How to Build a Winning Pitch Deck

•

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Amazon Web Services

Be a storyteller,
A VC will spend only 3 minutes and 44
seconds reading your pitch deck.

BETATRON IS A NETWORK Betatron
Startups
Investments
Mentors
Founding Partners

7
APPLICATIONS CONTINUE TO DOUBLE
500k
70k
150k
30k
Investment amount per start-up (US$)
30k 30k
2500

2,482
Applications
426
Invited to pitch
151
Preliminary
Due Diligence
8
Investments
40
Full Due
Diligence
THE SELECTION PROCESS WAS COMPREHENSIVE &
COMPETITIVE
8
Investment Committee 1
Investment Committee 2
700 Person Days
Invested in the selection process
Betatron deliberately runs 2 separate investment committees. Both of them take independent views
on all of the applicants first before discussing them as a group in a second step. This ensures to
get the most comprehensive and unbiased views on every single company.
0.32% Acceptance Rate

© 2020, Amazon Web Services, Inc. or its affiliates. All rights reserved.
What does VC look for?

Private and
Confidential
●PROBLEM
●SOLUTION
●PRODUCT
●ASSUMPTIONS / VALIDATION
●TRACTION
●OPPORTUNITY SIZE & PLANS
●UNIT ECONOMICS*
●TEAM & UNIQUE INSIGHTS
●PITCH

VALIDATION
ASSUMPTIONS
PRODUCT-MARKET FIT
Private and Confidential

MARKET
&
MARKET GROWTH
Private and Confidential

UNIT ECONOMICS*
Private and Confidential

FOUNDER
&
TEAM
(Insight & INTEGRITY)
Private and Confidential

Pitch contents:
●(Brief!) Intro
●Traction, Traction, Traction
●More detail/ defensibility
●Market size
●Plans
●TEAM* (Insight & INTEGRITY)
●Ask
Private and Confidential

© 2020, Amazon Web Services, Inc. or its affiliates. All rights reserved.
What Fundraising Materials
Do You Need?

1-2 PAGE TEASER
PITCH DECK (PRESENTATION)
PITCH DECK (READ ONLY)
FUNDRAISING DECK
Private and Confidential

FORM FOLLOWS
FUNCTION
Private and Confidential

No need for
in-person
explanation
Dense
information
Fewer total
slides
Private and Confidential

PRESENTATION DECK
Private and Confidential

Supports
speaker
Simple
Helps:
visualise
understand
remember
Convince
Private and Confidential

(1-2 PAGE) TEASER
Private and Confidential

2-PAGE
OVERVIEW
DENSE
GRAPHICAL
SKIMMABLE
Private and Confidential

• NOT to be shared with Everyone
• Includes sensitive/competitive information
• Should be watermarked:
- DATE
- SENT TO WHO
- ”CONFIDENTIAL”
Private and Confidential

Thank you!
© 2020, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Michael Wojcieszek
Programme Director,
Betatron
CHAN, Sze Lok
Sr. Startup Business
Development Manager,
AWS

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Come costruire un'architettura Serverless nel Cloud AWS

Amazon Web Services

La tecnologia Serverless sembra essere perfetta per startup. Il modello di pricing “pay-per-use” e l’infrastruttura che non genera alcun costo in mancanza di traffico rende la struttura di costi estremamente economica ed efficiente per le startup. Inoltre, le architetture Serverless sono pienamente gestite e scalano automaticamente, per questo i team non devono preoccuparsi di improvvise crescite del traffico che, per esempio, possono derivare da campagne marketing di successo. Questi sono solo alcuni dei motivi per cui molte startup hanno deciso di costruire architetture Serverless a supporto del proprio business. Durante il webinar, approfondiremo i servizi Serverless di AWS e come le startup possono utilizzarli per aumentare agilità e innovazione. Approfondiremo il servizio AWS Lambda che permette di eseguire codice per qualunque tipologia di applicazione, senza alcun lavoro di “amministrazione”. Durante la sessione, condivideremo inoltre casi d’uso di startup che hanno implementato con successo la tecnologia Serverless.

AWS Serverless per startup: come innovare senza preoccuparsi dei server

Amazon Web Services

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Come costruire un'architettura Serverless nel Cloud AWS

AWS Serverless per startup: come innovare senza preoccuparsi dei server

How to Build a Winning Pitch Deck

1. © 2020, Amazon Web Services, Inc. or its affiliates. All rights reserved. How to Build a Winning Pitch Deck CHAN, Sze Lok Sr. Startup Business Development Manager, AWS Michael Wojcieszek Programme Director, Betatron

2. Why do you need a pitch deck?

3. Be a storyteller, A VC will spend only 3 minutes and 44 seconds reading your pitch deck.

5. BETATRON IS A NETWORK Betatron Startups Investments Mentors Founding Partners

6. Private and Confidenti al Betatron has built a well-recognized and far-reaching brand 6 ● Betatron won the first place for Greater China and the second place overall for its contribution to the Asian Startup Ecosystem ● The competition was tough, with it being made up of 50 of Asia's biggest startup Accelerators, investors, and ecosystem builders ● With over 16,000 verified votes being cast, Betatron gained a remarkable 18% of the total votes *Source: Pitchdeck.Asia February 2019

7. 7 APPLICATIONS CONTINUE TO DOUBLE 500k 70k 150k 30k Investment amount per start-up (US$) 30k 30k 2500

8. 2,482 Applications 426 Invited to pitch 151 Preliminary Due Diligence 8 Investments 40 Full Due Diligence THE SELECTION PROCESS WAS COMPREHENSIVE & COMPETITIVE 8 Investment Committee 1 Investment Committee 2 700 Person Days Invested in the selection process Betatron deliberately runs 2 separate investment committees. Both of them take independent views on all of the applicants first before discussing them as a group in a second step. This ensures to get the most comprehensive and unbiased views on every single company. 0.32% Acceptance Rate

10. Private and Confidential ●PROBLEM ●SOLUTION ●PRODUCT ●ASSUMPTIONS / VALIDATION ●TRACTION ●OPPORTUNITY SIZE & PLANS ●UNIT ECONOMICS* ●TEAM & UNIQUE INSIGHTS ●PITCH

11. PROBLEM Private and Confidential

12. SOLUTION Private and Confidential

13. VALIDATION ASSUMPTIONS PRODUCT-MARKET FIT Private and Confidential

14. PRODUCT Private and Confidential

15. SCALABILITY Private and Confidential

16. MARKET & MARKET GROWTH Private and Confidential

17. DEFENSIBILITY Private and Confidential

18. TRACTION Private and Confidential

19. UNIT ECONOMICS* Private and Confidential

20. FOUNDER & TEAM (Insight & INTEGRITY) Private and Confidential

21. PITCH Private and Confidential

22. Pitch contents: ●(Brief!) Intro ●Traction, Traction, Traction ●More detail/ defensibility ●Market size ●Plans ●TEAM* (Insight & INTEGRITY) ●Ask Private and Confidential

24. 1-2 PAGE TEASER PITCH DECK (PRESENTATION) PITCH DECK (READ ONLY) FUNDRAISING DECK Private and Confidential

25. FORM FOLLOWS FUNCTION Private and Confidential

26. READ-ONLY DECK Private and Confidential

27. No need for in-person explanation Dense information Fewer total slides Private and Confidential

28. Private and Confidential

29. PRESENTATION DECK Private and Confidential

30. Supports speaker Simple Helps: visualise understand remember Convince Private and Confidential

31. Private and Confidential

32. Private and Confidential

33. Private and Confidential

34. (1-2 PAGE) TEASER Private and Confidential

35. 2-PAGE OVERVIEW DENSE GRAPHICAL SKIMMABLE Private and Confidential

36. Header - Logo + One-liner Left column - fundraising focus/facts Right column - Company focus Contact details & people Private and Confidential 1-PAGE

37. INVESTOR DECK Private and Confidential

38. • NOT to be shared with Everyone • Includes sensitive/competitive information • Should be watermarked: - DATE - SENT TO WHO - ”CONFIDENTIAL” Private and Confidential

How to Build a Winning Pitch Deck

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