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© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
NFL and Forwood Safety Deploy Business
Analytics...
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Agenda
Amazon QuickSight updates
Forwood Safety—...
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Amazon QuickSight differentiators
Easily scale f...
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Embedded dashboards
Build in Amazon QuickSight. ...
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Amazon QuickSight—ML Insights
Automated business...
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Should we be afraid to fly?
Aviation safety stat...
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
What can we learn from the aviation industry?
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Checklists verifying critical controls
Critical ...
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Beyond verifications, the gift is the data
Milli...
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Our challenges as a SaaS vendor
Mining millions ...
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
QuickSight has a strong value proposition
Amazon...
“AtRio Tinto, safety is paramount, and wewant to empowereveryoneto make
decisions with the best data available.
Amazon Qui...
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Rio Tinto deployment
Our partnership
Rio Tinto, ...
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Rio Tinto deployment: Architecture
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Rio Tinto deployment: Provision users
Pre-provis...
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Rio Tinto deployment: User authentication
Sign i...
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Learnings from dashboard
deployment
1. Provide c...
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Learnings from enterprise data management
Step 1...
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Learnings from enterprise data management (2)
Us...
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Learnings from enterprise deployment
Schedule em...
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Where to from here?
• Further explore Amazon Qui...
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
What is The National Football League?
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
What is Next Gen Stats?
• The NFL’s player track...
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Next Gen Stats team
• “Lean” team consisting of
...
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Overview of NGS Research Tool
• A dashboard to f...
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Next Gen Stats application
Hundreds of users acr...
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Before Amazon QuickSight
All research was done m...
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Why Amazon QuickSight?
Speed and efficiency
• Re...
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
With Amazon QuickSight…
Faster insights
• Went f...
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Next Gen Stats backend
application
Amazon VPC
St...
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Changing the Game
Faster Research = Better Story...
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Amazon QuickSight
Easily scale - 10 users to 10,...
Thank you!
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Jose Kunnackal John
jhnjos@amazon.com...
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
NFL and Forwood Safety Deploy Business Analytics at Scale with Amazon QuickSight (ANT311) - AWS re:Invent 2018
NFL and Forwood Safety Deploy Business Analytics at Scale with Amazon QuickSight (ANT311) - AWS re:Invent 2018
NFL and Forwood Safety Deploy Business Analytics at Scale with Amazon QuickSight (ANT311) - AWS re:Invent 2018
NFL and Forwood Safety Deploy Business Analytics at Scale with Amazon QuickSight (ANT311) - AWS re:Invent 2018
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NFL and Forwood Safety Deploy Business Analytics at Scale with Amazon QuickSight (ANT311) - AWS re:Invent 2018

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Enabling interactive data and analytics for thousands of users can be expensive and challenging—from having to forecast usage, provisioning and managing servers, to securing data, governing access, and ensuring auditability. In this session, learn how Amazon QuickSight’s serverless architecture and pay-per-session pricing enabled the National Football League (NFL) and Forwood Safety to roll out interactive dashboards to hundreds and thousands of users. Understand how the NFL utilizes embedded Amazon QuickSight dashboards to provide clubs, broadcasters, and internal users with Next Gen Stats data collected from games. Also, learn about Forwood's journey to enabling dashboards for thousands of Rio Tinto users worldwide, utilizing Amazon QuickSight readers, federated single sign-on, dynamic defaults, email reports, and more.

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NFL and Forwood Safety Deploy Business Analytics at Scale with Amazon QuickSight (ANT311) - AWS re:Invent 2018

  1. 1. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. NFL and Forwood Safety Deploy Business Analytics at Scale with Amazon QuickSight A N T 3 1 1 Jose Kunnackal John Principal Product Manager Amazon QuickSight Thorsten Scholz Chief Technology Officer Forwood Safety Michael Schaefer Sr. Product Manager National Football League
  2. 2. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. Agenda Amazon QuickSight updates Forwood Safety—using Amazon QuickSight to save lives NFL—real-time stats with Amazon QuickSight
  3. 3. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
  4. 4. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. Amazon QuickSight differentiators Easily scale from 10 users to 10,000 QuickSight automatically scales with your usage and activity, with no need for additional infrastructure. QuickSight will grow with your organization’s needs from a few users to tens of thousands of users. No servers to manage QuickSight has no servers or software to manage, maintain, deploy, upgrade or migrate. We do the heavy lifting so you don’t have to. Build end-to-end BI solutions Amazon QuickSight integrates with your data sources and AWS services like Amazon Redshift, Amazon Simple Storage Service (Amazon S3), Amazon Athena, Amazon Aurora, Amazon Relational Database Service (Amazon RDS), AWS Identity and Access Management (IAM), AWS CloudTrail, Amazon Cloud Directory and more - providing you with everything you need to build an end-to- end BI solution Pay only for what you use Provide read-only access to the interactive dashboards for Amazon QuickSight and pay only when your users access them with pay-per-session pricing. With Amazon QuickSight there are no upfront costs, no annual commitments and no charges for inactive users
  5. 5. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. Embedded dashboards Build in Amazon QuickSight. Embed in your applications. Analytics delivered! Fully interactive with drill down, filtering, & external links Personalized views with row-level security No servers to manage, no long-term commitments Pay for usage @ $0.30/session, max charge $5/mo/reader Seamless authentication using federated single-sign-on Ease of maintenance with JavaScript SDK & user/group APIs
  6. 6. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. Amazon QuickSight—ML Insights Automated business insights with Machine Learning and natural language ML-powered anomaly detection on billions of data points Proactive alerts so you’re always in the know ML-powered forecasting with just a few clicks Plain language narratives make insights easy to understand No development, no ML expertise or data scientist needed Sign up for preview at https://quicksight.aws!
  7. 7. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
  8. 8. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
  9. 9. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. Should we be afraid to fly? Aviation safety statistics for 2017*: 41,800,000 flights Over 4,100,000,000 travelers flew safely on these flights Zero passenger fatalities * Statistics for airlines which are members of the International Air Transport Association (ITIA), Source: https://www.iata.org/pressroom/pr/Pages/2018-02-22- 01.aspx, accessed 19/10/18.
  10. 10. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. What can we learn from the aviation industry?
  11. 11. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. Checklists verifying critical controls Critical controls help save lives Fatality mitigated
  12. 12. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. Beyond verifications, the gift is the data Millions of verifications contain crucial details about life-saving critical controls If we analyse it properly, we can save someone's life
  13. 13. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. Our challenges as a SaaS vendor Mining millions of verification data points and providing customized dashboards Providing seamless access to Amazon QuickSight, as well as our other web and mobile apps
  14. 14. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. QuickSight has a strong value proposition Amazon QuickSight is fast Analyze millions of verifications for rapid determination of potentially fatal events Amazon QuickSight is serverless Fully managed service allows focus on data and information management seamless and secure access with single sign on capabilities Amazon QuickSight is scalable and cost effective Once data is transformed, report-building can be performed by users Pay per session “Reader” pricing significantly reduces enterprise costs
  15. 15. “AtRio Tinto, safety is paramount, and wewant to empowereveryoneto make decisions with the best data available. Amazon QuickSight allows ouranalysts to createinsightful dashboards quickly enabling us to move fromstatic spreadsheetsto interactive data… Readers in Amazon QuickSight, with pay-per-sessionpricing, will help us scalethe dashboards to moreend-users acrossthe worldand only pay forwhat weuse… ” Chief Advisor – Rio Tinto Critical Risk Management
  16. 16. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. Rio Tinto deployment Our partnership Rio Tinto, global mining group with 47,000 people in 35 countries and 6 continents Our goal Deploy Amazon QuickSight globally for Rio Tinto’s fatality prevention data analysis
  17. 17. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
  18. 18. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. Rio Tinto deployment: Architecture
  19. 19. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. Rio Tinto deployment: Provision users Pre-provision users by integrating APIs into your workflow
  20. 20. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. Rio Tinto deployment: User authentication Sign in to Amazon QuickSight via federation with your Amazon Cognito credentials
  21. 21. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. Learnings from dashboard deployment 1. Provide comprehensive pre-built dashboards for users 2. Provide standardized data sets for self- service analytics 3. Provide a step-by-step recipe for success
  22. 22. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. Learnings from enterprise data management Step 1. Create user defaults data set Step 2. Set up defaults for parameters Use of dynamicdefaults vs row-level security
  23. 23. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. Learnings from enterprise data management (2) Use of dynamicdefaults vs row-level security Step 3. Add controls to see defaults filters on your dashboards
  24. 24. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. Learnings from enterprise deployment Schedule email reports to push dashboards to users’ inboxes
  25. 25. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. Where to from here? • Further explore Amazon QuickSight • Review the new ML Insights capability (preview) • Get in touch with us to help us prevent even more fatalities! Share analysis and standards of life-saving critical controls
  26. 26. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
  27. 27. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. What is The National Football League?
  28. 28. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. What is Next Gen Stats? • The NFL’s player tracking initiative • Capture, process, and distribute data in real time • Aligned with the NFL mission to unite and inspire people in the joy of the game RFID chip
  29. 29. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
  30. 30. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. Next Gen Stats team • “Lean” team consisting of • Engineers • Operations • Product/analytics • Serves many groups with different needs • Media • Football Operations • Health & Safety • Officiating
  31. 31. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. Overview of NGS Research Tool • A dashboard to find interesting statistical narratives • User can peruse the various dashboards for passing, rushing, receiving, and more to find leaders in various categories • Hundreds of statistics and splits can be run through instantly • New calculations and metrics are added weekly
  32. 32. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. Next Gen Stats application Hundreds of users across • NGS research & analytics team • NFL media producers, editors, writers, social media teams • Broadcast partners • 32 clubs
  33. 33. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. Before Amazon QuickSight All research was done manually (SQL) by our research team Media relied on weekly emailed reports from NGS research group • Our researchers were working 80+ hours/week last year to support every question! We built out the NGS infrastructure and portal on Amazon Web Services (AWS) but • Need interactive medium for users to slice and dice data • Should be seamless, not require separate portal/authentication • New data fields need to be exposed frequently
  34. 34. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. Why Amazon QuickSight? Speed and efficiency • Real-time insights - Direct query mode allows zero lag for reactive in-game stats • Dashboards - Create in Amazon QuickSight, update anytime with no downtime for NGS application • Data on AWS (Amazon Aurora PostgreSQL) – Amazon QuickSight is optimized with private connectivity • Management - No servers to set up or manage Pay-as-you-go model • We have hundreds of users, but few power users Embedding • Don’t want another application - Need a seamless integration
  35. 35. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. With Amazon QuickSight… Faster insights • Went from waiting on weekly statistics package to having stats in-game • NFL, clubs, and broadcasters now can start analyzing games immediately Data is freed: Users can find their own storylines • Went from having five users with eyes on the data, to hundreds slicing and dicing • Media adoption has seen real growth as a result Clubs now have a baseline tool for manipulating our data • New regulation allows all clubs access to all data • Every club has the power of data, with a great tool to consume
  36. 36. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
  37. 37. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. Next Gen Stats backend application Amazon VPC Stadium Architecture diagram
  38. 38. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
  39. 39. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. Changing the Game Faster Research = Better Storytelling • Real-time insights has created groundswell of excitement Clubs are given a tool for evaluation • First season clubs have access to this data • How will the game evolve as a result? Only the beginning • Continue to roll out new dashboards • Can ML Insights tell us something about players and coaches previously unknown?
  40. 40. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
  41. 41. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. Amazon QuickSight Easily scale - 10 users to 10,000 Amazon QuickSight automatically scales with your usage and activity, with no need for additional infrastructure. Amazon QuickSight will grow with your organization’s needs from a few users to tens of thousands of users No servers to manage Amazon QuickSight has no servers or software to manage, maintain, deploy, upgrade or migrate. We do the heavy lifting so you don’t have to Build end-to-end BI solutions Amazon QuickSight integrates with your data sources and AWS services like Amazon Redshift, Amazon S3, Amazon Athena, Amazon RDS, AWS CloudTrail and more - providing you with everything you need to build an end-to-end BI solution Pay only for what you use Provide read-only access to the interactive dashboards for Amazon QuickSight and pay only when your users access them with pay-per-session pricing. With Amazon QuickSight there are no upfront costs, no annual commitments and no charges for inactive users ML-insights PREVIEW With ML-powered anomaly detection, forecasting, and alerts and with automated yet customizable natural language narratives, you can delight your customers with never-before functionality in a BI tool Dashboard Embedding NEW Eliminate dashboard development and maintenance activity by embedding dashboards built in Amazon QuickSight. Secure (SSO auth), easy (JavaScript SDK + user/group APIs). Cost- effective (pay-per-session) Sign up now @ https://quicksight.aws
  42. 42. Thank you! © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. Jose Kunnackal John jhnjos@amazon.com Thorsten Scholz thorsten.scholz@ forwoodsafety.com Michael Schaefer Michael.Schaefer@ NFL.com
  43. 43. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.

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