Today Financial Services Industry organisations are using AWS to both develop new sources of customer value as well as reinventing their core. In this session we will provide insights into the successful adoption patterns and trends that have emerged. We will also discuss how organisations in the FSI space have successfully navigated the people and processes challenges that initially inhibited enterprise wide adoption. Finally, through our experience in helping enterprises navigate this change, AWS has developed the Cloud Adoption Framework (CAF) to assist with planning, creating, managing and supporting the shift. We will spend time taking you through this framework to assess where you are on your Cloud journey and tangible takeaways that will help you accelerate.

1. © 2016, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Michael Braendle, Principal Cloud Architect
Professional Services HKT
2016/06/17
AWS Adoption in FSI
Why are Financial Services firms choosing AWS?

2. Amazon Web Services (AWS)
provides flexible, scalable, and
cost-effec<ve IT infrastructure for
businesses of all sizes around the
world.
Why Are Financial Services Firms Choosing Amazon Web
Services?
… the same reliable, secure
technology plaJorm used to power
Amazon.com’s global web
proper<es and over 1 million other
customers, including firms of all
sizes across all segments of the
Financial Services industry.
Financial Services grid compu<ng reference architecture

3. AWS AT-A-GLANCE

4. What Sets AWS Apart
Building and managing infrastructure since 2006
70+ services to support any workload
History of rapid, customer-driven releases
12 regions, 33 availability zones, 53 edge loca<ons
47+ proac<ve price reduc<ons to date
Thousands of partners; 1,900+ Marketplace products
Experience
Service breadth & depth
Pace of innova<on
Global footprint
Pricing philosophy
Ecosystem

5. A Broad Collec<on of Services

6. Our Global Footprint
AWS operates:
12 Regions
33 Availability Zones
53 Edge Loca<ons

7. A Focus on Security & Enabling Compliance
“Based on our experience, I believe that we can be even more secure in the AWS cloud than in our own data
centers.” – Tom Soderstrom, CTO, NASA JPL
AWS provides the same, familiar approaches to security that companies have been using for
decades with increased visibility, control, and auditability.
Visibility
View your en<re
infrastructure with one
click
Auditability
Control
Deep insight with AWS
CloudTrail
You have sole authority
on where data is stored
Shared responsibility
model
3rd Party Valida<on – Cer<fica<ons for Workloads that Maler

8. An Expansive Ecosystem
Thousands of the world’s largest technology
and consul<ng companies
28 Global premier consul<ng partners
1,900+ products available for 1-click
deployment across 23 dis<nct product
categories
Customers run over 70m hours of sonware
per month

9. AWS IN FINANCIAL SERVICES

10. Global Industry Observa<ons
Regulatory Compliance Con<nues to Drive Expense
Globally, compliance related spending con5nues to increase across the Financial Services industry as
new and emerging regulatory ini<a<ves dominate opera<ng and capital expenditures and exis5ng
applica5ons and infrastructure are proving inadequate to meet the demands placed on them by new
regula<ons.
A Desire For Increased Wallet Share is Driving a Focus on Innova<on
Financial Services firms repeatedly express to AWS a desire for “Digital Innova<on”, and that they are
ac<vely seeking ways to shorten the 5meframe for innova5on internally– specifically in regards to
developing customer-facing applica<ons – in order to increase wallet share.
Elas<c Infrastructure To Meet Demand For Increasing Amounts of Data
The volumes of data that Financial Services firms need to store and analyze are increasing exponen5ally, whether it be for
regulatory or compe<<ve purposes. High Performance Compu<ng and Big Data Analy<cs are cri<cal components to
successfully turning data into ac<onable informa<on. As demand for costly high-performance compu<ng and analy<cs is
increasing firms are looking to AWS to add scalability in a cost-effec<ve manner.
Digi<za<on and Disrup<ve Technology are Accelera<ng Transforma<on
Financial Services firms, from established global enterprises to new FinTech startups, are moving beyond tradi5onal
development, test, and deployment models and embracing CI/CD and DevOps – quickening the pace of innova<on and
transforming the customer experience.

11. Financial Services Industry Trends
World Economic Forum Report – ‘The Future of Financial Services’
• Innova5on in FSI is deliberate and predictable; incumbent players are most likely to be alacked where the
greatest sources of customer fric5on meet the largest profit pools
• Innova<ons are having the greatest impact where they employ business models that are plaCorm based, data
intensive, and capital light
• The most imminent effects of disrup<on will be felt in the banking sector; however, the greatest impact of
disrup<on is likely to be felt in the insurance sector
• Incumbent ins<tu<ons will employ parallel strategies; aggressively compe5ng with new entrants while also
leveraging legacy assets to provide those same new entrants with infrastructure and access to services
• Collabora5on between regulators, incumbents and new entrants will be required to understand how new
innova<ons alter the risk profile of the industry – posi<vely and nega<vely
• Disrup5on will not be a one-5me event, rather a con5nuous pressure to innovate that will shape customer
behaviors, business models, and the long-term structure of the FSI industry
Capgemini – ‘World Retail Banking Report’
• Banks’ efforts to provide enhanced services are falling short of customers’ desires and expecta5ons leading to
stagna<on of the Customer Experience Index (CEI) over the past 2 years
• Increasing disintermedia<on is taking place in the banking arena as customers look towards alterna5ve en55es for
their banking needs
• There is an immediate need to transform the middle- and back-offices before the gains in customer experience
levels from front-office investments reverse out

12. Trusted by Financial Services Ins<tu<ons & Enterprises Worldwide

13. How are Financial Services customers using AWS?
Oracle enterprise applica<ons
Reduced test environment costs
Development & Test Environments
Building New Apps in the Cloud
New service offerings
Financial records delivery
Making On-Premises Apps Beler Big data analy<cs
Analy<cs processing on opera<onal data
Migra<ng Exis<ng Apps to AWS
Apps in AWS that Integrate
with On-Premises Apps
“Cloud First” Moved their en<re retail banking plaJorm
Moved US market surveillance plaJorm
Use AWS on-demand to scale to meet business
requirements and deadlines
Applied agility for credit risk simula<ons
Data center migra<on

14. HOW TO START MY CLOUD JOURNEY?

15. Technology Alone is Not the Answer
AWS Cloud Adop5on Framework (CAF)
Comprehensive framework that helps bring together people, process and
technology to reduce the <me and cost of deployment
consistent proven repeatable

16. AWS Cloud Adop<on Framework
Perspec5ves
Delivery
Explore
Prepare
Migrate/
Dev.
Iterate
Discovery
Baseline
Gap
Strategy
Ac5vi5es
AWS
Partner/s
Business Objec5ves Comprised of:
• 4 step Discovery phase
• 7 perspec<ves (business, plaJorm, maturity, people, process, security, and opera<ng)
• 4 step Delivery phase

17. Review Business Strategy and Market Drivers
• Business aligned cloud strategy
• Executive Sponsorship
• Stakeholder engagement &
Support
• Adoption approach aligned to
business and organizational
readiness
Understand the business strategy and market drivers to incorporate the requirements in development of your
cloud strategy and targeted rate of adop<on (experiment, test & development, produc<on, all-in). Engage key
stakeholders from the start in developing a cloud strategy
Industry drivers
Market drivers &
innovation
Cloud Adoption Strategy
Understand the Business Strategy to Develop the Cloud Strategy
Business Strategy
Benefits

18. Rapid Discovery
Strategy
Baseline
Gap
Ac<vi<es
Initial Discovery - what is the strategy and how do you get there?
Accelerate delivery of business
initiatives (e.g. How fast to adopt?,
Experiment, hybrid, all-in)
The rapid discovery incorporates the cloud adop<on strategy, baseline, and gap analysis resul<ng in the CAF
ac<vi<es matrix. The resul<ng ac<vi<es matrix will inform and drive the development of a comprehensive and
priori<zed cloud adop<on roadmap for your ini<al 6-9 month delivery
Assess and baseline current
cloud/IT capabilities. Level of
automation
Define the key cloud adoption
capabilities required to achieve
business objectives
Prioritized list of activities/
initiatives when executed
result in delivery of the
business strategy
• Launch point for your cloud
strategy based on the business
objectives
• Baseline of current capabilities
• Prioritized list of activities/
initiatives to inform your adoption
roadmap
BenefitsDiscovery

19. CAF Perspective
CAF Perspective- identify the key priorities to start your cloud journey?
Process Perspec5ve
Managing porJolios, programs and projects to
deliver expected business outcome on <me and
within budget, while keeping risks at acceptable
levels.
People Perspec5ve
Defining and acquiring the skills needed to
adopt the AWS cloud plaJorm. Examples
guidance include role descrip<ons, training,
cer<fica<on and mentoring.
Maturity Perspec5ve
Defining the target state architecture of the
organiza<on and crea<ng the required
blueprints and roadmaps.
PlaCorm Perspec5ve
Represents the technology services of the AWS
cloud plaJorm. Provides palerns, guidance, and
tools for op<mal use of the technology services
and services to implement.
Opera5ons Perspec5ve
Represents the ongoing management of the
func<oning IT environment of AWS. Provides
process, guidance and tools for op<mum
opera<onal service management of the AWS
environment.
Security Perspec5ve
Defining and implemen<ng the required levels
of security, governance, and risk management
to achieve compliance.
Business Perspec5ve
Iden<fying, delivering, and measuring business
impact using architectural approaches that align
technical delivery to business impera<ves.

20. Sample – Security Perspec<ve
Every company is concerned with protecting
information and assets as they grow the
business. They also want to ensure they are
operating within the legal boundaries and
standards set by and on the behalf of
governmental agencies and industry associations.
Security Perspective components provide
guidance that enables a comprehensive and
rigorous method of describing a structure and
behavior for an organization’s security and
compliance processes, systems and personnel.
The Security Perspective

21. Delivery Phases
Delivery – what to deliver and why, how to deliver and improve, iterate…
Explore
Prepare
Migrate/Dev.
Iterate
Four dis<nct phases of the cloud delivery process. The phases highlight the DevOps approach of automate,
measure, and improve each itera<on of the cloud adop<on
• Iterative process of improvement
• Proven tools and assets/artifacts
that support every phase of the
delivery process
• Applies to any cloud adoption
(experiment, test/development,
production, all-in)
Explore - why do it,
what business value,
gap analysis
Prepare - project plan
for ac<vity, training,
establish plaJorm,
establish opera<ons,
establish security
Migrate/Develop - Move an
exis<ng applica<on to the cloud
or develop a new cloud na<ve
applica<on
Iterate -
measure and
iden<fy
opportuni<es
to improve
Business
Value
Deliver
Automate
Iterate Benefits

22. What Is Your Cloud Journey?
Discovery
Workshop
Cloud
Business
Case
Define Security
Requirements
Define
Network
Environment
Define
Governance
Structure
Opera<onal
Integra<on
Security
Opera<ons
Playbook
Cloud
Environment
Op<miza<on
Applica<on
PorJolio
Analysis
Cost and
Billing
Analysis
Training and
Cer<fica<on
Define Cloud
Environments
Define EA
Policies and
Prac<ces

23. Many paths to the cloud
Discover,
Assess (Enterprise
Architecture and
Applications)
Lift and Shift
(Minimal Change)
Migration and
UAT Testing Operate
Refactor
for AWS
Application
Lift and shift
Move the App
Infrastructure
Plan Migration
and Sequencing
Determine
Migration Path
Decommission
Do Not Move
Create Cloud
Strategy
Design, Build AWS
Environment
Move the
Application
Determine
Migration
Process
Manually Move
App and Data
Third-Party Tools
AWS VM Import
Refactor
for AWS
Rebuild Application
Architecture
Vendor
S/PaaS
(if available)
Third-Party Migration Tool
Manually Move App and Data
Determine
Migration Process
Replatform
(typically legacy applications)
Recode App
Components
Rearchitect
Application
Recode
Application
Architect AWS Environment
and Deploy App, Migrate Data
Signoff
Tuning Cutover
Org/Ops
Impact
Analysis
Identify
Ops Changes
Change
Management
Plan

24. CUSTOMER STORIES & ADOPTION
ENABLER

25. CAPITAL MARKETS
Customer Stories & Case Studies

26. Highlighted Customer Stories – Capital Markets
– Global Investor Communica<ons and Technology Solu<ons
Broadridge, in partnership with Pitney Bowes, in June 2014 launched a technology plaJorm delivered through AWS named Inlet
to make it easier for companies to provide millions of consumers access to their most important documents from hundreds of
providers in just a few clicks. Broadridge will use Inlet to deliver investment industry content through its rela5onships with
thousands of financial services companies, including banks, broker-dealers, mutual funds, as well as corporate issuers. Content
will include monthly statements, trade confirma<ons, tax documents and regulatory disclosures.
– Global Exchange Group
The NASDAQ OMX Group, Inc., the inventor of the electronic exchange, uses Amazon Web Services as the basis for FinQloud, a
cloud compu<ng solu<on specific to the financial services industry. FinQloud enables clients to store, manage and process large
amounts of data cost-effec<vely while also helping them meet regulatory requirements.
– Global Trading Solu<ons
Trading Technologies, a leading global provider of a deriva<ves trading plaJorm to the financial services industry, has built their
next-genera5on trading plaCorm using a hybrid architecture, with its backbone built on AWS spanning all nine publicly
available AWS regions which are then connected to co-located infrastructure at each of the global exchanges to which Trading
Technologies provides trading access to its customers.

27. Adop<on Enabler: Hybrid IT
Elasticity & Cost
Respond to changing business needs
and reduce cost using AWS managed
services
Manageability
Use Virtual Private Cloud to isolate
your data from other entities or public
internet
Scale
Expand your data center and take
benefit of the elastic AWS infrastructure
Connectivity
Connect your data center either
through VPN or a dedicated network
connectivity AWS Direct Connect
VM Import/Export
VPC Network
IAM Policies
Virtual Images
On-Premise Apps
Private Network
VPC
Corporate Directory
Your Cloud Apps
Your Data Our Storage

28. Adop<on Enabler: Backup And Archiving
Elasticity & Cost
Highly scalable and durable storage
service
Manageability
Managed storage services for
archiving and backup services
Scale
Scale to virtually unlimited storage
capacity
Integration
Use standard backup and archive
solution and integrate with Glacier or
S3Application
Server
Virtual
Server
File
Server
Database
Server
Backup
System
Amazon S3
archive
vault
Amazon Glacier

29. BANKING & PAYMENTS
Customer Stories & Case Studies

30. Highlighted Customer Stories – Banking/Payments
Suncorp is a diversified Australian financial services company which runs a complex and expensive IT environment to support 14
brands and 4 lines of business in 5 countries. Recognizing that the company’s talent was its compe<<ve advantage, Suncorp
adopted a culture of innova<on to re-imagine the IT landscape. By choosing AWS to support Agile principles and prac<ces,
Suncorp was able to launch a working virtual private cloud and virtual data center in under three months and plans to move
2,000 applica5ons to AWS.
– Finance, Insurance and Banking (Australia)
Simple is an online bank that uses AWS to run its virtual banking plaCorm and meet payment card industry (PCI) data security
standard (DSS) compliance for its development and produc<on environments. By using AWS, Simple can automate processes
that once took months to complete and instead focus on its customer service rather than managing IT infrastructure.
– Online Banking
Coinbase is the largest consumer bitcoin wallet in the world and the first regulated bitcoin exchange in the United
States. The company, which supports 3 million global users, facilitates bitcoin transac<ons in 190 countries and
exchanges between bitcoin and flat currencies in 26 countries.

31. Adop<on Enabler: Mobile Services
Amazon
Cognito
Amazon
Mobile Analy5cs
Amazon
SNS
AWS
Device Farm
AWS
Mobile Hub
Innovation & Agility
Allow simple and quick iterations
using AWS mobile services
High Availability
Designed and build for scale and
availability across multiple facilities
Cost Effectiveness
Efficient testing of your mobile
application on various devices using
AWS Device Farm
Maintainability
Version management and cross-device
synchronization

32. INSURANCE
Customer Stories & Case Studies

33. Highlighted Customer Stories – Insurance
– Global Risk Management, Insurance and Reinsurance
Aon Benfield Analy<cs offers industry-leading catastrophe management, actuarial, ra<ng agency advisory and risk and capital
strategy exper<se. By using AWS GPU instances, Aon Benfield is able to perform actuarial calcula5ons with greater compu5ng
power, in shorter 5me frames, and for less cost than on-premise deployments and CPU cores.
– Mul<na<onal Mortgage Insurance, Reinsurance and Other Financial Services
This mul5na5onal customer’s loan informa5on plaCorm runs en5rely on AWS and leverages a large porJolio of AWS services to
help automate the end-to-end process. Applica<ons interact with the loan plaJorm to ingest large amounts of data directly into
Amazon S3, taking advantage of the storage service’s scalability and security. A workflow process is kicked off to classify and
extract informa<on from the documents and populate data stores to support transac<onal and analy<cal func<ons. The plaJorm
leverages the built-in security features offered by AWS along with third-party solu<ons for above the hypervisor controls to meet
the stringent security needs of the customer’s business partners.

34. Adop<on Enabler: High Performance Compu<ng
Corporate Network
Elasticity & Cost
Dynamic scalability when compute
jobs are required with utility or spot
pricing
Manageability
Managed services to facilitate
aggregation and storage
Scale
Scale to virtually unlimited amount of
cores
Separation of concerns
Decouple storage and compute – utility
model with on-demand compute
Storage
Grid
Reporting
Streams

35. REGULATORY AGENCIES
Customer Stories & Case Studies

36. FINRA, the primary regulatory agency for broker-dealers in the US, uses AWS extensively in their IT opera<ons and has migrated key
por<ons of its technology stack to AWS including Market Surveillance and Member Regula<on. For market surveillance, each night
FINRA loads approximately 35 billion rows of data into Amazon S3 and Amazon EMR to monitor trading ac<vity on exchanges and
market centers in the US.
Highlighted Customer Stories – Regulatory Agencies
– U.S. Regulator
In response to the May 6, 2010 Flash Crash in U.S. markets, the SEC used Tradeworx and AWS to create
its Market Informa<on Data Analy<cs System (MIDAS), which enables the agency to collect and analyze
billions of rows of data and to reconstruct any market event down to the individual record, analyzing
more than 3 billion data points in seconds rather than weeks or months.
– U.S. Regulator
For our market surveillance systems, we are looking at about 40% [savings with AWS], but the real benefits are
the business benefits: We can do things that we physically weren’t able to do before, and that is priceless.”
– Steve Randich, CIO

37. Adop<on Enabler: Big Data Analy<cs, Data Lakes
Ecosystem
Leverage existing open-source and
commercial frameworks at utility
pricing
Manageability
Managed Big Data and machine
learning services
Elasticity & Cost
Dynamic scalability when compute jobs
are required with utility or spot pricing
Separation of concerns
Decouple ingest, storage, compute and
consume
AWS
Import/ Export
Amazon S3
Amazon
Kinesis
Amazon
EMR
Amazon
Redshift
Amazon
QuickSight
Amazon
SQS

38. FINTECH
Customer Stories & Case Studies

39. “Banks aren’t being disrupted by FinTech technology, they’re being disrupted by
customer expecta-ons.”
- McKinsey & Company
FinTech – Reshaping the Industry
Personal Inves<ng Banking Bitcoin/Blockchain

40. Adop<on Enabler: CI/CD
Corporate Network
Elasticity & Cost
Automate performance or functional
testing on AWS
Manageability
Build, maintain infrastructure as
code through templates
Scale
Fully automate your application
deployment
Agility
Minimize production downtime using
CI/SD techniques or use e.g. A/B
testing for flexible product rollouts
AWS
CloudFormation
AWS
CodeDeploy
AWS
OpsWorks
AWS Elastic
Beanstalk
AWS
CodeCommit
AWS
CodePipeline

41. Provides free access to financial services data sets
for development/tes<ng to FinTech startups
AWS in FinTech
13 data partners and growing, including:
AWS provides AWS credits, support, and
mentorship via AWS Ac<vate

42. WHY ARE FINANCIAL SERVICES FIRMS
CHOOSING AWS?

43. Why Are Financial Services Companies Choosing AWS?
Regulatory Compliance Con<nues to Drive
Expense
A Desire For Increased Wallet Share is
Driving a Focus on Innova<on
Elas<c Infrastructure To Meet Increasing
Amounts of Data, Finite Resources for
Analy<cs
Digi<za<on and Disrup<ve Technology are
Accelera<ng Transforma<on
Security, Compliance, and Reduced Cost
Ability to Bring New Ideas to Market Faster
Highly Scalable Infrastructure for Analy5cs
that Maler to the Industry
Ability to Transform the Enterprise & the
Industry

44. What are the Keys to Success for Adop<on, for FSIs?
Execu<ve-level Sponsorship
Dedicated Resources
Real Projects that Maler to the
Organiza<on
A Vision for What Success Looks Like
Senior Leaders Who Understand the
Importance of, and Support Cloud Adop<on
Internal FTEs, Budgeted Funds, External
Partners When Warranted
No “Science Projects”
Legacy IT Transforma<on, Innova<ng to
Improve Customer Experience, or Both?

45. Remember to complete your
evalua5ons!

46. Thank You!