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AWS$201$
Developing Mobile Apps with AWS
Markku$Lepistö$4$Technology$Evangelist$
@markkulepisto$
Housekeeping
•  Presentation ~45mins
•  Q&A using the questions panel during the
presentation
•  Reminder – Fill in the survey!
How to build a mobile app today?
Authenticate users
Authorize access
Analyze User Behavior
Store and share media
Synchronize data
Deliver media
Store shared data
Stream real-time dataTrack Retention
Send push notifications
Manage users and
identity providers
Securely access
cloud resources
Sync user prefs
across devices
Track active users,
engagement
Manage funnels,
Campaign performances
Store user-generated photos
Media and share them
Automatically detect mobile devices
Deliver content quickly globally
Bring users back to your app by sending
messages reliably
Store and query fast NoSQL data
across users and devices
Collect real-time clickstream logs
and take actions quickly
Your
Mobile
App
Amazon Cognito Amazon Mobile Analytics Amazon SNS Mobile Push
Mobile Optimized
Services
Kinesis Connector DynamoDB Connector S3 Connector SQS Connector SES Connector
Mobile Optimized
Connectors
Introducing AWS Mobile Services
AWS Global Infrastructure (10 Regions, Availability Zones, 52 Edge Locations)
Core Building Block
Services Compute Storage Networking Analytics Databases
Your Mobile App, Game or Device App
AWS Mobile SDK, API Endpoints, Management ConsoleIntegrated SDK
Cross-platform, Optimized for Mobile
Amazon Cognito Amazon Mobile Analytics Amazon SNS Mobile Push
Kinesis Connector DynamoDB Connector S3 Connector SQS Connector SES Connector
User identity &
data synchronization
service
Store any NoSQL
data and also map
mobile OS specific
objects to
DynamoDB tables
Fast cross-platform
Analytics & reporting
Service
Powerful Cross-platform
Push notification service
Recorder that can
handle intermittent
network connection
Easily upload,
download to S3 and
also pause,
resume, and cancel
these operations
Send email
reliably from
device
Access
distributed
buffering and
queuing service
Fully Integrated AWS Mobile SDK
•  Common authentication mechanism across all
services
•  Automatically handle intermittent network
connections
•  Cross-platform Support: Android, iOS, Fire OS
•  Native SDKs optimized for Mobile OS, for
example, uses the local offline caching
architecture
•  Reduced memory footprint; Pick and choose
the service jars you need
Authenticate users
Authorize access
Analyze User Behavior
Store and share media
Synchronize data
Deliver media
Store shared data
Stream real-time dataTrack Retention
Send push notifications
Manage users and
identity providers
Securely access
cloud resources
Sync user prefs
across devices
Track active users,
engagement
Manage funnels,
Campaign performances
Store user-generated photos
Media and share them
Automatically detect mobile devices
Deliver content quickly globally
Bring users back to your app by sending
messages reliably
Store and query fast NoSQL data
across users and devices
Collect real-time clickstream logs
and take actions quickly
Your
Mobile
App
Authenticate users
Authorize access
Analyze User Behavior
Store and share media
Synchronize data
AWS Mobile SDK
Amazon Mobile
Analytics
Deliver media
Amazon Cognito
(Sync)
AWS Identity and
Access Management
Amazon Cognito
(Identity Broker)
Amazon S3
Transfer Manager
Amazon CloudFront
(Device Detection)
Store shared data
Amazon DynamoDB
(Object Mapper)
Stream real-time data
Amazon Kinesis
(Recorder)
Track Retention
Amazon Mobile
Analytics
Send push notifications
Amazon SNS
Mobile Push
Your
Mobile
App
Authenticate users: Amazon Cognito
Introducing Amazon Cognito
Cross-device and
Cross-platform Sync
Securely access AWS
services from Mobile
device
Simplifies Identity and
Access Management
Implement security best
practices
“Your App data is secure, available offline, and kept in sync between devices”
Asynchronously sync
user data across
devices and platforms
Manage unique identity
for your user across
identity providers
Guest
Identity
Providers
Unique
IdentitiesJoe Anna Bob
Any Device
Any Platform
Any AWS
Service
Helps implement security best
practices
Securely access any AWS Service from mobile
device. It simplifies the interaction with AWS
Identity and Access Management
Support Multiple Login Providers
Easily integrate with major login providers for
authentication.
Unique Users vs. Devices
Manage unique identities. Automatically
recognize unique user across devices and
platforms.
Amazon Cognito Identity
Mobile
Analytics
S3
 DynamoDB
 Kinesis
Amazon Cognito for Unauthenticated Identities
Unique Identifier for Your “Things”
“Headless” connected devices can also
securely access cloud services.
Save Data to the Cloud
Save app and device data to the cloud and
merge them after login
Guest User Access
Securely access AWS resources and leverage
app features without the need to create an
account or logging in
Visitor
Preferences
Cognito
Store
Guest
EC2
 S3
 DynamoDB
Kinesis
Getting Started with Cognito in 3 steps
Sign up for AWS Account and login to AWS Management Console
Download and integrate the Mobile SDK and store and
sync user data in a dataset
Create identitypool for authenticated and
unauthenticated users in the AWS Console
Amazon Cognito Console
Amazon Cognito Security
Set granular access permissions on AWS
resources
Get fine-grained access control to cloud
resources.
Safeguard AWS Credentials
No need to embed credentials in the app
anymore. Get least-privileged temporary
credentials.
Helps implement security best practices
Securely access any AWS Service. It simplifies
the interaction with Security Token Service and
removes the need of Token Vending Machine
EC2
 S3
 DynamoDB
 Kinesis
Amazon Cognito Security Architecture
User ID
(Temp
Credentials)
DynamoDB
End Users
Developer
App w/SDK
Access
to AWS
Services
Cognito Identity
Broker
Login OAUTH/OpenID
Access Token
Cognito ID,
Temp
Credentials
S3
Mobile Analytics
Cognito Sync
Store
AWS
Management
Console
Access Token
Pool ID
Role ARNs
Authorize access: Amazon Cognito + AWS IAM + Fine-
grained access control
Amazon Cognito (Identity Broker)
Identitypool
Identity
Providers
Pool of identities that
share the same trust policy
Access
Policy
Access to
AWS
Services
identitypool
Unauthenticated
Identities
authenticated
identities
AWS IAM Roles
AWS
Account
Web Identity
Federation
S3
DynamoDB
Get Delete Put
Access Policy for the IAM Role
{!
"Effect":"Allow",!
"Action":["s3:*"],!
"Resource":"*"!
}!
!
{!
"Effect": ”Deny",!
"Action": ["dynamodb:*"],!
"Resource": "*"!
}!
!
{!
"Effect": "Allow",!
"Action": [”cognito-sync:*"],!
"Resource": "*"!
}!
Allow
Actions:
All S3, Sync store
Operations
Resource:
All resources within
these services
Deny
Actions:
All DDB Operations
Resource:
All resources
Access Policy Restriction
{!
"Effect":"Allow",!
"Action":["s3:PutObject","s3:GetObject","s3:DeleteObject",!
!"s3:ListMultipartUploadParts","s3:AbortMultipartUpload"],!
"Resource":"arn:aws:s3:::BUCKET_NAME/*"!
} !
{!
"Effect":"Allow",!
"Action":["s3:ListBucket","s3:ListBucketMultipartUploads"],!
"Resource":"arn:aws:s3:::BUCKET_NAME"!
}!
{!
"Effect": "Allow",!
"Action": ["dynamodb:GetItem", "dynamodb:Query", "dynamodb:PutItem"],!
"Resource" : [ "arn:aws:dynamodb:REGION:123456789:table/TABLE_NAME", !
! "arn:aws:dynamodb:REGION:123456789:table/TABLE_NAME/
! !index/INDEX_NAME" ]!
}!
!
Allow
Actions:
Certain operations
Resource:
One bucket, table ..
Access Policy Restriction
{!
"Effect":"Allow”,!
"Action” ["s3:PutObject","s3:GetObject","s3:DeleteObj
ect”,”s3:ListMultipartUploadParts","s3:AbortMultipart
Upload"],!
"Resource":"arn:aws:s3:::BUCKET_NAME/Bob/*"!
} !
{!
"Effect":"Allow",!
"Action":"s3:ListBucket",!
"Resource":"arn:aws:s3:::BUCKET_NAME",!
"Condition":{"StringLike":{"s3:prefix":”Bob/"}}!
}!
{!
"Effect":"Allow",!
"Action":["s3:ListBucketMultipartUploads"],!
"Resource":"arn:aws:s3:::BUCKET_NAME"!
}!
Allow
Actions:
Certain operations
Resource:
Within a bucket with
specific prefix (user)
Access Policy Restriction (Policy Variables)
Allow
Actions:
All sync operations
Resource:
Only to that identity
{!
"Effect": "Allow”,!
"Action": ["s3:GetObject”,"s3:PutObject”],!
"Resource": ["arn:aws:s3:::!
!myBucket/amazon/snakegame/!
!${cognito-identity.amazonaws.com:sub}"]!
}!
{!
"Effect":"Allow",!
"Action":"cognito-sync:*", !
"Resource":["arn:aws:cognito-sync:us-east-1:
!123456789012:identitypool/!
!${cognito-identity.amazonaws.com:aud}/identity/!
!${cognito-identity.amazonaws.com:sub}/*"] !
}!
Allow
Actions:
S3 Get/Put operations
Resource:
Only to a specific part
of bucket to that identity
Synchronize data across devices : Amazon Cognito (Sync)
What have customers told us about “Synchronized
Profile”
People have multiple devices and want to transition between devices.
Implementing a user profile that syncs across devices, OS, apps is hard.
It not only has to work when offline, but easy to integrate with existing apps.
Amazon Cognito Sync
User Data
Storage and
Sync
Any Platform
iOS/Android/FireOS
Store App Data, Preferences and State
Save app and device data to the cloud and merge
them after login
Cross-device Cross-OS Sync
Sync user data and preferences across devices
with one line of code
Work Offline
Data always stored in local SQLite DB first.
Works seamlessly when intermittent or no
connectivity
k/v data
Identity pool
Amazon Cognito Sync
Offline: The client SDK manages a local SQLite data
store to allow the app to work even when connectivity is
not available.
Fast: The methods to read and write data only interact
with the local SQLite database.
Intelligent Sync: The sync method compares the local
version of the data to the cloud sync store, pushes up
deltas and pulls down new changes.
Flexible Conflict resolution: The sync method first
reads the changes then writes its local changes to the
cloud sync store By default Cognito assumes that the
last write wins. Developers can override and
implement their own conflict resolution programmatically
Local SQLite Cache
Amazon Cognito Sync Data Model
AWS
Account
Identitypool
Dataset
Pool of identities that
share the same trust policy
Identity
Identity
Identity
Dataset
Dataset
identitypool
Unique identifier across
devices, get cached on local devices
as well as saved in the cloud
1:n
1:n
1:n
Dataset synchronized across
devices by simply calling dataset.synchronize()
method
DatasetDataset
Key/Value
1:n
Key-value and sync count
Amazon Cognito Sync Data Model - Example
AWS
Account
Identitypool
Dataset
Identity
Identity
Identity
Dataset
Dataset
identitypool
1:n
1:n
1:n
User
preferences
Developer has two apps: a game and a productivity app
Game
state
Identitypool1
Productivity
App
Game
App
DatasetDataset
Key/Value
1:n
Integrating Cognito Sync functionality is dead simple
Initialize the CredentialsProvider and CognitoClient
Call synchronize on the dataset
Create or open Dataset and Add Key Values
provider = new CognitoCredentialsProvider(context, AWS_ACCOUNT_ID, ! ! !
! ! !COGNITO_POOL_ID, COGNITO_ROLE_UNAUTH, COGNITO_ROLE_AUTH);!
!
cognito = new DefaultCognitoSyncClient(context, COGNITO_POOL_ID, provider);!
dataset.synchronize(new SyncCallback(){..});!
!
cognito.openOrCreateDataset(datasetName);!
dataset.put(key, value);!
Integrating Cognito Sync functionality is dead simple
Initialize the AWSCognitoSyncClient
Call synchronize on the dataset
Create or open Dataset and Add Key Values
DataSet *dataset = [syncClient openOrCreateDataSet:@"myDataSet"];
NSString *value = [dataset readStringForKey:@"myKey"];
[dataset putString:@"my value" forKey:@"myKey"];$
AWSCognitoSyncClient *syncClient = [[AWSCognitoSyncClient alloc]
initWithConfiguration: configuration];$
[dataset synchronize];
iOS
Analyze User Behavior
Store and share media
Deliver media
Store shared data
Stream real-time dataTrack Retention
Send push notifications
Track active users,
engagement
Manage funnels,
Campaign performances
Store user-generated photos
Media and share them
Automatically detect mobile devices
Deliver content quickly globally
Bring users back to your app by sending
messages reliably
Store and query fast NoSQL data
across users and devices
Collect real-time clickstream logs
and take actions quickly
Your
Mobile
App
Authenticate users
Authorize access
Synchronize data
Amazon Cognito
(Sync)
AWS Identity and
Access Management
Amazon Cognito
(Identity Broker)
Analyze User Behavior: Amazon Mobile Analytics
User Analytics Is the Most Adopted Mobile Developer Tool
What Customers Told Us About “Mobile Analytics”
Developers deeply value user analytics and consider it an integral part
of their app development process. They want to monitor their most
important metrics in a timely manner, and take action quickly. They
would like to own their mobile data, just like they do with any other
AWS service.
Amazon Mobile Analytics
Scalable and Generous
Free Tier
Focus on metrics that
matter. Usage reports
available within 60
minutes of receiving data
from an app
Fast
Scale to billions of
events per day from
millions of users.
Own Your Data
“Easily collect, visualize and understand your app usage data at scale”
Data collected are not
shared, aggregated, or
reused
Getting Started with Mobile Analytics in 3 steps
Sign up for AWS Account and create or use existing Cognito ID in
the AWS Management Console
View engagement and session activity reports in the
AWS Management console within minutes
Download and integrate the Mobile SDK with one line of
code (Android/FireOS, iOS)
Key Business Metrics
(with one line of code)
1.  Monthly Active Users
(MAU)
2.  Daily Active Users
(DAU)
3.  New Users,
4.  Daily Sessions,
5.  Sticky Factor,
6.  1-Day Retention,
7.  Avg. Revenue per DAU,
8.  Daily Paying Users,
9.  Avg. Paying DAU
Track Retention
User retention is a key
indicator to judge the
outcome of a marketing
campaign, new feature
introduction, UX changes,
app updates, etc.
Mobile Analytics provide four
charts to track daily or
weekly rate of returning
users, after first use of the
app
Get behavioral insights into app specific
actions that your users take
Reports provide a view of how often custom
events occur. You can add further context
with Attributes and Metrics, to each custom
event
Examples
Track the number of
Likes/Shares, per
article, in a news app
Understand player
abort rates per
level, in a game
Number of songs
played, per user
session, in a music
app
In-app item popularity
in a shopping app
Track Custom Events
Integrating Mobile Analytics is super simple
Initialize the AmazonMobileAnalyticsClient. That’s it! Get Session
Activity in the AWS Management Console.
For Custom Events activity reports, add events.
Add OnResume() and OnPause()
analytics = new AmazonMobileAnalytics(provider, context, "SnakeGameAWS”);!
EventClient eventClient = analytics.getEventClient();!
MobileAnalyticsEvent visitEvent = eventClient.createEvent("speedSet");!
eventClient.recordEvent(visitEvent);!
analytics.getSessionClient().resumeSession();!
analytics.getSessionClient().pauseSession();!
Analytics.getEventClient().submitEvents();!
Integrating Mobile Analytics is super simple
Initialize the AmazonMobileAnalytics object. That’s it! Get Session
Activity in the AWS Management Console.
Submit the event. If we don't call submitEvents, events
will automatically be submitted at periodic intervals.
Create add Custom Events
[eventClient submitEvents];!
id<AWSMobileAnalyticsEventClient> eventClient =
analytics.eventClient;!
id<AWSMobileAnalyticsEvent> level1Event = [eventClient
createEventWithEventType:@"level1Complete"];!
AWSMobileAnalytics* analytics = [AWSMobileAnalytics !
!defaultAWSMobileAnalyticsWithIdentifier:@"someuniqueid"];!
iOS
Store and share media
Deliver media
Store shared data
Stream real-time data
Send push notifications
Store user-generated photos
Media and share them
Automatically detect mobile devices
Deliver content quickly globally
Bring users back to your app by sending
messages reliably
Store and query fast NoSQL data
across users and devices
Collect real-time clickstream logs
and take actions quickly
Your
Mobile
App
Authenticate users
Authorize access
Analyze User Behavior
Synchronize data
Amazon Mobile
Analytics
Amazon Cognito
(Sync)
AWS Identity and
Access Management
Amazon Cognito
(Identity Broker)
Track Retention
Amazon Mobile
Analytics
Store and share media: Amazon S3
Amazon S3 Connector: Transfer Manager
S3 Connector
Multipart upload media (photos, videos, audio)
Fault tolerant download (e.g. assets)
No backend required
Automatic retries
Pause, resume, cancel functions
Optimized for native OS
// Creating the transfer manager !
self.transferManager = [S3TransferManager new]; !
self.transferManager.s3 = s3client; !
!
// Upload image !
[self.transferManager uploadFile:fileName bucket:bucketName key:objectName]; !
!
// Download image !
[self.transferManager downloadFile:fileName bucket:bucketName key:objectName]; !
!
// Pause, Resume, Cancel !
[self.transferManager pauseAllTransfers]; !
[self.transferManager resumeAllTransfers]; !
[self.transferManager cancelAllTransfers]; !
Amazon S3 Connector: Transfer Manager
Store shared data
Stream real-time data
Send push notifications
Bring users back to your app by sending
messages reliably
Store and query fast NoSQL data
across users and devices
Collect real-time clickstream logs
and take actions quickly
Your
Mobile
App
Authenticate users
Authorize access
Analyze User Behavior
Synchronize data
Amazon Mobile
Analytics
Amazon Cognito
(Sync)
AWS Identity and
Access Management
Amazon Cognito
(Identity Broker)
Track Retention
Amazon Mobile
Analytics
Store and share media
Deliver media
Amazon S3
Transfer Manager
Amazon CloudFront
(Device Detection)
Authenticate users
Authorize access
Analyze User Behavior
Store and share media
Synchronize data
AWS Mobile SDK
Amazon Mobile
Analytics
Deliver media
Amazon Cognito
(Sync)
AWS Identity and
Access Management
Amazon Cognito
(Identity Broker)
Amazon S3
Transfer Manager
Amazon CloudFront
(Device Detection)
Store shared data
Amazon DynamoDB
(Object Mapper)
Stream real-time data
Amazon Kinesis
(Recorder)
Track Retention
Amazon Mobile
Analytics
Send push notifications
Amazon SNS
Mobile Push
Your
Mobile
App
Send Push Notifications: Amazon SNS Mobile Push
What Customers Told Us About “Push Notifications”
Sending large-scale push notifications, cross-platform is still hard.
Developers want to be able to reach their customers globally and
across all devices.
Each platform works differently, and push gets even more
complex as you scale to support millions of devices.
Cloud App
Platform Services Mobile Apps
Amazon SNS
Cross-platform
Mobile Push 
Internet
Apple APNS
Google GCM
Amazon ADM
Windows WNS and
MPNS
Baidu CP
Industry’s First!
New!
With Amazon SNS, developers can send push notifications on multiple platforms
and reach mobile users around the world
New features:
Message Expiry Time
Message Attributes
Amazon SNS Mobile Push
Android Phones and Tablets
Apple iPhones and iPads
Kindle Fire Devices
Android Phones and Tablets in China
iOS
Windows Desktop and Windows Phone
Devices
Developers Love Cross-Platform Features of SNS
Fast reliable
notification for every
Email received is
powered by SNS
Customers love
high scale and
Reliability of SNS
High-profile Startups
trust SNS for their
high-profile launches
Secret.ly
Advanced targeted
notifications
bring players back into
the game
Mature games increase
retention using SNS
Launched its Android
App with SNS, no
provisioning required
Jetpack Joyride
Fruit ninja
Store shared data
Stream real-time data
Send push notifications
Bring users back to your app by sending
messages reliably
Store and query fast NoSQL data
across users and devices
Collect real-time clickstream logs
and take actions quickly
Your
Mobile
App
Authenticate users
Authorize access
Analyze User Behavior
Synchronize data
Amazon Mobile
Analytics
Amazon Cognito
(Sync)
AWS Identity and
Access Management
Amazon Cognito
(Identity Broker)
Track Retention
Amazon Mobile
Analytics
Store and share media
Deliver media
Amazon S3
Transfer Manager
Amazon CloudFront
(Device Detection)
Authenticate users
Authorize access
Analyze User Behavior
Store and share media
Synchronize data
AWS Mobile SDK
Amazon Mobile
Analytics
Deliver media
Amazon Cognito
(Sync)
AWS Identity and
Access Management
Amazon Cognito
(Identity Broker)
Amazon S3
Transfer Manager
Amazon CloudFront
(Device Detection)
Store shared data
Amazon DynamoDB
(Object Mapper)
Stream real-time data
Amazon Kinesis
(Recorder)
Track Retention
Amazon Mobile
Analytics
Send push notifications
Amazon SNS
Mobile Push
Your
Mobile
App
Collect real-time click-stream data: Amazon Kinesis Mobile
Connector
Amazon
Kinesis
RedshiftS3Kinesis
enabled
Apps on
EC2
AWS
Mobile
SDK
Amazon Kinesis Connector for Mobile
Apps
For sophisticated
User Behavior
Analysis
Integrated AWS Mobile SDK
Generic batching system that
handles intermittent network
connection and also optimize
battery utilization
Summary
Authenticate users
Authorize access
Analyze User Behavior
Store and share media
Synchronize data
Deliver media
Store shared data
Stream real-time dataTrack Retention
Send push notifications
Manage users and
identity providers
Securely access
cloud resources
Sync user prefs
across devices
Track active users,
engagement
Manage funnels,
Campaign performances
Store user-generated photos
Media and share them
Automatically detect mobile devices
Deliver content quickly globally
Bring users back to your app by sending
messages reliably
Store and query fast NoSQL data
across users and devices
Collect real-time clickstream logs
and take actions quickly
Your
Mobile
App
Authenticate users
Authorize access
Analyze User Behavior
Store and share media
Synchronize data
AWS Mobile SDK
Amazon Mobile
Analytics
Deliver media
Amazon Cognito
(Sync)
AWS Identity and
Access Management
Amazon Cognito
(Identity Broker)
Amazon S3
Transfer Manager
Amazon CloudFront
(Device Detection)
Store shared data
Amazon DynamoDB
(Object Mapper)
Stream real-time data
Amazon Kinesis
(Recorder)
Track Retention
Amazon Mobile
Analytics
Send push notifications
Amazon SNS
Mobile Push
Your
Mobile
App
Key Takeaways
Amazon Cognito Amazon Mobile Analytics Amazon SNS Mobile Push
Kinesis Connector DynamoDB Connector S3 Connector SQS ConnectorSES Connector
AWS Global Infrastructure (10 Regions, Availability Zones, 52 Edge Locations)
Core Building Block
Services
Mobile Optimized
Connectors
Mobile Optimized
Services
Your Mobile App, Game or Device App
AWS Mobile SDK, API Endpoints, Management Console
Compute Storage Networking Analytics Databases
Integrated SDK
Key Takeaways
Amazon Cognito Amazon Mobile Analytics Amazon SNS Mobile Push
Kinesis Connector DynamoDB Connector S3 Connector SQS ConnectorSES Connector
AWS Global Infrastructure (10 Regions, Availability Zones, 51 Edge
Locations)
Core Building Block
Services
Mobile Optimized
Connectors
Mobile Optimized
Services
Your Mobile App, Game or Device App
AWS Mobile SDK, API Endpoints, Management Console
Compute Storage Networking Analytics Databases
Integrated SDK
Cross Platform
and Optimized
for Mobile
Flexibility
And Freedom
of Choice
Fully integrated
and easy to get
started
Amazon Cognito Amazon Mobile
Analytics
Amazon SNS
Mobile Push
Free Tier:
1 Million push messages
every month
Free Tier (for first 12
months):
1 Million syncs/month +
10GB of storage for
Amazon Cognito
Free Tier:
100 Million events every
month
Get Started for Free!
Demo Time!
•  Cognito – Snake Game on Android
•  SNS Mobile Push - iOS
Thank$you$
Markku$Lepistö$4$Technology$Evangelist$
@markkulepisto$
Your$feedback$is$important$
Please$complete$the$
Survey!$
What’s$good,$what’s$not$
What$you$want$to$see$at$these$events$
What$you$want$AWS$to$deliver$for$you$

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AWS Webinar - 201 Developing mobile apps with AWS

  • 1. AWS$201$ Developing Mobile Apps with AWS Markku$Lepistö$4$Technology$Evangelist$ @markkulepisto$
  • 2. Housekeeping •  Presentation ~45mins •  Q&A using the questions panel during the presentation •  Reminder – Fill in the survey!
  • 3. How to build a mobile app today?
  • 4. Authenticate users Authorize access Analyze User Behavior Store and share media Synchronize data Deliver media Store shared data Stream real-time dataTrack Retention Send push notifications Manage users and identity providers Securely access cloud resources Sync user prefs across devices Track active users, engagement Manage funnels, Campaign performances Store user-generated photos Media and share them Automatically detect mobile devices Deliver content quickly globally Bring users back to your app by sending messages reliably Store and query fast NoSQL data across users and devices Collect real-time clickstream logs and take actions quickly Your Mobile App
  • 5. Amazon Cognito Amazon Mobile Analytics Amazon SNS Mobile Push Mobile Optimized Services Kinesis Connector DynamoDB Connector S3 Connector SQS Connector SES Connector Mobile Optimized Connectors Introducing AWS Mobile Services AWS Global Infrastructure (10 Regions, Availability Zones, 52 Edge Locations) Core Building Block Services Compute Storage Networking Analytics Databases Your Mobile App, Game or Device App AWS Mobile SDK, API Endpoints, Management ConsoleIntegrated SDK
  • 6. Cross-platform, Optimized for Mobile Amazon Cognito Amazon Mobile Analytics Amazon SNS Mobile Push Kinesis Connector DynamoDB Connector S3 Connector SQS Connector SES Connector User identity & data synchronization service Store any NoSQL data and also map mobile OS specific objects to DynamoDB tables Fast cross-platform Analytics & reporting Service Powerful Cross-platform Push notification service Recorder that can handle intermittent network connection Easily upload, download to S3 and also pause, resume, and cancel these operations Send email reliably from device Access distributed buffering and queuing service
  • 7. Fully Integrated AWS Mobile SDK •  Common authentication mechanism across all services •  Automatically handle intermittent network connections •  Cross-platform Support: Android, iOS, Fire OS •  Native SDKs optimized for Mobile OS, for example, uses the local offline caching architecture •  Reduced memory footprint; Pick and choose the service jars you need
  • 8. Authenticate users Authorize access Analyze User Behavior Store and share media Synchronize data Deliver media Store shared data Stream real-time dataTrack Retention Send push notifications Manage users and identity providers Securely access cloud resources Sync user prefs across devices Track active users, engagement Manage funnels, Campaign performances Store user-generated photos Media and share them Automatically detect mobile devices Deliver content quickly globally Bring users back to your app by sending messages reliably Store and query fast NoSQL data across users and devices Collect real-time clickstream logs and take actions quickly Your Mobile App
  • 9. Authenticate users Authorize access Analyze User Behavior Store and share media Synchronize data AWS Mobile SDK Amazon Mobile Analytics Deliver media Amazon Cognito (Sync) AWS Identity and Access Management Amazon Cognito (Identity Broker) Amazon S3 Transfer Manager Amazon CloudFront (Device Detection) Store shared data Amazon DynamoDB (Object Mapper) Stream real-time data Amazon Kinesis (Recorder) Track Retention Amazon Mobile Analytics Send push notifications Amazon SNS Mobile Push Your Mobile App
  • 11. Introducing Amazon Cognito Cross-device and Cross-platform Sync Securely access AWS services from Mobile device Simplifies Identity and Access Management Implement security best practices “Your App data is secure, available offline, and kept in sync between devices” Asynchronously sync user data across devices and platforms Manage unique identity for your user across identity providers Guest
  • 12. Identity Providers Unique IdentitiesJoe Anna Bob Any Device Any Platform Any AWS Service Helps implement security best practices Securely access any AWS Service from mobile device. It simplifies the interaction with AWS Identity and Access Management Support Multiple Login Providers Easily integrate with major login providers for authentication. Unique Users vs. Devices Manage unique identities. Automatically recognize unique user across devices and platforms. Amazon Cognito Identity Mobile Analytics S3 DynamoDB Kinesis
  • 13. Amazon Cognito for Unauthenticated Identities Unique Identifier for Your “Things” “Headless” connected devices can also securely access cloud services. Save Data to the Cloud Save app and device data to the cloud and merge them after login Guest User Access Securely access AWS resources and leverage app features without the need to create an account or logging in Visitor Preferences Cognito Store Guest EC2 S3 DynamoDB Kinesis
  • 14. Getting Started with Cognito in 3 steps Sign up for AWS Account and login to AWS Management Console Download and integrate the Mobile SDK and store and sync user data in a dataset Create identitypool for authenticated and unauthenticated users in the AWS Console
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  • 21. Amazon Cognito Security Set granular access permissions on AWS resources Get fine-grained access control to cloud resources. Safeguard AWS Credentials No need to embed credentials in the app anymore. Get least-privileged temporary credentials. Helps implement security best practices Securely access any AWS Service. It simplifies the interaction with Security Token Service and removes the need of Token Vending Machine EC2 S3 DynamoDB Kinesis
  • 22. Amazon Cognito Security Architecture User ID (Temp Credentials) DynamoDB End Users Developer App w/SDK Access to AWS Services Cognito Identity Broker Login OAUTH/OpenID Access Token Cognito ID, Temp Credentials S3 Mobile Analytics Cognito Sync Store AWS Management Console Access Token Pool ID Role ARNs
  • 23. Authorize access: Amazon Cognito + AWS IAM + Fine- grained access control
  • 24. Amazon Cognito (Identity Broker) Identitypool Identity Providers Pool of identities that share the same trust policy Access Policy Access to AWS Services identitypool Unauthenticated Identities authenticated identities AWS IAM Roles AWS Account Web Identity Federation S3 DynamoDB Get Delete Put
  • 25. Access Policy for the IAM Role {! "Effect":"Allow",! "Action":["s3:*"],! "Resource":"*"! }! ! {! "Effect": ”Deny",! "Action": ["dynamodb:*"],! "Resource": "*"! }! ! {! "Effect": "Allow",! "Action": [”cognito-sync:*"],! "Resource": "*"! }! Allow Actions: All S3, Sync store Operations Resource: All resources within these services Deny Actions: All DDB Operations Resource: All resources
  • 26. Access Policy Restriction {! "Effect":"Allow",! "Action":["s3:PutObject","s3:GetObject","s3:DeleteObject",! !"s3:ListMultipartUploadParts","s3:AbortMultipartUpload"],! "Resource":"arn:aws:s3:::BUCKET_NAME/*"! } ! {! "Effect":"Allow",! "Action":["s3:ListBucket","s3:ListBucketMultipartUploads"],! "Resource":"arn:aws:s3:::BUCKET_NAME"! }! {! "Effect": "Allow",! "Action": ["dynamodb:GetItem", "dynamodb:Query", "dynamodb:PutItem"],! "Resource" : [ "arn:aws:dynamodb:REGION:123456789:table/TABLE_NAME", ! ! "arn:aws:dynamodb:REGION:123456789:table/TABLE_NAME/ ! !index/INDEX_NAME" ]! }! ! Allow Actions: Certain operations Resource: One bucket, table ..
  • 27. Access Policy Restriction {! "Effect":"Allow”,! "Action” ["s3:PutObject","s3:GetObject","s3:DeleteObj ect”,”s3:ListMultipartUploadParts","s3:AbortMultipart Upload"],! "Resource":"arn:aws:s3:::BUCKET_NAME/Bob/*"! } ! {! "Effect":"Allow",! "Action":"s3:ListBucket",! "Resource":"arn:aws:s3:::BUCKET_NAME",! "Condition":{"StringLike":{"s3:prefix":”Bob/"}}! }! {! "Effect":"Allow",! "Action":["s3:ListBucketMultipartUploads"],! "Resource":"arn:aws:s3:::BUCKET_NAME"! }! Allow Actions: Certain operations Resource: Within a bucket with specific prefix (user)
  • 28. Access Policy Restriction (Policy Variables) Allow Actions: All sync operations Resource: Only to that identity {! "Effect": "Allow”,! "Action": ["s3:GetObject”,"s3:PutObject”],! "Resource": ["arn:aws:s3:::! !myBucket/amazon/snakegame/! !${cognito-identity.amazonaws.com:sub}"]! }! {! "Effect":"Allow",! "Action":"cognito-sync:*", ! "Resource":["arn:aws:cognito-sync:us-east-1: !123456789012:identitypool/! !${cognito-identity.amazonaws.com:aud}/identity/! !${cognito-identity.amazonaws.com:sub}/*"] ! }! Allow Actions: S3 Get/Put operations Resource: Only to a specific part of bucket to that identity
  • 29. Synchronize data across devices : Amazon Cognito (Sync)
  • 30. What have customers told us about “Synchronized Profile” People have multiple devices and want to transition between devices. Implementing a user profile that syncs across devices, OS, apps is hard. It not only has to work when offline, but easy to integrate with existing apps.
  • 31. Amazon Cognito Sync User Data Storage and Sync Any Platform iOS/Android/FireOS Store App Data, Preferences and State Save app and device data to the cloud and merge them after login Cross-device Cross-OS Sync Sync user data and preferences across devices with one line of code Work Offline Data always stored in local SQLite DB first. Works seamlessly when intermittent or no connectivity k/v data Identity pool
  • 32. Amazon Cognito Sync Offline: The client SDK manages a local SQLite data store to allow the app to work even when connectivity is not available. Fast: The methods to read and write data only interact with the local SQLite database. Intelligent Sync: The sync method compares the local version of the data to the cloud sync store, pushes up deltas and pulls down new changes. Flexible Conflict resolution: The sync method first reads the changes then writes its local changes to the cloud sync store By default Cognito assumes that the last write wins. Developers can override and implement their own conflict resolution programmatically Local SQLite Cache
  • 33. Amazon Cognito Sync Data Model AWS Account Identitypool Dataset Pool of identities that share the same trust policy Identity Identity Identity Dataset Dataset identitypool Unique identifier across devices, get cached on local devices as well as saved in the cloud 1:n 1:n 1:n Dataset synchronized across devices by simply calling dataset.synchronize() method DatasetDataset Key/Value 1:n Key-value and sync count
  • 34. Amazon Cognito Sync Data Model - Example AWS Account Identitypool Dataset Identity Identity Identity Dataset Dataset identitypool 1:n 1:n 1:n User preferences Developer has two apps: a game and a productivity app Game state Identitypool1 Productivity App Game App DatasetDataset Key/Value 1:n
  • 35. Integrating Cognito Sync functionality is dead simple Initialize the CredentialsProvider and CognitoClient Call synchronize on the dataset Create or open Dataset and Add Key Values provider = new CognitoCredentialsProvider(context, AWS_ACCOUNT_ID, ! ! ! ! ! !COGNITO_POOL_ID, COGNITO_ROLE_UNAUTH, COGNITO_ROLE_AUTH);! ! cognito = new DefaultCognitoSyncClient(context, COGNITO_POOL_ID, provider);! dataset.synchronize(new SyncCallback(){..});! ! cognito.openOrCreateDataset(datasetName);! dataset.put(key, value);!
  • 36. Integrating Cognito Sync functionality is dead simple Initialize the AWSCognitoSyncClient Call synchronize on the dataset Create or open Dataset and Add Key Values DataSet *dataset = [syncClient openOrCreateDataSet:@"myDataSet"]; NSString *value = [dataset readStringForKey:@"myKey"]; [dataset putString:@"my value" forKey:@"myKey"];$ AWSCognitoSyncClient *syncClient = [[AWSCognitoSyncClient alloc] initWithConfiguration: configuration];$ [dataset synchronize]; iOS
  • 37. Analyze User Behavior Store and share media Deliver media Store shared data Stream real-time dataTrack Retention Send push notifications Track active users, engagement Manage funnels, Campaign performances Store user-generated photos Media and share them Automatically detect mobile devices Deliver content quickly globally Bring users back to your app by sending messages reliably Store and query fast NoSQL data across users and devices Collect real-time clickstream logs and take actions quickly Your Mobile App Authenticate users Authorize access Synchronize data Amazon Cognito (Sync) AWS Identity and Access Management Amazon Cognito (Identity Broker)
  • 38. Analyze User Behavior: Amazon Mobile Analytics
  • 39. User Analytics Is the Most Adopted Mobile Developer Tool
  • 40. What Customers Told Us About “Mobile Analytics” Developers deeply value user analytics and consider it an integral part of their app development process. They want to monitor their most important metrics in a timely manner, and take action quickly. They would like to own their mobile data, just like they do with any other AWS service.
  • 41. Amazon Mobile Analytics Scalable and Generous Free Tier Focus on metrics that matter. Usage reports available within 60 minutes of receiving data from an app Fast Scale to billions of events per day from millions of users. Own Your Data “Easily collect, visualize and understand your app usage data at scale” Data collected are not shared, aggregated, or reused
  • 42. Getting Started with Mobile Analytics in 3 steps Sign up for AWS Account and create or use existing Cognito ID in the AWS Management Console View engagement and session activity reports in the AWS Management console within minutes Download and integrate the Mobile SDK with one line of code (Android/FireOS, iOS)
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  • 44. Key Business Metrics (with one line of code) 1.  Monthly Active Users (MAU) 2.  Daily Active Users (DAU) 3.  New Users, 4.  Daily Sessions, 5.  Sticky Factor, 6.  1-Day Retention, 7.  Avg. Revenue per DAU, 8.  Daily Paying Users, 9.  Avg. Paying DAU
  • 45. Track Retention User retention is a key indicator to judge the outcome of a marketing campaign, new feature introduction, UX changes, app updates, etc. Mobile Analytics provide four charts to track daily or weekly rate of returning users, after first use of the app
  • 46. Get behavioral insights into app specific actions that your users take Reports provide a view of how often custom events occur. You can add further context with Attributes and Metrics, to each custom event Examples Track the number of Likes/Shares, per article, in a news app Understand player abort rates per level, in a game Number of songs played, per user session, in a music app In-app item popularity in a shopping app Track Custom Events
  • 47. Integrating Mobile Analytics is super simple Initialize the AmazonMobileAnalyticsClient. That’s it! Get Session Activity in the AWS Management Console. For Custom Events activity reports, add events. Add OnResume() and OnPause() analytics = new AmazonMobileAnalytics(provider, context, "SnakeGameAWS”);! EventClient eventClient = analytics.getEventClient();! MobileAnalyticsEvent visitEvent = eventClient.createEvent("speedSet");! eventClient.recordEvent(visitEvent);! analytics.getSessionClient().resumeSession();! analytics.getSessionClient().pauseSession();! Analytics.getEventClient().submitEvents();!
  • 48. Integrating Mobile Analytics is super simple Initialize the AmazonMobileAnalytics object. That’s it! Get Session Activity in the AWS Management Console. Submit the event. If we don't call submitEvents, events will automatically be submitted at periodic intervals. Create add Custom Events [eventClient submitEvents];! id<AWSMobileAnalyticsEventClient> eventClient = analytics.eventClient;! id<AWSMobileAnalyticsEvent> level1Event = [eventClient createEventWithEventType:@"level1Complete"];! AWSMobileAnalytics* analytics = [AWSMobileAnalytics ! !defaultAWSMobileAnalyticsWithIdentifier:@"someuniqueid"];! iOS
  • 49. Store and share media Deliver media Store shared data Stream real-time data Send push notifications Store user-generated photos Media and share them Automatically detect mobile devices Deliver content quickly globally Bring users back to your app by sending messages reliably Store and query fast NoSQL data across users and devices Collect real-time clickstream logs and take actions quickly Your Mobile App Authenticate users Authorize access Analyze User Behavior Synchronize data Amazon Mobile Analytics Amazon Cognito (Sync) AWS Identity and Access Management Amazon Cognito (Identity Broker) Track Retention Amazon Mobile Analytics
  • 50. Store and share media: Amazon S3
  • 51. Amazon S3 Connector: Transfer Manager S3 Connector Multipart upload media (photos, videos, audio) Fault tolerant download (e.g. assets) No backend required Automatic retries Pause, resume, cancel functions Optimized for native OS
  • 52. // Creating the transfer manager ! self.transferManager = [S3TransferManager new]; ! self.transferManager.s3 = s3client; ! ! // Upload image ! [self.transferManager uploadFile:fileName bucket:bucketName key:objectName]; ! ! // Download image ! [self.transferManager downloadFile:fileName bucket:bucketName key:objectName]; ! ! // Pause, Resume, Cancel ! [self.transferManager pauseAllTransfers]; ! [self.transferManager resumeAllTransfers]; ! [self.transferManager cancelAllTransfers]; ! Amazon S3 Connector: Transfer Manager
  • 53. Store shared data Stream real-time data Send push notifications Bring users back to your app by sending messages reliably Store and query fast NoSQL data across users and devices Collect real-time clickstream logs and take actions quickly Your Mobile App Authenticate users Authorize access Analyze User Behavior Synchronize data Amazon Mobile Analytics Amazon Cognito (Sync) AWS Identity and Access Management Amazon Cognito (Identity Broker) Track Retention Amazon Mobile Analytics Store and share media Deliver media Amazon S3 Transfer Manager Amazon CloudFront (Device Detection)
  • 54. Authenticate users Authorize access Analyze User Behavior Store and share media Synchronize data AWS Mobile SDK Amazon Mobile Analytics Deliver media Amazon Cognito (Sync) AWS Identity and Access Management Amazon Cognito (Identity Broker) Amazon S3 Transfer Manager Amazon CloudFront (Device Detection) Store shared data Amazon DynamoDB (Object Mapper) Stream real-time data Amazon Kinesis (Recorder) Track Retention Amazon Mobile Analytics Send push notifications Amazon SNS Mobile Push Your Mobile App
  • 55. Send Push Notifications: Amazon SNS Mobile Push
  • 56. What Customers Told Us About “Push Notifications” Sending large-scale push notifications, cross-platform is still hard. Developers want to be able to reach their customers globally and across all devices.
  • 57. Each platform works differently, and push gets even more complex as you scale to support millions of devices. Cloud App Platform Services Mobile Apps
  • 58. Amazon SNS Cross-platform Mobile Push Internet Apple APNS Google GCM Amazon ADM Windows WNS and MPNS Baidu CP Industry’s First! New! With Amazon SNS, developers can send push notifications on multiple platforms and reach mobile users around the world New features: Message Expiry Time Message Attributes Amazon SNS Mobile Push Android Phones and Tablets Apple iPhones and iPads Kindle Fire Devices Android Phones and Tablets in China iOS Windows Desktop and Windows Phone Devices
  • 59. Developers Love Cross-Platform Features of SNS Fast reliable notification for every Email received is powered by SNS Customers love high scale and Reliability of SNS High-profile Startups trust SNS for their high-profile launches Secret.ly Advanced targeted notifications bring players back into the game Mature games increase retention using SNS Launched its Android App with SNS, no provisioning required Jetpack Joyride Fruit ninja
  • 60. Store shared data Stream real-time data Send push notifications Bring users back to your app by sending messages reliably Store and query fast NoSQL data across users and devices Collect real-time clickstream logs and take actions quickly Your Mobile App Authenticate users Authorize access Analyze User Behavior Synchronize data Amazon Mobile Analytics Amazon Cognito (Sync) AWS Identity and Access Management Amazon Cognito (Identity Broker) Track Retention Amazon Mobile Analytics Store and share media Deliver media Amazon S3 Transfer Manager Amazon CloudFront (Device Detection)
  • 61. Authenticate users Authorize access Analyze User Behavior Store and share media Synchronize data AWS Mobile SDK Amazon Mobile Analytics Deliver media Amazon Cognito (Sync) AWS Identity and Access Management Amazon Cognito (Identity Broker) Amazon S3 Transfer Manager Amazon CloudFront (Device Detection) Store shared data Amazon DynamoDB (Object Mapper) Stream real-time data Amazon Kinesis (Recorder) Track Retention Amazon Mobile Analytics Send push notifications Amazon SNS Mobile Push Your Mobile App
  • 62. Collect real-time click-stream data: Amazon Kinesis Mobile Connector
  • 63. Amazon Kinesis RedshiftS3Kinesis enabled Apps on EC2 AWS Mobile SDK Amazon Kinesis Connector for Mobile Apps For sophisticated User Behavior Analysis Integrated AWS Mobile SDK Generic batching system that handles intermittent network connection and also optimize battery utilization
  • 65. Authenticate users Authorize access Analyze User Behavior Store and share media Synchronize data Deliver media Store shared data Stream real-time dataTrack Retention Send push notifications Manage users and identity providers Securely access cloud resources Sync user prefs across devices Track active users, engagement Manage funnels, Campaign performances Store user-generated photos Media and share them Automatically detect mobile devices Deliver content quickly globally Bring users back to your app by sending messages reliably Store and query fast NoSQL data across users and devices Collect real-time clickstream logs and take actions quickly Your Mobile App
  • 66. Authenticate users Authorize access Analyze User Behavior Store and share media Synchronize data AWS Mobile SDK Amazon Mobile Analytics Deliver media Amazon Cognito (Sync) AWS Identity and Access Management Amazon Cognito (Identity Broker) Amazon S3 Transfer Manager Amazon CloudFront (Device Detection) Store shared data Amazon DynamoDB (Object Mapper) Stream real-time data Amazon Kinesis (Recorder) Track Retention Amazon Mobile Analytics Send push notifications Amazon SNS Mobile Push Your Mobile App
  • 67. Key Takeaways Amazon Cognito Amazon Mobile Analytics Amazon SNS Mobile Push Kinesis Connector DynamoDB Connector S3 Connector SQS ConnectorSES Connector AWS Global Infrastructure (10 Regions, Availability Zones, 52 Edge Locations) Core Building Block Services Mobile Optimized Connectors Mobile Optimized Services Your Mobile App, Game or Device App AWS Mobile SDK, API Endpoints, Management Console Compute Storage Networking Analytics Databases Integrated SDK
  • 68. Key Takeaways Amazon Cognito Amazon Mobile Analytics Amazon SNS Mobile Push Kinesis Connector DynamoDB Connector S3 Connector SQS ConnectorSES Connector AWS Global Infrastructure (10 Regions, Availability Zones, 51 Edge Locations) Core Building Block Services Mobile Optimized Connectors Mobile Optimized Services Your Mobile App, Game or Device App AWS Mobile SDK, API Endpoints, Management Console Compute Storage Networking Analytics Databases Integrated SDK Cross Platform and Optimized for Mobile Flexibility And Freedom of Choice Fully integrated and easy to get started
  • 69. Amazon Cognito Amazon Mobile Analytics Amazon SNS Mobile Push Free Tier: 1 Million push messages every month Free Tier (for first 12 months): 1 Million syncs/month + 10GB of storage for Amazon Cognito Free Tier: 100 Million events every month Get Started for Free!
  • 70. Demo Time! •  Cognito – Snake Game on Android •  SNS Mobile Push - iOS