Keynote & Introduction

1. 1© 2017 Amazon Web Services, Inc. or its affiliates. All rights reserved.
Amsterdam
De Meervaart Theatre, March 9th 2017
Adrian Hornsby
Technical Evangelist @ AWS
@adhorn

2. 2© 2017 Amazon Web Services, Inc. or its affiliates. All rights reserved.
We value your feedback!
#AWSomeDay

3. 3© 2017 Amazon Web Services, Inc. or its affiliates. All rights reserved.

4. 4© 2017 Amazon Web Services, Inc. or its affiliates. All rights reserved.
Amazon Web Services (AWS)
ComputeMessaging
Mobile
App Services
Database
Networking
Development and
Management Tools
Payments
VPC
On-Demand Workforce
Analytics Content Delivery
Storage
Enable businesses and developers to
use web services to build scalable,
sophisticated applications.

5. 5© 2017 Amazon Web Services, Inc. or its affiliates. All rights reserved.
Amazon History
1994: Jeff Bezos
Incorporated the
Company
1995:
Amazon.com
Launched
Online
Bookstore
2005:
Amazon
Publishing
Launched
2006:
Amazon
Web
Services
(AWS)
Launched
2007:
Kindle
Launched
2011:
Amazon
Fresh
Launched
2012: Amazon
Game Studios
Launched
2013:
Amazon
Art
Launched
2014:
Amazon
Prime
Now
Launched
2015:
Amazon
Home
Services &
Amazon
Echo
Launched

6. What’s about AWS?
OUR CUSTOMERS & INNOVATION

7. Millions of customers

8. http://aws.amazon.com/solutions/case-studies/
Startup Customers

9. Enterprise Customers
http://aws.amazon.com/solutions/case-studies/

10. ISV Partners
http://aws.amazon.com/solutions/case-studies/

11. Why Do Customers Use AWS?
 Agility & Scalability
 Platform Breadth & Depth
 Innovation @ Scale
 Cost Savings and Flexibility
 Go Global in minutes

12. The primary reason businesses are
moving so quickly to AWS and the cloud
#1: Agility & Scalability

13. Why does agility matter?

14. Old World:
Infrastructure in
weeks
Business Can’t Afford to Be Slow

15. 15© 2017 Amazon Web Services, Inc. or its affiliates. All rights reserved.
You Don’t Need to Guess Capacity
Self
Hosting
Waste
Customer
Dissatisfaction
Actual demand
Predicted
Demand
Rigid Elastic
Actual demand
AWS

16. Great Things Happen When Risks are Taken

17. 17© 2017 Amazon Web Services, Inc. or its affiliates. All rights reserved.
Get Rid of Undifferentiated Heavy Lifting
Data Centers
Power
Cooling
Cabling
Networking
Racks
Servers
Storage
Labor
Buy and install new hardware
Setup and configure new software
build or upgrade data centers
We take care of it… So you don’t have to…

18. A broad and deep platform helps customers
build sophisticated, scalable applications
#2: Platform Breadth & Depth

19. ENTERPRISE
APPS
DEVELOPMENT & OPERATIONSMOBILE SERVICESAPP SERVICESANALYTICS
Data
Warehousin
g
Hadoop/
Spark
Streaming Data
Collection
Machine
Learnin
g
Elastic
Search
Virtual
Desktops
Sharing &
Collaboration
Corporate
Email
Backup
Queuing &
Notification
s
Workflow
Search
Email
Transcoding
One-click
App
Deployment
Identity
Sync
Single
Integrated
Console
Push
Notifications
DevOps
Resource
Management
Application
Lifecycle
Management
Container
s
Trigger
s
Resource
Template
s
TECHNICAL &
BUSINESS
SUPPORT
Account
Management
Support
Professional
Services
Training &
Certification
Security
& Pricing
Reports
Partner
Ecosystem
Solutions
Architects
MARKETPLACE
Business
Apps
Business
Intelligence
Databases
DevOps
Tools
NetworkingSecurity Storage
Regions
Availability
Zones
Points of
Presence
INFRASTRUCTURE
CORE SERVICES
Compute
VMs, Auto-scaling,
& Load Balancing
Storage
Object, Blocks, Archival,
Import/Export
Databases
Relational, NoSQL,
Caching, Migration
Networking
VPC, DX, DNS
CDN
Access
Control
Identity
Management
Key
Management
& Storage
Monitoring
& Logs
Assessment
and reporting
Resource &
Usage Auditing
SECURITY & COMPLIANCE
Configuration
Compliance
Web
application
firewall
HYBRID
ARCHITECTURE
Data
Backups
Integrated
App
Deployments
Direct
Connect
Identity
Federation
Integrated
Resource
Management
Integrated
Networking
API
Gateway
IoT
Rules
Engine
Device
Shadows
Device
SDKs
Registry
Device
Gateway
Streaming Data
Analysis
Business
Intelligence
Mobile
Analytic
s

20. #3: Innovation @ Scale

21. 0
275
550
825
1100
2009 2011 2012 2013 2014 2015 2016
AWS Rapid Pace Of Innovation
1017 major new features and services launched in 2016

22. Gartner Magic Quadrant for
Cloud Infrastructure as a Service, Worldwide
Gartner “Magic Quadrant for Cloud Infrastructure as a Service, Worldwide,” Lydia Leong, Douglas Toombs, Bob Gill, May 18, 2015. This Magic Quadrant graphic was published by Gartner, Inc. as part of a larger
research note and should be evaluated in the context of the entire report. The Gartner report is available at http://aws.amazon.com/resources/analyst-reports/. Gartner does not endorse any vendor, product or
service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of
Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or
fitness for a particular purpose.

23. Trade Capex for
variable expense
Pricing model
choice to support
variable & stable
workloads
Save more
money as you
grow bigger
Economies-of-scale
provide lower costs
than companies can
do on their own
#4: Cost Savings and Flexibility
1 2 3 4

24. AWS PRICING PHILOSOPHY
More AWS
Usage
More
Infrastructure
More
Customers
Lower
Infrastructure
Costs
Economies of
Scale
Reduced Prices
Ecosystem
Global Footprint
New Features
New Services
Infrastructure
Innovation
59PRICE
REDUCTIONS
We pass the savings along to our
customers in the form of low
prices and continuous reductions

25. #5:Go Global in minutes

26. 26© 2017 Amazon Web Services, Inc. or its affiliates. All rights reserved.
AWS Global Infrastructure
16
Regions
42 Availability Zones

27. 27© 2017 Amazon Web Services, Inc. or its affiliates. All rights reserved.
AWS Global Infrastructure
Regions
Geographic locations
Consists of at least two Availability Zones(AZs)
Availability Zones
Clusters of data centers
Isolated from failures in other Availability Zones

28. Gartner Magic Quadrant for Cloud Infrastructure as a Service, Worldwide
Gartner “Magic Quadrant for Cloud Infrastructure as a Service, Worldwide,” Lydia Leong, Douglas Toombs, Bob Gill, May 18, 2015. This Magic Quadrant graphic was published by Gartner, Inc. as part of a larger
research note and should be evaluated in the context of the entire report. The Gartner report is available at http://aws.amazon.com/resources/analyst-reports/. Gartner does not endorse any vendor, product or
service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of
Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or
fitness for a particular purpose.

29. What are they using AWS it
for?

30. 70% reduction in
operational costs
#1: Development and Testing
Do more dev and
test work, faster
Sharepoint and SAP SAP
Reduced dev and test
environment costs
Oracle

31. #2: New Workloads
Product prototyping
& design
Audience
management &
creative design
Hotel booking
engine
Biological
data research
Global deals
engine
Video streaming
SIM card credit News
distribution
App streaming Firmware
upgrades
Analytics
Mobile music
discovery

32. #3: Supplement Existing Workloads with the Cloud
Export operational data to
Amazon Redshift for analysis
2X faster queries at 1/2 the cost
Analytics
Operational
applications
Export data to AWS for
analytics processing

33. #4: Supplement Workloads with Existing On-premises Infrastructure
AWS serves up
application content & data
Integration back to Samsung
Data Centers for financial
transactions
Existing systems

34. #5: Migrating Existing Applications
By 2020, GE plans to generate
$15B in revenue from software
30 of 34 datacenters moving to AWS
60% of GE’s internal IT
6,000 applications

35. #6: Data Center Migration
From 40 data centers, down to 6
9X increase in AWS
usage
APIs help govern usage
and control cost
Enabling global
collaboration
3,000 applications

36. #7: All-in — IT Entirely in the Cloud
“We have to be great at a
number of things…
operating data centers is not
one of those things”
Clash Royal, Clash of Clans. Hay Day.
Boom Beach. All-in on AWS.
1M+ Daily Actives. 30
Million messages per
week.

37. Let’s Get Started…