Enterprises are increasingly moving infrastructure and applications to the AWS cloud. The document discusses how the AWS cloud provides benefits such as no upfront capital expenses, low variable pricing where customers only pay for what they use, self-service infrastructure provisioning, and the ability to easily scale resources up and down as needed. It also discusses how enterprises are using AWS to run business applications, web applications, big data and high performance computing workloads, and for disaster recovery. The document cites examples of enterprises saving costs and improving agility by using AWS.

1. How Enterprises are using the AWS Cloud
Dan Powers
VP, Global Sales and Business Development

2. Trusted by Enterprises throughout the world

3. Why?

4. On-Premise Infrastructure is Costly & Complex
Large Capital Expenditures Underutilized IT Assets
Patching Software
Out of Datacenter Space
Scaling down as needed
Slow IT Deployments
Contract negotiation
Scaling up quickly
Prices too high for IT products Managing physical growth
“IT spends 80% of its time and resources keeping the lights on”

5. Key benefits to running in the AWS Cloud
No Up-Front Low Variable Pay Only for
Capital Expense Pricing What You Use
Self-Service Easily Scale Up Improve Agility &
Infrastructure and Down Time to Market

6. No Up-Front Capital Expense
On-Premise
Up-Front On-Premise Costs VariableCloud Computing Costs
Cloud Computing
Physical Space
Cabling
Power
Cooling
Networking $0
Racks to Get Started
Servers
Storage
Certification
Labor

7. Low Cost
Scale & Innovation … … Drive Costs Down
Attract
Invest in
More
Capital
Customers
Reduce Invest in
Prices Technology
Improve
Efficiency
“TCO savings inherent in a cloud provider’s environment relative to that of a
tradition enterprise datacenter may be as high as 60%.”
Morgan Stanly Research, Cloud Computing Takes Off

8. Pay Only for What You Use
Actual Usage
Compute Power
Customer
Dissatisfaction
Predicted Usage
Waste
Time

9. Self-Service Infrastructure
On-Premise Cloud Computing
Build new environments can be New infrastructure is always a few
complex and slow clicks away
Needs Survey Assess New Development Environment
New Test Environment
Plan Design Engineer
New Environment in Japan
Commissi
Procure Construct
on
Add 1,000 Servers
Deploy Remove 1,000 Servers
Source: PTS Data Center Solutions

10. Easily Scale Up and Down
Internet Video App on Amazon EC2
From 50 to 5,000 servers in 3 days
5,000
Scaled to peak of
Number of EC2 Instances
5,000 instances in
3 days
Launch of
Facebook
application
0
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
The Animoto Blog

11. Cloud Computing is More Than Just
Virtualization
Cloud Computing On-Premise
Virtualization
Self-Service Infrastructure
 ?
No Up-Front Capital Expense
 
Low Cost
 
Pay Only for What You Use
 
Easily Scale Up and Down
 
Improve Agility & Time-to-Market
 

12. What Analysts are Saying about AWS
Infrastructure-as-a-Service Leader in 2011 Gartner Leader in 2011 Forrester
Market Share Leader IaaS Magic Quadrant Hadoop Wave

13. AWS Global Infrastructure
GovCloud US West US West US East South EU Asia Asia
(US ITAR (Northern (Oregon) (Northern America (Ireland) Pacific Pacific
Region) California) Virginia) (Sao Paulo) (Singapore) (Tokyo)
AWS Regions
AWS Edge Locations

14. Built for Enterprise Security Standards
Certifications Physical Security HW, SW, Network
SOC 1 Type 2 (formerly Datacenters in nondescript Systematic change
SAS-70) facilities management
ISO 27001 Physical access strictly Phased updates
controlled deployment
PCI DSS for EC2, S3,
EBS, VPC, RDS, ELB, IAM Must pass two-factor Safe storage
authentication at least decommission
FISMA Moderate twice for floor access
Compliant Controls Automated monitoring and
Physical access logged self-audit
HIPAA & ITAR Compliant and audited
Architecture Advanced network
protection
aws.amazon.com/security

15. 10.2.1.1
Your
Network
Virtual Private Cloud
10.1.1.1
VPN
Enterprise Apps
On AWS
Internet

16. 10.2.1.1
Your
Network
10.1.1.1
AWS Direct Connect
Enterprise Apps
On AWS
Internet

17. What Enterprises are Running on AWS
Business
Applications
Web
Applications
Big Data & High
Performance Computing
Disaster Recovery
& Archive

18. Business apps are
more efficient
in the cloud

19. A Variety of Partner Choices..

20. A Variety of Enterprise Products and Licensing Options..
License Hourly
Popular Applications Mobility Licensing
Oracle Applications
Oracle Fusion Middleware
Oracle DB 11g
SAP ERP/A1
SAP Business Objects
SAP Rapid Deployment Solutions
Microsoft SharePoint Server
Microsoft Server and Tools
Microsoft Windows Server Apps
IBM DB2 and Informix
IBM WebSphere
IBM Lotus, Tivoli, etc.
RedHat Enterprise Linux
JBOSS
Gluster

21. Benefits
Infrastructure Procurement Time Reduced from
over four to six weeks to minutes.
Amazon Corporate IT
Server Image Build Process that had previously
Deploys Mission-Critical taken a half day is now automated.
Corporate Intranet Annual Infrastructure Costs Cut by 22 percent
running SharePoint 2010 when replacing on-premise hardware with
equivalent cloud resources.
to AWS Cloud
Eliminating Operational Overhead of server
lease returns, freeing up approximately 2 weeks
of engineering overhead per year by replacing
servers with equivalent cloud resources.

22. “The AWS Cloud brings business agility as Shell is able to deploy
services much more quickly”
- Johan Krebers
Vice President of Architecture
Enterprise case study Business Benefits
• Using AWS since 2010 • No minimum commitment up front and
• Operationalizing their cloud strategy pay per use brings significant savings
• Shell Foundation Platform – an IT • Fast provisioning within minutes for
framework – is AWS approved many applications
• Core operational applications • Elasticity – the ability to expand and
running in production on AWS contract IT infrastructure as needed
• Default for new apps: AWS

23. “This is a fantastic cloud use case for our company – a truly
live production environment with dynamic content.”
- Rob Prager, Director of IT
Use of AWS Business Benefit
Insurance and Financial Services Cloud-hosted service approved by security
company with over 15M customers. and privacy officers.
Address security challenges while
handling customer data in a regulated Compliant with data privacy requirements
industry. in the U.S. and Europe.
Amazon AWS services leveraged to
deliver Trend Micro SecureCloud. E-signature application in production.

24. Project Usage AWS Footprint
- Started in Jan 2008, 5 FTE - 276 Cloud Appliances 1,100 new SAP systems
- Focus: IT Automation on IaaS > 600 SAP employees as direct users 42,086 EC2 Instance Hours
from >16 countries 39 TB EBS Storage
- SAP Self-service since March 2008 >10,000 SAP systems provisioned 3 TB S3 Storage
- Enables unlimited # systems in clouds - Cost Savings based on
- Weekly Feature Extensions 1. Less expensive Hardware Hosting
2. IT Process Automation
Top 3 Consuming Departments – Avg. Cost Saving Rate: 77%
Customer Workshops Customer Trainings Customer Demos
215 SAP Systems 111 SAP Systems 118 SAP Systems
$ 15 / SAP system $ 42 / SAP system $ 76 / SAP system
26 hrs / SAP system 82 hrs / SAP system 119 hrs / SAP system
Status: Productive Status: Pilot + Ramp up Status: Productive + Ramp up
Source: SAP

25. Enterprises getting to value
quickly
in the cloud

26. Samsung saved $34M on their Smart Hub
application
Problem:
Needed to reduce IT costs and were looking
to create a more flexible IT environment
Solution:
AWS’s low, pay-as-you-go prices and reliable
services. With every request, the application
authenticates devices, delivers apps and
content, and pushes notifications.
Business Benefits:
Saved $34M in hardware and maintenance
expenses, 85% less than running on-
premises

27. The Guardian easily responds to the
unpredictable demand of new applications
Problem:
Building new online services and they needed the
ability to easily respond to large-scale unpredictable
demand
Solution:
The scale and reliability of the AWS Cloud.
GNM uses AWS for its Apple iPhone application and
Content API service
Business Benefits:
Reduced server configuration from 3 weeks to 30
minutes
Able to meet availability SLAs even with significant
demand peaks after the service’s launched.

28. FCBarcelona Responds to its Game Day
Demand Peaks with AWS, Saving Money
Use of AWS:
FCBarcelona’s websites, ecommerce, and
mobile applications.
Use Amazon EC2, Amazon CloudFront,
Amazon RDS, Amazon Route 53, and many
other services.
Business Benefits:
Easily respond to game day peaks
Improved time-to-market

29. “IaaS will significantly change the way IT will deliver
infrastructure services to the business. We selected AWS
because they are a leader in that field.”
- Yves Martelle, Global Director of Infrastructure
Enterprise Case Study Business Benefit
• Started moving Internet and Intranet • Open and flexible platform allows
workloads to AWS in early 2011 Schneider to run Java and .NET apps on
• Runs 15 production applications on Windows and Linux virtual servers
AWS • Increased IT agility by rolling out new
• Used Amazon VPC to connect its applications faster on AWS
datacenter to the AWS cloud

30. Enterprises are scaling
elastically
in the cloud

31. Bank – Credit-Risk
Simulation
“The AWS platform was a good fit for its unlimited and flexible computational
power to our risk-simulation process requirements.
With AWS, we now have the power to decide how fast we want to obtain
simulation results, and, more importantly, we have the ability to run
simulations not possible before due to the large amount of infrastructure
required.”
– Castillo, Director, Bankinter
Average time-to-solution down from 23 hours to 20 minutes

32. Bank – Credit-Risk
Simulation
“The AWS platform was a good fit for its unlimited and flexible computational
power to our risk-simulation process requirements.
With AWS, we now have the power to decide how fast we want to obtain
simulation results, and, more importantly, we have the ability to run
simulations not possible before due to the large amount of infrastructure
required.”
– Castillo, Director, Bankinter
Average time-to-solution down from 23 hours to 20 minutes

33. “We see continued value in using the AWS cloud because of
the flexibility and the scalability. We have a long queue of
projects and we envision using AWS to help us get there.”
Jeff Sternberg, Data Science Lead
Capital IQ / Standard & Poors
Big Data Case Study Business Benefit
• Recommendation engine for investment • EMR and S3 provided a low-cost and
bankers looking for new ideas. high-performance foundation for
• Leverages EC2, EMR, S3, VPC. parallel applications
• EMR pulls data from S3 for processing • Increased security by using VPC and
and pushes the results into a SQL to extend corporate datacenter into
database. the AWS cloud

34. “Unilever’s digital data program now processes genetic sequences twenty times
faster—without incurring higher compute costs. In addition, its robust architecture
supports ten times as many scientists, all working simultaneously.”
- Pete Keeley
Unilever Research’s eScience IT Lead for Cloud
The Story Business Benefit
• New biology and informatics program • Ten times as many scientists can process
promotes access to public data studies simultaneously, compared to non-cloud
• Underlying architecture must keep pace with architecture
expanding scientific discoveries • Genetic sequence processing is twenty times
• Simple but robust solution combines Amazon faster, without increasing compute costs
EC2, Amazon RDS, and Amazon S3 with the • Both companies are confident that the AWS-
open-source workflow system, eHive based program helps Unilever’s scientists
create market-leading innovations

35. Enterprises are
protecting their data
in the cloud

36. “The primary driver wasn't cost, but rather the ability to set
HAVEN up the infrastructure even though we recognized the design
was changing.”
POWER - Paul Armstrong, Business Systems Manager
Use of AWS Business Benefit
• U.K.-based electric company • Flexible DR architecture at low cost
• Needed flexible disaster recovery • Avoided large up-front investment
• AWS offered flexibility, proven services, lower cost • IT and Operations are more responsive to the
• Smart421 able to quickly translate requirements business
into a solution • New builds that used to take days now take hours
• Running disaster recovery, testing, and
development on AWS
• Planning big data projects on AWS

37. Archive Vaulting
solution
Business Benefits
“Since 2003 we used IT-Lifeline to safeguard • Complete elimination of tape from the
our corporate data and provide data center,
technology, and workspace recovery if archival process
adversity strikes. Because they have delivered
their promise of recovery on multiple • Faster recovery speeds
occasions, we feel confident in expanding our
relationship with IT-Lifeline.”
• Protects 246 nodes and 40TB daily
Jim Brockett, Chief Information Officer,
Washington Trust Bank

38. Fortune 400 Customer Uses Sonian to Migrate Archiving to AWS
Customer: Partner:
Business Problem AWS Solution Business Benefit
• Had a legacy on-prem Sonian’s email archiving • Reduced risk on
archive system that wasn’t platform to enable: company’s early case
keeping up with their assessment
incoming data – 10K • Enhanced early case • Enabled search across
mailboxes assessment activities millions of archived emails
• Challenged to find support • Intuitive search to facilitate eDiscovery as
for Lotus Domino archiving capabilities well as worker productivity
• Needed support for early- • Cost-effective archiving • 50% less cost than on-
case assessment and solution premise archiving
internal investigations • Reduced overhead on IT
staff to support archiving

39. Next Steps
Learn more on Enterprise
Cloud Computing:
aws.amazon.com/enterprise
Get started with a free trial
aws.amazon.com/free

40. Thank You!