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Robert Berger discusses how Runa uses AWS at the AWS Startup Tour - SV - 2010
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AWS Customer Presentation - How Runa uses AWS
1.
Runa on AWS
Big Data & Machine Intelligence for a SaaS Startup
2.
Runa
3.
aSaaS
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convertsShoppers to Buyers
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forOnline Commerce Sites
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by presentingDynamic Personalized
Promotions
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on theMerchant’s Website
8.
inReal-Time
9.
in the Shopping
Flow
10.
Tech Challenges
11.
Big Data
12.
JavaScript client collects
activity on every Merchant page for every Shopper
13.
One or more
Ajax call & Event Store to Runa per Merchant page view
14.
Step function increase
of calls and stores as each new Merchant added
15.
We capture everything
we can and store it forever
16.
Expecting to grow
to thousands of merchants
17.
That’s a lot
of Data
18.
Processing Data withMachine
Intelligence
19.
Batch Processing forStatistical
Analysisand Reports
20.
Real-Time Rule based
inserts of Promotions
21.
Tech Challenges Synopsis
Big Data & Processing Step Function Growth Batch Processing Real-Time Promotions
22.
Why AWS for
Runa?
23.
At First(a couple
years ago)
24.
Not Much Money
in the Bank
25.
Didn’t Know exactly
what were making
26.
Or exactly how
we were going to do it
27.
Prototyped with Ruby
/ Rails / MySQL
28.
ThenPrototype became Production
29.
EC2 & AWS
let us scale the prototype to Beta Production
30.
Flexibility to incrementally
refine service & infrastructure
31.
Confidence we could
scale as we added Merchants
32.
More RecentlyIncrementally added
next-gen Tech & Full Production
33.
Goal: Everything Horizontally
Scalable
34.
Batch Processing &
Infinite StorageMap / Reduce& BigTable viaHadoop & HBase
35.
Flexible Real-Timeparallel processingvia
Clojure / Swarmiji
36.
37.
38.
Deployment & Configuration
ManagementviaOpscode Chef
39.
Good Things
40.
Able to Start
Small
41.
ThenGROW BIGGER
42.
Having the flexibility
to throw “Hardware” at our Prototype got us to market faster
43.
Ability to launch
test and staging environments almost at will
44.
“Hardware” as “Software”
45.
46.
Living in “interesting”
times
47.
Managing Complexitylots of
moving parts
48.
Easy to launch
a few instances
49.
Impossible to manage
horizontal stacks“by hand”
50.
Must have tool
like Opscode Chef
51.
Chef automates deployment
& puts it under Revision Control
52.
There’s going to
be some blood when using cutting edge tech
53.
Lots of Learning
Curves to climb
54.
Useful Monitoring is
hard but Critical
55.
HBase on AWS
may be dangerousbecause of Hadoop namenode SPOF
56.
EC2 bill can
surprise you if you cavalierly deploy multiple versions of horizontally scalable environments
57.
Could not do
our startup without AWS or lots more VC Funding