AWS Startup Day Santiago 2019.

1. Mobile Q&A | Envía tus preguntas online
Abrí un navegador
Accedé a slido.com
Ingresá el código del evento : STARTUPDAY
¿No tienes una pregunta? Mirá las preguntas
enviadas y votá por las mejores.
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2. Encuesta de Satisfacción
Abrí un navegador
Accedé a slido.com
Ingresá el código del evento : STARTUPDAY
Evaluá el desempeño del presentador y el contenido
de las presentaciones.

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Equipo Global de Startup Business Development
En AWS, tenemos un equipo global de de fundadores con Exits,
antiguos inversores y mentores de startups dedicados a ayudarlos

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El Pitch: fundamentos para el éxito
y errores a evitar.
Alfonso Amat
LATAM Business Development Manager for VCs, Accelerators, Incubators and Startups
Amazon Web Services

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O… puesto distinto…
Vos no sos tu Presentación
(pero necesitas una gran presentación)

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Si, necestás una Presentación (Deck)

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Steve Jobs Jeff Bezos Anne Wojcicki Elizabeth Holmes

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El Deck Perfecto

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El Deck de Sequoia
https://www.sequoiacap.com/article/writing
-a-business-plan/

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El Deck de YC (seed)
https://blog.ycombinator.com/intro-to-the-yc-seed-
deck/

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El Deck de TechStars
https://www.techstars.com/content/blog/the-perfect-
investor-deck-for-raising-a-seed-round/

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El seed deck según Khosla Ventures
https://medium.com/@zebulgar/how-to-raise-money-
before-launch-a3544ef4dba6

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Qué tienen en común?

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1. Cover
La Gran Idea

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2. Resumen
El teaser

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3. El Problema
Qué estas resolviendo,
y para quien.

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4. La Solución
Vos tenés la respuesta

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5. Producto
Qué construiste,
cómo funciona.

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6. Business Model
Como ganás $

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7. Mercado
Quién, y cuántos

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8. Competencia
Vos sos mejor… por que?

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9. Crecimiento y tracción
Prueba de que está funcionando

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10. Financials
La $ que vas a hacer

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11. Dream team
Por qué ustedes

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12. Funding
Cuanto $ vas a necesitar

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13. Resumen
Los highlights

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There is no secret society
of pitch deck wizards

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Por qué algunos pitches son exitosos
y otros no?

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Justin Smithline: Partner en
The Entrepreneurs Roundtable Accelerator

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Está es nuestra alineación general. Entonces, ¿cuáles
son los que realmente marcan la diferencia?
• Cover
• Resumen
• Problema
• Solución
• Producto
• Business Model
• Market Opportunity,
• Competencia
• Estrategia de Crecimiento y
Tracción
• Financials
• Eqiupo
• Funding
• Resumen

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Problema / Solución / Business Model
Crecimiento y Tracción / Equipo

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https://www.slideshare.net/PitchDeckCoach/airbnb-first-
pitch-deck-
editable?ref=https://piktochart.com/blog/startup-pitch-
decks-what-you-can-learn/
01
Problema:
the good / the bad

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https://www.slideshare.net/PitchDeckCoach/airbnb-first-
pitch-deck-
editable?ref=https://piktochart.com/blog/startup-pitch-
decks-what-you-can-learn/
Solución:
the good / the bad
02

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https://www.slideshare.net/webjoe/linkedin-deck-
27367069?ref=https://piktochart.com/blog/startup-pitch-decks-
what-you-can-learn/
Business Model:
the good / the bad
03

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https://drive.google.com/file/d/1XwBP-
VDYZUPAR44BJyp6gjuufm7KNGTs/view
Business Model:
the good / the bad
03

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https://drive.google.com/file/d/1dHCXl6yRwapsqUHiE
pKOlEX_5eABqq1L/view
Crecimiento y Tracción
Growth and Traction:
the good / the bad
04

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https://www.slideshare.net/vishaltx/square-pitch-deck-
23990068?ref=https://piktochart.com/blog/startup-pitch-decks-
what-you-can-learn/
El Equipo:
the good / the bad
05

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Siete Pecados Capitales (mas o menos)
1. Guardar lo mejor para el final - tenés 15 secs para capturar su atención
2. No tener una Tesis Coherente
3. El deck navaja suiza
4. No reconocer y responder las preocupaciones mas comunes de tu
negocio
5. Decir que no tenés competencia
6. Pensamiento mágico del tamaño del mercado
7. Gráficos y Estadísticas inentendibles
8. Hacerte el que se las sabe todas
9. No saber todo…

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Pecado Capital Extra:
Shorts y Sandalias!

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Iterar, Iterar, Iterar
pero…
Ser el Rey del PowerPoint no
es tu trabajo

41. Thank you!
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