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© 2020, Amazon Web Services, Inc. or its affiliates. All rights reserved.
How to Build a Winning Pitch Deck
CHAN, Sze Lok
Sr. Startup Business
Development Manager, AWS
Michael Wojcieszek
Programme Director, Betatron
Why do you need a
pitch deck?
Be a storyteller,
A VC will spend only 3 minutes and 44
seconds reading your pitch deck.
BETATRON IS A NETWORK Betatron
Startups
Investments
Mentors
Founding Partners
Private
and
Confidenti
al
Betatron has built a well-recognized and far-reaching brand
6
● Betatron won the first place for Greater China and the second place overall for its contribution to
the Asian Startup Ecosystem
● The competition was tough, with it being made up of 50 of Asia's biggest startup Accelerators,
investors, and ecosystem builders
● With over 16,000 verified votes being cast, Betatron gained a remarkable 18% of the total votes
*Source: Pitchdeck.Asia February 2019
7
APPLICATIONS CONTINUE TO DOUBLE
500k
70k
150k
30k
Investment amount per start-up (US$)
30k 30k
2500
2,482
Applications
426
Invited to pitch
151
Preliminary
Due Diligence
8
Investments
40
Full Due
Diligence
THE SELECTION PROCESS WAS COMPREHENSIVE &
COMPETITIVE
8
Investment Committee 1
Investment Committee 2
700 Person Days
Invested in the selection process
Betatron deliberately runs 2 separate investment committees. Both of them take independent views
on all of the applicants first before discussing them as a group in a second step. This ensures to
get the most comprehensive and unbiased views on every single company.
0.32% Acceptance Rate
© 2020, Amazon Web Services, Inc. or its affiliates. All rights reserved.
What does VC look for?
Private and
Confidential
●PROBLEM
●SOLUTION
●PRODUCT
●ASSUMPTIONS / VALIDATION
●TRACTION
●OPPORTUNITY SIZE & PLANS
●UNIT ECONOMICS*
●TEAM & UNIQUE INSIGHTS
●PITCH
PROBLEM
Private and Confidential
SOLUTION
Private and Confidential
VALIDATION
ASSUMPTIONS
PRODUCT-MARKET FIT
Private and Confidential
PRODUCT
Private and Confidential
SCALABILITY
Private and Confidential
MARKET
&
MARKET GROWTH
Private and Confidential
DEFENSIBILITY
Private and Confidential
TRACTION
Private and Confidential
UNIT ECONOMICS*
Private and Confidential
FOUNDER
&
TEAM
(Insight & INTEGRITY)
Private and Confidential
PITCH
Private and Confidential
Pitch contents:
●(Brief!) Intro
●Traction, Traction, Traction
●More detail/ defensibility
●Market size
●Plans
●TEAM* (Insight & INTEGRITY)
●Ask
Private and Confidential
© 2020, Amazon Web Services, Inc. or its affiliates. All rights reserved.
What Fundraising Materials
Do You Need?
1-2 PAGE TEASER
PITCH DECK (PRESENTATION)
PITCH DECK (READ ONLY)
FUNDRAISING DECK
Private and Confidential
FORM FOLLOWS
FUNCTION
Private and Confidential
READ-ONLY
DECK
Private and Confidential
No need for
in-person
explanation
Dense
information
Fewer total
slides
Private and Confidential
Private and Confidential
PRESENTATION DECK
Private and Confidential
Supports
speaker
Simple
Helps:
visualise
understand
remember
Convince
Private and Confidential
Private and Confidential
Private and Confidential
Private and Confidential
(1-2 PAGE) TEASER
Private and Confidential
2-PAGE
OVERVIEW
DENSE
GRAPHICAL
SKIMMABLE
Private and Confidential
Header - Logo + One-liner
Left column - fundraising
focus/facts
Right column - Company
focus
Contact details & people
Private and Confidential
1-PAGE
INVESTOR DECK
Private and Confidential
• NOT to be shared with Everyone
• Includes sensitive/competitive information
• Should be watermarked:
- DATE
- SENT TO WHO
- ”CONFIDENTIAL”
Private and Confidential
Thank you!
© 2020, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Michael Wojcieszek
Programme Director,
Betatron
CHAN, Sze Lok
Sr. Startup Business
Development Manager,
AWS

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How to Build a Winning Pitch Deck