Disruption is running at such a pace that businesses who don’t innovate will die. Achieving this innovation requires many tests and also many failures. To ideate and iterate at speed requires the right environment and tools. See real life examples of how Melbourne IT, Infoready & Outware Mobile are enabling innovation of the customer experience with AWS including: using artificial intelligence and natural language recognition to improve customer ordering experience adding a new dimension to data visualisation through virtual reality streaming billions of records of customer behavioural data at supersonic speed. Learn how you can harness the capability of AWS to realise innovation at a rate that exceeds the speed of your competitors. Speakers: Tristan Sternson, Chief Customer Officer, Melbourne IT Gideon Kowadlo, Chief Innovation Officer, Outware Mobile

1. Tristan Sternson Executive Director | Customer Solutions, Melbourne IT
Gideon Kowadlo Executive Director | Innovation, Melbourne IT
Scott Julian Effective Measure
Andrew Julian Effective Measure
Boom.
Innovating at supersonic speed.

2. As disruption accelerates
organisations need to
turn their customers into
advocates or face
extinction
SOURCE: “DIGITAL PULSE 2015” BY RUSSELL REYNOLDS ASSOCIATES

3. Computer power
continues to grow
exponentially

4. Adoption of
technology
is accelerating
SOURCE: Singularity.com / Economist.com/graphicdetail

5. Incidence of
business failure
is increasing
SOURCE: S&P 500; McKinsey analysis

6. Commonwealth
Bank

7. Myer & ebay
VR Store

8. Try find a chatbots example

10. Insights Engagement
Continuous
Change
Innovation
& Growth
Melbourne IT

11. ● Named by Gartner in Magic Quadrant for Public Cloud
Infrastructure Services Providers, Global
● 400 cloud, analytics and mobile experts
● AWS Premier Partner
● 40% of the ASX top 20 are our customers
● Most Australians use a product enabled by MIT daily

12. Gideon Kowadlo
Executive Director Innovation,
Melbourne IT Enterprise Services

13. § Brand Manager Yellow Pages - Pacific
Access (Sensis) (Melbourne): Aug 1998 - Apr
2000
§ Product Planner Small and Medium Cars -
Holden Limited (Melbourne): Aug 1996 - Aug
1998
Market Analyst Small and Medium Cars – Holden
Limited (Melbourne): Jan 1995 - Jul 1996
Streamlining Online Shopping

14. How Visually Impaired people see the world

15. How Blind people see the world

16. Globally, 285 million people suffer from some kind of visual impairment.

17. Thirty million people are blind.

18. This number is expected to grow to 564,000 by 2030.
357,000 people in Australia are blind or have a vision impairment

20. Blind Vision Impaired
Senior CitizensPhysically Limited
Target Users

21. Screen Readers
Physical InterfaceInternet usage
Web BrowsersNo Accessibility
Population
Problems faced today

23. Demo

24. “I see speech approaching a point where it could become so
reliable that you can just use it and not even think about it. The best
technology is often invisible, and as speech recognition becomes
more reliable, I hope it will disappear into the background.”
Andrew Ng
Associate professor at Stanford University
Former Chief Scientist at Baidu
Conversational Internet

25. Convenience is king.
Mass Market

26. Acquire New Customers Brand Loyalty
RetentionLearns behaviours and patterns
over time
Improving the lives of
people with disabilities
Innovative and
cutting edge
Business Benefits

27. Echo Alexa
Voice
Service
AWS
Lambda
Amazon API
Gateway
AWS
Lambda
RDS
Shopping API
Convonet Cart API
AW
S

28. EFFECTIVE MEASURE
How the AWS Cloud is powering our startup turnaround...

29. Effective Measure founded 2008 as a ‘pivot’
Digital Measurement Currency - Middle East / Africa.
Originally launched to compete with Nielsen Australia
Market currencies = hard to replace
Green fields opportunity in Dubai
Jumped on a plane and found local partners

30. Melbourne → Los Angeles → AWS
Cobbled together used hardware from GraysOnline
Deployed MVP in Melbourne DC in October 2008
Moved to Los Angeles DC in May 2009 - bandwidth 10% of the
cost
AWS EC2 launched publicly October 23rd, 2009
Total Series A+B = $15m USD
Expanded Los Angeles DC March 2010 w/ new hardware

42. Processing 1.0

44. Processing 2.0
+

46. Product Innovation = Stalled

47. From this...

48. To this...

49. Processing 3.0

52. AWS = Rapid Product Innovation
Real-time Campaign Measurement Demo

53. Improving Field Worker Efficiency

54. Improving
Field Worker
Efficiency with
VR & Data
Visualisation

55. AR/VR is great.
But is there a better way?

56. DEMO

57. Android VR App
AWS
Lambda
AWS
Lambda
RDS
AWS IoT
Platform
AWS IoT
Connector
Amazon API
Gateway
Alexa
Voice
Service
Echo
Visual Display

58. We have the technology to
address these problems...

59. Start fostering a climate of innovation now
Understand the
problem
Reflect
Ideation Experiment
Capability

60. Thank you!