Introduction to App Stores

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Amazon Appstore Developers

INTRODUCTION TO APP STORES
PETER HEINRICH
DEVELOPER EVANGELIST, AMAZON
@PeterDotGames
peterheinrich
heinrich@amazon.com

PUT YOUR MOBILE APPS INTO
THE HANDS OF CUSTOMERS.
DISTRIBUTE DIGITAL
CONTENT.
• Customers can browse apps by date,
category, rating, or other characteristics.
• Some app stores curate their content.

iOS AND ANDROID ARE THE
MOST POPULAR.
TWO MOBILE OS
FLAVORS DOMINATE.
• Fire OS runs on Amazon devices and is
based on Android.
• Others: Blackberry, Tizen, Firefox OS,
Ubuntu and more.

THERE ARE MANY APP
STORES TO CHOOSE FROM.
TARGET SPECIFIC
HARDWARE OR OS.
• Development platform determines which
app store you can publish to.

LINK BETWEEN YOU AND YOUR
POTENTIAL CUSTOMERS.
CONNECT WITH YOUR
AUDIENCE.
• Makes it available for users to download.
• A way for users to publicly evaluate and
rate your mobile app.

COLLECTS PAYMENTS WHEN
YOU SELL YOUR APP OR ITEMS.
MANAGES SALES
TRANSACTIONS.
• Establishes a financial relationship with its
users.
• Handles all sales transactions users initiate
related to your app.

EXTRA FEATURES TO INCREASE
EXPOSURE.
HELP APP BE
DISCOVERED.
• Special offers or incentives for customers
to download your app.
• Ability to sign up for enhanced
merchandizing or other promotional offers.

IT’S UP TO YOU TO MAKE YOUR
APP STAND OUT.
DOESN’T PROMOTE
YOUR APP.
• You need to advertise, get endorsements,
leverage your catalogue and more.
• Don’t neglect basics either.

ALSO USE THE RIGHT
DEVELOPMENT PLATFORM.
TARGET THE RIGHT
AUDIENCE.
• Publish to all platforms to maximize reach.
Each app store exposes your app to
different audiences.

RESEARCH EACH APP STORE,
SIGN UP AND SUBMIT!
DO THE LEG WORK
BEFORE YOU START.
• All app stores require you register as a
developer before you submit apps. (Fees
may apply).
• Remember: Your app can’t succeed if you
never publish it.

WHAT IS AN APP STORE?
Digital distribution for your mobile apps.
WHAT DOES AN APP STORE DO?
Connects you to the customer, handles sales transactions on your
behalf and offers limited promotion.
WHAT DOES AN APP STORE NOT DO?
Advanced promotions or advertising. It’s on you!
HOW DO YOU USE AN APP STORE?
Target the right platform and audience. Most importantly – Publish!
WHAT DID WE LEARN

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