The document discusses challenges with digital transformation and change management. It summarizes research finding that smaller companies with fewer than 100 employees are more likely to report successful digital transformations than larger companies. Additionally, the document explores sources of resistance to change, including unrealistic expectations, lack of sponsorship, and feelings of threat. It advocates adopting changes starting from outside one's comfort zone and providing additional supports to build motivation and ability when introducing new behaviors.

1. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.S U M M I T
Are we stupid or what?
Why is change that difficult
Anya Epishcheva
Principal Consultant, Advisory
Professional Services, AWS

2. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.S U M M I T
more likely to report a successful digital
transformation from companies fewer than 100
employees than are those from organizations
with more than 50,000 employees
respondents say their organizations’ digital
transformations have successfully improved
performance and also equipped them to sustain
changes in the long term. An additional 7 % say
that performance improved but that those
improvements were not sustained
digital transformation efforts
Change is happening (not really)
Source: McKinsey
2.7X
16%
85%

3. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.S U M M I T
The “forever normal” : people are resisting change
Deloitte & Touche Survey of CIO’s regarding Business Transformation, top 10 barriers to success, 2010
87%
72%
65%
54%
46%
44%
44%
43%
41%
36%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Resistance to change
Inadequate Sponsorship
Unrealistic Expectations
Poor Project Management
Case for Change Not Compelling
Scope expansion / Uncertainty
Project Team Lacked Skills
No Change Management Program
No Horizontal (cross-group) Process View
IT Department is not involved

4. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.S U M M I T
Photo by Martin Jernberg on Unsplash
Those who “get it”
Those who don’t “get it”

5. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.S U M M I T
Adoption starts outside your comfort zone
Innovators Early Adopters Early Majority Late Majority
PROJECT
FOUNDATION
MIGRATION
REINVENTION
Value
Sceptics
Time
RETIRING TECHNICAL DEBT
CLOUD-NATIVE INNOVATION
Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers, 2014

6. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.S U M M I T
Resistance to change caused by different experiences
Level of emotional / political involvement
Level of understanding
Don’t
care
Don’t see the
problem
See the problem
but not the
solution
See the problem
but not agree
with the solution
See the problem
and the solution
but resist as not
involved
See both but
resist feeling
threatened
Influenced by: Four Cases & Six Techniques to overcome change resistance, Kotter and Schlesinger

7. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.S U M M I T
New behavior requires additional support (props)
BJ Fogg Behaviour Model
Motivation
Ability
Pleasure/pain, hope/fear,
social acceptance/rejection
– basic human emotions
Time, money, physical effort,
brain cycles, routine &
processes
Low Motivation
Low Ability

8. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.S U M M I T
Invisible Cheap

9. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.S U M M I T
Image by Hans Braxmeier from Pixabay

10. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.S U M M I T

11. S U M M I T © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.