Auckland Summit 2015 Keynote

1. Glenn Gore
Head of Architecture
Amazon Web Services
Asia Pacific

2. How Is The AWS Business Progressing?

3. Startup Customers

4. Enterprise Customers

5. Public Sector Customers

6. 2015 APN Premier Consulting Partners

7. APN Technology Partners

8. 2012 2013 2014
Amazon S3 Usage
102% YoY increase in data transfer
to and from S3
(Q4 2014 vs Q4 2013, not including Amazon use)

9. 2011 2012 2013 2014
Amazon EC2 Usage
93% YoY increase in EC2
instance usage
(Q4 2014 vs Q4 2013, not including Amazon use)

10. 2008 2009 2010 2011 2012 2013 2014
Over 1 Million Active
Customers
“Active customer” is defined as a non-Amazon customer with AWS account usage activity in the past month, including the free tier

11. The fastest growing multi-billion dollar
enterprise IT company in the world
Amazon Web Services > 40%
Salesforce 26%
VMware 15%
Google 15%
CDW 12%
Microsoft 8%
Cisco 7%
SAP 7%
EMC 6%
Oracle 0%
Teradata -1%
CA -3%
HP -5%
CSC -9%
IBM -12%
Multi-billion dollar
enterprise IT vendors
Most recent YoY
revenue growth rate

12. Cloud Has Become The New Normal

13. What Are The Patterns Of This New
Normal?

14. Start-ups Build Businesses From Scratch In The
Cloud
1

15. No legacy Lower cost structureNo dependencies
S
Move quickly
Building All Applications In The Cloud

16. Disrupt Long Standing Industries, Quickly
Hotels Storage Gaming
Groceries Matchmaking

17. Chris South
Head of Dynamic Services

25. pond.co.nz

26. Auckland

27. Speed Is Not Just For Start-ups:
Companies of All Sizes Will Move Faster Than Ever Before
2

28. Old World
Large upfront capital investment
Basic compute and storage only
Responsible for feature upgrades
Slow to get new capabilities
Low, variable cost
Broad and deep platform
New features arrive daily
Ready to use

29. 24
48 61
82
159
280
516
2008 2009 2010 2011 2012 2013 2014
AWS Rapid Pace Of Innovation
516 major new features and services launched in 2014

30. Enterprises Are Using The Cloud For New Apps
& Digital Transformation
StatCast New Applications E-commerceDigital
Personal Finance Web Digital contentHealthcare

31. Rod Drury
CEO

32. #XeroSpeed
729 541
total updates in the
last 12 months
customer facing
updates in the last
12 months

33. Delivered 80+%
revenue growth
$67m year ended Mar ‘14
SUBSCRIPTION
REVENUE
83% constant dollar
YOY SUBSCRIPTION
REVENUE GROWTH
$210M year ended Mar ‘14
CASH TO INVEST
$93m year ended Mar ‘14
ANNUALISED
COMMITTED
MONTHLY REVENUE

34. Production data
& backups
Number of
servers
Financial data
Service
availability
625
Infrastructure
99.99%
584TB 169TB

35. Xero Ecosystem
64,726
App installs
(connections)
26,473
Number of
developers
in Xero
community
400+
API
partners

36. Invoicing
in the past 12 months
63.4M
number of invoices
Globally
$131B
value of invoices
32m
NZ
$50B

37. It’s not the BIG that eats the
SMALL
It’s the FAST that eats the
SLOW
Jennings & Haughton - Book Title

38. Auckland

39. Customers Want Access To The
Whole Lot
3

40. Key Components Of Agility
+ =
Quick to
provision
Don’t have to
reinvent the wheel
Vast infrastructure
technology platform

41. More Functionality Than Any Other
Infrastructure Provider
Enterprise Applications
Administration & Security
Core Services
Platform Services
Infrastructure
AWS Marketplace

42. Storage
Auditing, Security &
Compliance
Relational
Databases
General Purpose (M3)
Compute Optimized (C3)
Memory Optimized (R3)
GPU Optimized (G2)
Storage Optimized (D2)
IO Optimized (I2)
Low cost, burst-able
performance (T2)
RDS for MySQL
RDS for SQL Server
RDS for Oracle
RDS for PostgreSQL
RDS for Amazon Aurora
Configuration history
Usage audit logs
Change notifications
Dedicated HSMs
Customer controlled keys
Block storage:
Magnetic
General Purpose SSD
Provisioned IOPS SSD
Multi-AZ synchronous
replication
Read replica support
Object storage:
Life cycle management
Event triggers
Data locality control
Not Just The Expansive Services… Much Deeper Features
Compute

43. Thomas Salmen
General Manager
Venture Enablement

45. Why?

46. 0
200
400
600
800
1000
1200
2013 2014 2015 2016 2017 2018 2019 2020
Global Telecommunications Revenue
Voice and messaging H2H M2M Digital Services

48. Make Magic

49. Make Magic
Do it Fast

50. Make Magic
Do it fast
With great people

53. Australia
New Zealand
US-West
Glacier Content
Store
Transcode Service
www.lightbox.co.nz
OVP
CDN
Origin Server
Studios

54. Peak
Audience
165%
Plays per
Month
260%
Peak
Bandwidth
400%
7.5 million hours
streamed since launch

55. Auckland

56. “IT organizations cannot treat cloud
IaaS providers like commodities”
Lydia Leong

57. Wide range of
workloads with
significant diversity of
needs
Real World Workloads Come
In All Shapes & Sizes
No need to
standardize on the
lowest common
denominator

58. Customers Don’t Want To Settle For
A Fraction Of The Functionality
Wide range of
workloads with
significant diversity of
needs
No need to
standardize on the
lowest common
denominator

59. Customers Want To Use The Leading Platform
Largest customer &
partner community
Most functionality
Longest
experience

60. More Functionality Than Any Other
Infrastructure Provider
Enterprise Applications
Administration & Security
Core Services
Platform Services
Infrastructure
AWS Marketplace

61. A Wide Family Of Storage Workloads Run In
The Cloud Today
Internet-scale web and mobile applications
Content distribution
Backup, archival & disaster recovery
Big data analytics
Databases & business apps
Objects Block Archive

62. File system
Access To Common Files Via A Shared File
System
Content
repositories
Development
environments
Home
directories
Data intensive
applications

63. The Challenges Of Shared File
Systems
Demand estimation Availability &
performance
Long lead
times
Constant upgrade &
refresh cycle
Status

64. The most obvious missing building block:
Can we manage entire file systems in a similar way to objects?

65. Introducing The Amazon Elastic File System
A fully managed file system for EC2
Highly available and durable
SSD-based
Automatic data replication across AZs (like S3)
Very high throughput and low latency
Grows to petabyte scale, elastically

66. Elastic: A File System That Grows
And Shrinks, Automatically
Dynamically and automatically resizes as data is added or removed
No need to provision storage capacity or performance
Pay only for the storage space you use

67. Scalable: A File System For Virtually
Any Workload
Grow to petabyte scale
Throughput and IOPS scale automatically
Support for thousands of concurrent NFS connections
Consistent low latency access

68. Amazon EFS Preview
Winter 2015
Register for the preview today: aws.amazon.com/efs

69. Companies Will Use Data More Expansively
Than At Any Other Point In History
4

70. It’s never been easier and less expensive to
collect, store, analyze & share data

71. Sources of Truth Analysis PlatformsHigh Performance Databases
Fully Loaded For Big Data
Amazon S3
Amazon Glacier
Amazon EFS
Amazon DynamoDB
Amazon Aurora
Amazon Redshift
Amazon Kinesis
Amazon EMR

72. Broad Analytics Usage In
The AWS Cloud
Discovery Development Delivery
Risk Marketing Reporting Trade
Sales

73. More And More Customers Are
Adopting Machine Learning
Email targeting Recommendations Social news
Digital health Language processing Auto-scaling

74. A Legacy Of Machine Learning
At Amazon
“Customers who bought this also bought…”
Natural language processing
Search
Vision systems in Fulfillment Centers

75. How do we provide all internal teams with
access to machine learning?

76. Grouping Customers:
An Experiment
45 days
2 Developers
92% accuracy

77. 20 minutes
1 Developer
92% accuracy
Grouping Customers:
An Experiment
45 days
2 Developers
92% accuracy

78. Easily create machine learning models
Visualize and optimize models
Put models into production in seconds
Battle-hardened technology
Introducing Amazon Machine Learning

79. Prediction
Data-driven Development
Real time & dashboards
Kinesis
EC2 & Lambda
Analysis & reporting
Redshift, S3 & EMR
Mobile Analytics

80. Automatically find patterns in existing data & make confident
predictions on new data
Predictive Models And Machine Learning

81. Train and optimize models on GBs of data
Batch process predictions
Real-time prediction API in one-click
No servers to provision or manage
Easy to Use, High Performance

82. The Old Shackles Are Loosening
5

83. Old World Databases
Lock inProprietary
Punitive licensing with
limited flexibility
Very expensive
S

84. It’s Why Customers Have Been Moving To More Open,
Customer Friendly, Less Expensive Database Engines

85. …But, to get comparable performance
to proprietary databases is hard

86. MySQL compatible
Available, durable, and fault tolerant
5X better performance of high-end MySQL database
Highly scalable and secure
Thousands of customers in the preview
1/10th the cost of the leading
commercial database solutions
Amazon
Aurora

87. Similar Story For Desktops
Physical Desktops
Expensive
Physically distributed
Data spread across machines
Hard to manage

88. Virtual Desktops
Centrally managed
Deploy software
Patching & security updates
Provision hardware
Performance is poor
Expensive
Similar Story For Desktops
Physical Desktops
Expensive
Physically distributed
Data spread across machines
Hard to manage
Similar Story For Desktops

89. No hardware or software to
install or maintain
Monthly pricing - no long term
commitments
Desktop Virtualization The AWS Way With
Amazon WorkSpaces
Access via multiple
devices
Half the price of
on-premises VDI
Integrates with existing
directories

90. Desktop Applications
Multi-year
software licensing
Under
Utilization
Lack of
visibility
Deployment
challenges
Maintenance
overhead
2015-2025

91. Two New Capabilities To Help

92. Available Now
aws.amazon.com/workspacesaws.amazon.com/desktopapps
WorkSpaces
Application Manager (WAM)
AWS Marketplace
for Desktop Applications

93. Reinvention Is Continuous
6

94. Amazon EC2 Container Service
Launch and terminate
Docker containers
Across a cluster
of EC2 instances
Mount persistent
volumes at launch
Private Docker
repositories

95. EC2 Container Service Is Now Generally Available
Available to
all customers
Management
console
Geographic
expansion
US East, US West, EU
West, Japan and Sydney
CloudTrail
integration
aws.amazon.com/ecs

96. A New Service Scheduler For Long-running
Applications
Scale containers
up and down
Distribute traffic
via ELB
Automatically
recover unhealthy
containers
Deploy updated
containers &
definitions

97. Shrinking Compute To Atomic
Scale With AWS Lambda

98. How Are Customers Using
AWS Lambda?
Data triggers
Stream processing
Indexing &
synchronization
IoT
Server-free
back-end

99. Cloud
functions in
Java
Call Cloud Functions
Directly
Integration with
Amazon Cognito
Amazon SNS
triggers
AWS Mobile
SDK support
New AWS Lambda Functionality For Mobile
Developers
Now Generally Available + New Features

100. Moving To The Cloud Is Not A Binary Decision
7

101. On-premises Cloud?
What Role Does
Hybrid IT Play?

102. Services For Hybrid IT
On-premises AWS
Virtual Private Cloud
Direct Connect
AWS Config
Storage Gateway
Integrated
networking
Directory Service
Identity Federation
Integrated
identity
Integrated
management
AWS CloudTrail
Backups
OpsWorks
Deployment
CodeDeploy
vCenter & System Center
plugins

103. Hybrid IT Is Part Of The Journey,
Not The Destination

104. Customers & Partners Are All-in On The Cloud And
AWS
8

105. All-in With AWS: Now Common in 2015
Enterprise customers ISV partners

106. Fighting Gravity

107. Thank You

108. Auckland