLING
Process by which spider discovers new and updated
pages to be added to the Google index.
Spider : (also called a "crawler" or a "bot") goes to
every page on every Web site that wants to be
searchable and reads it, using hypertext links on each
page .
Web Crawling : Process when a spider is building its
lists.
CRAWLING
7. INDEXING
Once the spiders have completed the task of finding
information on Web pages the search engine must store
the information in a way that makes it useful.
Each commercial search engine has a different formula
for assigning weight to the words in its index.
Eg. An engine might store the number of times that the
word appears on a page
INDEXING
8. SERVING RESULTS
Google Page Rank - PageRank is a family of algorithms
for assigning numerical weightings to hyperlinked
documents indexed by a search engine.
Founders Larry Page and Sergey Brin at Stanford
University in 1998.
Criteria Google interprets a link from page A to page B
as a vote, by page A, for page B.
SERVINGRESULTS
10. Where are the SEO Results?
Organic
Pay Per Click
Pay Per Click
11. SEO - Internet Marketing
Before After
Become only a SHOW piece Become a REVENUE generation
model
Only an invited visitor can enjoy
the services of the website
An unknown visitor can also
benefit with the website.
NO RE-SALE value HIGH RESALE Value
Services and product CANNOT
be sold to an unknown visitor
Services and product can also
be sold to an unknown visitor to
maximize PROFITS.
NEGLIGIBLE visitor
participation & presence
UNLIMITED visitors participation
& presence
INTERNETMARKETING
13. Keywords and Mets Tags
The first step to get traffic from search engines is that the
search keywords must be defined.
The effect of thoroughly selected keywords are reflected
in two equations :
Right keywords = Right prospects = Growing sales.
Wrong keywords = Wrong prospects = Zero sales.
14. Keywords and Mets Tags
Include keywords in your TITLE tag
Use keywords in META Keyword and Description tags
Use your keywords throughout your page
Have a good
keyword density
on your page
16. Links
Play a major role in search engine optimization.
Search Engine looks at
Internal Links
External Links
Listing on popular Websites
They give potential visitors multiple paths to your Web
site.
They can increase your ranking in search engines that use
link popularity as part of their formula.
17. Make Site Crawable
Code Your Site Properly
Avoid JavaScript links and pop-up windows
The Site
Maps
Page 1
Page 3
Page 4
Page 2
Sitemap
This is a website without a site map.
This is a website with a site map.
Page 1 and 2
can only
reach page 3
via page 4
Page 1 and 2 can
now reach page 3
in many ways
19. SEO for Mobile Phones
Configure mobile sites so that they can be
indexed accurately
Verify that mobile site is indexed by Google
Googlebot may not be able to find your site
Googlebot may not be able to access your
site
Verify that Google can recognize your
mobile URLs
20. SPAMDEXING
Practice of deliberately and dishonestly modifying HTML
pages to increase the chance of them being placed close to
the beginning of search engine results.
Keyword stuffing
Hidden or invisible text
Mirror websites
Cloaking
Link spamming
21. CONCLUSION
By ethical Search Engine Optimisation
Techniques, any content-site can get top
ranking in any Search Engine.
Getting a top rank in any of the major Search Engine is the first
step in getting business.
The future of SEO Techniques is not concrete , because daily
R&D are taking place in Search Engine Laboraties,for new
methods and techniques for searching data on the Web.