Published June 18, 2015 In this presentation, Peter Heinrich, an Amazon Appstore developer evangelists will walk you through how to submit apps to the Amazon Appstore. Topics include preparing your meta data, testing to see if an app work will work as is on the Amazon Appstore and step by step guide on how to submit your app.

1. SUBMITTING APPS AND GAMES
TO THE AMAZON APPSTORE
PETER HEINRICH
DEVELOPER EVANGELIST, AMAZON
@PeterDotGames
peterheinrich
heinrich@amazon.com

2. IT'S EASY TO PUBLISH YOUR
EXISTING ANDROID APPS.
75% OF APPS JUST WORK.
• Most apps work without changes.
• Test compatibility in 90 seconds with our
drag-and-drop automated test widget.
Source: https://developer.amazon.com/public/support/submitting-your-app

3. Preparing Your Metadata

4. DESCRIBE YOUR APP’S
FEATURES IN DETAIL.
TITLE, RICH DESCRIPTION.
• Required:
o Title
o Short description, 1,200 characters max
o Long description, 4,000 characters max
o 3 or more product feature bullet points
• Optional:
o Keyword search terms to increase discoverability

5. HIGH QUALITY IMAGES.
YOU CAN USE EXISITING ASSETS.
• Required:
o Small icon, 114 x 114px
o Large icon, 512 x 512px
o 3 or more screenshots, at least 800 x 480px
• Optional:
o Promotional image, 1024 x 500px
o Up to 5 videos 720-1080px wide

6. TIPS, FLY THROUGH TESTING.
FEW THINGS YOU CAN DO.
• Link to Amazon
• Check for missing, incorrect content
• Verify functionality
• Test on target devices, resolutions
• Ensure accuracy of icon, description

7. Test Compatibility

8. AUTOMATED TESTING
SERVICE.
CHECK COMPATIBILITY
(90 SECONDS OR LESS).
• Checks for unsupported API calls.
• Detects problems in manifest.
• Includes physical device testing.
• Drag and drop interface.
• No developer account necessary.

9. ATS widget at https://developer.amazon.com/public
Drag and Drop Your APKSTEP 1

10. STEP 2
Any issues (and their solutions) will be highlighted.
Check Your ResultsSTEP 2

11. See test events, memory & CPU usage, logcat and screenshots
Drill Down to See SpecificsSTEP 3

12. The Submission Process

13. Register for free at https://developer.amazon.com/login.html.
Log Into the Developer PortalSTEP 1

14. Targeting Android devices includes Fire tablets, Fire TV, etc.
Add a New Android AppSTEP 2

15. Specify the app name and category.
Complete Submission FormSTEP 3

16. Indicate where and when to publish; how much to charge.
Specify Availability & PricingSTEP 4

17. Make them detailed and evocative.
Add a Description & KeywordsSTEP 5

18. Choose art assets that make your app shine.
Upload Icon & ScreenshotsSTEP 6

19. Indicate level of cartoon violence, profanity, etc.
Specify Content RatingSTEP 7

20. You will be asked to indicate supported devices.
Upload Your APKSTEP 8

21. Click Submit App from the General Information tab.
Publish!STEP 9

22. The Approval Process

23. YOUR APP WILL BE TESTED.
WE EVALUATE SEVERAL CRITERIA.
• General polish – Attractive, well-thought-
out UI, grammatically correct, etc.)
• Capabilities – Doesn't use disallowed
permissions.
• App Behavior on Device – Well-behaved
and performance.

24. APPROVAL STATUS APPEARS ON
YOUR DASHBOARD.
TRACK YOUR APP'S
PROGRESS.
• Log on to the Developer Portal.
• Find your app in the Dashboard on the
home page.
• You will also receive an email when your
app is accepted (or a problem arises).

25. SUBMITTING BINARY UPDATES
AND BUG FIXES.
UPDATING YOUR APP.
• You can't update an app if it is currently in
the Amazon review process.
• You can update the binary file, media
assets, or other assets of your app.
• Click your app's Upcoming Version link to
be guided through the process.

26. SUBMITTING YOUR APPS
https://developer.amazon.com/public/support/submitting-your-app
APP SUBMISSION FAQ
https://developer.amazon.com/public/support/faq
AMAZON DEVELOPER PORTAL
https://developer.amazon.com/public
CONTACT US
https://developer.amazon.com/public/support/contact/contact-us
MORE INFORMATION