3. Why AWS?
• AWS provides the same tools as large corporations use
for the small enterprises
o
in terms of architecture, there is no difference of
available resources
• AWS has provided great Philippine Support
o
speakers in AWS User Philippine Group
o
free trainings given (limit slots)
5. Growth = Scaling
AWS Autoscaling provides us the capacity to
grow with the demand. There is no hassle for
lock-in periods when additional compute
capacity is needed. Other services also
makes us more efficient in serving our
customers thru different locations. Our
technology expenses are maximized to its
potential.
14. 1.
Focus on a simple implementation of your idea
2.
Start with a minimal core set of features
15. 1.
Focus on a simple implementation of your idea
2.
Start with a minimal core set of features
3.
Release and listen to your users
16. 1.
Focus on a simple implementation of your idea
2.
Start with a minimal core set of features
3.
Release and listen to your users
Minimum Viable Product
27. Innovation & Iteration
Now: re-written as
app. Photo sharing is just one feature
photo app. Sold to FB
for 1bn
Scale
Started: burbn, location-based mobile
Time
28. Innovation & Iteration
Now: micro-blogging,
podcasts
500M users, >10Bn
valuation
Scale
Started: odeo, site to create & share
Time
29. Innovation & Iteration
Now: raised $42M,
successful. But then game 52…
downloaded 1B times,
25% paid, best sold
game on AppStore
Scale
Started: developed 51 games, none very
Time
30. “Timing, perseverance, and ten years of trying
will eventually make you look like an overnight
success.”
Biz Stone, Twitter co-founder
31. AWS lowers the cost of Innovation
Scenario
Scale
Small team with initial idea for Mobile app
3 months to get to launch
Unknown customer/problem/solution
No cash….
Time
32. Dev / Test Environment
Average Spend
Scale
$0
p/m
Time
35. Getting to MVP for $250
Total Spend to MVP
Scale
$250
$0
$15
$235
Time
• 3 months dev/test/release
• Serving Beta customers
• Ready for full production
and scale
36. FOCUS!
Your application
Your business & what makes you unique
Innovation, not undifferentiated heavy lifting
Spending developer time in the right place
Automate as much as you can
(Deep insight alert: Developer Time = Money)
Build apps, not infrastructure
37. "Startups are all about focus. AWS enables focus"
Ray Bradford, Kleiner Perkins, Caulfield & Byers
38. “Your users around the world don’t
care that you wrote your own DB”
Mike Krieger, Instagram Cofounder
39. Focus requires Automation
AWS Elastic
Beanstalk
AWS
OpsWorks
AWS
CloudFormation
DIY /
On Demand
Automated
resource
management – web
apps made easy
DevOps framework
for application
lifecycle management
and automation
Templates to deploy
& manage templatedriven provisioning
DIY, on demand
resources: EC2, S3,
customer AMI’s, etc.
Convenience
Control
42. We
Create
the
EC2
Instance
You
Focus
on
Developing
Your
App
User
Applica,on
Applica,on
Service
HTTP
Service
Language
Interpreter
Opera,ng
System
Host
