Grilanda, head of a multi-country organization at AWS, presented a keynote agenda on how enterprises face a changing environment with high customer expectations and low barriers to entry requiring constant innovation. The document discusses how 50% of S&P 500 companies will be replaced over 10 years, and 9 out of 10 Fortune 500 companies from 1955 are gone, showing the need for transformation. It outlines that enterprises have existing advantages but challenges like existing infrastructure, processes, and cultural resistance to change. The keynote argues that for enterprises to transform, they need to accelerate adoption of modern technology platforms, organize for speed, create a culture of innovation, and ensure security and compliance. It provides examples of how AWS and Amazon are well-position
3. ENTERPRISES FACE
A CHANGING ENVIRONMENT
?
High customer
expectations
Low barriers
to entry
Constant, rapid
change and
uncertainty
4. WHERE SUCCESS DEPENDS UPON
TRANSFORMATION
of S&P 500 companies
will be replaced
over the next
10 years
of Fortune 500
companies
from 1955
are gone
50% 9 o ut o f 10
6. ENTERPRISES HAVE
EXISTING ADVANTAGES
D e e p
k n o w l e d g e
o f t h e i r
m a r k e t s
S k i l l e d a n d
c o m m i t t e d
e m p l o y e e s
F i n a n c i a l
a n d o t h e r
r e s o u r c e s
C u s t o m e r
b a s e a n d
b r a n d e q u i t y
O p e r a t i o n a l
p r o c e s s e s ,
c o m p l i a n c e
c e r t i f i c a t i o n s
17. "We've had three big
ideas at Amazon: Put
the customer first.
Invent. And be patient."
—Jeff Bezos
18. Cus tomer Ob s es s i on
O wn er s h i p
In v en t an d S i mp li fy
Ar e Ri gh t, A L ot
H i r e an d Develop th e B es t
In s i s t on t h e H i g h es t S t an dar ds
Th i n k B i g
B i as for A ct i on
Fr ugali ty
L ear n an d B e Cur i ous
E ar n Tr us t of O t h er s
Di ve Deep
H ave B ack b on e;
Di s agr ee an d Commi t
Deli ver Res ult s
AMAZON
LEADERSHIP PRINCIPLES
19. In v en t an d S i mp li fy
2 31 21
B i as for A ct i onCus tomer Ob s es s i on
20. Th i n k B i g
4 5
L ear n an d B e Cur i ous Fr ugali ty
6