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The Pace of Innovation at AWS
Ian Massingham
Technology Evangelist, AWS
@IanMmmm
What sets AWS apart from other providers?
Breadth and Depth of Services
Infrastructure
Foundation
Services
Regions Availability Zones Edge POPs
Compute Storage
Networking &
Content Delivery
Security
& Access
Infrastructure
Foundation
Services
Regions Availability Zones Edge POPs
Compute Storage
Networking &
Content Delivery
Security
& Access
Platform
Services
Databases
Relational
NoSQL
Columnar
Caching
Infrastructure
Foundation
Services
Regions Availability Zones Edge POPs
Compute Storage
Networking &
Content Delivery
Security
& Access
Platform
Services
Databases
Relational
NoSQL
Columnar
Caching
Analytics
Hadoop
Real time
Data
warehouse
Infrastructure
Foundation
Services
Regions Availability Zones Edge POPs
Compute Storage
Networking &
Content Delivery
Security
& Access
Platform
Services
Databases
Relational
NoSQL
Columnar
Caching
Analytics
Hadoop
Real time
Data
warehouse
App Services
Queuing
Orchestration
App streaming
Transcoding
Email
Search
Infrastructure
Foundation
Services
Regions Availability Zones Edge POPs
Compute Storage
Networking &
Content Delivery
Security
& Access
Platform
Services
Databases
Relational
NoSQL
Columnar
Caching
Analytics
Hadoop
Real time
Data
warehouse
App Services
Queuing
Orchestration
App streaming
Transcoding
Email
Search
Deployment & Management
Containers
Dev/ops
Templates
Infrastructure
Foundation
Services
Regions Availability Zones Edge POPs
Compute Storage
Networking &
Content Delivery
Security
& Access
Platform
Services
Databases
Relational
NoSQL
Columnar
Caching
Analytics
Hadoop
Real time
Data
warehouse
App Services
Queuing
Orchestration
App streaming
Transcoding
Email
Search
Deployment & Management
Containers
Dev/ops
Templates
Mobile & Devices
Identity
Sync
Analytics
Notifications
Amazon WorkSpaces
Delivering on the promise
of desktop virtualization
Most successful preview, ever
Infrastructure & admin tools
End user desktop and mobile apps
Fully managed, secure document storage
and sharing service for the Enterprise
Amazon WorkDocs
Secure
Easy sharing
Simple document
feedback
Access from
any device
Integrate your
corporate directory
Low cost
Is secure email and calendaring made easy
Amazon WorkMail
Managed email and
calendaring solution
Always available,
anytime, anywhere.
Integrates with
Amazon WorkDocs
Infrastructure
Foundation
Services
Regions Availability Zones CDN Points of Presence
Storage
(Object, Block and Archive)
Networking
Security &
Access Control
Platform
Services
Databases
Relational
NoSQL
Columnar
Caching
Analytics
Hadoop
Real-time
Data
warehouse
App Services
Queuing
Orchestration
App streaming
Transcoding
Email
Search
Deployment & Management
Containers
Dev/ops Tools
Resource
Templates
Mobile & Devices
Identity
Sync
Mobile
Analytics
Notifications
Applications Virtual Desktops Collaboration and Sharing
Data
Workflows
Usage
Tracking
Monitoring
and Logs
Compute
(VMs, Auto-scaling and Load Balancing)
What sets AWS apart from other providers?
Breadth and Depth of Services
What sets AWS apart from other providers?
Breadth and Depth of Services
Relentless Focus on Cost Reduction
The AWS Price Reduction Philosophy
47 Price Reductions Since 2006
Infrastructure
innovation
Ecosystem
Global Footprint
New Features
New Services
AWS Trusted Advisor
Four reports available to all
What sets AWS apart from other providers?
Breadth and Depth of Services
Relentless Focus on Cost Reduction
Customer Driven Innovation
Small, autonomous teams
Roadmap ownership
Decoupled launch schedules
Small, “Two Pizza”
Teams
Get Core Functionality in the
Hands of Customers, Quickly
Operational stability
High scale
Limited initial feature set
Iterate Based on Customer Feedback
Amazon
Redshift
Amazon
Glacier
Amazon
Workspaces
EPIC
COLLABORATION
+
=
Rapid pace of Innovation
2008 2009 2010 2011 2012 2013 2014
280
159
82
61
48
24
516
What sets AWS apart from other providers?
Breadth and Depth of Services
Relentless Focus on Cost Reduction
Customer Driven Innovation
Innovation at every level of the stack
Every day, AWS adds enough new server capacity to
support all of Amazon’s global infrastructure when it was
a $7B annual revenue enterprise
Get Networks Out of the Way
Relative cost of networking increasing quickly
• Server & storage prices falling fast
• Network costs trending to dominate
Networking frozen in time
• Vertically integrated ecosystem
• Indefensible profit margins
AWS solution:
• Custom net H/W & protocol stack
• Private long haul links
57%
8%
18%
13%
4%
Servers
Networking	
  Equipment
Power	
  Distribution	
  &	
  Cooling
Power
Other	
  Infrastructure
Monthly Costs
3yr server & 10 yr infrastructure amortization
AWS Global Regions Locations
US-WEST (Oregon)
GOV CLOUD
US-WEST (N. California)
US-EAST (Virginia)
EU (Dublin)
EU (Frankfurt)
SOUTH AMERICA (Sao Paulo)
CHINA (Beijing)
ASIA PAC (Sydney)
ASIA PAC (Singapore)
ASIA PAC (Tokyo)
Regions
PoP
Redundant paths to transit centers
Transit centers connect to:
• Private links to other AWS regions
• Private links to AWS Direct Connect customers
• Internet through peering & paid transit
Redundant paths to transit centers
Transit centers connect to:
• Private links to other AWS regions
• Private links to AWS Direct Connect customers
• Internet through peering & paid transit
82, 864 fiber strands in region
AZs <2ms apart & usually <1ms
25Tbps peak inter-AZs traffic
Why Does AWS Offer AZs?
Asynchronous replication between
distant data centers
• Committing to an SSD order 1 to 2ms
• But, LA to New York is 74ms round trip
• You can’t wait 74ms to commit a transaction
On failure, difficult & high skill decision:
• Fail-over & lose transactions, or
• Or don’t fail-over & lose availability
• Difficult choice
• Use AZs for no-admin failover
• Sync works when <2ms
• Can be combined with regional replication for
very high availability
74ms
1 of 28 availability zones world-wide
All regions have 2 or more AZs
Each AZ is 1 or more DC
- No data center is in two AZs
- Some AZs have as many as 6 DCs
DCs in AZ less than ¼ ms apart
Data centers & Availability zones
Single DC typically over 50,000
servers & often over 80,000
• Larger DCs undesirable (blast
radius)
• Diminishing returns on scale
Up to 102Tbps provisioned in to
a single DC
AWS custom network equipment:
• Multi-ODM sourced
• Amazon custom network protocol
stack
Remove the “virtualization tax”
NIC supports Supports Single
Root I/O Virtualization
Much lower latency & less latency jitter
Logarithmic  Scale
tp0 tp50 tp99 tp99.9 tp00
>2x average
latency
reduction
>10x latency
variability
improvement
Previous  
generation
Current  
generation
OEM servers
• Very general designs able to run wide variety of workloads
• Vast, expensive, world-wide distribution network (30% of cost)
AWS custom servers & storage
• Specialized servers optimized for a specific workload
• Move hot software kernels to hardware implementations
• Custom Intel processors beyond commercially available clock rates
• DCs, servers, networking, storage designed to integrated specs
Example Storage Rack
864 disks, 2,350lb
Power Infrastructure
Some DCs with custom power
sub-stations
• Lower power cost & build more
quickly
• Negotiated power purchasing
agreements
Custom switchgear firmware
3 100% carbon neutral regions:
• US West (Oregon)
• AWS GovCloud (US)
• EU (Frankfurt)
Thank you
ianm@amazon.com

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Pace of Innovation at AWS - London Summit Enteprise Track RePlay

  • 1. The Pace of Innovation at AWS Ian Massingham Technology Evangelist, AWS @IanMmmm
  • 2. What sets AWS apart from other providers? Breadth and Depth of Services
  • 3. Infrastructure Foundation Services Regions Availability Zones Edge POPs Compute Storage Networking & Content Delivery Security & Access
  • 4. Infrastructure Foundation Services Regions Availability Zones Edge POPs Compute Storage Networking & Content Delivery Security & Access Platform Services Databases Relational NoSQL Columnar Caching
  • 5. Infrastructure Foundation Services Regions Availability Zones Edge POPs Compute Storage Networking & Content Delivery Security & Access Platform Services Databases Relational NoSQL Columnar Caching Analytics Hadoop Real time Data warehouse
  • 6. Infrastructure Foundation Services Regions Availability Zones Edge POPs Compute Storage Networking & Content Delivery Security & Access Platform Services Databases Relational NoSQL Columnar Caching Analytics Hadoop Real time Data warehouse App Services Queuing Orchestration App streaming Transcoding Email Search
  • 7. Infrastructure Foundation Services Regions Availability Zones Edge POPs Compute Storage Networking & Content Delivery Security & Access Platform Services Databases Relational NoSQL Columnar Caching Analytics Hadoop Real time Data warehouse App Services Queuing Orchestration App streaming Transcoding Email Search Deployment & Management Containers Dev/ops Templates
  • 8. Infrastructure Foundation Services Regions Availability Zones Edge POPs Compute Storage Networking & Content Delivery Security & Access Platform Services Databases Relational NoSQL Columnar Caching Analytics Hadoop Real time Data warehouse App Services Queuing Orchestration App streaming Transcoding Email Search Deployment & Management Containers Dev/ops Templates Mobile & Devices Identity Sync Analytics Notifications
  • 9. Amazon WorkSpaces Delivering on the promise of desktop virtualization Most successful preview, ever Infrastructure & admin tools End user desktop and mobile apps
  • 10. Fully managed, secure document storage and sharing service for the Enterprise Amazon WorkDocs Secure Easy sharing Simple document feedback Access from any device Integrate your corporate directory Low cost
  • 11. Is secure email and calendaring made easy Amazon WorkMail Managed email and calendaring solution Always available, anytime, anywhere. Integrates with Amazon WorkDocs
  • 12. Infrastructure Foundation Services Regions Availability Zones CDN Points of Presence Storage (Object, Block and Archive) Networking Security & Access Control Platform Services Databases Relational NoSQL Columnar Caching Analytics Hadoop Real-time Data warehouse App Services Queuing Orchestration App streaming Transcoding Email Search Deployment & Management Containers Dev/ops Tools Resource Templates Mobile & Devices Identity Sync Mobile Analytics Notifications Applications Virtual Desktops Collaboration and Sharing Data Workflows Usage Tracking Monitoring and Logs Compute (VMs, Auto-scaling and Load Balancing)
  • 13. What sets AWS apart from other providers? Breadth and Depth of Services
  • 14. What sets AWS apart from other providers? Breadth and Depth of Services Relentless Focus on Cost Reduction
  • 15. The AWS Price Reduction Philosophy 47 Price Reductions Since 2006 Infrastructure innovation Ecosystem Global Footprint New Features New Services
  • 16. AWS Trusted Advisor Four reports available to all
  • 17. What sets AWS apart from other providers? Breadth and Depth of Services Relentless Focus on Cost Reduction Customer Driven Innovation
  • 18. Small, autonomous teams Roadmap ownership Decoupled launch schedules Small, “Two Pizza” Teams Get Core Functionality in the Hands of Customers, Quickly Operational stability High scale Limited initial feature set Iterate Based on Customer Feedback
  • 21. Rapid pace of Innovation 2008 2009 2010 2011 2012 2013 2014 280 159 82 61 48 24 516
  • 22. What sets AWS apart from other providers? Breadth and Depth of Services Relentless Focus on Cost Reduction Customer Driven Innovation Innovation at every level of the stack
  • 23. Every day, AWS adds enough new server capacity to support all of Amazon’s global infrastructure when it was a $7B annual revenue enterprise
  • 24. Get Networks Out of the Way Relative cost of networking increasing quickly • Server & storage prices falling fast • Network costs trending to dominate Networking frozen in time • Vertically integrated ecosystem • Indefensible profit margins AWS solution: • Custom net H/W & protocol stack • Private long haul links 57% 8% 18% 13% 4% Servers Networking  Equipment Power  Distribution  &  Cooling Power Other  Infrastructure Monthly Costs 3yr server & 10 yr infrastructure amortization
  • 25. AWS Global Regions Locations US-WEST (Oregon) GOV CLOUD US-WEST (N. California) US-EAST (Virginia) EU (Dublin) EU (Frankfurt) SOUTH AMERICA (Sao Paulo) CHINA (Beijing) ASIA PAC (Sydney) ASIA PAC (Singapore) ASIA PAC (Tokyo) Regions PoP
  • 26. Redundant paths to transit centers Transit centers connect to: • Private links to other AWS regions • Private links to AWS Direct Connect customers • Internet through peering & paid transit
  • 27. Redundant paths to transit centers Transit centers connect to: • Private links to other AWS regions • Private links to AWS Direct Connect customers • Internet through peering & paid transit 82, 864 fiber strands in region AZs <2ms apart & usually <1ms 25Tbps peak inter-AZs traffic
  • 28. Why Does AWS Offer AZs? Asynchronous replication between distant data centers • Committing to an SSD order 1 to 2ms • But, LA to New York is 74ms round trip • You can’t wait 74ms to commit a transaction On failure, difficult & high skill decision: • Fail-over & lose transactions, or • Or don’t fail-over & lose availability • Difficult choice • Use AZs for no-admin failover • Sync works when <2ms • Can be combined with regional replication for very high availability 74ms
  • 29. 1 of 28 availability zones world-wide All regions have 2 or more AZs Each AZ is 1 or more DC - No data center is in two AZs - Some AZs have as many as 6 DCs DCs in AZ less than ¼ ms apart Data centers & Availability zones
  • 30. Single DC typically over 50,000 servers & often over 80,000 • Larger DCs undesirable (blast radius) • Diminishing returns on scale Up to 102Tbps provisioned in to a single DC AWS custom network equipment: • Multi-ODM sourced • Amazon custom network protocol stack
  • 31.
  • 32. Remove the “virtualization tax” NIC supports Supports Single Root I/O Virtualization Much lower latency & less latency jitter
  • 33. Logarithmic  Scale tp0 tp50 tp99 tp99.9 tp00 >2x average latency reduction >10x latency variability improvement Previous   generation Current   generation
  • 34. OEM servers • Very general designs able to run wide variety of workloads • Vast, expensive, world-wide distribution network (30% of cost) AWS custom servers & storage • Specialized servers optimized for a specific workload • Move hot software kernels to hardware implementations • Custom Intel processors beyond commercially available clock rates • DCs, servers, networking, storage designed to integrated specs Example Storage Rack 864 disks, 2,350lb
  • 35. Power Infrastructure Some DCs with custom power sub-stations • Lower power cost & build more quickly • Negotiated power purchasing agreements Custom switchgear firmware 3 100% carbon neutral regions: • US West (Oregon) • AWS GovCloud (US) • EU (Frankfurt)