Join this session to learn more about 2018 AWS Partner Network Program launches and how to prepare for the upcoming changes.

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AWS re:INVENT
AWS Partner Network 2018 & Beyond
R y a n C a u t h r o n . H e a d o f A P N P r o g r a m O p e r a t i o n s
M i r a A y a d . H e a d o f C h a n n e l S t r a t e g y
GPSBUS203
November 28, 2017

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Agenda
A Message on Differentiation
APN Program Announcements
AWS Service Delivery Program
AWS Competency Program
AWS Solution Provider Program
New APN Badge Manager
Reminder to Fill Out Session Surveys

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Differentiation

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Differentiation
WHAT IS DIFFERENTIATION?
The ability to demonstrate validated Excellence,
Experience, and Expertise in the solutions you
provide to AWS customers.

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Differentiation
AWS Managed Service Provider
(MSP) Program
AWS Service Delivery Program
AWS Competency Program
KEY PROGRAMS
AWS SaaS Accelerate Program

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Differentiation
Highly recognized EDU institution
Premier tier APN Partner
Authorized AWS MSP Partner
Migration & Big Data Competency holder
Partner of the Public Sector
Partner Program
WHAT ARE
AWS CUSTOMERS
LOOKING FOR?

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Evolution of Managed Services
“I need help migrating, running, and optimizing my AWS workloads.”
Plan &
design
Build &
migrate
Run &
operate
Optimize

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AWS Service Delivery
Program

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AWS Service Delivery Program
Greater visibility to and interaction with
AWS product teams
Visibility to AWS customers and sellers via
AWS product team web pages and the
Partner Solutions Finder
May participate in service-specific beta programs,
workshops, webinars, and roadmap deep-dives
WHY
BECOME
A SERVICE
DELIVERY
PARTNER?

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AWS Service Delivery Program
DATABASECOMPUTE CONTENT
DELIVERY
Amazon
Redshift
Amazon RDS
PostgreSQL
Amazon
Aurora
AWS DMS
Amazon
DynamoDB
AWS Server
Migration Service
Amazon
CloudFront

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AWS Service Delivery Program
SECURITYANALYTICS
SERVICES
SERVERLESS
COMPUTING
V
v
Amazon API
Gateway
AWS Lambda
Amazon
DynamoDB
AWS WAF
Amazon RedshiftAmazon EMR
Amazon Kinesis Amazon Machine
Learning

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AWS Service Delivery Program
MANAGEMENT TOOLS
AWS CloudFormation AWS CloudTrail
AWS Config Amazon EC2
Systems Manager
AWS Service Catalog

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AWS Service Delivery Program
Launch AWS Service Delivery Validation checklists
Improve application approval process to improve
Partner experience and review time
Launch updated AWS Service Delivery Benefits
through AWS Service
Launch Partner Content & enablement for
AWS Service Delivery Program launches
New Service Deliveries are under review for
launch in 2018
SERVICE
DELIVERY
ROADMAP

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AWS Competency
Program

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AWS Competency Program
Differentiates top, validated products, practices,
and solutions to customers
Showcases customer and technical success across
AWS digital properties
Partners receive preferred access to AWS Competency
events, AWS sponsorships, and roundtables
Selective eligibility to customer opportunities
Co-marketing and awareness campaign activities
Access to under-NDA AWS briefings and roadmaps
WHY
BECOME A
COMPETENCY
PARTNER?

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AWS Competency Program
INDUSTRY
Life
Sciences
Digital
Media
HealthcareMarketing &
Commerce
GovernmentFinancial
Services
Education

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AWS Competency Program
SOLUTION
Migration Mobile StorageIoT DevOpsSecurityBig Data

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AWS Competency Program
WORKLOAD
Oracle Microsoft Workloads SAP

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AWS Competency Program
AWS Networking Competency (T)
AWS Machine Learning
Competency (T)

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NEW AWS Competency
AWS Networking Competency Partners provide specialized
network solutions for making connectivity easier and
extending customer capabilities
AWS NETWORKING COMPETENCY (T)

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NEW AWS Competency
AWS
NETWORKING
COMPETENCY
Network Connectivity
Direct Connect Integrated Partners
Direct Connect Infrastructure
Load Balancers
Network Management

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NEW AWS Competency
AWS Artificial Intelligence Competency Partners provide solutions that
help organizations solve their data challenges, enable machine learning,
and data science workflows or offer SaaS based capabilities that
enhance end applications with machine intelligence
AWS MACHINE LEARNING COMPETENCY (T)

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NEW AWS Competency
AWS MACHINE
LEARNING
COMPETENCY
Data Services
Platform Solutions
SaaS Solutions

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AWS Competency Program
AWS Container Competency
AWS End User Computing Competency
AWS Blockchain Competency
AWS Machine Learning (C)
AWS Cloud Management Tools Competency
COMPETENCY
ROADMAP
2018

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Pathway to profitable
business with AWS

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Pathway to profitable business with AWS
Migration services
Move on-premises
workloads to the cloud
Application design
Acquire new customers
Managed services
Third-party application
management
Managing cloud
workloads
Long term customer
relation ship
Consulting services
Cloud
infrastructure design
Readiness assessments
Health-checks

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AWS Solution
Provider Program

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NEW—AWS Solution Provider Program
Additional
INCENTIVES
for new business
Rewarding
TECHNICAL
CAPABILITIES
Flexible
CONTRACTS AND
SUPPORT PLANS

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Coming soon – 2018

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Interested to know more?
HTTPS://AWS.AMAZON.COM/PARTNERS/CHANNEL-RESELLER/

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APN badging
and messaging

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APN Badging and Messaging
APN Marketing Central
APN Partner Solutions Finder
New APN Badge Manager

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APN Badge Manager
Access, manage, and create custom APN Badges
Makes use of the brand new AWS logo and
branding language
Display different combinations of up to 5
program elements in one AWS-branded asset

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What is an APN Badge?
1. APN logo
2. Tier level
3. Partner type
4. Program designations

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MSP Partner

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BADGE LIBRARY
APN Badge Manager

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BADGE BUILDER
APN Badge Manager

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1 2 3
Lead
with your
SOLUTION
Follow
with your
VALUE
Validate
with AWS
MESSAGING
APN Badge Manager

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APN Badge Manager
PARTNER LEVEL VALIDATIONS SOLUTION LEVEL VALIDATIONS
AWS MSP Partner
AWS Public Sector Partner
AWS Competency designation
AWS Service Delivery designation

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Highlight your APN tier and partner type
EXAMPLE 1:
HOMEPAGE
APN Badge Manager

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Highlight solution-level validations
EXAMPLE 2:
SOLUTIONS PAGE
APN Badge Manager

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Demonstrate relevant capabilities
for RFP responses
EXAMPLE 3:
RFP RESPONSE
APN Badge Manager

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Please remember to rate this
session in the mobile app

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Thank you!