This document discusses how customers are using Amazon Web Services (AWS). It provides examples of how customers are using AWS for capacity extension, running enterprise applications, disaster recovery, media sharing, and simplifying complex systems. Specific use cases discussed include provisioning storage and servers on demand, running SAP systems in AWS for training and demos at a lower cost, disaster recovery scenarios in AWS, and using AWS services like Amazon CloudFront for content delivery and Amazon CloudSearch for search capabilities.

1. HOW CUSTOMERS
ARE USING AWS
Carlos Conde │Solutions Architect

2. MINUTES

3. CUSTOMERS

4. USE CASES

5. 1. CAPACITY EXTENSION
2. ENTERPRISE APPS
3. DISASTER RECOVERY
4. MEDIA SHARING
5. SIMPLIFYING COMPLEXITY

6. # 1
CAPACITY
EXTENSION
●○○○○

8. AMAZON VPC
VIRTUAL PRIVATE CLOUD

12. Provision 1TB of storage in 2 minutes
(from the back of an auto-rickshaw in India).
10 servers in 2
minutes (while sitting
by the pool).
Monitoring server resources
from an iPhone (in a bar).
Source: Autodesk

13. Problem:
Analyze data as soon as the stock exchange
closes, to find mistakes and correct them in time.

14. 3000 Cores for risk management processes
3000 -
Number of Cores
300 Cores on
weekends
300 -
Wed Thu Fri Sat Sun Mon Tue

21. # 2
ENTERPRISE
APPLICATIONS
●●○○○

22. DEV & TEST
ENVIROMMENTS

27. PRODUCTION
ENVIRONMENTS

29. Microsoft Exchange Server, Microsoft SharePoint Server,
Microsoft SQL Standard Server, Microsoft SQL Enterprise
Server, Microsoft Lync Server, Microsoft System Center
servers, and Microsoft Dynamics CRM through License
Mobility Software Assurance
Oracle fully supports Oracle E-Business Suite, Oracle’s
PeopleSoft Enterprise, Oracle’s Siebel CRM, Oracle Fusion
Middleware, Oracle Database, and Oracle Linux on the
portion of AWS EC2 which uses Oracle VM.
IBM DB2, Informix, Lotus® Forms Turbo, WebSphere®
Application Server, WebSphere® sMash, WebSphere Portal
Server, Lotus® Web Content Management Standard
Edition , InfoSphere Information Server, Lotus Domino®,
Lotus Web Content Management Standard Edition®, Tivoli
Monitoring®
SAP® solutions, including SAP® Rapid Deployment
solutions and SAP® BusinessObjects™ solutions,

31. PROJECT & USAGE
AS OF MARCH 2010
Top 3 Consuming Departments – Avg. Cost Saving Rate: 77%
Customer Workshops Customer Trainings Customer Demos
215 SAP Systems 111 SAP Systems 118 SAP Systems
$ 15 / SAP system $ 42 / SAP system $ 76 / SAP system
26 hrs / SAP system 82 hrs / SAP system 119 hrs / SAP system
Status: Productive Status: Pilot + Ramp up Status: Productive + Ramp up
Source: SAP

32. # 3
DISASTER
RECOVERY
●●●○○

35. SCENARIO #1
COLD DR

40. SCENARIO #2
WARM DR

43. SCENARIO #3
INTERNAL APP

46. VM
IMPORT/EXPORT
Easily import VM images to Amazon EC2
instances and export them back to your
environment

51. # 4
MEDIA SHARING
●●●●○

58. AMAZON
CLOUDFRONT
CONTENT DELIVERY NETWORK

60. # 5
SIMPLIFYING
COMPLEXITY
●●●●●

61. DISTRIBUTED
SYSTEMS

62. AMAZON SWF
WORKFLOW SERVICE FOR
SCALABLE, RESILIENT APPLICATIONS

67. SEARCH
ENGINES

69. Relevance &
Ranking

70. Faceting

71. Range
Searching

72. AMAZON
CLOUDSEARCH
FULLY-MANAGED SEARCH SERVICE

73. +

74. DEMOCRATIZE SEARCH
Amazon CloudSearch delivers a fully-managed search
service in the cloud that can be set up and running in
less than 1 hour, with automatic scaling for data & traffic,
at a price starting at less than $100 per month.

81. 1. CAPACITY EXTENSION
2. ENTERPRISE APPS
3. DISASTER RECOVERY
4. MEDIA SHARING
5. SIMPLIFYING COMPLEXITY

84. http://aws.amazon.com/solutions/case-studies/