When it comes to streaming live video across the web for millions of users, the stakes are high. Major League Baseball Advanced Media (MLBAM) is the dedicated streaming platform for MLB as well as other high-profile clients such as HBO Now. Since user experience is a critical aspect of their offering, MLBAM embraced a DevOps approach to application development and deployment, leading them to Amazon Web Services and New Relic. Join us for our upcoming webinar where speakers from New Relic, AWS, and MLBAM will explain how MLBAM uses the scalability of AWS and the visibility provided by New Relic to produce the “gold standard” for digital streaming video infrastructure.

1. MLB Advanced Media:
Delivering a Digital Experience to 25
Million Fans with New Relic and AWS
Kevin Cochran, Solutions Architect, AWS
Lee Atchison, Senior Director of Strategic Architecture, New Relic
Christian Villoslada, VP of Software Engineering, MLBAM
Brandon SanGiovanni, Senior Operations Manager, MLBAM
July 25, 2017

2. DevOps on the AWS Cloud
Kevin Cochran, Solutions Architect, AWS

3. Traditional Development Models are Obsolete
Business is increasingly
software-driven
End-users expect both
continuous improvement
and stability from
applications
IT needs to be able to
provision infrastructure
as rapidly as developers
demand it
An organization’s pace of
innovation is largely
constrained by their
ability to develop
applications

4. DevOps Can Help
Decrease
 Length of development cycles
 Time to market
 Deployment failures and rollbacks
 Time to recover upon failure
 Operational overhead
DevOps practices enable companies to innovate at a higher velocity for customers
Increase
 Business agility
 Application stability
 Ability to meet customer demand
 Time spent on innovation
 Security

5. Infrastructure as Code Microservices Logging and Monitoring Continuous Integration/
Continuous Delivery
DevOps on AWS
AWS provides on-demand infrastructure resources and tooling built to enable common
DevOps practices

6.  Provision the server, storage, and networking capacity you need
on demand
 Deploy independently, as a single service, or a group of services
 Make configuration changes repeatable and standardized
 Build custom templates to provision resources in a controlled and
predictable way
 Use version control to keep track of all changes made to your
infrastructure and application stack
Infrastructure as Code
Replace traditional infrastructure provisioning and management with code-based techniques

7.  Build services around the business capabilities you require
 Scale up and down as required with virtually no notice
 Make configuration code changes repeatable and standardized
 API-driven model enables management of infrastructure with
language typically used in application code
 Free developers from manually configuring operating systems,
system applications, and server software
Microservices
Build applications as a set of small services that communicates with other services
through APIs

8.  Maintain visibility and auditability of activity in your
application infrastructure
 Assess how application and infrastructure performance impact
end-user experience
 Gain insight into the root causes of problems or unexpected changes
 Support services that must be available 24/7 as a result of continuous
integration/ continuous delivery
 Create alerts based on thresholds you define
Logging and Monitoring
Capture, categorize, and analyze data and logs generated by applications and infrastructure

9.  Model and visualize your own custom release workflow
 Automate deployments of new code
 Improve developer productivity and deliver updates faster
 Find and address bugs quicker with more frequent and
comprehensive testing
 Store anything from source code to binaries using
existing Git tools
Continuous Integration and Continuous Delivery
Rapidly and reliably build, test, and deploy your applications, while improving quality and
reducing time to market.

10. Benefits of DevOps on AWS
Get started quickly
and pay as you go
Automate systems
operations
Scale without
infrastructure
constraints
Improve visibility
and security
Leverage fully
managed services

11. New Relic
Lee Atchison, Senior Director of Strategic Architecture, New Relic

12. NEWR
NYSE – 2014
15k+
Customers
1.5B
Scale: Events &
Metrics Per Minute
12,500+ Disruptors1,500+ Global Enterprises
Our Goal
To be the first, best place to look to understand your digital business

13. Digital Experience is Now Brand Experience
Confidential ©2008-17 New Relic, Inc. All rights reserved.
10M
streaming sessions
per day
50%
US Digital sales
from mobile
50%
US sales from
Digital in 2015
500k
Stays Per Night

14. And The Digital Experience Is Reshaping
Every Role
Design
Develop
ReleaseManage
Support
Customer
Customer Care
Product ManagerIT Operations
Developer
Marketing

15. Multi-Tenant On-Demand Scale Enterprise Security
3 Digital Intelligence Requirements to Drive Amazing
Customer Experiences
User Interactions
Apps & Services
Infrastructure
Real-time
Analytics
for
Everyone
Built to
Scale
to Your
Biggest
Days
Full
Stack
Instrumentation

16. Multi-Tenant On-Demand Scale Enterprise Security
New Relic Digital Intelligence Platform

17. Open Discussion: Digital Fan Experience for
Major League Baseball
Sean Curtis
Senior Vice President of Engineering
Lee Atchison, Senior Director of Strategic Architecture, New Relic
Christian Villoslada, VP of Software Engineering, MLBAM
Brandon SanGiovanni, Senior Operations Manager, MLBAM
New Relic empowers our developers
to experiment and work fast without
compromising on the quality of the
MLB fan experience.

18. Q & A