Andy Shenkler, Sony's EVP & Chief Solutions & Technology Officer's presentation to the Storage & Archive track at the Media & Entertainment Cloud Symposium on Nov 4, 2016

1. Sony DADC NMS & Our Migration
to the AWS Cloud
Keynote: Storage Track
Andy Shenkler
EVP and Chief Solutions & Technology Officer
Sony DADC New Media Solutions
November 4, 2016

2. “If physical deliveries can happen
within one hour based on
unpredictable requests, surely we
are able to exceed such
expectations digitally”
@SonyDADCNMS

3. Our Migration
The Challenge
• Seamlessly migrate a platform that enables content
delivery across all devices and more than 1,200
distribution points worldwide
• Store 20 petabytes of motion picture and television
content
• Equating to ~800K Hours of content
• At a growth curve of ~1 petabyte every quarter
Desired Goals:
• One hour delivery turn around time
• Agile, scalable, predictable cost model &
infrastructure
• Investing in innovation vs. hardware
@SonyDADCNMS

4. On-Premise Asset Storage Workflow
@SonyDADCNMS

5. Cloud-based Asset Storage Workflow
@SonyDADCNMS

6. Glacier vs. On-Prem Cost Comparison
@SonyDADCNMS

7. What I know now, that I didn’t
know before
@SonyDADCNMS

8. Thank you!
@SonyDADCNMS