In 2014, AWS launched more than 400 new services and features further allowing more than a million customers, including fast-growing startups, large enterprises, and government agencies across 190 countries, to innovate quickly, lower IT costs and scale applications globally. In this session Glenn picks his Top 10 AWS launches in 2014 and the potential impact these new services can have for your business to drive innovation and growth while lowering IT costs. As the Head of Architecture for Amazon Web Services, APAC, Glenn is responsible for creating architectural best practices and working with customers on how they use the cloud for business transformation and supporting customers that are making strategic investments with AWS. Reasons to attend: - Keep up with the rapidly evolving AWS Cloud platform. - Learn about the new features and services that have become available during 2014. - Get the very latest details on Service updates and announcements.

1. Key Launches of 2014
The Glenn Gore Top 10 Countdown

2. AWS Rapid Pace of Innovation
+48
Elastic Load Balancing
Auto Scaling
Amazon VPC
Amazon RDS
2009
+61
Amazon SNS
AWS Identity
& Access
Management
Amazon Route 53
2010
+82
Amazon SES
AWS Elastic
Beanstalk
AWS
CloudFormation
Amazon
ElastiCache
AWS Direct
Connect
GovCloud
2011
+280
Amazon Elastic
Transcoder
AWS OpsWorks
Amazon
CloudHSM
Amazon
AppStream
Amazon
CloudTrail
Amazon
WorkSpaces
Amazon Kinesis
2013
+159
AWS Storage
Gateway
Amazon
Dynamo DB
Amazon
CloudSearch
Amazon SWF
Amazon Glacier
Amazon Redshift
AWS Data
Pipeline
2012
Since inception AWS has:
• Released 1,127 new services and features
• Introduced more than 40 major new services
• Announced 46 price reductions
+24
Amazon EBS
Amazon
CloudFront
2008
+470
Amazon EC2
Container Service
AWS Lambda
AWS Config
AWS CodeDeploy
AWS Key
Management Service
Amazon RDS for Aurora
Amazon Cognito
Amazon Mobile
Analytics
Amazon Zocalo
AWS Directory
Service
2014
*as of Nov 30, 2014

3. Auto Scaling
• Create Auto Scaling Groups (ASG) from running EC2 instances
• Our first announcement for 2014 (2nd January)
v
• Add a running instance to an existing Auto Scaling Group
• Create a new Auto Scaling Group based on a running instance
• Create a launch configuration based on a running instance
• Added support for Dedicated Instances
• Tag Auto Scaling Groups
• Auto Scaling Group Metrics (CloudWatch)
• Ability to view Auto Scaling service limits (supported in Trusted Advisor)
• Copy Launch Configuration
• Control Individual EC2 instances
• DetachInstances()
• AttachInstances()
• Standby
#10

4. v
Investing in APAC
• Bringing new services to APAC
• Kinesis
• Workspaces
• AppStream
• CloudTrail
• New EC2 instances
• Infrastructure Investments
• Taipai, Taiwan Edge Location
• Melbourne, Australia Edge Location
• Sydney, Australia 2nd DX Location
• G2, C3, M3, T2, I2 hardware types added
• EBS General Purpose SSD storage
• Improving local language support
• Hiring staff…
#9

5. We’ve announced price reductions v
46* times since
our inception in 2006. Recent price drops included…
Price Reductions
51%
20%
50% Amazon S3 reduces
prices for Standard and
Reduced Redundancy
Storage, by an average
of 51%
We are lowering
prices for Amazon
CloudSearch by up
to 50% (depending on
instance type).
November 19, 2014
March 26, 2014
Amazon Route 53
lowers prices for both
Standard Queries and
Latency Based
Routing Queries by
20%
July 31, 2014
*as of Nov 30, 2014
#8
Today it is 47 price reductions
Outbound data transfer reductions
CloudFront Data transfer out reductions (AWS  CloudFront data transfer is now free)

6. Training and Certifications
• AWS Certified Developer – Associate Level
• AWS Certified SysOps Administrator – Associate v
Level
• “Introduction to AWS” videos and labs released
• AWS Certified Architect – Professional Level
• Partner specific education program including TCO and Cloud Economics accreditation
• AWS certification practice exams
• AWS Certified DevOps Engineer – Professional Level (BETA)
#7

7. SQS Dead Letter Queues
• Simple Queue Service (SQS) is a foundational component
v
• Dead Letter Queues
• Specify Maximum Receives that a message can be received
• Specify a second SQS queue to store messages that exceeded Maximum Receives
• We also added support for Message Attributes
#6

8. CloudWatch Logs
• NOTE: US-East, US-West and EU-Ireland only
v
• Ability to route log events to CloudWatch
• Stores logs in a safe and durable manner centrally
• Ability to monitor log events and report or raise alerts
• Greatly simplifies the management of logs in an elastic environment
• Allows for simple reporting and alert generation with no additional components
#5

9. v
EC2 instance types
• New M3 instance types
• Sandy Bridge or Ivy Bridge high-frequency CPU instance family
• m3.medium
• m3.large
• RDS, Elastic Beanstalk, ElastiCache support for M3
• T2 instance family introduced
• Designed for bursty CPU workloads that don’t use 100% CPU 100% of the time
• t2.micro
• t2.small
• t2.medium
• RDS support for T2 (Managed database starting @ $6/month)
• ElastiCache support for T2
• C3, G2, I2 instance families available in SYD and SIN regions
#4

10. Mobility #3
v
Authenticate users
Amazon Cognito
(Identity Broker)
Authorize access
AWS Identity and
Access Management
Analyze User Behavior
Store and share media
Synchronize data
AWS Mobile SDK
Amazon Mobile
Analytics
Deliver media
Amazon Cognito
(Sync)
Amazon S3
Transfer Manager
Amazon CloudFront
(Device Detection)
Store shared data
Amazon DynamoDB
(Object Mapper)
Stream real-time data
Amazon Kinesis
(Recorder)
Track Retention
Amazon Mobile
Analytics
Send push notifications
Amazon SNS
Mobile Push
Your
Mobile
App

11. v
Elastic Block Storage
• EBS Encryption
• EBS General Purpose (SSD) Storage
• Burst to 3,000 IOPS per volume
• Consistent 3 IOPS/GB
#2

12. VPC Peering
• Ability to peer VPC to VPC released 24th March 2014
v
• Peer across accounts
• Peer within a region
#1

13. v
APAC Top 10
10. Auto Scaling enhancements
9. Investing in APAC
8. Price Reductions
7. Training and Certification
6. SQS Dead Letter Queues
5. CloudWatch Logs
4. EC2 instances
3. Mobility
2. Elastic Block Storage
1. VPC Peering
Re:invent 2014
• Lambda
• Aurora
• C4 instances
• Key Management Service
• Service Catalog
• Code Commit
• Code Deploy
• Code Pipeline
• AWS Config
• EC2 Containers

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