The document discusses transforming IT with AWS cloud services. It describes AWS's layered architecture with foundational, platform and application services. It provides guidance on planning a cloud transformation including developing people skills, conducting assessments, creating a roadmap, financial analysis, technology fit, and aligning with enterprise IT programs. The document recommends standardizing on cloud patterns, using the full breadth of AWS services, and investing in a discovery workshop to build a cloud strategy.

1. Transforming your IT with
AWS
Yuri Misnik
CTO, Amazon Web Services UK & Ireland

2. Increased Agility
Has Become the No. 1 Reason
Businesses Use the
AWS Platform

3. Increased Agility
Has Become the No. 1 Reason
Businesses Use the
AWS Platform

4. Enterprise
Applications
Foundation
Services
API
Applications
Platform
Services
Foundation Services
Physical Infrastructure
Tools and Libraries
Platform
Services

5. Foundation
Services
Regions
Availability Zones
Enterprise
Applications
Points of Presence
Platform
Services
API
Platform
Services
Tools and Libraries
Applications
Foundation Services

6. Foundation
Services
Storage
(Object, Block and Archive)
Regions
Availability Zones
Security & Networking
Access Control
Enterprise
Applications
Compute
(VMs, Auto-scaling and Load Balancing)
Points of Presence
Platform
Services
API
Platform
Services
Tools and Libraries
Applications

7. Foundation
Services
Storage
(Object, Block and Archive)
Regions
Availability Zones
Security & Networking
Access Control
Databases
Analytics
App Services
Deployment &
Management
Mobile
Services
Enterprise
Applications
Compute
(VMs, Auto-scaling and Load Balancing)
Points of Presence
Platform
Services
API
Tools and Libraries
Applications

8. Foundation
Services
Storage
(Object, Block and Archive)
Regions
Availability Zones
Collaboration and Sharing
Security & Networking
Access Control
Databases
Analytics
App Services
Deployment &
Management
Mobile
Services
Enterprise
Applications
Virtual Desktops
Compute
(VMs, Auto-scaling and Load Balancing)
Points of Presence
Platform
Services
API
Human
Interaction
Administration
Libraries,
SDK’s

9. Foundation
Services
Storage
(Object, Block and Archive)
Regions
Availability Zones
Collaboration and Sharing
Security & Networking
Access Control
Databases
Relational
NoSQL
Caching
Analytics
Hadoop
Real-time
Data
warehouse
App Services
Queuing
Orchestration
App streaming
Transcoding
Email
Search
Deployment &
Management
Containers
Dev/ops Tools
Resource
Templates
Mobile
Services
Identity
Sync
Mobile
Analytics
Notifications
Enterprise
Applications
Virtual Desktops
Data
Workflows
Usage
Tracking
Monitoring and
Logs
Compute
(VMs, Auto-scaling and Load Balancing)
Points of Presence
Platform
Services
API
Human Interaction
Support
Interaction
Web Console
Command Line
Libraries,
SDK’s

10. Foundation
Services
Storage
(Object, Block and Archive)
Regions
Availability Zones
Collaboration and Sharing
Usage
Tracking
Monitoring and
Logs
Security & Networking
Access Control
Enterprise
Applications
Virtual Desktops
Compute
(VMs, Auto-scaling and Load Balancing)
Points of Presence
API
Human Interaction
Support
Interaction
Web Console
Command Line
Libraries,
SDK’s
Databases
Relational
NoSQL
Caching
Analytics
Hadoop
Real-time
Data
warehouse
App Services
Queuing
Orchestration
App streaming
Transcoding
Email
Search
Deployment &
Management
Containers
Dev/ops Tools
Resource
Templates
Mobile
Services
Identity
Sync
Mobile
Analytics
Data Notifications
Workflows
Platform
Services
Managed by Amazon

11. What are the most
common use cases?

12. Most common use cases on AWS
Development and Test
Enterprise Applications
Big Data Processing & Analytics
High Performance Computing (HPC)
Storage, Backup, and Archival
Disaster Recovery
Web. Mobile, and Social Apps
Virtual Desktops
Data Center Migrations

13. As in every migration, there are always concerns
What’s the tangible
business benefit?
Who pays for this
and how much
does it cost?
Something may be impacted and
we have very challenging KPIs –
can’t afford to experiment
Required documentation to
support highly complex server
migrations is cumbersome and
will require significant effort
Don’t have the man power to
support the effort if migrated
(UAT and whatever else is
required) as well as BAU
Effort is being led by external
party, not mystaff
(perceived lack of trust, team
is not invested in me, sales
pitch for a product)
Information is too
sensitive
Don’t understand the
assessment criteria used
Who are you? What
is this Project?
Ramifications of a migration
not fully known by
stakeholder (key knowledge
left the business)
Don’t know, ask
the business
Tech constraint: latency
concern, too much data on
server (< 1TB), etc.
6Constraints are perceived

14. Enterprise
Capabilities
Consistent
Targeted
Repeatable
Proven
Framework
Technology Alone is Not the Answer

15. Platform maturity through iterations
IT BUSINESS DRIVERS
• ROI Driven: Find
more OpEx
• Agility: Manage /
manipulate IT assets
more quickly
• Control of Cloud
Services adoption
• Improve
management of
Cloud Environment
• Faster, convenient
Provisioning
CAPABILITIES
• Cloud Infrastructure
• Automated Provisioning
• Operations Management
• Automation / Integration
• People / Process
• Financial Metrics /
Reporting
V1/Crawl
“On-Demand IT”
V2/Walk
“Service Broker”
V3/Run
“Strategic
Differentiator”
TRANSITON
TRANSITON
Implement Basic
Capabilities
Infrastructure
Provisioning
Automation
Manual Processes
Individual OM tools
COE
Expanded Platform
use
Service Catalog
Extended Automation
& Integration
Operationalise
Management Tools
People/Process
Improvements
IT Business
Management
Infrastructure and
Platform Services
App Stack
Provisioning
Self–Service for
Requests via
Enterprise Catalog
Full Automation – Self
Healing
Policy-driven
Operational Control
People/Process
Transformed to Cloud
Ops Model

16. • Partners (SIs, Niche,
MSP, etc)
• AWS Professional
Services
• Training
• Enterprise Support
model
People
• Discovery and
Assessment Process
defining the roadmap,
quick wins and
adoption plan
Roadmap
• TCO analysis (Building
the business case)
• Business benefits and
value driven analysis
• Cost of migration
(planning the
execution)
Financials
• Technology
assessment
• Security assessment
and Security run-books
• Portfolio evaluation
• Technology partners
Technology
fit
Planning Cloud Transformation

17. • Partners (SIs, Niche,
MSP, etc)
• AWS Professional
Services
• Training
• Enterprise Support
model
People
• Discovery and
Assessment Process
defining the roadmap,
quick wins and
adoption plan
Roadmap
• TCO analysis (Building
the business case)
• Business benefits and
value driven analysis
• Cost of migration
(planning the
execution)
Financials
• Technology
assessment
• Security assessment
and Security run-books
• Portfolio evaluation
• Technology partners
Technology
fit
Planning Cloud Transformation

18. Developing a People Model
Sourcing
Team Composition
Skills and Capabilities
Partnering/sourcing options – structural, geo and legal
Validating vendor capabilities & SLAs
Hardened interfaces – defined expectations and penalties
Scalable teaming model: based on
2-pizza teams
Roles and accountabilities for
complete ITSM (owning the service)
Strategy
Architecture
Core Team
Security
DevOps
Support
Engineering
Well-rounded universalists
Skills profiles for various roles in the team
Balancing development, sysops, project
management and business skills
Skill Domains
Competency Levels

19. AWS Enterprise Engagement Model
• All resources are based in the
UK and EMEA – local to you
• Close connections and
feedback to the engineering
teams in Seattle
• Executive sponsorship for key
accounts locally and globally
• Support during all faces of your
journey to the AWS Cloud
UK Account
Manager
YOU
(Customer)
Solution
Architect
Support
Partner(s)
(Sis, ISVs)
Prof.
Services
Training and
Certification
AWS Enterprise
Engagement Team

20. Core UK Account Team working with you
TAM
Customer
Support
Team
Solutions
Architect
Dedicated enterprise engineer
focused on operations,
reactive/proactive support
and escalations
Account
Manager
Works with the customer on
Cloud strategy, roadmaps,
design and envisioning
Focuses on business
relationships and ensure
customers are receiving the
best value from AWS
services
24x7x365 Support
Engineer Team

21. Strategy
Platform Evaluation
TCO Tools
Managed Ops
Cloud Management and
Capacity Planning
Cost Optimisation
Migration Tools
Testing Tools
AWS Partners

22. Certification
AWS Training & Certification
Validate your teams’ skills,
knowledge, and expertise
with the AWS platform
Training
Skill up and gain confidence
to design, develop, deploy
and manage your
applications on AWS

23. • Partners (SIs, Niche,
MSP, etc)
• AWS Professional
Services
• Training
• Enterprise Support
model
People
• Discovery and
Assessment Process
defining the roadmap,
quick wins and
adoption plan
Roadmap
• TCO analysis (Building
the business case)
• Business benefits and
value driven analysis
• Cost of migration
(planning the
execution)
Financials
• Technology
assessment
• Security assessment
and Security run-books
• Portfolio evaluation
• Technology partners
Technology
fit
Planning Cloud Transformation

24. Align with broader Enterprise IT program
Reduce
Risk
Reduce
Costs
Sustain &
Improve
. . . by bringing estate
current and
identifying &
solving emerging
issues
. . . by reducing size &
complexity of
portfolio &
infrastructure
. . . Invest in data &
processes that
keep estate recent
and optimised
ü Target operating environment
standards published
ü Business choices based on
application business value
ü Alignment with security on
appropriate isolation of non-refreshed
applications & assets
ü Integrated Portfolio roadmaps
ü Targeted cost reduction
initiatives within infrastructure
ü Reduce size and complexity of
application portfolio and
reduce the operating locations
ü Move from “Transition to
Support” to “Operate by
Design”
ü Focus on TCO of the app and
future operational reliability
ü Improve management
information – trusted sources
and ownership

25. Discovery WorkshopResults
Initial Discovery
Customer is willing to
commit to perform an
initial assessment and
provide resources to
enable a discovery
workshop
Context
• Industry Insights
• Business Strategies and Priorities
• Capabilities and benefits
Analyse
• Assess Current State
• Define Future State
• Identify quick wins and blockers
Prioritise
• Select and Rank Initiatives
• Create a roadmap
• Build evaluation plan
AWS Awareness
Design Framework and
Roadmap
PoC & Workload
Analysis
Execution Plan
STRATEGIC ASSESMENT
Business
Level
Technical
Level
IT
Operations
Level

26. • Partners (SIs, Niche,
MSP, etc)
• AWS Professional
Services
• Training
• Enterprise Support
model
People
• Discovery and
Assessment Process
defining the roadmap,
quick wins and
adoption plan
Roadmap
• TCO analysis (Building
the business case)
• Business benefits and
value driven analysis
• Cost of migration
(planning the
execution)
Financials
• Technology
assessment
• Security assessment
and Security run-books
• Portfolio evaluation
• Technology partners
Technology
fit
Planning Cloud Transformation

27. AWS TCO Model
OS, hypervisor, data center management software. Software Licensing and Maintenance
Server Hardware + Maintenance Server Software + Maintenance (OS, Virtualisation)
Storage Infrastructure (SAN switches, Disk) + Maintenance Storage Admin
Network Infrastructure (LAN switches, WAN capacity) + Maintenance Network Admin
Virtualisation admin, system & storage admin, network admin, security admin, data center admin
Building cost, Maintenance, Taxes, Security staff, Facilities staff, Power cost, Cooling cost
Software Costs
Server Costs
Storage Costs
Network Costs
IT Admin Costs
Facility Costs

28. In Your TCO Analysis
Power/Cooling (compute, storage, shared network)
Data Center Administration (procurement, design, build, operate, network,
security personnel)
Rent/Real Estate (building deprecation, taxes)
Software (OS, Virtualisation Licensing & Maintenance)
RAW vs. USABLE storage capacity
Storage Redundancy (RAID penalty, OS penalty)
Storage Backup costs (Tape, backup software)
Bandwidth, Network Gear & Redundancy (Routers, VPN, WAN)
DON’T
FORGET
THINK
BENEFITS
Reduced Procurement Time
Right-sized Resource Provisioning
Less down time, increased productivity

29. • Partners (SIs, Niche,
MSP, etc)
• AWS Professional
Services
• Training
• Enterprise Support
model
People
• Discovery and
Assessment Process
defining the roadmap,
quick wins and
adoption plan
Roadmap
• TCO analysis (Building
the business case)
• Business benefits and
value driven analysis
• Cost of migration
(planning the
execution)
Financials
• Technology
assessment
• Security assessment
and Security run-books
• Portfolio evaluation
• Technology partners
Technology
fit
Planning Cloud Transformation

30. • Drive standardisation on a catalog of standard
cloud or hybrid landscapes or patterns
• Build-in high availability (HA) and disaster
recovery (DR) into the basic enterprise patterns
• Use full breadth of AWS platform to maximise
value and minimise unnecessary overhead
• Maintain a controlled repository of infrastructure
configuration scripts (AWS CloudFormation or
partner tools)
• Use partner or custom provisioning portals with
appropriate approval workflows
Presentation Business
and
Data
Logic Database
Presentation
Business Logic
and DAL
Database
Amazon RDS
Amazon EC2
Presentation
Amazon EC2
Business Logic
and DAL
Amazon EC2
Amazon EC2
Database
hosted on
EC2
Pattern 1
Pattern 2
Standardise on patterns

31. • Dedicated Web server hosting is
default and preferred option
• Support both Windows/IIS/.Net and
RHEL/Tomcat/JBOSS/Java stacks
• Support both SQL Server and Oracle
11g Databases on RDS
• Avoid Enterprise editions of DBs
unless absolutely required
• HA and DR base vertical
patterns supported natively
Web
Server
Business
Logic
Amazon RDS
Example: Web Hosting

32. AWS Hybrid Management
Presentation Layer
Service Integration Layer
Environments Layer
Internal
Outsourced
AWS
Cloud X
Assets & CIs
Metering
Logs
Events
Alerts
Operations
Data
Warehouse
Service Management
Governance
Operations
Services
Catalogue
Service Desk
Service Portal
APIs
Standards
Policies
Principles
Templates
Definitions
Patterns
Constraints
How?
States
CMDB
Financials
Metrics
Reports
Analysis
What?
Runbook
Repository

33. Summary
• Use full breadth of AWS Platform to maximise business and IT
benefits
• AWS and Partner ecosystem in the UK and Ireland have mature
capabilities to drive People, Process and Technology aspects of
Cloud Transformation
• Invest in the Cloud Discovery Workshop and Assessment to
build strategy
• Choose consistent and comprehensive Cloud transformation
framework for enterprise-wide IT Transformation

34. AWS Enterprise Summit
@AWS_UKI
#AWSSummit