Opening Keynote – Dr. Werner Vogels, Chief Technology Officer, Amazon.com and Customers Ron Hose, Chief Executive Officer and Founder at CoinsPH.com Ernest Cu, Chief Executive Officer at Globe Telecom Robert San Juan, Vice President for Corporate Information Management at Jollibee Foods Corporation Alfred Lo, Head of Product Engineering at Voyager Innovation

1. DR. WERNER VOGELS
CHIEF TECHNOLOGY OFFICER
AMAZON.COM
WELCOME

2. @WERNERWELCOME

3. FROM 2010

4. AWS IN 2016:
1,000,000+
ACTIVE CUSTOMERS PER MONTH
64%
YOY GROWTH

5. AWS IN 2016:
10X
COMPUTE CAPACITY IN USE
OF 14 OTHERS, COMBINED
1,000,000+
ACTIVE CUSTOMERS PER MONTH
64%
YOY GROWTH

6. AWS IN 2016:
RUN RATE
10X
COMPUTE CAPACITY IN USE
OF 14 OTHERS, COMBINED
1,000,000+
ACTIVE CUSTOMERS PER MONTH
64%
YOY GROWTH
$10B+

7. THE TECHNOLOGY
PLATFORM OF CHOICE

8. LARGEST NUMBER OF START-UP CUSTOMERS

9. LARGEST NUMBER OF ENTERPRISE CUSTOMERS

10. LARGEST NUMBER OF PUBLIC SECTOR CUSTOMERS

11. BROADEST ECOSYSTEM OF SYSTEM INTEGRATORS

12. BROADEST ECOSYSTEM OF ISVS

13. INNOVATION ACROSS VIRTUALLY EVERY INDUSTRY
98% REDUCTION IN TIME
FOR CLINICAL TRIALS
MILLIONS OF CONCURRENT
PLAYERS AT LAUNCH
PETABYTES OF REALTIME
DATA PER SEASON
REPLAY BILLIONS OF
TRADES INSTANTLY

14. PATTERNS FOR INNOVATION

15. 1: REMOVE CONSTRAINTS

16. UNBOUND CREATIVITY
THROUGH TECHNOLOGY

17. © 2016, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Ernest Cu, Globe Telecom President and CEO
Building a Cloud-Powered Digital Nation

19. 47%
30%23%
PHP 114Bn
(USD 2.4Bn)
Gross Service Revenues, 2015
53Mn
Mobile Customers, 4Q 2015
4Mn
Broadband Customers, 4Q 2015
29.1%
70.9%
MDS RMS
Investments in non-core telco
products
Strong partnerships with global players
Prepaid RMS
8.2%
22.4%
25.3%
18.6%
25.5%
Postpaid
RMS
17.4%
25.8%
56.9%
TMGlobe TNTSmart Sun
#1 Prepaid
Brand
#1 in
Mobile
Data
#1
Postpaid
Brand
Formidable telco backed by
two strong industry players
Passionate about innovation Market leader in Postpaid,
Prepaid, and Mobile Data

20. Globe leverages the best cloud services available.
Virtual servers Cloud storage Database-as-a-service
Big data Cloud security Auto-scaling Load balancing
Operations intelligence Direct Connect

21. Large AWS Footprint in the Philippines
• 100+ applications with 1100+
instances running on AWS
• 800 Terabyte total footprint
• Direct connection to the
AWS Data Center in
Singapore at 10Gbps

22. AWS-Powered Customer and Partner Innovations
Globe OMNIChannel
Globe Iconic Store

23. Virtualized Infrastructure
• Allows Globe to quickly create
instances to support infrastructure,
platform and applications.
• Hybrid IT Strategy for more flexibility.
• Most of our AWS footprint are in the
lower level (IaaS). As our cloud strategy
matures, we will explore higher levels
of cloud computing to maximize its full
potential.
Infrastructure
Platform
Software

24. Software-Defined Network as our Next Bold Step
SDN decouples services from the underlying
physical infrastructure:
• Evolution of network technologies, standards
and services have made them complex,
costly and inflexible. Moving IT and network
physical infrastructure into SDN allows
Globe to start simplifying.
• SDN also enables completely new ways of
building services, capabilities, and new
business models, with better time-to-market
and scaling.

25. Strengths of AWS
• Large community of IT practitioners globally who support other users
• Allows Globe to give more value to customers through consistent
AWS price reductions
• Enables Globe to optimize costs. USD 3M worth of savings for 2015
projects
• Customer-centric approach. AWS is a partner, more than a vendor.
• Imparted Globe best practices in Cloud computing, allowing us to
establish our own Cloud Center of Excellence

26. All towards a Cloud-Powered Digital Nation

27. Thank You

29. Data Center Servers Networking Databases Storage
EVERYTHING IS PROGRAMMABLE

30. You are no longer constrained to a location

31. You are no longer constrained to a location

32. UNBOUND CREATIVITY
THROUGH TECHNOLOGY

33. INFRASTRUCTURE
SERVICES
PLATFORM
SERVICES
ENTERPRISE
SERVICES
SECURITY &
COMPLIANCE
MARKETPLACE
PHYSICAL
INFRASTRUCTURE
COMPUTE
STORAGE
DATABASES
NETWORKING
MONITORING
ANALYTICS
APP SERVICES
MOBILE SERVICES
DEV & OPS
IOT
MIGRATION
HYBRID
VIRTUAL
DESKTOPS
CORPORATE EMAIL
COLLABORATION
IDENTITY
ACCESS CONTROL
KEY MANAGEMENT
CONFIG
COMPLIANCE
AUDITING
BUSINESS APPS
BUSINESS
INTELLIGENCE
SECURITY
DEVOPS TOOLS
NETWORKING
REGIONS
AVAILABILITY
ZONES
EDGE POPS
GLOBAL NETWORK
GOVCLOUD

34. INFRASTRUCTURE SERVICES
COMPUTE
STORAGE
DATABASES
NETWORKING
MONITORING
PLATFORM
SERVICES
ANALYTICS
APP SERVICES
MOBILE SERVICES
DEV & OPS
IOT
ENTERPRISE
SERVICES
MIGRATION
HYBRID
VIRTUAL
DESKTOPS
CORPORATE
EMAIL
COLLABORATION
SECURITY &
COMPLIANCE
IDENTITY
ACCESS CONTROL
KEY MANAGEMENT
CONFIG
COMPLIANCE
AUDITING
MARKETPLACE
BUSINESS APPS
BUSINESS
INTELLIGENCE
SECURITY
DEVOPS TOOLS
NETWORKING
PHYSICAL
INFRASTRUCTURE
REGIONS
AVAILABILITY
ZONES
EDGE POPS
GLOBAL NETWORK
GOVCLOUD
• GENERAL PURPOSE (M4)
• COMPUTE OPTIMIZED (C4)
• MEMORY OPTIMIZED (R3, X1)
• GPU OPTIMIZED (G2)
• STORAGE OPTIMIZED (D2)
• IO OPTIMIZED (I2)
• LOW COST, BURST-ABLE (T2)
• DEDICATED INSTANCES

35. INFRASTRUCTURE SERVICES
COMPUTE
STORAGE
DATABASES
NETWORKING
MONITORING
PLATFORM
SERVICES
ANALYTICS
APP SERVICES
MOBILE SERVICES
DEV & OPS
IOT
ENTERPRISE
SERVICES
MIGRATION
HYBRID
VIRTUAL
DESKTOPS
CORPORATE
EMAIL
COLLABORATION
SECURITY &
COMPLIANCE
IDENTITY
ACCESS CONTROL
KEY MANAGEMENT
CONFIG
COMPLIANCE
AUDITING
MARKETPLACE
BUSINESS APPS
BUSINESS
INTELLIGENCE
SECURITY
DEVOPS TOOLS
NETWORKING
PHYSICAL
INFRASTRUCTURE
REGIONS
AVAILABILITY
ZONES
EDGE POPS
GLOBAL NETWORK
GOVCLOUD
• MULTI-AZ REPLICATION
• READ REPLICAS
• LIKE FOR LIKE MIGRATION
• CROSS-ENGINE MIGRATION
AMAZON AURORA

36. INFRASTRUCTURE
SERVICES
PLATFORM
SERVICES
ENTERPRISE
SERVICES
SECURITY &
COMPLIANCE
MARKETPLACE
PHYSICAL
INFRASTRUCTURE
COMPUTE
STORAGE
DATABASES
NETWORKING
MONITORING
ANALYTICS
APP SERVICES
MOBILE SERVICES
DEV & OPS
IOT
MIGRATION
HYBRID
VIRTUAL
DESKTOPS
CORPORATE EMAIL
COLLABORATION
IDENTITY
ACCESS CONTROL
KEY MANAGEMENT
CONFIG
COMPLIANCE
AUDITING
BUSINESS APPS
BUSINESS
INTELLIGENCE
SECURITY
DEVOPS TOOLS
NETWORKING
REGIONS
AVAILABILITY
ZONES
EDGE POPS
GLOBAL NETWORK
GOVCLOUD

37. PLATFORM
SERVICES
ANALYTICS
APP SERVICES
MOBILE SERVICES
DEV & OPS
IOT
ENTERPRISE
SERVICES
MIGRATION
HYBRID
VIRTUAL
DESKTOPS
CORPORATE
EMAIL
COLLABORATION
INFRASTRUCTURE
SERVICES
COMPUTE
STORAGE
DATABASES
NETWORKING
MONITORING
MARKETPLACE
BUSINESS APPS
BUSINESS
INTELLIGENCE
SECURITY
DEVOPS TOOLS
NETWORKING
PHYSICAL
INFRASTRUCTURE
REGIONS
AVAILABILITY
ZONES
EDGE POPS
GLOBAL NETWORK
GOVCLOUD
SECURITY & COMPLIANCE
IDENTITY
ACCESS CONTROL
KEY MANAGEMENT
CONFIG
COMPLIANCE
AUDITING
• IDENTITY POLICIES
• LOCATION POLICIES
• TIME-BASED POLICIES
• INDIVIDUAL API CALLS
• KEY ROTATION
• TEMPORARY CREDENTIALS
• POLICY SIMULATOR

38. INFRASTRUCTURE
SERVICES
PLATFORM
SERVICES
ENTERPRISE
SERVICES
SECURITY &
COMPLIANCE
MARKETPLACE
PHYSICAL
INFRASTRUCTURE
COMPUTE
STORAGE
DATABASES
NETWORKING
MONITORING
ANALYTICS
APP SERVICES
MOBILE SERVICES
DEV & OPS
IOT
MIGRATION
HYBRID
VIRTUAL
DESKTOPS
CORPORATE EMAIL
COLLABORATION
IDENTITY
ACCESS CONTROL
KEY MANAGEMENT
CONFIG
COMPLIANCE
AUDITING
BUSINESS APPS
BUSINESS
INTELLIGENCE
SECURITY
DEVOPS TOOLS
NETWORKING
REGIONS
AVAILABILITY
ZONES
EDGE POPS
GLOBAL NETWORK
GOVCLOUD

39. INFRASTRUCTURE SERVICES
COMPUTE
STORAGE
DATABASES
NETWORKING
MONITORING
PLATFORM
SERVICES
ANALYTICS
APP SERVICES
MOBILE SERVICES
DEV & OPS
IOT
ENTERPRISE
SERVICES
MIGRATION
HYBRID
VIRTUAL
DESKTOPS
CORPORATE
EMAIL
COLLABORATION
SECURITY &
COMPLIANCE
IDENTITY
ACCESS CONTROL
KEY MANAGEMENT
CONFIG
COMPLIANCE
AUDITING
MARKETPLACE
BUSINESS APPS
BUSINESS
INTELLIGENCE
SECURITY
DEVOPS TOOLS
NETWORKING
PHYSICAL
INFRASTRUCTURE
REGIONS
AVAILABILITY
ZONES
EDGE POPS
GLOBAL NETWORK
GOVCLOUD
• OBJECT, ARCHIVE
• FILESYSTEM & BLOCK STORE
• GENERAL PURPOSE (SSD)
• PROVISIONED IOPS (SSD)
• MAGNETIC

40. SOLID STATE
INNOVATION IN BLOCK STORAGE
LATENCY-SENSITIVE, TRANSACTIONAL WORKLOADS
CONSISTENT HIGH IOPS
"BURST" MODEL

41. CAN WE INNOVATE WITH MAGNETIC MEDIA?

42. TWO NEW EBS VOLUME TYPES BUILT FOR THROUGHPUT
THROUGHPUT
OPTIMIZED HDD
(ST1)
UP TO 500MB/S
$0.045 PER GB/MONTH
COLD HDD
(SC1)
UP TO 250MB/S
$0.025 PER GB/MONTH

43. THE INDUSTRY’S BEST PRICE/PERFORMANCE
BLOCK STORAGE FOR BIG DATA WORKLOADS
PROCESSING
LOGS
STREAMING
DATA PROCESSING
DATA ANALYTICS
WITH MAP/REDUCE
DATA
WAREHOUSING
LESS FREQUENTLY
ACCESSED

44. MOBILE ENGAGEMENT
PLATFORM
SOCIAL COMMERCE
SOLUTIONS
PLATFORM FOR
OPERATIONAL INTELLIGENCE
SOCIAL GAMING
CLOUD-DELIVERED,
NEXT-GENERATION SECURITY
SERVICES
OPEN SOURCE, SCALABLE
PLATFORM FOR APACHE
KAFKA

45. INFRASTRUCTURE
SERVICES
PLATFORM
SERVICES
ENTERPRISE
SERVICES
SECURITY &
COMPLIANCE
MARKETPLACE
PHYSICAL
INFRASTRUCTURE
COMPUTE
STORAGE
DATABASES
NETWORKING
MONITORING
ANALYTICS
APP SERVICES
MOBILE SERVICES
DEV & OPS
IOT
MIGRATION
HYBRID
VIRTUAL
DESKTOPS
CORPORATE EMAIL
COLLABORATION
IDENTITY
ACCESS CONTROL
KEY MANAGEMENT
CONFIG
COMPLIANCE
AUDITING
BUSINESS APPS
BUSINESS
INTELLIGENCE
SECURITY
DEVOPS TOOLS
NETWORKING
REGIONS
AVAILABILITY
ZONES
EDGE POPS
GLOBAL NETWORK
GOVCLOUD

46. © 2016, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Alfred Lo
Head of Product Engineering, Voyager Innovations, Inc.
May 5, 2016
Voyaging with AWS

48. Started Using AWS since Q1 2012
Elastic Load
Balancing
Amazon
EC2
Amazon
S3
Amazon
RDS
Amazon
EBS

49. Old
- Large upfront CAPEX
- Fixed investment
- Lengthy process
- Expensive failure
New
- Minimal CAPEX / OPEX only
- Pay as you use
- Immediately available
- Fail fast, Fail cheap

50. Amazon
ElastiCache
Auto Scaling Amazon
DynamoDB
Amazon
SQS

51. AWS Direct
Connect
Amazon
SWF
AWS KMSAmazon
ECS

52. AWS in Voyager Today
Amazon
CloudWatch
Amazon
EMR
Amazon
VPC
AWS
KMS
Amazon
ECS
Amazon
SNS
AWS
CloudFormation
Elastic Load
Balancing
Amazon
ElastiCache
Amazon
SQS
AWS
CloudTrail
Amazon
CloudFront
Amazon
EBS
Amazon
S3
AWS
Config
Amazon
Route 53
Amazon
DynamoDB
Amazon
RDS
Auto
Scaling
AWS
IAM
Amazon
EC2
Amazon
SWF
AWS Direct
Connect
Amazon
Elasticsearch
Service

53. Next Steps on AWS
AWS Lambda Amazon Machine
Learning
Amazon QuickSight
AWS Config Amazon Inspector Amazon EFS

54. Benefits of Using AWS
Operational Efficiency Operational Accuracy Business Agility
Infrastructure
Scalability
Compliance

57. MOVE FAST WITHOUT
SACRIFICING CONTROL

58. ORMOVE
FAST
STAY
SECURE

59. BROADEST SET OF ACCREDITATIONS & CERTIFICATIONS
GLACIER VAULT LOCK
& SEC RULE 17A-4(F)
27018

60. BROADEST SERVICES TO SECURE APPLICATIONS
NETWORKING
VIRTUAL
PRIVATE
CLOUD
WEB
APPLICATION
FIREWALL

61. BROADEST SERVICES TO SECURE APPLICATIONS
NETWORKING
VIRTUAL
PRIVATE
CLOUD
WEB
APPLICATION
FIREWALL
IDENTITY
IAM ACTIVE
DIRECTORY
INTEGRATION
SAML
FEDERATION

62. BROADEST SERVICES TO SECURE APPLICATIONS
NETWORKING
VIRTUAL
PRIVATE
CLOUD
WEB
APPLICATION
FIREWALL
ENCRYPTION
KEY
MANAGE-
MENT
SERVICE
CLOUDHSM SERVER-
SIDE
ENCRYPTION
ENCRYPTION
SDK
IDENTITY
IAM ACTIVE
DIRECTORY
INTEGRATION
SAML
FEDERATION

63. BROADEST SERVICES TO SECURE APPLICATIONS
COMPLIANCE
CONFIGCLOUD
TRAIL
SERVICE
CATALOG
CONFIG
RULES
INSPECTOR
NETWORKING
VIRTUAL
PRIVATE
CLOUD
WEB
APPLICATION
FIREWALL
ENCRYPTION
KEY
MANAGE-
MENT
SERVICE
CLOUDHSM SERVER-
SIDE
ENCRYPTION
ENCRYPTION
SDK
IDENTITY
IAM ACTIVE
DIRECTORY
INTEGRATION
SAML
FEDERATION

64. BROADEST SERVICES TO SECURE APPLICATIONS
AMAZON INSPECTOR: NOW GENERALLY AVAILABLE
COMPLIANCE
CONFIGCLOUD
TRAIL
SERVICE
CATALOG
CONFIG
RULES
INSPECTOR
NETWORKING
VIRTUAL
PRIVATE
CLOUD
WEB
APPLICATION
FIREWALL
ENCRYPTION
CLOUDHSM SERVER-
SIDE
ENCRYPTION
ENCRYPTION
SDK
IDENTITY
IAM ACTIVE
DIRECTORY
INTEGRATION
SAML
FEDERATION
KEY
MANAGE-
MENT
SERVICE

65. WHAT’S BEING
ASSESSED?
NETWORK, VMS, OS
& APPLICATION
CONFIGURATIONS
DETECT & REMEDIATE SECURITY ISSUES EARLY & OFTEN
WITH AMAZON INSPECTOR

66. WHAT’S BEING
ASSESSED?
NETWORK, VMS, OS
& APPLICATION
CONFIGURATIONS
BUILT-IN
CONTENT LIBRARY
CHECK COMMON
SECURITY
STANDARDS &
VULNERABILITIES
DETECT & REMEDIATE SECURITY ISSUES EARLY & OFTEN
WITH AMAZON INSPECTOR

67. WHAT’S BEING
ASSESSED?
NETWORK, VMS, OS
& APPLICATION
CONFIGURATIONS
BUILT-IN
CONTENT LIBRARY
CHECK COMMON
SECURITY
STANDARDS &
VULNERABILITIES
DETAILED
LISTS
DETAILED
DASHBOARD
DETECT & REMEDIATE SECURITY ISSUES EARLY & OFTEN
WITH AMAZON INSPECTOR

68. WHAT’S BEING
ASSESSED?
NETWORK, VMS, OS
& APPLICATION
CONFIGURATIONS
BUILT-IN
CONTENT LIBRARY
CHECK COMMON
SECURITY
STANDARDS &
VULNERABILITIES
DETAILED
LISTS
DETAILED
DASHBOARD
FULL AUDIT
TRAILS
TRACK WHAT TESTS
WERE PERFORMED
WHEN AND THEIR
RESULTS
DETECT & REMEDIATE SECURITY ISSUES EARLY & OFTEN
WITH AMAZON INSPECTOR

69. EARLY CUSTOMER AND PARTNER SUCCESS WITH AMAZON INSPECTOR

70. ORMOVE
FAST
STAY
SECURE

71. ANDMOVE
FAST
STAY
SECURE

72. AUTOMATE EVERYTHING

73. END TO END CONTINUOUS DELIVERY WITH ELASTIC BEANSTALK
SPIN UP
ENVIRONMENT
QA
ENVIRONMENT
DEPLOY
APP
BUILD
APP
TEST
APP
QA
APP

74. APP
JAVA, .NET, PHP,
NODE.JS, PYTHON,
RUBY, GO
CONTAINER
DOCKER,
MULTI-
CONTAINER
COMPONENTS OF APPS & ELASTIC BEANSTALK

75. APP
JAVA, .NET, PHP,
NODE.JS, PYTHON,
RUBY, GO
CONTAINER
DOCKER,
MULTI-
CONTAINER
AMI,
APP SERVER,
WEB SERVER
PLATFORM
COMPONENTS OF APPS & ELASTIC BEANSTALK

76. APP
JAVA, .NET, PHP,
NODE.JS, PYTHON,
RUBY, GO
INSTANCES AUTO-
SCALING
CONTAINER
DOCKER,
MULTI-
CONTAINER
LOAD
BALANCING
AMI,
APP SERVER,
WEB SERVER
HEALTH
CHECKS
PLATFORM
COMPONENTS OF APPS & ELASTIC BEANSTALK

77. PLATFORM UPDATES: A SHARED RESPONSIBILITY
JAVA, .NET, PHP,
NODE.JS, PYTHON,
RUBY, GO
INSTANCES AUTO-
SCALING
CONTAINER
DOCKER,
MULTI-
CONTAINER
LOAD
BALANCING
AMI,
APP SERVER,
WEB SERVER
HEALTH
CHECKS
PLATFORMAPP

78. CAN WE REMOVE MORE OF THE
MAINTENANCE BURDEN FOR WEB APPS?

79. PLATFORM UPDATES FOR ELASTIC BEANSTALK
SAFELY AND AUTOMATICALLY KEEP YOUR WEB APP PLATFORM UP TO DATE

80. KEEP YOUR APPLICATION PLATFORM UP-TO-DATE, AUTOMATICALLY
STAY IN CONTROL OF PLATFORM UPDATES
SAFELY PERFORM UPDATES WHILE MAINTAINING AVAILABILITY
MANAGED PLATFORM UPDATES FOR ELASTIC BEANSTALK

81. v2
REQUEST
AUTO-SCALING GROUP
LOAD
BALANCER

82. v2
REQUEST
AUTO-SCALING GROUP
LOAD
BALANCER
AUTO-SCALING GROUP
“BLUE”
“GREEN”

83. v2
REQUEST
AUTO-SCALING GROUP
LOAD
BALANCER
AUTO-SCALING GROUP
“BLUE”
“GREEN”

84. v2
REQUEST
AUTO-SCALING GROUP
LOAD
BALANCER
AUTO-SCALING GROUP
“BLUE”
“GREEN”

85. REQUEST
v2
AUTO-SCALING GROUP
LOAD
BALANCER
AUTO-SCALING GROUP
“BLUE”
“GREEN”

86. REQUEST LOAD
BALANCER AUTO-SCALING GROUP

87. SIMPLIFY, RELENTLESSLY

88. SIMPLICITY SCALABILITY LOW COST RELIABILITY LOW LATENCY
AMAZON S3: SIMPLE BY NAME, SIMPLE BY NATURE

89. AMAZON S3
BUILDING BLOCKS FOR
INTERNET-SCALE APPS

90. CAN WE APPLY THE SAME APPROACH TO
ALL APPLICATION COMPONENT

91. AMAZON S3
BUILDING BLOCKS FOR
INTERNET-SCALE APPS
STORAGE
AWS LAMBDA
FUNCTIONS

92. SIMPLICITY SCALABILITY LOW COST RELIABILITY LOW LATENCY
AWS LAMBDA: A SERVERLESS COMPUTE PLATFORM

93. AWS LAMBDA: INTERNET-SCALE COMPUTE PLATFORM
DEPLOY YOUR CODE IN SECONDS
SUB-SECOND METERING
NO SERVERS TO PROCURE, PROVISION OR MANAGE

94. MOBILE
CHAT APP
AD DATA ANALYTICS
AND ROUTING
MOBILE APP
ANALYTICS
IMAGE CONTENT
FILTERING
REAL-TIME VIDEO
AD BIDDING
NEWS CONTENT
PROCESSING
GENE SEQUENCE
SEARCH
CLOUD
TELEPHONY
DATA
PROCESSING
WEB
APPLICATIONS
WEB APPLICATIONSTHREAT INTELLIGENCE
AND ANALYTICS
NEWS CONTENT
PROCESSING
GAME METRICS ANALYTICS
SERVERLESS WEB APPLICATIONS

95. HTML IN S3
JAVASCRIPT
COGNITO
API GATEWAY DYNAMODB
SEARCH
RECOMMEND
CREATE/UPDATE
SERVERLESS WEB APPLICATIONS

96. NODE.JS
WEB APP
SERVER-SENT EVENT
STREAMING RESPONSE
QUER
Y
S
3
LAMBDA
CASCADE
FUNCTION N
LAMBDA
CASCADE
FUNCTION 0 LAMBDA
COUNTING
FUNCTION 0
USER
LAMBDA
COUNTING
FUNCTION 0
LAMBDA
COUNTING
FUNCTION 0
LAMBDA
COUNTING
FUNCTION 0
WEB UI CASCADE PROCESS
SERVERLESS WEB APPLICATIONS

97. INTERNET OF THINGS

98. CLOUDWATCH
EVENTS
LIFECYCLE
HOOKS
CONFIG
RULES
SCHEDULED
JOBS
ECOSYSTEM
CONNECTIVE TISSUE OF AWS ENVIRONMENTS

99. AMAZON S3
BUILDING BLOCKS FOR
INTERNET-SCALE APPS
STORAGE
AWS LAMBDA
FUNCTIONS
AMAZON DYNAMODB
DATA STORE

100. SIMPLICITY SCALABILITY LOW COST RELIABILITY LOW LATENCY
AMAZON DYNAMODB: AN INTERNET SCALE DATA STORE

101. OVER 200 MILLION USERSOVER 4 BILLION ITEMS STORED
MILLIONS OF ADS
PER MONTH
130+ MILLION NEW
USERS IN 1 YEAR
150+ MILLION
MESSAGES PER
MONTH
STATCAST USES BURST SCALABILITY
FOR MANY GAMES ON A SINGLE DAY
OVER 5 BILLION ITEMS OVER 200 MILLION MESSAGES
PROCESSED DAILY
COGNITIVE TRAINING 5+ MILLION
REGISTERED USERS
WEARABLE AND
IOT SOLUTIONS
170,000 CONCURRENT
PLAYERS

102. APIS EMAIL MESSAGING
NOTIFICATION MONITORING ENCRYPTION
SERVICES NOT SERVERS: A BROAD SERVERLESS PLATFORM
AMAZON S3
STORAGE
AWS LAMBDA
FUNCTIONS
AMAZON DYNAMODB
DATA STORE

103. 2: OBSERVE & ACT

104. DRIVEN BY DATA

105. CORE COMPONENTS FOR BIG DATA WORKLOADS
DATA STORE
OF RECORD
S3
HIGH PERFORMANCE
DATABASES
RDS
DYNAMODB
ANALYTICS
CLUSTERS
HADOOP ON EMR
SPARK ON EMR
PREDICTIVE
ANALYTICS
MACHINE LEARNINGELASTICSEARCH
SERVICE
ELASTICSEARCH DATA
WAREHOUSE
REDSHIFT
STREAMING
DATA
KINESIS STREAMS

106. © 2016, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
The future of money
Ron Hose, ron@coins.ph
@coinsph

107. Coins.ph - Background
● Founded in 2014 and operating from Manila, Philippines
● Leading mobile wallet providing financial services with a social element
→ there are more Facebook accounts than bank accounts!
Our challenges as financial services provider:
❏ Data integrity and compliance
❏ Uptime and consistent performance
❏ Agility, speed and innovation

108. Why AWS? 99.98% Uptime
● As a fast-moving startup, we
chose AWS for the breadth of
services and quick time to market.
● Value of AWS Cloud in its
responsiveness, reliability and
security features ensuring the
confidentiality of customer
information
AWS enables a micro-architecture built
on top of fault tolerant services

109. Results
⇒ Coins.ph launched in 2 days by plugging into AWS, compared to months
building out infrastructure
⇒ Cost savings of $15,000 per month.
⇒ Start-up cost savings of $50,000(e)
⇒ 99.98% uptime
⇒ Our team aggregates and analyses data on demand, pivots and tries different
solutions for customers rapidly without committing resources

110. Next steps with AWS
Amazon Redshift and Hadoop
- Improving our marketing efforts by effectively creating new user clusters
and spotting new trends
- Processing historical data at several levels to identify and analyse key
data characteristics: SQL queries, new algorithms
⇒ Loaded 48 million records in 8 minutes on Amazon Redshift

111. Thank you!

113. MOVING DATA TO THE CLOUD
PERSISTENT
CONNECTIVITY

114. SMALL &
FREQUENT
HUGE,
LESS FREQUENT
MEDIUM &
OFTEN
PERSISTENT
CONNECTIVITY
MOVING DATA TO THE CLOUD

115. SMALL &
FREQUENT
HUGE,
LESS FREQUENT
MEDIUM &
OFTEN
PERSISTENT
CONNECTIVITY
MOVING DATA TO THE CLOUD

116. KINESIS STREAMS
BUILD CUSTOM APPLICATIONS TO
COLLECT & ANALYZE STREAMING DATA
REAL TIME STREAMING DATA WITH AMAZON KINESIS

117. KINESIS STREAMS
BUILD CUSTOM APPLICATIONS TO
COLLECT & ANALYZE STREAMING DATA
KINESIS FIREHOSE
EASILY LOAD STREAMING
DATA INTO AWS
REAL TIME STREAMING DATA WITH AMAZON KINESIS

118. KINESIS STREAMS
BUILD CUSTOM APPLICATIONS TO
COLLECT & ANALYZE STREAMING DATA
KINESIS FIREHOSE
EASILY LOAD STREAMING
DATA INTO AWS
ELASTICSEARCH INTEGRATION
REAL TIME STREAMING DATA WITH AMAZON KINESIS

119. KINESIS ANALYTICS
RUN STANDARD SQL QUERIES
OVER STREAMING DATA
KINESIS STREAMS
BUILD CUSTOM APPLICATIONS TO
COLLECT & ANALYZE STREAMING DATA
REAL TIME STREAMING DATA WITH AMAZON KINESIS
KINESIS FIREHOSE
EASILY LOAD STREAMING
DATA INTO AWS
ELASTICSEARCH INTEGRATION

120. SMALL &
FREQUENT
HUGE,
LESS FREQUENT
MEDIUM &
OFTEN
PERSISTENT
CONNECTIVITY
MOVING DATA TO THE CLOUD

121. SNOWBALL
PETABYTE SCALE
DATA TRANSPORT SERVICE

122. LARGE CUSTOMER
DATASET
END-TO-END
CUSTODY
CUSTOMER DATASET
LOADED

123. 10 SNOWBALLS CONNECTED TO YOUR DMZ = THE THROUGHPUT OF A 100G NETWORK CONNECTION

124. SNOWBALL MOMENTUM BUILDS
30 TIMES 500+ BILLION
AROUND THE WORLD OBJECTS MOVED

125. SMALL &
FREQUENT
HUGE,
LESS FREQUENT
MEDIUM &
OFTEN
PERSISTENT
CONNECTIVITY
MOVING DATA TO THE CLOUD

126. SMALL &
FREQUENT
HUGE,
LESS FREQUENT
MEDIUM &
OFTEN
PERSISTENT
CONNECTIVITY
MOVING DATA TO THE CLOUD

127. LONG DISTANCE
FROM AWS REGION
LARGE
SIZE OBJECTS
LARGE NUMBER
OF OBJECTS
MOVING DATA TO THE CLOUD: LIMITED BY THE SPEED OF LIGHT

128. CAN WE USE THE AWS GLOBAL NETWORK TO
SPEED UP DATA IN BOTH DIRECTIONS?

129. ACCELERATE TRANSFERS TO AMAZON S3 USING THE AWS EDGE NETWORK
AMAZON S3 TRANSFER ACCELERATION

130. 300% FASTER FOR MOST USE CASES
EVEN FASTER IN OTHERS
NO COST UNLESS IT’S FASTER
AMAZON S3 TRANSFER ACCELERATION

132. VIDEO
COLLABORATION
VIDEO
ANALYSIS
CINEMATIC
VIRTUAL REALITY
AMAZON S3 TRANSFER ACCELERATION RESULTS

133. SMALL &
FREQUENT
HUGE,
LESS FREQUENT
MEDIUM &
OFTEN
PERSISTENT
CONNECTIVITY
MOVING DATA TO THE CLOUD

134. CONNECT WITH CUSTOMERS
WHEREVER THEY ARE

135. THE BEST MOBILE APPS RUN ON AWS

136. MOBILE DEVICE MOBILE BACKEND
THE DUALITY OF DEVICES

137. S3DYNAMODB
MOBILE ANALYT ICS
MOBILE DEVICE MOBILE BACKEND
RDS
DATA AND
CONTENT
ANALYTICS
THE DUALITY OF DEVICES

138. S3DYNAMODB
MOBILE ANALYT ICS
SNS
NOTIFICATIONS
MOBILE DEVICE MOBILE BACKEND
RDS
DATA AND
CONTENT
ANALYTICS
THE DUALITY OF DEVICES

139. S3DYNAMODB
MOBILE ANALYT ICS
SNS
AMAZON COGNIT O
API GAT EW AY
LAMBDA
LAMBDA
LAMBDA NOTIFICATIONS
MOBILE DEVICE MOBILE BACKEND
RDS
DATA AND
CONTENT
ANALYTICS
THE DUALITY OF DEVICES

140. S T O R E & S Y N C
D A T A
S A F E G U A R D
A W S C R E D E N T I A L S
G U E S T
A C C E S S
S O C I A L I D E N T I T Y
& L O G I N
AMAZON COGNITO: A HIDDEN GEM

141. Y O U R I D E N T I T Y
P O O L
S T O R E & S Y N C
D A T A
S A F E G U A R D
A W S C R E D E N T I A L S
G U E S T
A C C E S S
S O C I A L I D E N T I T Y &
L O G I N
AMAZON COGNITO: A HIDDEN GEM

142. EASY USER MANAGEMENT
LAMBDA DRIVEN WORKFLOWS
MULTI-FACTOR AUTHENTICATION
EMAIL AND PHONE NUMBER VERIFICATION
FULLY MANAGED IDENTITY POOLS WITH AMAZON COGNITO

143. CONNECT EVERY THING

144. SENSORS ACTUATORS

145. Extract value from
device data
Augment devices’
constrained onboard
resources
Augment devices’
constrained
environments
compute
storage
Big Data
Shadow
State
Apps
offline
WHY CONNECT DEVICES TO THE CLOUD?

146. Run code in the cloud,
and update it without
deploying firmware
updates
Run code in the cloud, and
take action in physical space
through one or more devices
Secure device data, even
when the device operates
in unsecured physical
space.
bidirectional
policy
WHY CONNECT DEVICES TO THE CLOUD?

147. Many SDKs &
Tools
Alternate Protocols Scalability Security &
Management
Integration with Cloud and
Mobile Applications
CONNECTING DEVICES TO CLOUD APPLICATIONS REQUIRES
UNDIFFERENTIATED HEAVY LIFTING.

148. AWS IOT
Securely connect one or one-billion devices to AWS, so they can
interact with applications and other devices

149. AWS IOT
DEVICE SDK
Set of client libraries to
connect, authenticate and
exchange messages
DEVICE GATEWAY
Communicate with devices via
MQTT and HTTP
AUTHENTICATION
AUTHORIZATION
Secure with mutual
authentication and encryption
RULES ENGINE
Transform messages
based on rules and
route to AWS Services
AWS Services
- - - - -
3P Services
DEVICE SHADOW
Persistent thing state
during intermittent
connections
APPLICATIONS
AWS IoT API
DEVICE REGISTRY
Identity and Management of
your things

150. 3: EXPERIMENT, MEASURE, LEARN

151. Statcast Personal Finances
Healthcare
Digital
Web E-commerce
App Platform
Digital Content
Media Web SitesWeb CRM
Digital Media
Digital Services
Education Analytics
FROM EXPERIMENTS TO DIGITAL TRANSFORMATION

153. THE JOURNEY TO AWS IS A WELL TRODDEN PATH
DEVELOPMENT
& TEST
ALL TOGETHER NEW
APPLICATIONS
DIGITAL
ANALYTICS
MOBILE
DC MIGRATION
MISSION
CRITICAL APPS
ALL IN
1 2 3 4

154. THE DESTINATION FOR MANY ENTERPRISES: ALL IN

155. HYBRID AS A STEPPING STONE
Integrated networking
Hybrid app deployments
Integrated networking
Hybrid app deployment
Integrated DevOps Management
Integrated DevOps Management
Realtime data integration
integrated resource management
Integrated networking
Integrated DevOps Management
Integrated networking
Data integration
Hybrid app deployment Integrated networkingIntegrated networking
Integrated security
data integration
Integrated Networking
Automated and integrated back-ups

156. ON-
PREMISES
AWS
BROAD SERVICES FOR HYBRID APPLICATIONS
Single-Tenant
Compute
Bring Your Own
Image/License
Simultaneous, Self-Service
Provisioning of Many VMs
Integration with Existing
Management Tools
Massive Scale
Import / Export
Isolated Network
Across Regions
Fully Isolated
Network Posture
DNS-Based Global
Load Balancing
Network Forensic
Tools
Web Application
Firewall
Isolated Network
within Region
Private Connections from
Your DC to AWS
Network
Performance Tiers
Global Content
Delivery Network
Security Info & Event
Management (SIEM) Integration
Provider-Enabled
Encryption Services
Centralized Key
Management
Automated Security
Assessment
Rich, Role-Based
Access Controls
Hardware Security
Module (HSM) Support
Active Directory (AD)
Integration / AD-aaS
Track Resource
Inventory and Changes
Bulk Object Delete and
Data Lifecycle Mgmt Policies
Customer Ownership
Of Data
Many Scalable
Database Engines
Data
Archival
Simple Import of
Massive Data Amounts
Customer Control
Over Data Locale
Elastic File
System
Database Migration
and Conversion Tools
Gateway – Cached
Volumes
Create and Standardize
on Best Practices
Automate Operations
Management
Release Software
Using Continuous Delivery
Monitor Resources
And Applications
Centralize and Simplify
Software Deployments
Build, Publish
and Manage APIs
Managed Source
Control
Integration with Existing
Management Tools
Data
Warehouse
Integrated
Compute
Integrated
Networking
Integrated
Security & Access
Data Integration &
Lifecycle Mgmt
Resource and
Deployment Mgmt

157. A STRATEGIC,
PHASED MIGRATION
2014 2015 2016
E.G. INNOVATION LABS, MOBILE APP PILOTS, HACKATHONS
E.G. ONLINE BANKING, STREAM DATA PROCESSING
E.G. MOBILE BANKING APP
EXPERIMENTATION
DEVELOP & TEST
PRODUCTION

158. TRAINING &
CERTIFICATION
FOUR KEY COMPONENTS OF MIGRATION

159. TRAINING &
CERTIFICATION
DATA
MIGRATION
FOUR KEY COMPONENTS OF MIGRATION

160. TRAINING &
CERTIFICATION
DATA
MIGRATION
DATABASE
MIGRATION
FOUR KEY COMPONENTS OF MIGRATION

161. AWS DATABASE MIGRATION SERVICE
ON-PREMISES
DATABASES

162. MIGRATE BETWEEN DATABASE ENGINES
ENGINE A
SCHEMA CONVERSION TOOL
SCHEMA & DATA
TRANSFORMATION
DATABASE MIGRATION SERVICE
CONVERT DATABASE
FUNCTIONS
Tables
Partitons
Sequences
Views
Stored Procedures
Triggers
Functions
ENGINE B

163. AMAZON AURORA

164. TRAINING &
CERTIFICATION
DATA
MIGRATION
DATABASE
MIGRATION
APPLICATION
MIGRATION
FOUR KEY COMPONENTS OF MIGRATION

165. AWS APPLICATION DISCOVERY SERVICE
AUTOMATE THE DISCOVERY OF DATA CENTER APPLICATIONS
& THEIR DEPENDENCIES

166. SIMPLIFY APPLICATION DISCOVERY WITH AWS ADS
AUTOMATICALLY DISCOVERY APP INVENTORY
IDENTFIES APP & INFRASTRUCTURE DEPENDENCIES
MEASURES PERFORMANCE BASELINE
DATA ENCRYPTED WITH AMAZON KMS

167. GET HELP WITH MIGRATION FROM ISV AND SI PARTNERS

168. TRAINING &
CERTIFICATION
DATA
MIGRATION
DATABASE
MIGRATION
APPLICATION
MIGRATION
FOUR KEY COMPONENTS OF MIGRATION

169. REINVENT REPEAT

170. THANK YOU
@WERNER

171. V
“VMoney subscribes to Amazon’s standard cloud
infrastructure service as it offers the robustness, reliability,
stability, global redundancy, cost efficiency and most
importantly, world-class security on which VMoney’s
solutions are predicted, the standards of which no local
data center can even attempt to match.”
Ralph Santos
President and CEO, VMoney