Why Enterprise Workloads on AWS - AWS Cloud Experience Argentina

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2. Why Enterprise Workloads
on AWS
Ariel Kirsman, Solutions Architect, AWS
akirsma@amazon.com, @akirsman
Pablo Poza, VP Regional, BGH Tech Partner
pablo.poza@bghtechpartner.com

3. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Why Customers Choose AWS for their Enterprise Workloads
Most Experience
13Years of experience
Service offerings
160+
Global Reach & High
Availability
69Availability zones spanning 22
geographic regions
With consistency
80,000
Capable of delivering
up to
Security &
Compliance
IOPS/
instance
HIPAA, FISMA, ITAR, EU Model Clauses
50+Compliance Certifications
SOC-1,2,3 FIPS, ISO
68price reductions since 2006
Customer Obsession &
Innovation
Improve TCO

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AWS Strategic ISVs
Innovating on behalf of our customers
77%
of the world’s transaction
revenue touches an
SAP system
Source: Oxford Economics / SAP analysis, Feb. 2018
82%
of Microsoft Windows runs
either on-premises or in
private cloud
Source: WW Windows shipments / Deployments, IDC estimates, 2018 Source: 2016 IDC WW VM Market Share
83%
Market Share for
virtualized on-premises
environments
Source: 2019 https://db-
engines.com/en/ranking
Top #3
One of the most popular
DB-Engines

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AWS Pace of Innovation for Strategic ISVs
1 2 3 4 5 6
• AWS continues accelerate
innovation on behalf of
it’s customers
• SAP and Microsoft’s AWS
alliances both date back
to 2008
• VMware Cloud on AWS is
providing customers with
quarterly releases vs. 18
months for on-premises
offerings
• SAP on Oracle Database on
AWS is now supported by
SAP

6. Strategic Enterprise Solutions

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Manage & Operate
Run
SAP on AWS Customer Use Cases
AWS Xtend for SAP
Innovate
AI/Machine Learning
IOT
Data/Analytics
Integrated Apps
Agile Dev Ops
Intelligent
Managed Services
Move to
the Intelligent
Enterprise
Optimized
IT
3
Migrations
1
Landscape
Lift and Shift
Any DB to HANA
ECC / BW to HANA
Retire
Technical
Debt
Consolidate
Business
Transformations
Explore/Plan
FAST+ POCs
S/4 Move
Xperience
Industry
Extensions
Modernize
Mission
Critical Systems
2 4

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The Alliance
CustomerAdoption
2008
SAP as a
Customer
S/4 HANA
SAP IQ / ASE
SAP HANA Platform Edition
SAP Mobile Secure
SAP Business Suite
HANA One
HANA Developer Edition
SAP Cloud Appliance
Library (CAL)
A1 / B1
RDS Solutions
BOBJ
SAP HANA for B1
BW on HANA
BW on HANA (4TB)
Today
X1 (2TB)
BW/4 HANA X1 (14 TB)
X1e (4TB)
BW/4 HANA X1 (50 TB)
HEC on AWS
SCP on AWS
HANA Express on
AWS Market Place
Hybris on
Aurora
FAST Migrate
Engineering Milestones SAP AWS
ASE on MP

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• Preferred partner
advisory meetings
• Sales, solution, and
executive alignment
• Amazon Partner Network (APN)
certified
• SAP competency validated
• Customer referenceable
• SAP on AWS training
• Annual planning and review
• AWS enabled offerings
GSI’s
(12)
SI’s
(36)
MSP
(25)
Tech
(8)
AWS & SAP Partner Ecosystem

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General
purpose
Dense
storage
Compute
optimized
Storage
optimized
Memory
optimized
High
I/OM4 D2 X1T2 R4I3C5M5 H1 EC2 Bare MetalT2 Unlimited X1eI2C4
High
I/O
General
purpose
burstable
Direct access to
physical server
resources
Amazon EC2 Instances for SAP

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High Memory instances: Certified for SAP HANA
6 TB
9 TB
12 TBUp to 12TB Memory; SAP-Certified
Custom Intel® Xeon® Scalable processor
Native to AWS; Out-of-Box Integration
Simple Management: AWS CLI, Console, IAM
Flexibility to Scale; Resize in Minutes
18 and 24 TB instance coming in 2019

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The new “Clean Core” paradigm
Innovate at start-up like speed
Third-party Applications
CORE SERVICES SECURITY & COMPLIANCE MANAGEMENT TOOLSINFRASTRUCTURE
IoT Artificial intelligence DevOps Enterprise apps
OLTP
S/4
OLAP
BW/4
Big Data
Differentiation Layer
Build to Change
Application Layer
Build to Consume
Infrastructure Layer
Build to Last
SAP Cloud Platform

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Extend: Full interoperability
Achieving the Full potential of Digital Transformation
aws
SAP Cloud Platform
Provider
Regions 7 1 1
Security ● ● ●
User Experience ● ● ●
Data & Storage ● ◕ ◕
DevOps ● ◕ ◑
Integration ● ◔ ◔
HANA ●
IoT ●
Machine Learning ●
Analytics ●
Total Services 38 14 15
Amazon API
Gateway
Machine Learning
Big Data
Natural Language
IoT
Build
Extend
Integrate
Source: https://help.sap.com/doc/aa1ccd10da6c4337aa737df2ead1855b/Cloud/en-US/3b642f68227b4b1398d2ce1a5351389a.html
Analytics
Micro-Services

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Security and Resiliency:
Mission Critical dependability with Public Cloud Attributes
Amazon
CloudWatch
Alarm
Primary
HANA
Primary
HANA
Primary
HANA
Secondary
HANA
Auto Recovery Optimized HA Full HA/DR
Availability
Zone A
Availability
Zone B
Availability
Zone C
Sample Region
Global Infrastructure:
Cost Optimized Recovery:
AWS Trusted
Advisor
AWS
Directory
Service
AWS
Certificate
Manager
AWS Artifact
AWS
CloudHSM
Amazon
Inspector
IAM
AWS WAFAWSKMS
AWS ShieldAWS
Organizations
AWS
Service
Catalog
Amazon
CloudWatch
AWS
CloudTrail
AWS
Config
AWS
CloudFormation
Virtual
Private Cloud

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The Challenge
Cloud Transformation
• Modernize infrastructure
• Improve time to market
Customer Example: Energy
• Move to SAP HANA on AWS
Migrations
1
Landscape
Lift and Shift
Any DB to HANA
ECC / BW to HANA
Retire
Technical
Debt
Consolidate
“Como anécdota, el día de lo que nosotros llamamos ‘quiebre’, en el momento
que comenzamos a subir todo a la nube, uno de nuestros técnicos notó que,
cambiando un par de procesadores, el tiempo se reducía a la mitad y así fue.
Vimos los resultados sobre la marcha, eso fue muy importante.”
Jorge VázquezGerente de Tecnología y Operaciones de Pampa Energía
https://aws.amazon.com/es/solutions/case-studies/pampa/

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Optimize SQL Server on
Amazon EC2 or RDS
Refactor, Re-platform,
containerize
Optimize .NET
Dev OPS
Windows POCs
Migrate Windows
Server VMs to AWS
Innovate and drive
business agility
Optimize IT using
AWS Services
Enterprise Extensions into
AI, ML, IOT
Digital focused POC’s
Data center
consolidations
EC2, Dedicated hosts, AWS
Directory
Assessments, Rapid
Migration POCs
1 2 3 4
Modernize your
.NET Applications
Migrations, DR,
EOS upgrades
SQL Server on
EC2 or RDS
Assessments, Rapid
Migration POCs
Retire technical
debt, increase
reliability
Deploy faster
and safe
money
Drive Digital
transformation
Increase
performance and
resilience
Microsoft on AWS Customer Use Cases

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As a managed service using
Amazon RDS
• RDS for SQL Server
Self-managed using
Amazon EC2
 BYOL Windows & SQL
 Purchase EC2 Windows + BYOL SQL
 Purchase EC2 Windows + SQL
Running SQL Server on AWS

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SQL Server on AWS exhibited 2X+ better price/
performance than Azure (ZK Research)
SQL Server on Amazon EC2 consistently outperforms Azure across a variety of machine types
0
200
400
600
800
1000
1200
3 5 8 13 21 34 55 89 144 233
AWS versus Azure Large* Configuration
(TPM)
AWS Azure
$0
$100
$200
$300
$400
$500
$600
Small Medium Large
Costs per 1 Billion Transactions Per
Month
AWS Azure
https://zkresearch.com/blog/2018/11/comparing-sql-server-deployments-on-microsoft-azure-and-amazon-web-services
on https://zkresearch.com,

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Amazon FSx for Windows File Server
Lift and shift your Windows file storage with fully managed windows file servers
Fast and flexible
performance
Native Windows
compatibility
Enterprise-ready
Fully managedBroad accessibility

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• New support integration to
improve customer experience
• AWS Support engineers can
escalate directly to Microsoft
Support on behalf of AWS
customers
Premier support for AWS customers running Microsoft
workloads

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AWS is the place to build and run .NET applications
• AWS SDK for .NET, PowerShell & VS Toolkit
• VSTS DevOps Tools/Integration
• AMI for .NET Core on Amazon Linux 2/Ubuntu
• .NET Core Support for Lambda, X-ray
• CodeStar, CodeCommit, CodeBuild, and CodeDeploy
• AWS Elastic Beanstalk: Microsoft IIS 7.5, 8.0, and 8.5
• AI/ML fully integrated with AWS Deep Learning AMI
for Windows

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Customer Example: Media and Entertainment
The Challenge
Cloud Transformation
Business Outcome
• Underutilized for most of the year
• Contract was up for renewal
• 20 PB archive of content ready for migration needed
• DR strategy to secure business critical SQL workloads
• Datavail executed planning, testing, including I/O
performance testing
• Used high-memory EC2 instances & P-IOPS EBS volumes
• Upgrade SQL Server 2008 R2 to SQL 2014 with
AlwaysOn
• DR plan executed successfully in real-world failure
• Improved availability and added redundancy to e-
commerce apps, improving performance by 30%
• Reduced costs compared to running on-premises
Optimize SQL Server on
Amazon EC2 or RDS
2
Migrations, DR,
EOS upgrades
SQL Server on
EC2 or RDS
Assessments, Rapid
Migration POCs
Increase
performance and
resilience

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Cloud
Migrations
Disaster
Recovery
Next-Generation
Applications
Application
Modernization
Next-Gen App
Build Out
Enterprise Workloads
VMware Cloud on AWS Customer Use Cases
Application Specific
Data Center Wide
Infrastructure
Refreshes
Consolidate
Migrate
For Additional
Workloads
DR Data Center
Replacement
Add or Modernize DR
solutions
Primary Secondary
Explore
1 2 3 4
Data Center
Extension
Footprint Expansion
On-Demand Capacity
Test / Dev
Expand
Maintain
Innovate

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VMware Cloud on AWS is engineered for seamless integration
Elastic Network
Interface
Elastic Block Store
VMware Cloud™ on AWSCustomer Data Center
vSAN backed by EBS provides flexible and cost efficient storage
NSX and ENI enable a high bandwidth, low latency connection to the AWS VPC
Access to a rich portfolio of AWS services

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Extend capabilities with AWS Services

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Customer Example
The Challenge
Need to rapidly migrate applications
from on-premises data center due to
space limitations
Cloud Transformation
Business Outcomes
Live migrate application with resiliency
300 VMs in less than 96 hours
3000 VMs migrated in 3 months with no refactoring
550 Terabytes of data
• One FTE in IT
• No downtime
• Expand usage for Data Extension Use case
Cloud
Migrations
Application Specific
Data Center Wide
Infrastructure
Refreshes
Consolidate
Migrate
1
MIT

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Why Oracle customers migrate to AWS
Retire technical debt Tech refresh New applications New architectures
Improve security Automate operations Improve performance Simplification of s/w

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Determine
Migration Path
Lift and Shift
Automate
RE-HOST
Lift and Reshape
RE-PLATFORM
Drop & Shop
REPLACE
Re-architect/
Decoupling apps
REFACTOR
Purchase
COTS/SaaS &
licensing
MODIFY UNDERLYING
INFRASTRUCTURE
Manual Install
& Setup Integration
Redesign
Application/
Infrastructure
Architecture
App Code
Development
Full ALM /
SDLC
Integration
Use Migration Tools
Assess/Prioritize
Applications
Discover
RETAIN RETIRE
Not Moving Decommission
Validation Transition Production
Manual Install Manual Config Manual Deploy
MANUAL
Cloud Migration Strategies

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Customers migrating Oracle to AWS include
Oracle to Amazon
Aurora
Oracle Database on
AWS
Fusion Middleware Enterprise Applications
Reduced processing time from
26 hours to 40 minutes
Closed 2 of 6 datacenters
“Enabling the business, no
constraints”
Supported 4x peak load, but
cheaper than data center
20% TCO reduction
6x faster provision
> 99.5% app availability
ROI <6 months
400% lower infra TCO
Offsetting ~£2m per month,
50% better performance
“We didn’t encounter any
roadblocks based on cost,
functionality, or performance;
we moved forward quickly and
well within Sage’s budget.”

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Why Enterprise Workloads on AWS?

35. ¡GRACIAS!