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Leveraging_AWS_Asia_Pacific_Hong_Kong_for_Enterprise_Innovations

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AWS is constantly expanding our global footprint, enabling local customers to run applications and store their content in data centers right here in Hong Kong, with the launch of our brand-new Asia Pacific (Hong Kong) Region. In this session, you will learn about the latest services available with the new region that's most related and valuable to enterprises and how these services can help to take your business to the next level.

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Leveraging_AWS_Asia_Pacific_Hong_Kong_for_Enterprise_Innovations

  1. 1. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. H O N G K O N G 10.18.19 Leveraging AWS Asia Pacific (Hong Kong) Region for Enterprise Innovations Hong Chan Platform Business Development Manager Greater China, AWS
  2. 2. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. AWS Asia Pacific (Hong Kong) Region Launched April 2019
  3. 3. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. AWS Global Infrastructure
  4. 4. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. $33B Revenue run rate 37% Y/Y Growth 75 Price Reduction since 2006 Millions of active customers
  5. 5. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. Gartner, Magic Quadrant for Cloud Infrastructure as a Service, Worldwide, Raj Bala, Bob Gill, Dennis Smith, David Wright, July 2019. ID G00365830. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose. The Gartner logo is a trademark and service mark of Gartner, Inc., and/or its affiliates, and is used herein with permission. All rights reserved. AWS Recognized as a Cloud Leader for the 9th Consecutive Year
  6. 6. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. Fourth Quarter Growth in Cloud Services Tops off a Banner Year for Cloud Providers “Amazon, the clear market leader, nudged its market share upwards and remains equivalent in size to its next four competitors combined.” Source: https://www.srgresearch.com/articles/fourth-quarter-growth-cloud-services-tops-banner-year-cloud-providers Synergy provides quarterly market tracking and segmentation data on IT and Cloud related markets, including vendor revenues by segment and by region. Market shares and forecasts are provided via Synergy’s uniquely designed online database tool, which enables easy access to complex data sets. To speak to an analyst or to find out how to receive a copy of a Synergy report, please contact Heather Gallo at hgallo@srgresearch.com or 775-852-3330 extension 101.
  7. 7. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. 48 82 160 280 516 722 1017 1430 1,957 2009 2011 2012 2013 2014 2015 2016 2017 2018 #Servicesandfeaturesreleased AWS’ History of Innovation • Customer-driven services and features • 90% of roadmap originates with customer requests
  8. 8. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. Paris Cape Town Hong Kong Sweden AWS GovCloud East First 5 years: 4 regions 2016–2019: 10 regions and 1 local region Next 5 years: 7 regions Milan Coming soon: 3 regions Bahrain Jakarta Regional Expansion
  9. 9. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. AWS Global Infrastructure 22 Geographical Regions, 1 Local Region, 69 Availability Zones, 187 POPs * Available to select AWS customers who request access. Customers wishing to use the Asia Pacific (Osaka) Local Region should speak with their sales representative.
  10. 10. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. AWS Global Infrastructure Components AWS Global Infrastructure Regions Availability Zones Data Centers Points of Presence (PoP) Network Custom Hardware
  11. 11. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. • Premium features with premium price • General designs burdened with unnecessary features • Not design for hyperscale • Expensive distribution network • Complexity equals cost Old hardware paradigm … why it doesn’t work
  12. 12. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. • Work directly with component manufacturers like memory, HDD, CPU • Design optimized for specific workloads • Hardware and software not burdened with unnecessary features • Innovation to scale and cost down Advantages of purpose-build custom servers
  13. 13. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. Optical fiber with 3,456 strands Optical fiber with 6,912 strands Innovation to lower costs
  14. 14. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. AWS Custom Hardware Load Balancers Custom SoftwareRouters Custom compute servers and semiconductors Silicon
  15. 15. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. • Fully isolated infrastructure with multiple datacenters • Meaningful distance of separation • Unique power infrastructure • Many 100Ks of servers at scale • Data centers connected via fully redundant and isolated metro fiber Availability Zones
  16. 16. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. Anatomy of an AWS Region Metro Fiber: Intra-AZ Connections Most with 3+ AZs Some with as many as 6 AZs-Intra-AZ connections
  17. 17. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. Most with 3+ AZs Some with as many as 6 AZs-Intra-AZ connections Anatomy of an AWS Region Metro Fiber: Inter-AZ Connections -Inter-AZ connections
  18. 18. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. -Intra-AZ connections Anatomy of an AWS Region Redundant Transit Centers -Inter-AZ connections -Transit Center connections 2 redundant Transit Centers Highly peered & connected
  19. 19. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.
  20. 20. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. Anatomy of an AWS Region AWS Asia Pacific (Hong Kong) Region
  21. 21. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. How do AWS object storage classes differ in design? Availability Zone Availability Zone S3 Standard S3 Intelligent-Tiering S3 Standard-IA Availability Zone S3 One Zone-IA AWS Region AWS Region S3 Glacier S3 Glacier Deep Archive Availability Zone
  22. 22. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. designed for 99.99% durability Two copies on one site designed for 99.999% durability One copy on two sites designed for 99.999999999% durability GlacierStandard IA AWS Region Understanding S3’s Durability 10,000 objects stored customers can expect to lose a single object every 1,000,000 years. 0n-Premise
  23. 23. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. Benefits of the AWS Global Infrastructure Security ReliabilityAvailability Low Cost Scalability Performance
  24. 24. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. Key Services Available in Asia Pacific (Hong Kong) Region Amazon RDS Amazon DynamoDB Amazon ElastiCache Amazon Redshift Amazon Aurora Amazon ECS AWS Lambda AWS Step Function Amazon EC2 Amazon EBS Amazon EMRAWS DMS Amazon Elasticsearch Amazon Kinesis Amazon API Gateway Amazon SQS Amazon SNS X1 instance AWS Fargate AWS Batch Amazon EKS AWS Elastic Beanstalk Amazon ECRAWS KMS Amazon S3 Amazon S3 Glacier AWS CloudHSM AWS CloudFormation AWS CloudTrail AWS Config AWS CodeDeploy AWS IAM Amazon CloudWatch AWS Certificate Manager Direct Connect VPN Amazon VPC Elastic Load Balancing AWS Glue AWS X-Ray Amazon GuardDuty AWS Security Hub AWS Storage Gateway Amazon SageMaker AWS Snowball Edge AWS Cloud Map Amazon Athena AWS IoT Core AWS IoT Device Management
  25. 25. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. Connectivity Options
  26. 26. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. Private connectivity with VPN On premises IPsec tunnel 1 - primary IPsec tunnel 2- secondary Virtual private gateway VGW IPsec tunnel over the internet Customer gateway CGW The internet
  27. 27. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. Customer or partner cage Service provider network AWS Direct Connect gateway AWS Region On premises AWS Direct Connect location AWS cage Cross connect 10.0.0.0/16 192.168.0.0/16 Private VIF 10.2.0.0/16 VGW VGW One private VIF  many VPCs AWS Direct Connect gateway
  28. 28. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. Customer or partner cage Service provider network AWS Direct Connect gateway AWS Region 1 On premises AWS Direct Connect location AWS cage Cross Connect 10.0.0.0/16 192.168.0.0/16 Private VIF 10.2.0.0/16 VGW VGW One private VIF  many VPCs across regions AWS Region 2 AWS Direct Connect gateway
  29. 29. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. Customer or partner cage Service provider network AWS Direct Connect gateway AWS Account 1 On premises AWS Direct Connect location AWS cage Cross connect 10.0.0.0/16 192.168.0.0/16 Private VIF 10.2.0.0/16 VGW VGW One private VIF  many VPCs across accounts AWS Account 2 AWS Direct Connect gateway Multi-account DX gateway
  30. 30. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. Hong Kong Direct Connect POP iAdvantage Mega-iEquinix HK1
  31. 31. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. Internet Account Account Account Account Development Account Account Account Account Testing Account Account Account Account Production Outbound URL filtering NAT gateway DLP / Proxy Edge services WAF / ADC SD-WAN VPN / Firewall IDS / IPS Firewall / NGFW Inline services Shared services Authentication, Monitoring VPN Account Account Account Account Administrative accounts (logging, AWS Organizations, billing, landing zone) IAM, Cross-account roles Route tables Route tables Transit Gateway East-West + North-South AWS Transit Gateway Reference Architecture
  32. 32. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. © 2019, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Amazon Confidential and Trademark China Office Access China POP AWS China VPC HK POP Private Backbone AWS Global VPC Direct Connect gateway VPC Router Router Direct Connect Direct Connect China AWS Interconnect Cross-Border Connectivity to China Provided by authorized 3rd party carriers Provided by authorized 3rd party carriers HK POP AWS Global VPC Direct Connect gateway VPC Router Direct Connect Office China Router
  33. 33. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. © 2019, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Amazon Confidential and Trademark Your Hong Kong Region 1st Workload - Data Storage
  34. 34. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. Data is a strategic asset for every organization The world’s most valuable resource is no longer oil, but data.* *Copyright: The Economist, 2017, David Parkins
  35. 35. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. Data AWS cloud storage is core …yielding bigger insights… …helping you innovate faster… …gives you unique scale and unmatched durability Building on or migrating an application to AWS…
  36. 36. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. Amazon FSx for Lustre More choice for more applications Object storage classes S3 Standard S3 Glacier Deep Archive S3 Glacier S3 Intelligent-Tiering S3 One Zone-IA S3 Standard-IA Block storage volume types Provisioned IOPS SSD Cold HDD Throughput-Optimized HDD File storage classes EFS Standard EFS Infrequent Access Elastic Amazon EFS AWS Storage Gateway Family Amazon S3 Amazon FSx for Windows File ServerAmazon EBS Amazon EC2 Backup AWS Backup
  37. 37. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. What are customers building? Backup & Restore Non-disruptive Easy place to start Integrated with all major vendors Archive & Compliance Media workflows Tape replacement Public Sector, FinServ, Healthcare/Life Sciences Home Directories Simple to move Less latency sensitive Significant cost savings Data Lakes Variety of analytics tools Foundation for AI/ML Built for streaming data Data visualization Business- Critical Applications Integrated with major vendors Fully managed infrastructure Lift-and-shift migrations
  38. 38. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. Backup, Restore, and Archive Backup, Restore, & Archive Data Amazon S3 Amazon EFS AWS Storage Gateway (optional)
  39. 39. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. AWS Tape Gateway Benefits On-Premise iSCSI VTL Tape Gateway HTTPS Application Virtual tapes Tape drives Media changer AWS Storage Gateway Service (S3 Glacier Deep Archive) • Acts as drop-in replacement for your physical tape infrastructure • Allows you to backup & archive data to AWS without changing your backup applications or workflows • Reduces your TCO compared to using physical tapes and offsite warehousing • Provides compliance* and security features OR (S3 Glacier) * HIPAA, PCI, SOC (1, 2, 3), ISO (9001, 27001, 27017, 27018) Tape library (Amazon S3) Tape Shelf
  40. 40. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. Customers want to migrate to the cloud Relational databases Non-relational databases Data warehouses Hadoop and Spark Redshift EMR Operational analytics Elasticsearch Service Aurora DynamoDBRDS
  41. 41. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. Data Lakes Consolidate all your data Process, analyze & visualize Simplified data lake management Machine Learning S3 Lake Formation & AWS Glue Snowball Kinesis Data Streams Snowmobile Kinesis Data Firehose Amazon Redshift Amazon EMR Athena Kinesis Amazon ES Amazon SageMaker Comprehend Amazon Rekognition
  42. 42. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. AWS Snowball AWS Snowball Edge Compute or Storage Optimized AWS Snowmobile • 80-TB storage capacity • 10GE networking • Data encryption end-to-end • Rugged 8.5-G impact case • Rain and dust-resistant • 42 or 100-TB storage capacity • Data encryption end-to-end • Rugged 8.5-G impact case • Rain and dust resistant • AWS Greengrass support for local compute, messaging, and caching • EC2/AMI support for edge compute • Optional GPU • Exabyte-scale storage in a 45-ft container • Data encryption end-to-end • Dedicated security personnel • GPS tracking, alarm monitoring, 24/7 surveillance, and optional additional security AWS Snow Family
  43. 43. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. Move large volumes into the cloud Moving large volumes of data over the internet can take years The cloud is not always accessible from remote locations where connectivity is limited or intermittent Traditional shipping of conventional hard drives is laborious and error prone AWS Snowball AWS Snowball Edge
  44. 44. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. Need for edge analytics in remote and harsh environments Various industries ranging from research to transportation necessitate edge computing capabilities to help cope with environments where data generation is decentralized, data volumes are significant, and network connectivity is either inaccessible or intermittent. Research Industrial Healthcare Transportation https://youtu.be/cQfxchz-yNI Insomniac's Electric Daisy Carnival Collecting and managing content captured from 130,000 people at an electronica festival in the desert? It's what Snowball Edge was made for. Hear Insomniac's David Chen talk about how he replaced disk drives and storage arrays for his temporary, intensive media production networks all around the world.
  45. 45. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. https://aws.amazon.com/blogs/aws/now-open-aws-asia-pacific-hong-kong-region/
  46. 46. Thank you! © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. Hong Chan tszhong@amazon.com

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