A webinar about making your message stand out on the wild, wild web. Find out how to differentiate your organization on your web sites, blogs and social media. This is a collaboration between the Community Foundation of Sarasota County's Nonprofit Resource Center, the Central West Coast Chapter of FPRA and the internet marketing firm - atLarge,Inc.

2. My name is Amanda. I plan, write and edit copy for the internet marketing firm atLarge, Inc. Well, hello...

3. Writing for the Web plan, scan, fan

4. 'Never go "Ready, fire, aim" - you'll shoot yourself in the foot.' -Ed McCabe Copywriter

6. Hatching Your Plan

12. "I try to leave out the parts that people skip." - Elmore Leonard Author

13. On average 20% of the words on a web page are actually read. (that's just 2.5 words of the sentence above)

14. That's because we don't read online. We scan .

17. Hatching Your Plan - So what?

22. Content that Screams "Scan Me"

23. Content that Screams "Scan Me"

24. Content that Screams "Scan Me"

25. Content that Screams "Scan Me"

26. Content that Screams "Scan Me"

27. "Much like great products, great content will only find the best people to love it if it’s leveraged well." – Shannon Paul Very Official Blog

29. "Fan Me" Tips - Sharing

34. "Fan Me" Content Broadcast

35. "Fan Me" Content Broadcast

36. "Fan Me" Content Broadcast

37. "Fan Me" Content Broadcast

38. "It will work. I am a marketing genius." – Paris Hilton Social Wonder

39. Resources A List Apart http://www.alistapart.com/topics/content/writing/ Copyblogger http://www.copyblogger.com Letting Go of the Words http://www.amazon.com/Letting-Go-Words-Interactive-Technologies/dp/0123694868/ref=sr_1_1?ie=UTF8&s=books&qid=1246552860&sr=1-1 On Writing Well http://www.amazon.com/Writing-Well-25th-Anniversary-Nonfiction/dp/0060006641 Smashing Magazine http://www.smashingmagazine.com/ Writing for the Web – Jacob Nielsen http://www.useit.com/papers/webwriting