Equinix session for the Australia Customer Appreciation Day, November 13, 2012

1. The
Cloud
Enabled
Enterprise
Lane
Pa'erson
CTO,
Equinix

2. Agenda
Lane
Patterson,
The Cloud Enabled Enterprise
CTO Equinix • Current trends: the case for IT transformation
• Benefits of the Cloud
• Complex compute and Business Class Cloud
• AWS and Equinix Partnership
• Case Studies
Ian Gardiner,
CEO Viocorp
Viocorp Case Study:
• Managing and Delivering Video using AWS
www.equinix.com © 2012 Equinix Inc. 2

3. Are You Focused on Your End-Users?
Both business and end-user expectations are continually increasing
CxOs want
A new business model for
consuming IT resources
High end-user satisfaction and
adoption
End-users expect
Rich application services
More speed and higher reliability
Anytime/anywhere access
Ease of use
Greater innovation
A high quality online experience
At least what they have at home
www.equinix.com © 2012 Equinix Inc. 3

4. Application Performance Matters
BUSINESS CRITICALITY
Market Challenge
Delivering application
performance to meet
customer expectations
Impact
Right performance for
each application
Higher user satisfaction
Best Effort Priority Real-Time Proximity
>100ms <100ms < 50ms < 5ms Increased adoption,
>2000km < 2000km < 500km < 50km
customer loyalty, and
revenue
LATENCY SENSITIVITY
Performance matters for end user experience
www.equinix.com © 2012 Equinix Inc. 4

5. Your Application Performance Drives Your Revenue
“Users really respond to Poor Performance
speed. A half of a second
delay caused revenues to
drop by 20%.” Slows adoption
Reduces user
satisfaction
Decreases revenue
and market share
Creates a negative
brand image
www.equinix.com © 2012 Equinix Inc. 5

6. The Old Way of Delivering IT
Serving the World from One Central Location
1
2
3
4
1. Headquarters Experience – Users located in close proximity to where applications
are hosted experience good application performance
2. Branch Office Experience – Still positive end-user experience, but certain
applications may be impacted
3. Remote Office Experience – Negative end-user experience because of distance
from application delivery
4. Kill-Me-Now Experience – Users find it very difficult to do their jobs
www.equinix.com © 2012 Equinix Inc. 6

7. Focus on Quality of Experience (QoE)
Poor application performance impacts your employees, customers, and partners
www.equinix.com © 2012 Equinix Inc. 7

8. Move to a Distributed, Global Cloud Platform
All Users Get a Headquarters Experience
Old Way
Long routes
Choke points
Fault prone
Service variability
Variable QoE
New Way
Optimized routes
Fast throughput
Resilient
Consistent service
Higher QoE
http://aws.amazon.com/about-aws/globalinfrastructure/
www.equinix.com © 2012 Equinix Inc. 8

9. About Equinix
www.equinix.com © 2012 Equinix Inc. 9

10. Some Facts About Equinix
The World’s Largest Provider of Carrier-Neutral Data Centers
Platform Equinix:
90+ data centers
30 global markets
5 continents
900+ Networks
Unmatched Scale and
Reach
Direct access to over 90%
of all Internet routes
We deliver <10ms latency
to 90% of the population
of North America, Europe,
and key Asia & LATAM
metros
Greater than 5-nines
(99.999+%) of uptime for
www.equinix.com
the past 5 years
© 2012 Equinix Inc. 10

11. A Global Platform to Build On
Interconnection What would your
• 900+ Networks
• 100,000+ Cross Connects Business Ecosystems business gain?
• Serving 90% of all Internet Traffic • 4,000 Businesses
• Network Performance Hubs
Global Data Centers • Direct Connect
• Customer Storefronts Increase deployment
• 90+ Data Centers • Business Ecosystems
• 7M+ Square Feet
• Ethernet Exchange • Integrated Partner Solutions speed and efficiency
• Internet Exchange • 300+ Cloud/SaaS Providers
• 99.999% Uptime Record
• 500+ MSPs & SIs
Improve quality of
experience for end
users
Expand to more
global markets
Reduce total cost of
ownership
Applications Networks Data Deploy more
business-enabling
applications
www.equinix.com © 2012 Equinix Inc. 11

12. Networked Data Centers
Established foundation of network neutrality and density
Americas EMEA Asia Pacific
450+ Networks 400+ Networks 250+ Networks
24 Metros 9 Metros 5 Metros
www.equinix.com © 2012 Equinix Inc. 12

13. Customer Ecosystems
Helping Enterprises and Web companies migrate to the Cloud
Cloud Computing Financial Services
Networks
>900 networks available
Content & Enterprises
Digital Media >110,000
Cross-Connects
www.equinix.com © 2012 Equinix Inc. 13

14. Asia: A Bright Spot in the World Economy
AP is and will continue to be the most robust economic region in the world!
AP Data Center Services Market Size – Colocation
In US$ Billion
• 40% of the Fortune 500 are now HQ’d in Asia
Pacific.
• China – 2nd largest economy, 5th largest consumer
AP data center co-location market is projected
to grow at a CAGR of 6% upto 2016.
market on the planet
− It has 950 million mobile subscribers
R
CAG
6%
11.6
12.2
Singapore • India – potential to become 4th largest economy,
CAGR 10.6
11.1 middle class will grow from 50 million people to
5% 10.0
9.1 Hong Kong 550million!
8.3 8.6
8.0
Australia & • Australia – most mature market in cloud adoption
New Zealand
within Asia Pacific
China
Japan • 61% of US exports went to the Asia Pacific region
in 2011
2008 2009 2010 2011 2012 2013 2014 2015 2016
Source: Japan: IDC, Aug 2011; All other markets: Frost & Sullivan, Nov 2010
www.equinix.com © 2012 Equinix Inc.
14

15. Equinix Asia Pacific Presence
2011-12 Expansions
Sydney SY3
• 1000 cabinets. Q2 2011
Singapore SG2
• 1006 cabinets. Mid 2011
Hong Kong HK2
• 450 cabinets. Q3 2011
• 1000 cabinets. Q2 2012
Tokyo TY3
• 960 cabinets. Mid 2011
Shanghai SH5
• 200 cabinets. Q3 2012
LEGEND:
CURRENT EQUINIX LOCATIONS
www.equinix.com © 2012 Equinix Inc.
15

16. Sydney
3 Data Centers, 100 Networks
SY1 IBX+ SY2 IBX+ SY3 IBX+
69,967 sq ft 62,100 sq ft 199,885 sq ft (18,570 sq
Leased Leased Leased
(6,500 sq m) (5,770 sq m) m)
34,446 sq ft 17,700 sq ft 25,543 sq ft
Colocation Colocation Colocation
(3,200 sq m) (1,640 sq m) (2,373 sq m)
Electrical 2.0 kVA per Electrical Electrical
4.0 kVA per cabinet 3.84 kVA per cabinet
Design cabinet Design Design
Cooling 1,200 watts Cooling 1,900 watts Cooling Water-Cooled Centrifugal
Capacity per sq m Capacity per sq m Capacity Chillers 2 X 3.7 MWr + 2 X
600kWr (N+1), Computer
Room Air Conditioners
(N+25%)
• Named “Data Center Provider of the Year” in 2011 by Frost & Sullivan
• Sydney’s most connected data center
• Enjoy close proximity to the Central Business District
• Benefit from access to the Southern Cross Cable Head and PIPE
• SY3 phase II expansion planned
www.equinix.com © 2012 Equinix Inc.
16

17. The Cloud-Enabled Enterprise
www.equinix.com © 2012 Equinix Inc. 17

18. Opportunities of the Cloud
• Cloud gives Enterprise IT new choices:
– Applications
– Compute power
– Storage
• Cloud enables innovation
• Cloud reduces cost
• Complex Compute Environments
www.equinix.com © 2012 Equinix Inc. 18

19. Cloud is Still in the Early Innings
Workloads are moving away from on-premise environments
Cloud - Today
How can Enterprises cross the Chasm?
e=Morgan Stankey research estimates.
Source:IDC, Morgan Stanley Research
www.equinix.com © 2012 Equinix Inc. 19

20. Early Cloud – Enterprise Apps Challenged by Internet
IAAS
SAAS
• Security • Network Cost
Challenges
• Performance • Reliability / Availability
www.equinix.com © 2012 Equinix Inc. 20

21. The Cloud-Enabled Enterprise
Integrate & Leverage Public Cloud
Reduce capital expenditures and complexity
STEP 3 Maximize flexibility
Leverage
direct access Improve security
to public cloud Optimize performance and reliability
Cloud Enable the Enterprise
STEP 2 -Built on Network Performance Hubs
Move key Performance Improvement
Applications 40% less variability in end-to-end transit time
to a connected 15% faster page load times
Ecosystem 80% reduction in downtime
Optimize the Wide Area Network
STEP 1 - Deploy strategic Network Performance Hubs
Build into
TCO Reduction Ranges
Network
Local Loop elimination – 15-30%
Neutral Hubs
Leverage wholesale providers – 35-60%
Tier 1 providers last choice only – 20-30%

22. The Catalyst: Network Performance Hubs (NPH)
Allows CIOs to easily and inexpensively connect to over 900 network service providers
and 300+ Cloud providers available on Platform Equinix
Network Services
• Local access (direct fiber, private
line, Ethernet, etc.)
• Long Haul (fiber, TDM, etc.)
• Internet
• MPLS and Carrier Ethernet
connectivity
• Voice, video and collaboration
services
• SIP trunking
• CDN
• Mobile platform gateways
www.equinix.com © 2012 Equinix Inc. 22

23. Direct Connect: Internet Avoidance = Performance
Public Cloud
Enterprise Deployments
Deployments
Network
Services
www.equinix.com © 2012 Equinix Inc. 23

24. AWS Direct Connect Advantages
• Elastic – scale at 1 to 10Gbps easily, or multi-10Gbps links
• Inexpensive – large bandwidth at drastically lower rates
• Secure – Private-high bandwidth dedicated network, with no
encryption overhead
• Reliable – Direct connectivity provides a more consistent
experience than Internet-based connections. 99.95% SLA when
using redundant AWS Direct Connect connections
• Private – You control data flow over the AWS Direct Connect by
advertising specific routes, guaranteeing full control of data flow
www.equinix.com © 2012 Equinix Inc. 24

25. AWS Direct Connect and Platform Equinix
Ashburn, Silicon Valley, Singapore and Tokyo
AWS Customer Applications Unique Customer Value
High Level Services Establish Private Connection to AWS
Content Distribution Deployment Monitoring Automation
Accelerate Customers & Partners to the Cloud
Application Platform Services
Database Messaging Libraries & SDKs Parallel Processing More Consistent Network Experience
Foundation Services
Increase Bandwidth Throughput
Compute Storage Networking & Security Identity & Access
Physical Layer Enable Industry Solutions for Clients
AWS Global Infrastructure
More Access Capabilities for Customers
Equinix Connection Options to AWS Leading QoE Enablement
Optimized Internet Access Direct Connect Carrier Ethernet
Lower Cost Solutions
Faster GTM & TTM
SM
Platform Equinix Less Complexity, Lower Risk
Business Ecosystems
Mobile Apps Financial Cloud & IT Services Enterprise Content/Digital Media More Integration & Functionality
Traffic Exchanges Enables End-to-End Platform Capability
Internet Ethernet Mobility
Vertical Industry Channels
IBX Data Center Platform
38 Global Metros 99 Data Centers 650+ Networks 4,000+ Customers
www.equinix.com © 2012 Equinix Inc. 25

26. Case Study: Equinix Corporate IT
Case
Study Cloud Adoption
www.equinix.com © 2012 Equinix Inc. 26

27. Equinix Transformation to Network Performance Hubs
North America
The early days Present
• $327 per Mbps WAN
• <$9 per Mbps WAN
Cost • $200 per Mbps Internet
• <$10 per Mbps Internet
• 50% of cost going to local loops
• 2,800 Mbps
• Low bandwidth
Bandwidth • Ethernet (FastE/GigE), no more T1
• 55 Mbps
• Port usage, not EVC
• 2 WAN providers
• 3 Internet service providers
Redundancy None
• IP-SEC backs up WAN both domestic and int’l
• 1 Gig to DR server site
• Bundled, 3-year (Long term to get acceptable cost)
• Unbundled
• Local loop, voice, and data services all under one
Contracts • 1-year and Month-to-month
contract – hard to unbundle
• Leverage 6 providers
• High switching cost
Flexibility Locked In Easy to Switch
Uptime 99.9% 99.999%
• Multiple Geographies
Scalability Flat topology not scalable
• Multi-homed
www.equinix.com © 2012 Equinix Inc. 27

28. Equinix Cloud Adoption
Moving on-premise to public cloud
Cloud Management
www.equinix.com © 2012 Equinix Inc. 28

29. Case Large Publishing
Study House
www.equinix.com © 2012 Equinix Inc. 29

30. Enterprise Cloud Leveraging AWS Direct Connect
Own Cloud Infrastructure:
• Simple 2 tier model
• CloudStack
• Scaled for base load
AWS Public Cloud:
• Same 2 tier model
• Direct Connect for
performance
• Used for growth and
peak load
www.equinix.com © 2012 Equinix Inc. 30

31. Case
Study
www.equinix.com © 2012 Equinix Inc. 31

32. Badgeville Direct Connect to AWS
Badgeville’s
isolated AWS
resources
Subnets
Router
Amazon
Web Services
Cloud
Badgeville’s Complex Compute
Infrastructure in IBX
www.equinix.com © 2012 Equinix Inc.

33. Case Viocorp Cloud Video
Study Delivery
www.equinix.com © 2012 Equinix Inc. 33

34. Viocorp
–
journey
into
the
cloud
Ian
Gardiner,
CEO
@viocorp
www.viocorp.com

35. What is Viocorp?
" A world-class cloud-based online video content management company
" Any content to any device, live or on demand

36. Who do we do it for?

37. Why AWS?
" Reduced cost
More than halved our costs versus our previous dedicated hosting
infrastructure
" Much easier and faster to scale the business
New customers easy to provision and on-board. International expansion
can be provisioned in hours not weeks
" Flexibility
We are still able to install our own specialised equipment eg transcoding
infrastructure and live broadcast servers
" Better for the developers
Easy to replicate a staging environment (and much cheaper – we only pay
for access in work hours)

38. Direct connect
" Cost benefits of cloud computing with the performance and
scalability of specialized hardware not readily available in
the cloud
" e.g. specialist transcoding hardware – increase quality and reduce
processing time

39. Thank you
" Ian Gardiner
@rabbieburns
ian@viocorp.com

40. AWS
Customer
AppreciaBon
Day