If you are interested to know more about AWS Chicago Summit, please use the following to register: http://amzn.to/1RooPPL Forrester estimates that cloud adoption will soar 91% from $100 billion to $191 billion in 5 years. The next phase of cloud adoption will feature more diverse workloads, more applications that bridge public clouds and private data centers, and a greater emphasis on cost efficiency. In this webinar, we’ll discuss the impact of cloud adoption on the industry and on your business, including realignment of tech budgeting and applications, retooled staffing to enhance the skill sets of your internal teams, and the role of specialist firms in accelerating your progress. Join Vikram Garlapati, Manager of Solutions Architect, AWS, Forrester Vice President and Principal Analyst John Rymer, along with Amit Khanna, VP of Cloud Services at Virtusa, to gain insight into the state of cloud adoption and to learn the lessons and best practices gained from multiple engagements that helped customers transform their application landscapes. Learning objectives: 1) Understand overall trends in cloud adoption 2) Learn best practices for migrating diverse workloads – to take full advantage of cloud services

1. © 2015, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
John R. Rymer, Vice President & Principal Analyst, Forrester Research
Amit Khanna, Vice President of Cloud Services, Virtusa
Vikram Garlapati, Manager Solutions Architect, Amazon Web Services
May 19, 2015
Industry Trends and Best Practices
for Cloud Adoption

2. 2
Agenda
› Cloud is established in the enterprise, expanding
into new workloads
› Why cloud’s spread changes everything in app
delivery
› Best practices for migrating diverse workloads
› Overview of AWS infrastructure

4. Industry Trends for Cloud Adoption
John R. Rymer, Vice President, Principal Analyst
May 19, 2015

5. © 2015 Forrester Research, Inc. Reproduction Prohibited 5
Agenda
› Cloud is established in the enterprise,
expanding into new workloads
› Why cloud’s spread changes
everything in app delivery

6. © 2015 Forrester Research, Inc. Reproduction Prohibited 6
Public Clouds Growing Fast
$12
$4
$75
1 2 3
$91B
$44
$14
$133
$191B
Cloud Platforms
Cloud Business
Services
Cloud Apps (SaaS)
2015* 2020*
Source: April 24, 2014, “The Public Cloud Market Is Now In Hypergrowth” Forrester report:
* Forrester estimate

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And There’s Still A Lot Of Upside
Which of the following types of development technologies have you worked with in the past 24
months? (Select all that apply)?

8. © 2015 Forrester Research, Inc. Reproduction Prohibited 8
Devs Adopt Cloud For Many App Types
Which of the following types of applications are you currently developing using cloud environment
or have you delivered in a cloud environment in the past 12 months? (Select all that apply)?

9. © 2015 Forrester Research, Inc. Reproduction Prohibited 9
Cloud Keys Customer Responsiveness
1980s
1990s
1960s
2010
Data processing -- Batch automation of accounting, back-office
IT -- Database, online systems-of-record and PCs
automate front-office
The Internet -- eBusiness brings external
(Web) access to internal business processes
The Customer -- Mobile & social
empower customers – systems of
engagement win, serve, retain them
RequiredDeliveryTime

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There Are 5 Major Adoption Paths
• Many
Development and Test
• Coca-Cola, Under Armour
Systems of Engagement
• Walgreens, most Salesforce customers
Sales & Support management
• Boeing, GE, Hilti
B2B
• Home Depot, Lowes, a Big Pharma
New Commerce and Products

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Cloud Allows Technology To Be Business

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The Big Win Is “Test And Learn”
Dream it
Build it
Try it out
Decide
about it
Refine it
Extend it
6-12
months
3-5 days

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Speed Drives Adoption, Hybrid Results
Source: Forrsights Software Survey 2013; April 2014 “The Public Cloud Market Is Now In Hypergrowth”

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Speed Drives Adoption, Hybrid Results
Source: Forrsights Software Survey 2013; April 2014 “The Public Cloud Market Is Now In Hypergrowth”
What it means:
• Enterprises seek responsiveness in business zones.
• Technology management’s key value is integration
• Integration is the key talent, technology investment
• Key cloud ISVs become hubs; partner rosters crucial

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Early Cloud Adopters Are At Phase 2

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The 3 Types Of Cloud Developers
DevOps Pro
Writes code, scripts
Must configure virtual
resources and
platforms
Usually codes locally,
deploys own stack to
cloud
Coder
Writes code
Avoids virtual
resource; does some
platform config
Often codes locally,
deploys own stack to
cloud
Rapid Developer
Shuns coding
Shuns virtual
resource and
platform config
Develops in the
cloud platform

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Next Priorities: Analytics, Enterprise

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TOP FLAVORS
Cheesy
Coffee/chocolaty
Nutty

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20. “Celebrity customer
experiences” have real-
time contextual
awareness and adapt to
serve a single consumer.

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New:
• App Strategy
• Sourcing
• Org Structures
• Accounting
• Solutions
In Apps Delivery, Everything Is Changing
Focus on customer
Cloud ecosystems
Cloud economics
Continuous innovation
Continuous insights

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Change
Your
App
Strategy

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Change
Your
Sourcing

24. © 2015 Forrester Research, Inc. Reproduction Prohibited 24
Change
Your
Org
Structures
CIO
Shared
Platform
Services
Servers & Storage
Platforms &
Frameworks
Release
Management
Database
Service Interfaces, Contracts, Roadmaps
Other
teams
Sales
team
Digital team
Funding &
Budgeting
Business Priorities
Portfolio
Management
Custom Software
SDLC/Team
Structure
Vendors
Legal &
compliance
Service
providers
Shared Platform AD&D

25. © 2015 Forrester Research, Inc. Reproduction Prohibited 25
Change
Your
Accounting
Business needs
Services design,
brokering &
provisioning
Pay for what
you use
Fund evolution
& capacity

26. © 2015 Forrester Research, Inc. Reproduction Prohibited 26
Change
Your
Solutions
February 2014 “Application Delivery In The Modern Age”
• Composite
• Multichannel
• Immediate

27. forrester.com
Thank you
John R. Rymer
+1 650.581.3857
jrymer@forrester.com
@johnrrymer

28. Best Practices for Migrating
Diverse Workloads
Amit Khanna
Vice President of Cloud Services
Virtusa

29. Recap: Cloud Adoption Phases
Applying best practices across the complete journey
CLOUD MIGRATION BEST PRACTICES
Phase 1 Phase 2 Phase 3
Exploration
• Establish quantifiable goals
and objectives
• Factor in your existing
organizational constraints
• Choose cloud platforms
wisely
Rationalization
• Do not lose focus on business
value of the application
• Balancing risk vs reward
• Consider interdependencies
of Applications
• Vendor Lock-in benefits
Optimization
• Pipelines and Continuous
Delivery
• Rationalize Security
Models

30. Establish quantifiable goals and objectives
Focus on improving the business capability
EXPLORATION BEST PRACTICES
Improve
Business
Capability
Reduce
Develop
ment
Cost
Reduce
Operatio
nal Cost
• Faster time to market
• Scalability and availability
• Improve user experience
• Capability led innovation
• Reduce application
maintenance cost
• Remove application
duplication
• Reduce cost of developing
new capability
• Reduce hardware and
software costs
• Reduce cost of maintaining
the IT infrastructure
• Capex vs Opex
Lower cost alone should not be the goal

31. Financial: Current cost models, existing contracts etc.
Regulatory: Data security and ownership, compliance and other
related requirements
Organizational: Current skillsets and competencies, vendors,
team structures
Service: Existing service level agreements, contracts in place etc.
Technical: Technology stacks, software licenses, integration
requirements
Operational: DevOps, governance , risk management etc.
Existing organizational constraints are important
EXPLORATION BEST PRACTICES
Document, plan and incorporate constraints

32. Cloud platforms are very diverse ( SaaS, PaaS, IaaS) - Choose wisely
Vendor lock and constraints increase from IaaS, PaaS to SaaS
EXPLORATION BEST PRACTICES
SaaS
PaaS
IaaS
Platformcapabilities
VendorLockin
Compute, Network and
cloud services
Architecture, design
and frameworks
High
Business
processes
Low
Medium
IaaS – Competitive Advantage
PaaS/SaaS – Business Support Systems

33. Do not lose focus on business value of the application
Technical possibilities alone may not provide the optimal rationalization plan
RATIONALIZATION BEST PRACTICES
Business Value
• Agility
• Innovation
• Risk
• User Satisfaction
• Financial
IT Efficiency
• Operational Cost
• Potential Cost
• Standardization
• Reuse
• Operational Maturity
Asset Class
• Informational
• Strategic
• Transactional
• Infrastructure
Portfolio
BusinessValue
Zone 4 - Healthy
Zone 2 - Re-engineer
Zone 3 - Evaluate
Zone 1 - Retire
2 4
31
Business value should be the key driver
Efficiency / Suitability

34. Do not de-risk to the extent of making the program irrelevant
Adopting a rational level of risk paves the way for high returns
RATIONALIZATION BEST PRACTICES
• Pick lowest risk application (something we can live without – in the worst
case)
• Also end up being the lowest impact application
General tendency when moving to the cloud;
Downside is that even with great success, only minimal positive impact will be
realized
We recommend a balanced approach, where a representative group of
applications are picked including low impact low-risk, but also some
high impact applications that can validate the promise of cloud
computing
Balance low hanging fruits and complex migrations

35. Interdependencies of Applications
RATIONALIZATION BEST PRACTICES
Take a holistic view of applications, where does the application fit in, in the grand scheme
Dependency
Structure Matrix
End points remediation can be a huge undertaking

36. Vendor Lock-in is not always a bad thing
RATIONALIZATION BEST PRACTICES
Clearly understand the upside and downside of avoiding vendor lock-in
Pros
• Provides portability across
cloud platforms
• Protects against platform
cost increases
Cons
• Requires additional effort
• More expensive to build,
operate and maintain
• Increase in time to market
• Can leverage only the lowest
common services
• Platform specific services
can not be leveraged
Be pragmatic about vendor lock in

37. Focus on Cloud Pipelines and Continuous Delivery from the onset
OPTIMIZATION BEST PRACTICES
Continuous Delivery reduces Time To Market and increases operational agility
Transitioning to a Cloud DevOps model can yield huge benefits

38. Re-think security models
A tiered security model is the key; leverage shared security model, application and
infrastructure security capabilities of cloud
OPTIMIZATION BEST PRACTICES
Application
Security
• Most likely the enterprise architecture will
be hybrid, plan for it
• Federated SSO
• Identity providers and Service Providers
• Common authorization model
Data Security
• Encryption at rest and in motion
• Key management
• Data residency
Infrastructure
Security
• Virtual Private Clouds and Subnets
• Access Frameworks ( IAM)
Rationalize and simplify security models

39. Overview of AWS
Infrastructure
Vikram Garlapati
Manager, Solutions Architects
Amazon Web Services

40. AWS provides broad and deep services to support any cloud workload
AWS Global Infrastructure
Application Services
Networking
Deployment & Administration
DatabaseStorageCompute
What is AWS?

41. What sets AWS apart?
Building and managing cloud since 2006
60+ services to support any cloud workload
History of rapid, customer-driven releases
11 regions, 29 availability zones, 53 edge locations
48 proactive price reductions to date
Thousands of SIs and ISVs; 2,100+ Marketplace products
Experience
Service Breadth & Depth
Pace of Innovation
Global Footprint
Pricing Philosophy
Ecosystem
*as of July 31, 2014

42. Administration
& Security
Access
Control
Identity
Management
Key Management
& Storage
Monitoring
& Logs
Resource &
Usage Auditing
Platform
Services
Analytics App Services Developer Tools & Operations Mobile Services
Data
Pipelines
Data
Warehouse
Hadoop
Real-time
Streaming Data
Application
Lifecycle
Management
Containers
Deployment
DevOps
Event-driven
Computing
Resource
Templates
Identity
Mobile
Analytics
Push
Notifications
Sync
App
Streaming
Email
Queuing &
Notifications
Search
Transcoding
Workflow
Core
Services
CDN
Compute
(VMs, Auto-scaling
& Load Balancing)
Databases
(Relational,
NoSQL, Caching)
Networking
(VPC, DX, DNS)
Storage
(Object, Block
and Archival)
Infrastructure
Availability
Zones
Points of
Presence
Regions
Enterprise
Applications
Business
Email
Sharing &
Collaboration
Virtual
Desktop
Technical &
Business Support
Account
Management
Partner
Ecosystem
Professional
Services
Security &
Pricing Reports
Solutions
Architects
Support
Training &
Certification
Service Breadth & Depth

43. Global Footprint
Over 1 million active customers across
190 countries
1,500 + government agencies
3,600+ educational institutions
11 regions
29 availability zones
53 edge locations
Everyday, AWS adds enough new server capacity to support
Amazon.com when it was a $7 billion global enterprise.
Region
Edge Location

44. 2011
82
159
2012
280
2013
516
2014
AWS’ Rapid Pace of Innovation
AWS has launched a total of 1,407 new features and/or services since inception in 2006.
2015
+234*
* As of April 30, 2015

45. An Expansive Ecosystem
Thousands of the world’s largest
technology and consulting companies
28 Global Premier Consulting partners
6 Enterprise-focused competencies
2,100+ products available for 1-click
deployment across 23 distinct product
categories
Customers run over 70M hours of
software per month

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› Fixed application
› Defined structures
› Singular purpose
› UI customizations
› Virtual infrastructure
› OS/MW configuration
› Network & storage definition
› SaaS extensions
› Deep customization
› Integrations
› Developer services
› APIs
PaaS
› Application container(s)
› Platform, app services
› App lifecycle mgmt.
› Development tools
The Old Cloud Boundaries Have Blurred
46
SaaS
Extension
Platforms
IaaS+
IaaS
SaaS

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Pro Devs Lead Shift To Cloud Platforms
How much of the server-side code that you write is deployed to cloud environments today?
How do you expect that to change in the future?

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IT Devs Lag
How much of the server-side code that you write is deployed to cloud environments today? How do
you expect that to change in the future?

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AWS Summit – Chicago: An exciting, free cloud conference designed to educate and inform new
customers about the AWS platform, best practices and new cloud services.
Details
• July 1, 2015
• Chicago, Illinois
• @ McCormick Place
Featuring
• New product launches
• 36+ sessions, labs, and bootcamps
• Executive and partner networking
Registration is now open
• Come and see what AWS and the cloud can do for you.

50. © 2015 Forrester Research, Inc. Reproduction Prohibited 50
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51. Thank You!