Brooks Brothers moved their production SAP environment to AWS to address business needs like global expansion and a single view of customers. They chose AWS due to its security, speed and agility, reliability, and cost benefits. Brooks Brothers was able to deploy their SAP environment on AWS faster than traditional infrastructure, improve availability through features like auto recovery, and optimize costs by paying only for resources used. The cloud transition transformed their IT capabilities.

1. © 2015, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Phillip Miller
Director, IT Infrastructure & Technical
Engineering , Brooks Brothers, Inc.
October 2015
SAP on AWS
Why Brooks Brothers Decided to Move
Their Production SAP to the Cloud
Steven Jones
Sr Manager, Solutions
Architecture, AWS
ISM215

2. What to Expect from the Session
• Business drivers, the solution, and IT constraints
• Why cloud?
• Why we chose AWS
• Operational benefits (security, speed & agility, reliability)
• SAP on AWS
• Lessons learned
• What’s next

3. Who is Brooks Brothers?
History:
In 1818, Henry Sands Brooks founded Brooks Brothers, the first
ready-to-wear fashion emporium in America. Since then, we are
proud to have become an institution that has shaped the American
style of dress through fashion innovation, fine quality, personal
service, and exceptional value in our products.
Fun fact:
Brooks Brothers has outfitted 39 of the 44 American Presidents, including Presidents Abraham Lincoln,
Ulysses S. Grant, Theodore Roosevelt, Herbert Hoover, Franklin Roosevelt, John F. Kennedy, Richard
Nixon, Gerald Ford, George H. W. Bush, Bill Clinton, and Barack Obama.
Our Mission:
“To enhance the lives both within and beyond the communities we serve.” We do this by partnering with
select local, national and international non-profit organizations related to men’s, women’s and children’s
health issues as well as education and the arts.

4. Business Drivers
Growing global
business
Strong desire for
harmonized systems
Need for a single view
of the customer
Integration with global
point of sales / ERP
solution

5. New Customer Contact Center Application
SAP CAR
on HANA
New
SAP CRM
on HANA
Integrate
SAP SLT
SaaS Data
Cleansing &
Analytics
Legacy
ERP
Real time
POS Data
Telephony

6. Short time frame Capacity constraints
Security &
compliance
Key Challenges
Cost

7. How We View Cloud Differently

8. Selecting the Right
Provider

9. Questions We Asked Ourselves
• What would we do if selecting a co-location data center?
• What infrastructure would we place for an on-premises
data center?
• How do we secure our current environments, and what
would we do differently if we had a “do-over”?
• What is the true Total Cost of Ownership?
• Should we rethink the value equation (benefits divided
by costs)?

10. Our Infrastructure Imperatives
• Security: Protect the data, control access (should, does,
could, did, protect from failure)
• Network: View cloud services providers as an extension
(replacement) of our data center
• Speed & agility: Create more virtual hosts that have
shorter life spans than ever before
• Reliability & high availability: Deliver production-quality
environments for non-production workloads
• Cost: Reduce the long-term run cost for aging systems

11. Why We Chose AWS
• AWS helped us meet our infrastructure imperatives
• Deep SAP expertise (especially around HANA)
• Operational excellence
• Alignment with our value equation
• Partner familiarity
• Transparency & trust

12. • AWS data centers are secured with a variety of
physical controls
• Amazon VPC
• Security groups secure by default, open ports /
protocols as needed
• Native support for disk encryption with Amazon
EBS volumes
• AWS Identity and Access Management (IAM)
• Dual-factor authentication
Security

13. Experience with Cloud Security
“Based on our experience, I believe that we can be even more secure in the
AWS cloud than in our own data centers.” – Tom Soderstrom, CTO, NASA JPL
AWS provides the same, familiar approaches to security that companies have
been using for decades with increased visibility, control, and auditability.
Visibility
View your entire
infrastructure
with a click
Deep insight with
AWS CloudTrail
Control
You have sole
authority on where
data is stored
Shared
responsibility model
Auditability
3rd-party validation
SOC 1 / SOC 2 / SOC 3
SSAE 16 / ISAE 3402
PCI DSS Level 1
DIACAP & FISMA
ISO 27001 / 9001
ISO/TS 16949
FedRAMP (SM)
DoD CSM Levels 1-2, 3-5
MTCS Tier 3
FISMA
HIPAA
ITAR
MPAA
CSA
FIPS 140-2
FERPA
CJIS
IRAP

14. Network Connectivity
• Global AWS footprint allowed us to select regions closest
to our developers, and ultimately to end users
• Extended our on-premises network into Amazon VPC
• Ability to get started quickly with secure VPN tunnel
• Converted to AWS Direct Connect
• AWS became just another segment on our network
• End users can’t tell the difference between running in our
data centers or on AWS!

15. VPC
VPC Connection Options
VPN Connection
AWS Direct Connect
VPN Connection
 Encrypted IPsec hardware VPN
connection between your network and
VPC
 Can create multiple VPN connections to
one VPC
 Fast and simple to set up
Internet
AWS Direct Connect
 Dedicated network connection between
your network and VPC
 Can reduce network costs, increase
bandwidth throughput, and provide a more
consistent network experience
 1 Gbps or 10 Gbps ports from AWS
 Sub-1Gbps service from DX Partners

16. Brooks Brothers SAP Customer Contact
Center Application Landscape
Availability Zone
VPC Subnet
SAP
HANA
SAP
HANA
Corporate
Data Center
SAP ERP
Users
Call Center
Supporting
Systems
Stores (POS)
SaaS Provider
(Data Cleansing)
AWS Direct
Connect
SAP
CRM
(AS ABAP)
SAP
CAR
(AS ABAP)
SAP
SLT
r3.8xlarger3.8xlarge

17. Speed & Agility
• New compute resources were literally a click away.
• Regional availability of compute allowed us to locate
resources near developers/users.
• Ability to right-size our SAP systems to meet actual
compute needs over time.
• Dev/QA systems performed like production hardware!
• AWS automated deployments for SAP HANA saved
valuable time and resources.

18. SAP Sizing on AWS vs. Traditional Approach
0
20
40
60
80
100
120
140
160
Demand
Traditional
AWS
 CPU, memory,
I/O
performance
on demand
 CPU, memory,
I/O
performance at
current prices
Traditional planning horizon
Planning horizon on
AWS

19. Memory Optimized
Name vCPU
Memory
(GiB)
I/O Perf SAPS
r3.8xlarge 32 244 10 Gigabit 31,920
r3.4xlarge 16 122 High 15,960
r3.2xlarge 8 61 High 7,980
r3.xlarge 4 30.5 Moderate 3,990
r3.large 2 15 Moderate 1,995
 Use in 2-tier and 3-tier configurations
 Certified instances for SAP HANA
 Cluster networking available
 Amazon EBS-optimized instances
 Enhanced networking (SR-IOV)
Check SAP Note 1656099 for more information
General Purpose
Name vCPU
Memory
(GiB)
I/O Perf SAPS
m4.8xlarge 40 160 10 Gigabit 44,280
m4.4xlarge 16 64 High 17,712
m4.2xlarge 8 32 High 8,856
m4.xlarge 4 16 High 4,428
m4.large 2 8 Moderate 2,214
Compute Optimized
Name vCPU
Memory
(GiB)
I/O Perf SAPS
c4.8xlarge 36 60 10 Gigabit 37,950
c4.4xlarge 16 30 High 19,030
c4.2xlarge 8 15 High 9,515
c4.xlarge 4 7.5 High 4,758
c4.large 2 3.75 Moderate 2,379

20. X1

21. High Performance Systems for SAP HANA
Scale-out Benchmarks
RDBMS: SAP HANA 1.0
Technology platform release: SAP NetWeaver 7.31/7.4All benchmarks validated and published by SAP http://global36.sap.com/campaigns/benchmark/appbm_bweml.epx
Number of
HANA
nodes
Initial
records
(data load)
Total cores Total memory
(GiB)
Ad-hoc navigation
steps/hr
5 2 Billion 80 1220 177,590
14 5 Billion 224 3416 258,020
17 5 Billion 272 4148 303,270
“A 14-node system from Amazon Web Services (AWS) sets the record for SAP
HANA scale-out in the cloud, validating it as an ideal solution for customers to
cost-effectively consume SAP HANA.” ― SAP
http://www.news-sap.com/sapphire-now-sap-hana-cloud-platform-digital-economy/

22. Physical Host X
AWS Hypervisor
Virtual Machine
Physical Host Physical Hardware
Y
AWS Hypervisor
SAP or Database
Virtual Machine
• Running • Shutdown
• SAP virtual
machine is
unavailable
• Issue API call to start
virtual machine
• SAP virtual machine
started on a new
physical host
• Amazon EBS
persistent volumes
are mapped by
default
SAP or Database
Virtual Machine
Physical Host Y
AWS Hypervisor
SAP or Database
Virtual Machine
• Running (new host)
What About Hardware Refreshes?
Change
instance type
using AWS
console or API
call
Physical Hardware
X
AWS Hypervisor
SAP or Database
Virtual Machine
Results:
• Hardware upgrades in minutes!
• No data migration required
• Retain same IP addressing (VPC)

23. Automated SAP HANA Deployments
AWS Quick Start for HANA provides an
automated process to deploy a complete,
production-certified, virtual SAP HANA
appliance on the AWS cloud in less than 1 hour
Uses AWS CloudFormation to provision all
required AWS resources
Configures network and security settings
following best practices
AWS Quick Start reference deployments are
free ― pay only for the resources you use.
https://aws.amazon.com/quickstart
http://aws.amazon.com/sap/solutions/saphana/pilot/offer/
Apply for up to US$1,000 in AWS promotional credit

24. Reliability & High Availability
• Rock-solid
• AWS offerings are designed for resiliency
• Multiple backup/recovery options
• Able to build solutions to meet our recovery objectives
for each type of environment (dev/QA/prod)
• Improves operational posture

25. Experience with Operational Reliability
We have spent over a decade building the world’s most reliable, secure, scalable, and
cost-effective infrastructure.
Service SLAs between 99.9% and 100% availability. Amazon S3 is designed for
99.999999999% durability.
Availability Zones exist on isolated fault lines, flood plains, and electrical grids to
substantially reduce the chance of simultaneous failure.
The AWS Service Health Dashboard provides 24/7 visibility into the real-time operational
status of all services around the globe.
We are driven to remove any all causes of failure.
Our goal is to make our operational performance indistinguishable from perfect.

26. Physical Host X
AWS Hypervisor
Virtual Machine
Physical Host Physical Hardware
Y
AWS Hypervisor
SAP
Virtual Machine
• Running • Host/hypervisor
failure or loss of
network connectivity
• SAP virtual machine
is unavailable
• SAP virtual machine
started on a new
physical host
• Amazon EBS persistent
volumes are mapped by
default
SAP
Virtual Machine
Physical Host Y
AWS Hypervisor
SAP Virtual
Machine
• Running (new host)
Amazon EC2 Auto Recovery
Physical Hardware
X
AWS Hypervisor
SAP
Virtual Machine
Result:
• Better uptime numbers, no waiting for hardware repairs
• Leverage hardware spares at no additional cost
Cloud Watch
Alarm
Detect & Trigger
Automatic recovery of an EC2 instance when underlying checks fail due to, among other
things, loss of network connectivity, loss of system power, software issues on the physical
host, and hardware issues on the physical host

27. Multi-AZ Concept for High Availability
SAP on AWS High Availability Guide
Availability
Zone A
Availability
Zone B
Availability
Zone C
Sample Region

28. Multi-Region Deployments for Disaster Recovery
SAP environments can also be deployed in a multi-region deployment model,
because AWS regions are dispersed and located in separate geographic areas.

29. Architect for Reliability & Availability
Reduce Unplanned
Downtime
Resolve Unplanned
Downtime Events
More Quickly
Increase Application
Availability
Reduce Employee
Hours Needed to
Support and Repair
Reinvest Saved Time
and Resources in
Your Core Business

30. Cost
• Ability to minimize wasted resources
• Ability to have temporary throw-away systems
• Look forward to built-in price drops
• Flexible EC2 instance purchasing options for cost
control

31. Why SAP on AWS?
• SAP supported platform
• Community of other SAP customers
• Ability to change our direction at any time
• Choice
• Extensive partner ecosystem
• Deep SAP expertise on the AWS team

32. CustomerAdoption
2008 2010 2012 2014
SAP as a Customer
S4/HANA
SAP IQ / ASE
SAP HANA Platform Edition
Afaria
SAP Business Suite
HANA One
HANA Developer Edition
SAP Cloud Appliance Library (CAL)
A1 / B1
RDS Solution
s
BOBJ
SAP HANA
for B1
BW on HANA
BW on HANA
Large Scale-out Clusters (4TB)
Full Complement of SAP-supported Solutions
SAP Livecache

33. SAP HANA
Infrastructure Services
SAP HANA
Trials
SAP HANA One SAP HANA
Developer Edition
Overview Quickly deploy and run SAP HANA
systems on AWS using your
existing licenses
Free software trials of fully
configured SAP solutions running
on SAP HANA
Fully featured SAP HANA virtual
appliance on AWS with on-
demand license sold by SAP via
the AWS Marketplace
Fully featured SAP HANA virtual
appliance on AWS for individual
developers
Use Cases  Production and non-production  Non-production only  Production and non-production  Non-production only
Supported
HANA
Scenarios
 Native HANA applications
 Data marts & analytics
 Business Suite on HANA
 BW & BPC on HANA
 Business One on HANA
 Business Suite Accelerator
 ERP on HANA
 CRM on HANA
 BW on HANA
 BPM and OPI on HANA
 Best Practice for Insurance on
HANA
 Native HANA applications
 Data marts & analytics
 Native HANA applications
 Data marts & analytics
Key
Benefits
 Rapid provisioning
 Replace CapEx with OpEx
 No contracts or long-term
commitments
 Supported by SAP for
production use cases
 Free software trial
 Accelerate evaluation and
implementation of SAP
software
 No contracts or long-term
commitments for infrastructure
 Instant, self-serve access – up
and running in 10 minutes
 On-demand license
 Start and stop when needed –
reduce license and
infrastructure cost
 Community support
 Free developer license
 Easily accessible and rapidly
deployable
 Start and stop when needed –
reduce license and
infrastructure cost
Licensing Bring Your Own License Free trial license
On demand:
$0.99
Free developer license
Memory 244 GB – 1.22TB 244 GB 60 GB 17 GB | 32 GB | 68 GB
Available AWS Quick Start Deployment SAP Cloud Appliance Library AWS Marketplace SAP SCN
Broad range of options for SAP HANA Use Cases
| $1.99 | $3.99 per hour
| 122 GB | 244 GBup to 4TB

34.  SAP Implementation  AWS Onboarding  SAP OS/DB Migrations
 SAP POCs  SAP Sizing  Architecture Planning
 SAP Evaluations  Performance Tuning  SAP High Availability
 SAP Hosting  Backup & Recovery  Account Management
 Disaster Recovery  DB Administration  SAP BASIS
 24/7 Help Desk  OS Admin & Patching  SAP Upgrades
AWS partners provide a variety of SAP-specific
services on top of the AWS platform.
Consulting Services:
Managed Services:
Extensive AWS Partner Network

35. End Result
Production go-live in
record time (3 months)
Transforming IT
capabilities
Highly secure /
audit-compliant SAP
solution
More resources can be
spent on our core
competencies
Improved job
satisfaction for
employees
Bonus!
We’ve built the
foundation for faster
time to value

36. Keys to Success

37. Engage Infrastructure
Engineers

38. Motivate and Lead to the Cloud
• Dispel negative myths (cloud = no need for engineers,
my job will be outsourced, etc.)
• Involve at the earliest point in the decision-making
process that is feasible
• Educate!
• Encourage exploration (many services are low-cost or
free for short-term use)
• Reward

39. Design for the
Desired Outcomes

40. Designing
Important to get it right the first time! (If you make a
mistake, the cloud services component cost is negligible,
but the software installation & configuration is not.)
“Everyone designs who devises courses of action aimed at
changing existing situations into preferred ones.”
-Herbert Simon

41. In Summary
• Cloud first! Benefits outweigh perceived risks.
• Engage technical teams early.
• Design for the desired outcome.
• Choose the right provider.
• Proactively re-architect IT processes to take advantage
of all AWS has to offer (security, speed & agility,
reliability).

42. What’s Next?
New ERP implementation project:
• SAP Fashion Management (FMS)
• Based on SAP HANA
• Sandbox, dev, and QA
environments already running on
AWS
• Other non-SAP workloads

43. SAP-related Resources on AWS
http://aws.amazon.com/sap
• Case studies
• Whitepapers
• SAP notes
• Support information
• Service providers
Contact us @ http://aws.amazon.com/sap/contact-us/

44. Thank you!

45. Remember to complete
your evaluations!

46. Related Sessions