Personal Information
Unternehmen/Arbeitsplatz
Greater Philadelphia Area United States
Beruf
Insatiably curious question asker. Member researcher with a flair for strategy, marketing & innovation. Speaker.
Branche
Advertising / Marketing / PR
Webseite
www.smooththepath.net
Info
I help member organizations understand what will engage their members. For many professional associations, zoos, chambers and museums membership is a transaction not an experience. Marketing is fact-based not a story. Strategy is organization focused not member focused.
My background in the big-brand consumer products industry combined with my time as the director of marketing at a national association provided me the tools to create an effective member research system. As a marketing generalist with a passion for analytics and member insights I get the data and recommendations organizations need to solve tough problems.
My colleagues would tell you that I’m an analytical marketer and...
Tags
complete
actionable
accurate
customer insights
donor insights
member insights
interviews
data
observation
feedback
focus group
survey
donor research
member research
customer research
haikudeckipadpresentation
my brand
story telling
personal brand
story-telling
personal branding
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Präsentationen
(3)Gefällt mir
(1)Technology Allows us to Reimagine Everything
ASAE
•
Vor 10 Jahren
Personal Information
Unternehmen/Arbeitsplatz
Greater Philadelphia Area United States
Beruf
Insatiably curious question asker. Member researcher with a flair for strategy, marketing & innovation. Speaker.
Branche
Advertising / Marketing / PR
Webseite
www.smooththepath.net
Info
I help member organizations understand what will engage their members. For many professional associations, zoos, chambers and museums membership is a transaction not an experience. Marketing is fact-based not a story. Strategy is organization focused not member focused.
My background in the big-brand consumer products industry combined with my time as the director of marketing at a national association provided me the tools to create an effective member research system. As a marketing generalist with a passion for analytics and member insights I get the data and recommendations organizations need to solve tough problems.
My colleagues would tell you that I’m an analytical marketer and...
Tags
complete
actionable
accurate
customer insights
donor insights
member insights
interviews
data
observation
feedback
focus group
survey
donor research
member research
customer research
haikudeckipadpresentation
my brand
story telling
personal brand
story-telling
personal branding
Mehr anzeigen