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User eXperience is not for Designers
OR
UX IRL
Self.conference
May 30, 2015
@MandaLaceyS
@MandaLaceyS
2
Hi!
I’m Amanda.
I do UX.
@MandaLaceyS
3
POP QUIZ!
@MandaLaceyS
4
What is UX?
@MandaLaceyS
5
@MandaLaceyS
6
@MandaLaceyS
7
USER EXPERIENCE
Understanding existing or potential users of a product/service
Catering how that product is made to fit the needs of said users
That will also fit business needs
@MandaLaceyS
8
@MandaLaceyS
9
Warning!
@MandaLaceyS
10
It depends.
@MandaLaceyS
11
@MandaLaceyS
12
@MandaLaceyS
13
@MandaLaceyS
14
@MandaLaceyS
15
@MandaLaceyS
16
@MandaLaceyS
17
@MandaLaceyS
18
Basically all our work problems are people
problems.
CAPTION
19
USER EXPERIENCE
User Research
Interaction Design
Visual Design
Feedback
CAPTION
20
USER EXPERIENCE IN REAL LIFE
User Research = Understanding people
Interaction Design = Being nice
Visual Design = Owning your look
Feedback = Asking for help
@MandaLaceyS
21
User Research
@MandaLaceyS
22
User Research in UX =
Ethnography, surveys, shop-alongs,
competitive usability tests, etc. etc. etc.
@MandaLaceyS
23
User Research IRL = Understanding Your
Peers
@MandaLaceyS
24
Google is your friend
@MandaLaceyS
25
Figure out people’s “whys”
@MandaLaceyS
26
Figure out people’s “whys”
@MandaLaceyS
27
Interaction Design
@MandaLaceyS
28
Interaction Design in UX =
Defining workflows, wireframes, transitions,
motions, etc. etc. etc.
@MandaLaceyS
29
Interaction Design IRL = Don’t be an ass
@MandaLaceyS
30
@MandaLaceyS
31
Use the “whys”
@MandaLaceyS
32
Interaction Design
• When in doubt, be nice.
• I’m serious.
@MandaLaceyS
33
Visual Design
@MandaLaceyS
34
Visual Design in UX =
Color palettes, logos, font types, layout,
etc. etc. etc.
@MandaLaceyS
35
Visual Design IRL = You’re going to be
judged by your cover.
@MandaLaceyS
36
We
@MandaLaceyS
37
@MandaLaceyS
38
@MandaLaceyS
39
Feedback
@MandaLaceyS
40
Feedback in UX = Iterative usability testing,
a/b tests, analytics reviews, support log
reviews, etc. etc. etc.
@MandaLaceyS
41
Feedback IRL = What it sounds like. People
give you their opinion.
@MandaLaceyS
42
@MandaLaceyS
43
@MandaLaceyS
44
USER EXPERIENCE
User Research
Interaction Design
Visual Design
Feedback
@MandaLaceyS
45
USER EXPERIENCE
Get to know people
Don’t be an ass
Pay attention to your message
Get constant feedback
@MandaLaceyS
46
If you take nothing else, remember this.
@MandaLaceyS
47
If you take nothing else, remember this.
Most problems don’t exist without people.
@MandaLaceyS
48
If you take nothing else, remember this.
Most problems don’t exist without people.
Understanding people helps you
understand and address problems.
@MandaLaceyS
49
QUESTIONS?
Hit me.
And if you’re shy…
@MandaLaceyS
astockwell@352inc.com
@MandaLaceyS
50
Thank you!

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