In this talk from the Dublin Websummit 2014 AWS Technical Evangelist Danilo Poccia discusses the approaches that you can take to improve monitoring and monetization of your mobile apps. Includes a discussion of A/B testing in mobile apps, monetization strategies & metrics. Also covers relevant AWS services such as Amazon Mobile Analytics, SNS Mobile Push and the AWS mobile SDKs for Android and iOS devices.

1. Improve Monitoring
and Monetization
of Your Mobile Apps
Danilo Poccia | Technical Evangelist
danilop@amazon.com
@danilop

2. TRADITIONALLY
Developer User

3. BUT WITH MOBILE
Developer Store User

4. DIFFICULT TO KNOW YOUR USERS
Developer Store ?

5. THREE STEPS TO AGILITY

6. Measure
relentlessly
Experiment
continuously
THREE STEPS TO AGILITY
Learn

7. Measure
relentlessly
Experiment
continuously
THREE STEPS TO AGILITY
Learn

8. A / B TESTING

11. Monetization ?

12. Monetization
50% of iOS developers
and 64% of Android
developers are below the
‘app poverty line” of $500
per app per month.
Developer Economics
State of the Developer Nation Q3 2014
© VisionMobile

13. Monetization
User
pays
Ad
pays

14. Monetization
User
pays
Ad
pays
Paid App
In App
Purchase

15. Monetization
User
pays
Ad
pays
Paid App
In App
Purchase

16. User

17. User
Generate
Data

18. User
Data
Analytics
Generate
Collect

19. User
Data
Analytics
Actions
Generate
Metrics Collect
Segmentation

20. User
Data
Analytics
Actions
Generate
Collect
Engage
Metrics
Segmentation

21. User
Data
Analytics
Actions
Generate
Collect
Engage
Metrics
Segmentation

22. Developer Economics | State of the Developer Nation Q3 2014 | © VisionMobile | All rights reserved | www.developereconomics.com/go 27

23. What Customers Told Us About “Mobile Analytics”
Developers deeply value user analytics and consider it an integral part
of their app development process. They want to monitor their most
important metrics in a timely manner, and take action quickly. They
would like to own their mobile data, just like they do with any other
AWS service.

24. Amazon Mobile Analytics
“Easily collect, visualize and understand your app usage data at scale”
Scalable and Generous
Free Tier
Fast
Focus on metrics that
matter. Usage reports
available within 60
minutes of receiving data
from an app
Scale to billions of
events per day from
millions of users.
Own Your Data
Data collected are not
shared, aggregated, or
reused

25. Getting Started with Mobile Analytics in 3 steps
Sign up for AWS Account and create or use existing Cognito ID in
the AWS Management Console
Download and integrate the Mobile SDK with a few lines
of code (Android/FireOS, iOS)
View engagement and session activity reports in the
AWS Management console within minutes

26. Demo: Amazon Mobile Analytics Console

27. Integrating Mobile Analytics is super simple
Initialize the MobileAnalyticsManager. That’s it! Get Session
Activity in the AWS Management Console.
private static MobileAnalyticsManager analytics;
analytics = MobileAnalyticsManager.getOrCreateInstance(
this.getApplicationContext(),"yourCompany.yourAppId",
Regions.YOUR_REGION, config, cognitoProvider );
Add OnResume() and OnPause()
analytics.getSessionClient().resumeSession();
analytics.getSessionClient().pauseSession();
Analytics.getEventClient().submitEvents();
For Custom Events activity reports, add events.
EventClient eventClient = analytics.getEventClient();
MobileAnalyticsEvent visitEvent = eventClient.createEvent("speedSet");
eventClient.recordEvent(visitEvent);

28. Integrating Mobile Analytics is super simple
Initialize the AWSMobileAnalytics object. That’s it! Get Session
Activity in the AWS Management Console.
AWSMobileAnalytics* analytics = [AWSMobileAnalytics
defaultAWSMobileAnalyticsWithIdentifier:@"someuniqueid"];
Create add Custom Events
id<AWSMobileAnalyticsEventClient> eventClient =
analytics.eventClient;
id<AWSMobileAnalyticsEvent> level1Event = [eventClient
createEventWithEventType:@"level1Complete"];
Submit the event. If we don't call submitEvents, events
will automatically be submitted at periodic intervals.
[eventClient submitEvents];
iOS

29. Go Back to Your Users with Mobile Push Notifications
Broadcast Direct Closed Loop
Identical messages to
many at once
Unique messages to
individual customers
Targeted and optimized
with analytics

30. Each platform works differently, and push gets even more
complex as you scale to support millions of devices.
Cloud App
Platform Services Mobile Apps

31. Amazon SNS
Cross-platform
Mobile Push
Internet
Apple APNS
Google GCM
Baidu CP
Amazon ADM
Windows WNS and
MPNS
Industry’s First!
New!
iOS
Apple iPhones and iPads
Android Phones and Tablets in China
With Amazon SNS, developers can send push notifications on multiple platforms
and reach mobile users around the world
New features:
Message Expiry Time
Message Attributes
Amazon SNS Mobile Push
Android Phones and Tablets
Kindle Fire Devices
Windows Desktop and Windows Phone
Devices

32. Authenticate users
Amazon Cognito
(Identity Broker)
Authorize access
AWS Identity and
Access Management
Analyze User Behavior
Store and share media
Synchronize data
AWS Mobile SDK
Amazon Mobile
Analytics
Deliver media
Amazon Cognito
(Sync)
Amazon S3
Transfer Manager
Amazon CloudFront
(Device Detection)
Store shared data
Amazon DynamoDB
(Object Mapper)
Stream real-time data
Amazon Kinesis
(Recorder)
Track Retention
Amazon Mobile
Analytics
Send push notifications
Amazon SNS
Mobile Push
Your
Mobile
App

34. Get Started for Free!
Amazon Cognito Amazon Mobile
Analytics
Amazon SNS
Mobile Push
Free Tier:
1 Million push messages
every month
Free Tier
(for first 12 months):
1 Million syncs/month +
10GB of storage for
Amazon Cognito
Free Tier:
100 Million events every
month
http://aws.amazon.com/mobile

35. Improve Monitoring
and Monetization
of Your Mobile Apps
Danilo Poccia | Technical Evangelist
danilop@amazon.com
@danilop