Splash Media is a leading social media and search marketing firm located in Addison, Texas. It specializes in social media marketing, content marketing, and search marketing. The company's mission is to help clients find new customers through digital channels like social media, search engines, and other emerging technologies. Splash Media owns a technologically advanced television studio and employs social media specialists, creative directors, and other staff. It measures the success of its campaigns using various analytics tools to demonstrate results to clients.

1. CASE STUDY
Aspen Edgar, Leeanne Almond,Amanda Koontz
New Media 3305 40

2. SPLASH MEDIA
Splash Media considers itself the industry’s leading
social media and search marketing firm. Specializing in:
• Social Media Marketing
• Content Marketing
• Search Marketing

3. LOCATED IN ADDISON, TEXAS

4. SPLASH MEDIA VIA GOOGLE STREET VIEW

6. MISSION
Connecting Customers to our Clients
“Splash Media is totally committed to helping our clients find new customers in
more effective ways. Today we leverage the Internet as a primary medium for
this; however, we believe that our mission transcends the Internet, Search Engines
and Social Media. As new and more efficient ways to achieve our mission come
about, Splash Media will be there learning how to maximize it for our clients.”

7. LEADERSHIP
John Dankovchik
Chief Executive
Officer
Dennis Wilson
Director of
Production
Services
Jim McKinnis
President and
Chief Creative
Officer
Ryan Miller
Director of
Business
Development

8. STUDIOS
Splash Media owns and operates
one of the most technologically-
advanced television studios in the
world.
A $5.5 million virtual environment
studio houses state-of-the-art
graphics systems and engineering
hardware and is operated by
experienced, award-winning
production teams.

9. JOHN LODS
Social Media Specialist
8%
8%
17%
25%
42%
Social Media
Blog Development
SEO, PPC
Client Meetings
Internal Meetings
Social media creative, implementation, data harvesting, topic
researching, content creation, digital development are some of
Lods’s day-to-day responsibilities.

10. JOHN LODS
“Digital is always evolving. I enjoy learning new things and
expanding my horizons and digital allows me to do just that. No
one ever stays on top in this world and that's what makes it so
interesting. Facebook, Snapchat,Tinder, Periscope,
Meerkat...everyone is in constant competition to be the best and it
only gets more increasingly evolved as technology because more
advance, customized & personalized.
The only thing that is constant, is content, and that's what I create.
Whether I'm marketing via push notification strategy, Social media,
Pandora ads, orVR googles. Content will always be currency and
any day. I have the opportunity to create the next campaign that
could take off and be what everyone is talking about.“

11. CLIENTS

12. CLIENT PLATFORMS

13. BONE DADDY CLIENT

14. NEW MEDIA USAGE
99% of Splash Media’s content creation stems from
new media. It allows them to target individual target
audiences and provide direct content.
New media allows Splash Media to stay on-top of
their evolving social media business landscape.

15. INTERNAL USAGE
Every Friday morning, the agency meets to discuss new
media industry news for the week and they approach clients
with media trends.
Splash’s "news" website section contains employee POV's
on industry news and expert videos on media topics.
FrequentTwitter #SplashChat’s focus on social media topics,
brands and how people are reacting to online trends.

16. MEASUREMENT
Measurement provides clients with what they need to know
about consumers. It is tedious taking the time to implement
the right tools and track all the data, but this is how agencies
retain business, attract new business and develop white papers.
Splash Media uses many new media measurement tools
• Spreadfast
• Topsy
• Raven
• Google analytics
• Ratings6
• UTM tracking
• Native social
platform
"insights."