Building and running your business starts with compute, whether you are building mobile apps, or running massive clusters to sequence the human genome. AWS has over 70 infrastructure services and plans to deliver more than 1,000 new features in 2016. With more than twice as many compute instance families, twice the compliance certifications, and the largest global footprint of any other cloud vendor, AWS provides a robust and scalable platform to help organizations of all types and sizes innovate quickly.
AWS offers multiple compute products allowing you to deploy, run, and scale your applications as virtual servers, containers, or code.
3. Amazon Elastic Compute Cloud (EC2)
• Virtual machine instance running on a hypervisor
• Support numerous distributions of Linux as well as
Microsoft Windows Server (2003 R2 - 2016)
• Complete control of your host operating system with root
and administrator accounts
• Reduce time to procure new server instances to minutes
• Dynamically auto scale compute capacity based on load
4. Amazon Elastic Compute Cloud (EC2)
• AWS Provided AMIs
– Linux Distributions and Windows Server 2003-2016
• Your own AMIs
• AWS Marketplace AMIs
– Enables qualified partners to market and sell their
software to AWS Customers
• Community AMIs
Amazon Machine Images (AMI)
10. Amazon Elastic Compute Cloud (EC2)
• On-Demand Instances
– Pay as you go compute power
– Designed of low cost and flexibility
– Pay only for what you use, no up-front commitments
or long-term contracts
– Use Case Highlights
• Applications with short term, spikey, or unpredictable
workloads
Purchase Options
11. Amazon Elastic Compute Cloud (EC2)
• Reserved Instances
– Save up to 75% over On-Demand rates
– 1 or 3 year terms
– Payment options (No UpFront, Partial UpFront, All UpFront),
enable you to receive significant hourly discount
– Low cost/predictability
– Use Case Highlights
• Applications running 24/7 or predicable usage
• Applications that require reserved capacity including disaster recovery
Purchase Options
12. Amazon Elastic Compute Cloud (EC2)
• Spot Instances
– Bid on unused EC2 capacity
– Spot Price based on supply/demand, determined
automatically
– Low cost/large scale dynamic workloads
– Use Case Highlights
• Applications with flexible start and end times
• Applications only feasible at very low compute prices
Purchase Options
13. Amazon Elastic Compute Cloud (EC2)
• Dedicated Instances
– Single customer tenancy on the compute hardware
– Dedicated per-region fee for one or more running
instances
– Use Case Highlights
• Applications with unique compliance requirements like HIPAA
Purchase Options
14. Amazon Elastic Compute Cloud (EC2)
• Persistent block storage volumes for use with
Amazon EC2 instances
• Attach and format using a standard OS file
system (e.g. ext4 or NTFS)
• Single volumes sizes from 1GB to 16TB
• Automatically replicated within its Availability
Zone to protect from component failure
Amazon Elastic Block Storage (EBS)
15. Amazon Elastic Compute Cloud (EC2)
• Scale your Amazon EC2 capacity automatically
• Setup scaling policies to add or remove EC2
instances based on Amazon CloudWatch
metrics
• Launch Configurations are used to preconfigure
what EC2 instance type and Amazon Machine
Image (AMI) the auto scaling group will utilize
Auto Scaling Groups
16. Amazon Elastic Load Balancing (ELB)
• Automatically distributes incoming application traffic
across multiple instances and multiple Availability
Zones
• Achieve higher levels of fault tolerance by detecting
unhealthy instances and rerouting traffic across the
remaining healthy instances
• Supports round robin for TCP, least connection for
HTTP/HTTPS, and sticky session or session affinity
17. Amazon EC2 Container Service (ECS)
• Container management service that supports
Docker containers and allows you to easily run
applications on a managed cluster of Amazon
EC2 instances
• Amazon ECS eliminates the need for you to
install, operate, and scale your own cluster
• Supports running applications, services, and
batch services
18. AWS Elastic Beanstalk
• Service for deploying and managing web
applications and services developed in Java, .NET,
PHP, Node.js, Python, Ruby, and Docker
• Upload your code with Eclipse or Visual Studio and
Elastic Beanstalk automatically handles the
deployment from capacity planning, load balancing,
auto-scaling to application health monitoring
• Retain full control over your AWS resources
19. AWS Lambda
• Compute service that runs stateless Node.js,
Java, and Python code in response to an event
• Starts code within milliseconds of an event such
as an image upload, in-app activity, website
click, or output from a connected device
• Allows running code without managing
infrastructure like EC2 instances and auto
scaling groups
Welcome to AWS for Digital Advertising! Our goal today is to tell you about why Digital Advertising companies are rapidly adopting AWS. We will take a look at some common scenarios in this business, review the business value proposition and take a look at AWS technologies enabling these scenarios.
Welcome to AWS for Digital Advertising! Our goal today is to tell you about why Digital Advertising companies are rapidly adopting AWS. We will take a look at some common scenarios in this business, review the business value proposition and take a look at AWS technologies enabling these scenarios.