7. NEXT STEP: MORE SCALABLE ARCHITECTURE
EC2
S3
RDS
ElastiCache
Elastic
Route 53
Load Balancer
Amazon SQS!
IAM!
Cloud Front!
Amazon SNS! Auto Scaling!Elastic Beanstalk!
8. “Not only does AWS help us keep costs low in
the beginning, but they also make it possible for
us to scale up quickly and efficiently when
necessary.”
9. A simpler way to improve customer loyalty.
A simpler way to improve customer loyalty.
16. 1.
Focus on a simple implementation of your idea
2.
Start with a minimal core set of features
17. 1.
Focus on a simple implementation of your idea
2.
Start with a minimal core set of features
3.
Release and listen to your users
18. 1.
Focus on a simple implementation of your idea
2.
Start with a minimal core set of features
3.
Release and listen to your users
Minimum Viable Product
29. Innovation & Iteration
Now: re-written as
app. Photo sharing is just one feature
photo app. Sold to FB
for 1bn
Scale
Started: burbn, location-based mobile
Time
30. Innovation & Iteration
Now: micro-blogging,
podcasts
500M users, >10Bn
valuation
Scale
Started: odeo, site to create & share
Time
31. Innovation & Iteration
Now: raised $42M,
successful. But then game 52…
downloaded 1B times,
25% paid, best sold
game on AppStore
Scale
Started: developed 51 games, none very
Time
32. “Timing, perseverance, and ten years of trying
will eventually make you look like an overnight
success.”
Biz Stone, Twitter co-founder
33. AWS lowers the cost of Innovation
Scenario
Scale
Small team with initial idea for Mobile app
3 months to get to launch
Unknown customer/problem/solution
No cash….
Time
34. Dev / Test Environment
Average Spend
Scale
$0
p/m
Time
37. Getting to MVP for $250
Total Spend to MVP
Scale
$250
$0
$15
$235
Time
• 3 months dev/test/release
• Serving Beta customers
• Ready for full production
and scale
38. FOCUS!
Your application
Your business & what makes you unique
Innovation, not undifferentiated heavy lifting
Spending developer time in the right place
Automate as much as you can
(Deep insight alert: Developer Time = Money)
Build apps, not infrastructure
39. "Startups are all about focus. AWS enables focus"
Ray Bradford, Kleiner Perkins, Caulfield & Byers
40. “Your users around the world don’t
care that you wrote your own DB”
Mike Krieger, Instagram Cofounder
41. Focus requires Automation
AWS Elastic
Beanstalk
AWS
OpsWorks
AWS
CloudFormation
DIY /
On Demand
Automated
resource
management – web
apps made easy
DevOps framework
for application
lifecycle management
and automation
Templates to deploy
& manage templatedriven provisioning
DIY, on demand
resources: EC2, S3,
customer AMI’s, etc.
Convenience
Control
