Are you finding it challenging to plan your cloud migration without an understanding of the inner workings of your current IT environment? CloudHealth Migration Assessment simplifies the process of migrating assets from your data centers to the AWS Cloud by analyzing usage and performance of on-premises workloads. CloudHealth then makes recommendations on instance types, region, reservations, and associated projected costs for those workloads. Join the upcoming webinar with CloudHealth Technologies, Cox Automotive, and AWS to learn how Cox Automotive was able to efficiently model their workloads for migration and optimize their infrastructure once they were running on the cloud. Post migration, Cox was able to further leverage CloudHealth to automate programmatically and optimize cost and performance of AWS services including Amazon EC2, Amazon RDS, and Amazon EBS.

1. How to Plan a Migration to AWS:
The Cox Automotive Story
Carmen Puccio, Solutions Architect, Amazon Web Services
Joe Kinsella, CTO and Founder, CloudHealth Technologies
Jason Cornell, Senior Manager, Cloud Operations, Cox Automotive
July 18, 2017

2. Today’s speakers
Joe Kinsella
CTO and Founder
CloudHealth
Carmen Puccio
Solutions Architect
Amazon Web Services
Jason Cornell
Senior Manager, Cloud
Operations
Cox Automotive

3. AWS Cloud Platform
Carmen Puccio, Solutions Architect, Amazon Web Services

4. What sets AWS apart?
Building and managing cloud since 2006
90+ services to support any cloud workload
History of rapid, customer-driven releases
16 regions, 43 availability zones, 76 edge locations
61 proactive price reductions to date
Thousands of partners; 3,800+ Marketplace products
Experience
Service Breadth & Depth
Pace of Innovation
Global Footprint
Pricing Philosophy
Ecosystem

5. Scale
Consumes 40%
of US internet
bandwidth at
peak hours
Security
Believes they can be
more secure on AWS
than in any private
data center
Cost-Effectiveness
Has reduced total
cost of IT ownership
by 52%
High-Performance
Has reduced
latency by more
than 90%
What are Customers Achieving with the
AWS Cloud?

6. Barriers to Cloud Adoption
Existing Investments Skeptical Stakeholders Upfront Costs
Application Interdependencies Fear of Downtime During Migration Lack of Cloud Expertise
Even if you’re ready to adopt, some real barriers make migrating
quickly and cost-effectively a challenge:

7. Overcome These Barriers with AWS and APN Partners
APN Migration partners can help you:
Determine your migration
strategy
Get a clearer roadmap to
achieving your desired
end-state
Reduce project timeline,
cost, and risk
Keep your people focused
on business innovation

8. Opportunity
evaluation
Operations and
optimization
Discovery,
analysis,
and planning
Design Migration,
integration and
validation
AWS Migration Process

9. AWS Core Migration Services
 AWS Application Discovery Service
 AWS Server Migration Service
 AWS Database Migration Service
 AWS Import/Export Snowball
 AWS Snowball Edge
 AWS Snowmobile
Asset Discovery/Migration Data Transfer

10. CloudHealth Migration
Assessment to AWS
Joe Kinsella, CTO and Founder, CloudHealth Technologies

11. 1,500+
190+$86M
About CloudHealth Technologies
Venture capital raised Employees Boston (headquarters),
San Francisco, Washington DC,
London, Amsterdam, Sydney,
Tel Aviv, Singapore
600+
Direct Customers Channel Customers Partners
80+
Global
Presence

12. $3.6B
Our Management Metrics
1.1B
in cloud spend managed
per year
API calls per assets
99.99%
yearly platform uptime
600M
Per Month…
$50 million in monthly RI purchases
1.2 million policies evaluated
365,000 emails sent
Per Day…
14 million instances
600PB Amazon S3 usage
8TB bills processed
400,000 perspectives / groups
3,000 reports generated

13. Industry Trends – Migration is a Top Priority
Base: 149 I&O decision-makers at US enterprises that have adopted public cloud
Source: Forrester's Global Business Technographics Infrastructure Survey, 2016
28%
25% 24%
22% 22%
Using multiple
deployment types (e.g.,
public, private, hosted
private, etc)
Migrating existing
workloads into a public
cloud
Building net-new
applications in cloud
environments
Migrating existing
workloads into a hosted
private cloud
Migrating existing
workloads into a private
cloud
Please select your top three most important cloud strategy objectives

14. Source: A commissioned study conducted by Forrester Consulting on behalf of CloudHealth, April 2017
Base: 108 US IT decision-makers responsible for public cloud (IaaS) strategy at firms migrating workloads to public cloud IaaS
18%
21%
34%
29%
36%
38%
Industry Trends – Challenges with Migration
48%
43%
43%
41%
39%
36%Migration cost
Run cost
Business satisfaction
Performance
Timing
Agility
On as scale of 1 to 5, how successful were the following aspects of your most
recent migration effort to the public cloud?
1 or 2: We met a few of our goals related
4 or 5: We met or exceeded

15. Opportunity
evaluation
Operations and
optimization
Discovery,
analysis,
and planning
Design Migration,
integration and
validation
How CloudHealth Helps Solve These Challenges

16. How CloudHealth Helps Solve These Challenges
 Provides cost analysis for
assets that are candidates
for cloud migration
 Agentless or Agent-based
to provides
recommendations on
asset types, region, costs
 Based on usage profile of
individual assets

17. How the CloudHealth Migration Assessment Works
Including agent vs agentless architecture
 Aggregator needs to be installed in Customer’s environment
 1 Aggregator per vCenter Server
VMware vCenter Server
VM
Manage
Vmware vSphere Vmware vSphere Vmware vSphere
Aggregator
CloudHealth
VM VM VM VM VM VM VM VM VM VM VM

18. Match Workloads and Migration Strategies
Fewest dependencies
Over-provisioned
infrastructure
Less critical
workloads
Low hanging fruit
workloads:
Lift and shift
Refactor
(partial or full)
Transition to
SaaS or PaaS
Workload migration
strategies:

19. Cloudhealth Can Help Manage Across Your Entire
Hybrid Environment
Data Centers
VMware
Bare metal
Public Clouds
AWS
Private Clouds
VMware
Visibility Optimization Governance
Assets Costs Usage
Performance Configuration Security

20. Cox Automotive and
CloudHealth on AWS
Jason Cornell, Senior Manager, Cloud Operations, Cox Automotive

21. Cox Automotive is a leading provider of products and
services that span the automotive ecosystem worldwide.
Our goal is to simplify the trusted exchange of vehicles
and maximize value for dealers, manufacturers and
car shoppers. We’ve built the industry’s strongest
family of more than 25 brands to provide
industry-leading digital marketing,
financial, retail and wholesale solutions
to help our clients thrive in a rapidly changing
automotive marketplace.
About Cox Automotive

22. 34,000+
About Cox Automotive
40,000+
team members clients
Autotrader &
Kelley Blue Book
73%
Use Autotrader
or KBB.com
MOSTRECOGNIZED
BRANDS
OF ALL CAR
BUYERS
Our Vision: Transform the way the world buys, sells and owns cars

23. Why Are We Migrating To AWS?
Bring new products and
services to market faster
Focus team members on
more strategic initiatives
Reduce data center
footprint
Reduce data center
infrastructure refresh
impacts

24. Pre-migration Planning and Analysis Process
 Which data centers?
 Which solutions should be rehosted or replatformed?
 What will they cost?
 Where to migrate to?
 Who will do the work?

25. Leveraging CloudHealth for Pre-migration Planning
and Analysis
 Needed an agentless approach – migrating tens of thousands of VMs
across more than 50 different environments
 CloudHealth Migration assessment helps determine what the cost for
Rehosted and Replatformed workloads to AWS would be
 Help plan and budget for AWS costs
 With many different constituents and stakeholders, provides a unified
approach to determine migration costs across all teams and departments
 Speed & ease of use - ability to determine rehosting costs for an entire data
center in minutes.
 Saves time – no more spreadsheets!

26. Our Current Architecture
APP 2
APP 1
CH Aggregator
CH Aggregator
Data Center 1
Data Center 2.50+

27. Our Planned End-State Architecture
APP 2
APP 1
CH Aggregator
CH Aggregator
Data Center 1
Data Center 2.50+
APP 1
APP 2

28.  How to migrate more than 10,000 servers and
1,000 TB of storage from 50+ data centers to
AWS?
 Phased approach details
Migration Strategy and Timeline

29. Where Are We Now?
 Mid-migration, current status
 Currently migrating targeted solutions with a
focus on a dozen data centers

30. Benefits We’ve Seen So Far
Can analyze an entire datacenter environment for quick macro level
understanding of costs.
All team members using the same model for cost estimates
increases accuracy and reduces confusion
CloudHealth’s migration assessment right sizes workloads before
we move them.
Modeling migration planning in CloudHealth instead of spreadsheets
or other homegrown solutions
Can deploy new workloads in minutes, not weeks.
Speed and ease
Improved accuracy
Reduced spend
Saved employee time
Faster deployment in the cloud

31. Next Steps
 Work with other Cox Automotive solution groups, to share best
practices and learnings as they migrate to AWS as well
– Training and enablement is key
 Continue to manage across hybrid infrastructure with CloudHealth
– Ability to report on cost and usage of infrastructure by line of business and
team is critical
– Managing RI purchases
– Automated cleanup of unused resources

32. Q&A
 Carmen Puccio, Solutions Architect Amazon Web Services
aws.amazon.com
 Joe Kinsella, CTO and Founder CloudHealth Technologies
info@cloudhealthtech.com
 Jason Cornell, Senior Manager, Cloud Operations, Cox Automotive
jason.cornell@coxautoinc.com

33. Trial Offer
Start your 14-Day Free Trial with CloudHealth in AWS Marketplace