This is Facebook campaign & audience targeting on steroids! Just think about all the available targeting and optimization offers within Facebook direct. Now multiply it 10 fold by utilizing your existing audience database. Targeting your audience doesn't get much better than this!

1. TRANSFORM YOUR DATA
INTO REVENUE

2. AGENDA
 Increase sales and improve ROI by leveraging offline and online data
 Leverage 3rd party data to improve your campaign performance
 Leverage your data assets, allowing brands to drive customers to buy
their product on your retailer stores

3. DATA Points
Advertisers collect
online and offline
data, but are they
converting it into
targeted campaigns?
PERSONA

4. MARKETING CHANNELS
Are you actually getting through to your customer?
9%
of outbound calls
result in conversations
91%
unsubscribe from
mailing lists
85%
don’t open
promotional e-mails
Statistics are provided by MailChimp, OpenView

5. RETURNING CUSTOMERS
How much are returning customers really worth?
15%
of all shoppers are
returning customers
33%
of overall spending is
attributed to returning
customers
3X
more spent by returning
customers than one-
time shoppers
Statistics are provided by yotpo

6. TURNING YOUR DATA INTO REVENUE
our value chain

7. APPAREL
Woman, aged 28, who buys clothing
for her children has not made a
purchase in the last 3 months.
Target this segment with a unique ad
to boost revenue.
CRM RETARGETING

8. NEW PROSPECT
Potential customer creates an
inbound call, asks for a quote about
specific product.
Target this inbound call segment
with a unique ad about the
product to boost revenue.
CALLER RETARGETING
Note: Same option available for the outbound calls

9. CRM RETARGETING
PROMOTE NEW
Apple TV
Target Apple buyers segment
purchased iPad during the last 3
months

10. LOYALTY CLUB
Man, aged 45, member of your VIP
loyalty club that hasn’t used his
loyalty points for the past 1 year.
CRM RETARGETING
Target this VIP segment with a
unique ad about the product to
boost revenue.

11. Retargeting based on the user
interaction with your product catalog
DYNAMIC PRODUCT
RETARGETING

12. IMPROVE PERFORMANCE WITH 3rd PARTY DATA
our value chain
TRS XC2 SNOWBOARD

13. New SNOWBOARD
Woman, aged 25, compared
prices for Snowboard on a
comparison engine
Promote Snowboard product
with Special offer for 3 weeks
on Facebook to the comparison
engine visitors
3rd PARTY RETARGETING

14. RETAILER - LEVERAGE YOUR DATA ASSETS WITH YOUR PARTNERS
our value chain

15. Games &
Accessories
Man, aged 25, Purchased the
PlayStation 4 in your store
Sony will promote games and
accessories for 3 weeks on
Facebook to drive traffic to your
store
OFFLINE/ONLINE RETARGETING
Note: Data from the retailer, co-branded ads and
budget from the brand

16. CRM SURVEY RETARGETING
SURVEY
Hotel guest stayed for 2 nights during
high season.
⁻ Use a targeted survey to collect
customer data
- Measure brand awareness and
loyalty
⁻ Engage customers and offer
attractive incentives
⁻ Get precise insights, faster

17. March 2015

18. Contact Us For Further Discussions:
011 704 2641
info@adclickafrica.com
Thank You
368 Oak Street, Ferndale,
Randburg, South Africa