According to the ITU, the Internet of Things is defined as a global infrastructure for the information society, enabling advanced services by interconnecting (physical and virtual) things based on existing and evolving interoperable information and communication technologies. Such a phenomenal infrastructure, demands strong skills, and presents large opportunities for the AWS Ecosystem. With our customers in mind, we will have AWS Principal Business Development Manager - Mark Relph, presenting IoT Case Studies and the AWS IoT Platform.

1. IoT With Amazon Web Services
Mark Relph
markrelp@amazon.com
Head Of Global Business Development, AWS IoT

2. Focus on differentiation

3. Move from risk-laden
up-front expense to
flexible variable expense
Stop guessing
at capacity planning
Go global in
minutes
Get rid of time-consuming, expensive tasks
Remove complicated infrastructure
management that adds little
business value
GE Oil & Gas is migrating 500 applications, and more than 750TB of
data, to the cloud by the end of 2016 as part of a major digital
transformation, helping it attain a 52% reduction in TCO and greater
speed to market.

4. And focus on your core mission
Lower the time spent
on infrastructure
Dedicate more
resources to
innovation
Concentrate on
new business
initiatives
“Our goal is to move at the speed of business. Our customers’ needs change
constantly, and we need to be able to adapt to that.”
Keith Homewood – Cloud Product Owner, Nordstrom

5. Deploy faster wherever you like

6. Build for speed, build for scale
Consistent, single-digit millisecond latency NoSQL database at any scale
Highly Scalable Fully ManagedFast, Consistent Performance
Event-driven Programming Fine-grained Access Control Document & Key-Value Structures
BMW built its new car-as-a-sensor service in only six months using
DynamoDB and other services. With AWS, it can adapt to rapidly changing
load requirements that can scale up and down by two orders of magnitude
within 24 hours and will process data from 100,000 cars by 2018.
BMW

7. Things are Becoming Connected
Now
Not too long from
now Soon After
Source: Pretty much everyone

8. Smart City…Circa 1931

9. The “Internet of Things” (plural)

11. The customer has many identities

14. Purpose != Measurement
!= means NOT EQUAL btw
btw = By The Way

17. Things are NOT static assets

18. Products That Get Better With Time
Sonos connected speakers
have evolved using data
over the last ten years
without the customer
replacing anything

19. Budgeting
Resource Allocation
Logistics
Predictive Maintenance
Emergency
Preparedness
Customer support
Demand estimation
Traffic
The Spark For Hundreds Of New Applications

20. Devices Network Security Data Collection Smarts
1
The Heavy Lifting With IoT

21. AWS Platform For IoT
App
Backend
API
Gateway
Lambda
Edge Service
CloudFront
Companion
Apps
Analytics
RedShift
Data
Storage
S3
SDKs
C, iOS
Android
Machine
Learning
Machine
Learning
DynamoDB
APN Partner Solutions
Kinesis
Ingestion,
Protocols &
Security
Device
Shadows
Mobile
Hub
EMR
Reference
Hardware
Rules
Engine
AWS IoT

22. AWS IoT

23. Our Strengths
• Focus on Security, End to End
• It’s a Serverless, managed service
• Built on modern architecture:
messages, events, rules, functions
– at scale
• Front door to all of AWS
• Any Chipset
• Any Operating System
• Expansive Protocol Support
• Cost follows usage

24. Hardware

25. Starter Kits
Launched 10 Starter Kits, Powered by AWS at reInvent

26. Routing Noise

27. Device Gateway

28. Publish / Subscribe
Standard Protocol Support
MQTT, HTTP, WebSockets
Long Lived Connections
Receive signals from the cloud
Secure by Default
Connect securely via X509 Certs
and TLS 1.2 Client Mutual Auth

29. Sensor Messages
Standard Protocol Support
MQTT, HTTP, WebSockets
Topic / Channel
Message routing hierarchy.
Control over full tree
Payload (JSON)
Customer Defined JSON payload

30. Finding the Signals

31. Extracting the value from messages
• Filter messages with certain criteria
• Move messages to other topics
• Move messages to other systems
• Transform the payload of messages
• Predict messages based on trends
• React based on messages

32. Rules Engine

33. Rules Engine
• Familiar SQL syntax
• SELECT * FROM topic WHERE filter
• Functions
• String manipulation (regex support)
• Mathematical operations
• Context based helper functions
• Crypto support
• UUID, timestamp, rand, etc.
• Execute Simultaneous Actions

34. new: Elasticsearch Integration

35. new: Predict Function

36. AWS IoT Device Shadow

37. AWS IoT Device Shadow

38. 1. Device Publishes Current State
2. Persist JSON Data Store
3. App requests device’s current state
4. App requests change the state
5. Device Shadow sync’s
updated state
6. Device Publishes Current State 7. Device Shadow confirms state change
AWS IoT Device Shadow Flow

39. AWS IoT Device Shadow - Simple Yet Powerful
{
"state" : {
“desired" : {
"lights": { "color": "RED" },
"engine" : "ON"
},
"reported" : {
"lights" : { "color": "GREEN" },
"engine" : "ON"
},
"delta" : {
"lights" : { "color": "RED" }
} },
"version" : 10
}
Device
Report its current state to one or multiple shadows
Retrieve its desired state from shadow
Mobile App
Set the desired state of a device
Get the last reported state of the device
Delete the shadow
Shadow
Shadow reports delta, desired and reported
states along with metadata and version

40. Customer Example – Rachio Sprinkler Control
Actions
Connected Sprinkler
Controller
Lambda Function
Easily calibrate soil, vegetation, slope, sun
exposure, and nozzle types.
Choose From National And Personal Weather Stations
To Get The Most Accurate Weather Data Available.
No One-size-fits-all Experience - You Have The
Freedom To Make Adjustments Over Time And Tune
Your Rachio To Your Unique Landscape.

41. Security

43. new: Bring Your Own Certificate
• Use Certificates issued by your own CA
• Existing certificate issuance infrastructure
• Use certificates already on-board
• Limited Internet connectivity from assembly / manufacturing
locations
• Seamless provisioning of devices
• 8 new API calls to support management of certificates

44. New Model for Building Applications
Web Model IoT Model
Endpoints/API calls
Workflows
Backends
RESTful
Synchronous
Topics / Pub-Sub
Rules
Functions
Event Driven
Asynchronous

45. The Evolution To Serverless Computing
OS, Language, Infra
Coupled
OS & Language
Coupled
Completely Decoupled
Monolithic n-tier
Service
Oriented
Containerized
Micro-Services
Cloud Native
90s – 00s ~2010 2020~2015

46. AWS Lambda – Run code without the hassle
- No Servers to manage: Run code in the cloud
like a simple function call
- Sub-second metering of usage: Pay only for
what you use
- Don’t worry about scaling: AWS will manage
the servers needed to run your functions, so
you can focus on content
- Stay flexible after launch: Add functionality
without having to touch software on the device
itself (node.js / Java / Python)

47. Messages & Events = Context & Magic
Companion
Apps
Lambda
AWS Services
User
Legacy System
Alexa
Things

48. Demo Time!

49. Demonstration
Amazon LightShow

50. Demonstration
Amazon Echo
Orchestrator
AWS Cloud
Audience with smartphones
Smartphone
OR Laptop

51. Demonstration
Virtual Button Virtual Light Bulb

52. Amazon Alexa
AWS IoT LightShow
Smartphones
AWS IoT
Amazon Elasticsearch
Serverless
Javascript IoT
Controller
Serverless
Javascript IoT Client
AWS Lambda
Serverless
Certified !!!
Smartphone
OR Laptop

53. Use your smartphones now !!
Smartphone Location ServicesWiFiMobile Data

54. https://bit.ly/awslightshow

55. To summarize !

56. Amazon LightShow
User
Interaction
Analyse
&
Visualize
Communicate Authenticate
Storage
&
Content
Delivery
Web Dashboard
User
Smartphone
Amazon Alexa
AWS IoT
Amazon
Elasticsearch Amazon
Cognito
Amazon S3
Amazon CloudFront

57. Solution Examples
Assisted Vehicles
Traffic & Parking
Transportation
Energy & Utilities
Waste Management
Public Safety
Citizen Connection

59. Predictive Maintenance
A comprehensive set of
diagnostic and
operational insights to
evaluate and monitor
equipment and system
performance, identify
assets at risk of failure,
and avoid costly
downtime

61. AWS IoT Button – Limited Release Programmable
Dash Button
An easy way to get started with the Internet of Things,
based on the Amazon Dash button hardware, the AWS
IoT button is a developer kit that can be programmed to
control internet-connected devices and services.
This programmable Wi-Fi button is designed to help
developers learn how to use AWS IoT, AWS Lambda,
Amazon DynamoDB, Amazon Simple Notification
Service and other Amazon Web Services.
Use the button to count items, track usage, initiate a
call, send alerts or start and stop a process.
Eliminate the hassle of writing device-specific code; code
in the cloud to configure your button's single, double,
and long clicks.

62. How does it work?
Invoke a Lambda function
Put object in an S3 bucket
Insert, Update, Read from a
DynamoDB table
Publish to an SNS Topic
or Endpoint
Publish to a Kinesis stream
Kinesis Firehose > Redshift
Republish to AWS IoT
AWS IoT

63. AWS IoT to AWS Lambda to SNS
Lambda Function
AWS IoT
Rules Engine
PolicyPrivate Key
& Certificate
Button
Rule
SDK
AWS IoT
AWS Services
Execution
Role
Policy
SNS Topic
PermissionAction
SNS Topic Subscription
Rule: “Select * from ‘iotbutton/+’
Event
Source
Function
SMS or Email

64. Mobile and IoT

65. Mobile = Companion Apps For IoT
Wearables Home Automation Apps Industrial Control Equipment Companion Apps

66. Mobile Hub – Making It Easier

67. BUILDING VOICE EXPERIENCES
Be Ready For Your Customers Whenever They Ask For You

68. V O I C E W I L L B E E V E RY W H E R E

69. MEET ECHO
The First
Endpoints
of Alexa
The Echo is the first and best-known
endpoint of the Alexa Ecosystem…
The Echo was built to make life
easier and more enjoyable.
We also recently launched
Fire-TV with Alexa integrated
directly into the device.
Bringing Alexa and voice to two of
the best selling products on
Amazon.com
& FIRE TV

70. Create
Great Content:
ASK is how you connect
to your consumer
THE ALEXA ECOSYSTEM
Supported by two powerful offerings
A L E X A
V O I C E
S E R V I C E
Unparalleled
Distribution:
AVS allow your content
to be everywhere
Automated Speech
Recognition (ASR)
&
Natural Language
Understanding (NLU)
A L E X A
S K I L L S
K I T

71. The Power Of Voice: Alexa
Alexa Voice
Services
Amazon
Echo
Alexa
Skills KitIoT Apps, Back
End System, Big
Data, Machine
Learning, Storage
Companion Apps
Lambda
AWS IoT
Voice Control
• Alexa - With the Alexa Skills Kit, you
can easily build and add your own
skills to Alexa.
• AWS IoT manages the connection
devices and integration with ASK, as
well as other backend systems and
companion apps.
• Build skills for Alexa using AWS
Lambda. Simply write the code
using and upload it as a Lambda
function.
• Alexa Voice Service brings voice-
powered experiences to any
connected devices.

72. AWS IoT & Dash Replenishment Service
• DRS enables connected
devices to reorder
consumable goods thru
Amazon when supplies
run low. Orders fulfilled
and supported by Amazon
• AWS IoT can manage the
connection to the device
and integration with DRS,
as well as other backend
systems and companion
apps.
Apps, Big
Data, Machine
Learning
DRS Devices /
Buttons
Companion Apps
Lambda
AWS IoT

73. Thank you.
Mark Relph
markrelp@amazon.com
Head Of Global Business Development, AWS IoT